So incredibly surreal seeing this— our cupcakes at @deandeluca. One of my favorite pastimes as a teenager was to go to the D&D in Rockefeller Center, get a coffee and lemon bar, sit in the window and people watch. This place has always been synonymous with “the best”. I am humbled and flattered to be a part of the greatest food store in New York City (regram from @tinaheathschuttenberg)
We’re going gold this September for Childhood Cancer Awareness Month. Robicelli’s will be donating a portion of special “gold” items to the Alex’s Lemonad Stand Foundation, which supports research grants specific to pediatric cancers, as well as affected families in their time of need.
GO GOLD MENU
Brown Sugar Blondie: $3.25
Butter Pecan Blondie: $3.75
with bourbon candied pecans
Tres Leches Cupcakes: $3.50
three milk soaked brown butter cake, dulce de leche buttercream, caramel shard
Dulce de Leche Cream Pie: $5 a slice, $30 whole
dulce de leche budino, gingersnap crust, mascarpone chantilly
This year we’re offering more products than ever before. In addition to our once a year apple & honey cupcake, “The Melanie”, we’ve added lots of pies, layer cakes, and coconut macaroons. Menu is as follows, click on the link above to order:
Jump The Shark Week 7: Chicken N’ Waffles Cupcakes
Well OF COURSE we had to end Jump the Shark summer with this. We’re fully aware that we’re just as complicit in all this nonsense as anyone else.
The famous Chicken n’Waffles cupcake debuted way back when in October of 2009, and initially was a total flop. People were still reeling over the fact we had the audacity to put bacon on a cupcake months prior, which back in the aughts wasn’t a really popular thing yet. (some of our other crazy ideas, like blue cheese buttercream, cajeta brownies and black sesame whoopie pies may have gotten some love from the food press, but didn’t really spread like wildfire through the baking world like meat did. Go figure)
The world wasn’t ready for fried chicken on a cupcake. We got a lot of “You guys are NUTS!” rather than sales. If you had told us in five years this would be one of our most popular and imitated recipes, we would have laughed.
In May 2010, we did a one day event on the banks of the Gowanus Canal - a food truck rally where we were the only people without a vehicle (we did have a card table and umbrella though, which ironically ended up being a much better investment than a food truck). It was there it was noticed by a reporter at NPR, who called it the “Official Dessert of Memorial Day.” Thus began the Chicken n’Waffles hysteria. It has been on The Today Show. It has been featured by Food & Wine Magazine, and Brooklyn Magazine called it “Better Than the Cronut.”
We have brought it to nearly every pop-up we’ve ever done, because if we don’t, people yell at us (seriously- yelling). It is by far our most requested cupcake. There are knock-offs in bakeries all over the world.
We have never NOT sold out of this item.
We also only make it 5 times a year, because it is a massive pain in the butt to make. We release this on the following weekends ONLY:
- Super Bowl
- Memorial Day
- July 4th
- Labor Day
Outside of that, you’ll need to order a minimum of 6 dozen for us to make it, or pray that we have a few left over at the shop from a wedding or other event that ordered them. (Or, you can make them yourself, since the recipe is in our cookbook).
This coming weekend is the final opportunity to get your hands on them in 2014. Place a small order for you and some of your friends, or order a few and a whole bunch of other goodness to bring to a barbecue or your beach club end-of-summer party.
(and keep your eyes peeled here. this may be the end of summer, but we may not be entirely done with Jumping the Shark)
Jump the Shark Week 6: Nutellasagna
My father always says that the French claim they invented cuisine, but us Italians do it better. Even Madonna agrees with that.
So let the French mash up their croissants with doughnuts.
Italians do it better.
Nutella + Lasagna = NUTELLASAGNA
Layers of buttery lasagna noodles, creamy mascarpone mousse, graham cracker crumbs, and Nutella, with a layer of bruleed marshmallows “just because”.
Available this weekend only in-store at Robicelli’s: 9009 5th Ave, Brooklyn, NY.