Over the weekend, Matt got about a thousand Facebook messages and phone calls hoping that he was “getting his drink on” for his birthday. And this is how you know you’re getting old- when you just don’t understand why you would do that for your birthday. Spending a fortune to scream at your friends in a bar, making an ass out of yourself, waking up the next day with your head in the toilet, and starting the next year of your life with the memory of the time you ran down 5th Avenue naked. (and yes, this may have been one of our past birthdays- though we won’t say which one)
What did we do for Matt’s birthday? After taking our son for his kindergarten admissions test (one of the most insane experiences of my life, which I will blog about another day when I can fully articulate how batcrap crazy I am in real life), we bought a ton of Italian food as Pastosa, curled up into bed to watch the NHL all-star weekend, then spent hours YouTubing “mascot fights”.
Much worse ways to spend a birthday. And the grand finale? Baking! Go have some birthday cupcakes!
Clockwise from front: Pecan Potato Chip, The Hinsch, Blueberry Cobbler,Southern Belle
Pecan Potato Chip: Pecan potato chip cake, vanilla buttercream, crushed pecans and potato chips, salted butterscotch
The Hinsch: Chocolate malted cake, vanilla buttercream, malted chocolate sauce, homemade chocolate malted milk balls
Blueberry Cobbler: Vanilla cake, vanilla buttercream, wild Maine blueberry compote, cinnamon streusel
Southern Belle: Banana cake, vanilla buttercream, brown butter bourbon glazed pecans
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Cupcakes Available at:
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Aloha Grinds: 77th and 3rd, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Battery Place Market: 77 Batter Place, Battery Park City
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Tomorrow is Matt’s birthday! WHOOP WHOOP WHOOP!
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And you KNOW we’re going to be partying hard! Saturday we’re going to take our oldest son for this Kindergarten admission test! And if he’s good, we’re going to get him some ice cream!!! WOOOOO!!!!
*sigh* I had planned something really nice, and then right after I was all set I got the letter from the Department of Education that out of all days, they scheduled Atticus’ test right in the middle of Matt’s birthday surprise. Things happen. But now my husband’s birthday is less than 24 hours away, and I have NO idea what to get him.
You know what I think he’d REALLY like? For all of you to wish him a happy birthday on Twitter. Many of you don’t realize that he has his own account (@mattrobicelli), since I’m the one @robicellis who’s always talking (that’s in real life too). You should follow him and wish him a happy birthday, because I really think that would make his day.
Or what about making him a card like the one I did above and posting it up to our Facebook page? Or perhaps a video of you singing “Happy Birthday”, or “(I Wear My) Sunglasses At Night”? There could be a prize in it for the one that makes him smile the most. Not that I need to bribe you or anything.
What else can you do for Matt’s birthday? Celebrate with some cake!
Clockwise from front: Boston Cream, Cinnamon Bun, Chocolate Caramel Pretzel, Banana Nutella
Boston Cream: Vanilla cake, vanilla custard buttercream, chocolate fudge
Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon streusel, cinnamon butterscotch
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel, ganache
Banana Nutella: Banana cake, Nutella buttercream, banana hazelnut praline
___________________________
Cupcakes Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
We’re only halfway through the week and I got to do two really cool things. Monday night, me and my BFF Danny Macaroons hit the launch party for the redesigned Zagat blog, which was even more fun than you can imagine. Saw lots of great friends, made some new ones, got to meet a lot of fans for the first time, AND I went home with a snazzy tin of Zagat breath mints! I smelled like an effervescent bouquet of wintergreen and sweet & sour chicken all night, which is no doubt why I was so popular!
Even thought that pretty much would have qualified as the coolest thing EVER on any given week in my life, this week, it gets second place. WHAT could have been more exciting? Well how about on Sunday night at Madame X, getting all amped up for…….
CUPCAKE CRUISE!!!!!
Once again- YES, this is a real thing! I wouldn’t lie about something this important!
This is what I know from the meeting:
A- This is going to be pretty much the coolest thing ever. Matt and I have been looking over all the stuff there is to do on the Celebrity Summit, and want to get on the boat NOW. They’re also well known for having the best food on any cruise line, and as someone who’s been on a few cruises before, that’s really saying something (I still remember every single meal I had on a Princess Cruise 10 years ago- it was that memorable).
B- If you call it a “boat”, the people from the cruise get REALLY mad. It’s a ship, and you hurt the ship’s feelings when you call it a boat. Sorry, ship
C- The cruise isn’t all about cupcakes, so everyone who’s thinks they can’t take seven whole days of cupcakes can relax. What it IS is a regular Celebrity cruise with all the normal events, shows, entertainment etc. HOWEVER, if you book through the Cupcake Cruise tour group, you will get all the regular stuff, plus
-a pastry science and technique master class with us!
-a recipe development class with the dudes from Baked!
-a cupcake decorating class with the authors of Hello, Cupcake!
-a “How to start a small business” class with us!
-a private cupcake and cocktail party!
-a tour of the cruise ship kitchen with Celebrity’s pastry chef!
-a private beach party with other bakers from across the globe!
-the chance to work out with me in the gym every morning, and watch me berate myself on the treadmill as I cry!
All that stuff above is over a $500 value on land. But at sea, all those things, PLUS all your food, PLUS your lodging and travel to Bermuda, PLUS your entertainment, PLUS childcare, PLUS all the room service you care to order- it’s all included in the price of your trip! How ridiculous is that!
If you love baking, this really is the best vacation you can take this year. And did I mention the free childcare yet? I did? Can I admit that this is my favorite part of the entire trip? Like, I can drop my preschoolers off and have a romantic dinner with Matt, or leave them on the boat while I go snorkeling at the site of a sunken ship? Or maybe my favorite part is that once they go to sleep, Matt and I can order unlimited room service pizzas and eat them in bed?
Start talking your family into it now- that last thing I learned at the meeting is that there’s only a limited amount of room on the cruise, and bookings have already started coming in from all over the country. So essentially, book sooner rather than later- they told me by April, the boat (er, ship) is usually fully booked.
Also remember- if you own a bakery or a food blog, you can write this off! Seriously! Go call your accountant right now and ask him- it’s going to make your entire day! And if it doesn’t totally make your day, then maybe you need a cupcake for that extra push!
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Clockwise from front: Banana Nutella, Creme Brulee, Dark Chocolate Dulce, Boston Cream
Banana Nutella: Banana cake, Nutella buttercream, banana hazelnut praline
Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar
Dark Chocolate Dulce: Dark chocolate cake, dulce de leche buttercream, dark chocolate ganache, Maldon sea salt
Boston Cream: Vanilla cake, vanilla custard buttercream, chocolate fudge
__________________________________________
Cupcakes Available at:
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Brooklyneer: 220 West Houston Street, West Village
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
Want our Chicken n’Waffles cupcakes for the Super Bowl? How about the Buffalo
Chicken, or Pecan Potato Chip, or Elvis, or Chocolate Peanut Butter Pretzel? How would you like them for cheaper than retail, and delivered straight to your apartment door?
Check out our exclusive Urban Daddy Deal. This limited offer is impossible to get outside of them.
(note- this offer is good in Manhattan only)
Posting the blog a bit on the later side because apparently when the Giants won last night, the entire internet broke. Seriously, I had to live without Twitter for, like, twenty freaking minutes! It was awful! How were any of you supposed to find out what I was eating, or if I was itchy, or if I was saying “Yay Giants”? HOW WOULD YOU KNOW?!!?!
For those of you who were disturbed by my Twitter silence, I assure you- I WAS saying “Yay Giants”. Pinky swear.

It means more if you sparkle.
Not that we’ve survived til Monday morning and our precious internet has come back, we were anticipating posting something big, but, um…..we’ve got nothing. I mean, I’ve got SOMETHING exciting to tell you, but it’s not going live til this afternoon, and I’ll be out and about when it actually happens. I hate it when I have exciting stuff to talk about and I can’t do anything about it just yet. Blargh. More of a reason to follow me on Twitter where I can bring you exciting cupcake developments as they happen while I’m standing on line at Ikea or fighting over $1.99 a pound pork chops at Waldbaum’s.

Regardless of all that nonsense, IT’S A SUPER EXCITING CUPCAKE DAY! It’s Lunar New Year, meaning it’s time to release TWO super limited edition flavors- like “we made them for today, and then you have to wait til next year to get them again”. With the Giants, the New Year, and the return of the internet, you’ve got THREE things to celebrate right now, and celebrations need cake, right?
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Clockwise from front: Black Sesame, Green Tea Mandarin, Creme Brulee, Dark Chocolate Dulce
Black Sesame: Black sesame cake, vanilla buttercream, white and black sesame seeds
Green Tea Mandarin: Mandarin cake, green tea buttercream, honey glazed mandarin orange
Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar
Dark Chocolate Dulce: Dark chocolate cake, dulce de leche buttercream, dark chocolate ganache, Maldon sea salt
______________________________
Cupcakes Available at:
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Aloha Grinds: 77th and 3rd, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Battery Place Market: 77 Batter Place, Battery Park City
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
Free cupcakes AND info about a cruise? Yes, that’s what’s going on Sunday, January 23rd, from 6-8 pm. Join us. Please RSVP.
Have you heard?! Cupcakes Take The Cake is doing a cupcake cruise this summer with Celebrity Cruises!
Join us this Sunday for a press event at Madame X (94 West Houston St). We will have Celebrity Cruise representatives on hand as well as Hartford Holidays travel agents. This event will be a fun gathering of food bloggers, online editors, bakers, and cupcake influencers! Have a drink on us. Cupcakes will be supplied by Lux Sugar! RSVP now.
From August 19-26, we will do seven delicious days to Bermuda with Cupcakes Take the Cake editors Rachel Kramer Bussel, Stacie Joy and Nichelle Stephens. The cruise will feature workshops by Karen Tack & Alan Richardson, New York Times bestselling authors of Hello, Cupcake! &What’s New, Cupcake?, Baked owners Matt Lewis & Renato Poliafito, authors of the cookbooks Baked and Baked Explorations and Brooklyn’s own Allison and Matt Robicelli of Robicellis.

I hate to freak you guys out, but Valentine’s Day is a little more than three weeks away. AND we’ve already started booking up. The way I see it, you have two options:
#1: Place your Valentine’s Day order now. For $50, you get a dozen cupcakes or brownies, some pretty ribbon wrapping, delivery to your loved ones home or office, and a card with your personalized message handwritten by moi
-or-
#2: You wait three weeks, realize you have nothing, panic, end up buying a crappy last minute gift at Duane Reade, disappoint your significant other, and have to hear about the time you bought them a box of Entenmann’s Pop-ums and hair gel for Valentine’s Day for the rest of your freaking life.
So pretty much, if you just order now and get it over with, you can relax for the next few weeks, then sit back and watch all your friends and coworkers freak out! SUCKAS!
(PS: That pic above is from a wedding we did last Valentine’s Day. Want our cupcakes at your wedding/Sweet 16/Bat Mitzvah/Corporate Event/46th Birthday Party/Oscar-night shindig/President’s Day kegger? Click here to make it happen!)
One of the flavors from our Valentine’s rotation, the Ebinger, is on today’s rotation for you to try. It’s our “Ultimate Chocolate Cupcake”- the perfect gift for, well, anyone who’s not allergic to chocolate. Or better yet, the perfect gift for yourself. Right? Right. Go reward yourself for surviving the week!
Clockwise from front: The Ebinger, Tiramisu, The Duckwalk, Dom DeLuise
The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs
Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder
Duckwalk: Blueberry port soaked cake, blueberry port mascarpone buttercream, port simmered blueberries
Dom DeLuise: Pistachio cake, cannoli cream buttercream, pistachios, candied citron, mini chocolate chips
______________________________________________
Cupcakes Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Court Street Grocers: Court Street off Luquer, Carroll Gardens
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
The Brooklyneer: 220 West Houston Street, West Village
Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
We can’t go TOTALLY dark today, but I’m not writing anything (this doesn’t count). Click on the pic above to be taken to the online petition to stop SOPA. If you don’t know anything about it, scroll through this infographic I pilfered from their site:
Back on Friday!
Clockwise from front: Pecan French Toast, S’Mores, Ebinger, Dom DeLuise
Pecan French Toast: Maple custard soaked cinnamon cake, maple cinnamon buttercream, maple glazed pecans
S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs
Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs
Dom DeLuise: Pistachio cake, cannoli cream buttercream, pistachios, citron, mini chocolate chips
__________________________________________
Cupcakes Available at:
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Battery Place Market: 77 Battery Place, Batter Park City
Joe Columbia University: 120th btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
Ok, remember how I was a total jerk on Friday saying I had news that I couldn’t tell you? Well I can finally start telling you a bit of it……….
Image courtesy of Free Food Boston
…..BROWNIES! You know- the ones that we kept selling out of like crazy at DeKalb and Madison Square Eats and Union Square…..as of this very second, we’re finally wholesaling them! (We hired more people to keep up with demand) WOOT WOOT!
If you haven’t had the opportunity to try them yet, you need to get to this. Brownies were one of the top sellers at our original store before we closed it to go wholesale over 2 years ago, and were the #1 most requested item from all our original fans. As you might have noticed, Matt and I are perfectionists when it comes to what we do, and we have no desire to release a product unless we can consider it as one of the absolute best that we have ever tasted (and trust me, we’ve tasted a LOT of brownies. For, um, research. Yeah….that’s it….research). So until we had enough hands on deck to make sure we could produce these in large enough quantities where the quality would be flawless and none of our other products would suffer- they were left on the back burner. And now, their day has come! Huzzah to that!
What differentiates our brownies from the rest of the pack? Ultra chocolatey Valrhona cocoa, plenty of eggs and butter, and copious amounts of melted chocolate. It’s not cakey, and not exactly fudgy- it’s just wrong, in a very, very right way.
You can find them at current Robicelli’s retail partners Crespella (Park Slope) and Queen City Cupcakes (Patchogue Long Island), and our NEW LOCATION:

Oaxaca Tacos! With three locations in Brooklyn, and one on Extra Place in Manhattan (you know, that alley behind CB’s. And YES, it will always be CB’s, and I will acknowledge it as the John Varvartous whatever store over my cold dead body). You can get our “Fany” brownie on their dessert menu: rich chocolate swirled with cinnamon and cajeta from Fat Toad Farms in Vermont. And if you’re curious about the name, it’s names for one of my best friends and the grand dame of Mexican pastry- Fany Gerson. And if someone I admire as much as Fany loves them, I know they’re good!
We’re going to start pounding the pavement and trying to bring these brownies to more shops around NYC soon- if there’s a place near you that you’d like us to hit, let us know! And I am swearing in front of you all at this very moment- these brownies WILL SHIP IN 2012. Super-duper-ultra-infinity promise.
Even though we’re letting brownies finally have their moment in the sun after playing third fiddle to our other products, there are still cupcakes that are going to stores and need to be eaten to fulfill their cupcakey destiny. Back from the vault today- The McFadden! Lemony delicious with just a splash of Pimm’s- this one’s a huge cult classic, and worth searching out.
Clockwise from front: S’Mores, McFadden, Hazelnut Kiss, Pecan French Toast
S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs
McFadden: Victorian lemonade cake and buttercream with lemon, ginger and a splash of Pimm’s, candied lemon peel
Hazelnut Kiss: Chocolate hazelnut cake, Nutella buttercream, roasted hazelnuts
Pecan French Toast: Maple custard soaked cinnamon cake, maple-cinnamon buttercream, maple glazed pecans
______________________________
Cupcakes Available at:
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Aloha Grinds: 77th and 3rd, Bay Ridge
Bagel Schmagel: 76th and 3rd, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
IT’S FRIDAY THE 13TH!!!! EVERYONE START FREAKING OUT ABOUT SOMETHING!!! HOW ABOUT THE MAYANS? DOES THAT SOUND GOOD TO EVERYONE?

Listen, the end of the world could happen today, or on any one of the THREE FRIDAY THE 13THS THAT ARE GOING TO HAPPEN THIS YEAR BECAUSE IT’S OBVIOUSLY THE END OF DAYS (it’s on Wikipedia so it’s legit). I still busted my ass today making the magic happen. Booked a few weddings for this year for people who have decided to throw caution to the wind and continue living their lives. Also planned out some really cool stuff I’m itching you tell you about, but have to wait until the final copy is edited. And also locked up a new client that I can’t announce til Monday.
I know you guys hate Tumblrs like this where I’m all “Nyah nyah nyah, I know something you don’t know!”, but I’ve really got nothing else right now besides a bunch of tentative stuff in the pipeline and the whole end of the world thing. Sorry. If you want straight up entertainment, go watch Pizza Boomerang. But if you just want mindless drivel, well then, you’re in the right place!
I also pretty much used up all my creativity today well in advance of this post. I spent the bulk of the day working at my favorite cafe (and Robicelli’s client) Hom writing an article for a website that asked me to do it a little while ago (last summer). I also finally put a tab up that links to some of my writing around the intertubes, and was thinking of listing some memorable blog posts as well. If there’s anything you have found particularly memorable, go tell me on Facebook, as I’m always doing these things at 2am and really don’t know what’s going on here half the time.
And what was Matt doing while I was busy busting my ass in a gorgeous secret cafe drinking buckets of coffee? Well, he was making cupcakes. So you should probably go eat one so he feels like he accomplished something, too.
Clockwise from front: Car Bomb, Butterbeer, Chocolate Turtle, Oatmeal Cream Pie
NEW! Oatmeal Cream Pie: Brown sugar oat cake, vanilla buttercream, oat crisp
Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust
Chocolate Turtle: Chocolate cake, salted caramel buttercream, roasted pecans, caramel and ganache drizzles
Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream
Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Queen City Cupcakes: Patchogue, Long Island
If you need to place an order for Mardi Gras, a birthday, corporate gathering/event or Groundhog’s Day Ramalamadingdong, now you can! The February cupcake schedule is up!
Whenever I make the schedule, I ask for fan input on both Twitter and Facebook, so if you want to have a say you should follow us! We’ll also be doing a poll on FB to choose the flavors for 2/29, so get over there!
It’s a good news/bad news day. Just going to get to it.
The bad news is that we’re cancelling some of our dates for our Park Here pop-up, meaning there’s no place to pick up individual Chicken n’Waffles/Buffalo/etc cupcakes during most of the playoff games, and you need to order them for delivery. Reason? We just have a TON of back-end stuff to do. Not stuff that would make an interesting Tumblr. The kind of stuff that makes me go dark on Twitter, get headaches, and stare at a computer screen until I’m compelled to cover myself in warpaint and sit in the middle of my living room floor butt naked while eating a tub of ice cream with my bare hands. You’ve all been there (right?).
The good news? I’m hoping that there will be a ton of it once all this paperwork gets done. Namely, ALL MY PAPERWORK WILL BE DONE. But primarily, I have done almost no work whatsover on the forthcoming Robicelli’s Cookbook since right before the Union Square Holiday Market started, and that thing ain’t going to write itself (I checked- it hasn’t done a damn thing on it’s own in my absence. Lousy slacker book proposal).
Other good news? Valentine’s ordering is now open!

AWWWWWW!!!!!!!!!!!!!!!!!!!
For only fifty dollars, you can send your loved one 12 very special Robicelli’s cupcakes or brownies, tied up with a beautiful ribbon with a personalized handwritten card attached, and hand delivered right to their home or office. We’ll even have the delivery guy wear a tie so he’s extra good looking (though not as good looking as you).
I know it seems like New Years was just yesterday & V-Day is more than a month away, and you’re already sort of freaking out that Duane Reade etc is already stocking their shelves with Valentine’s candy and shoving the entire thing down your throats. Totally get it. However, I had to put it up now because it’s one of our two busiest days of the year, mostly because for one day we drop our delivery minimum to only one dozen, and we can only make a limited amount of deliveries as we don’t yet have a cloning device or one of those gizmos from Clockstoppers that would allow us to move superquick through time and make more stops in the Robicellimobile. Last year we opened ordering on 2/1 and got to capacity really quickly, so we wanted to give everyone a bit more time. We care like that.
Next bit of good news- realized that Lunar New Year comes a tad early this year, so we’ve changed the cupcake schedule a bit for this month- Green Tea Mandarin AND Black Sesame will both be available on January 23rd! Keung hei fat choi NYC!
And final piece of good news- NEW CUPCAKE! Oatmeal cream pie! Go git!
Clockwise from front: Oatmeal Cream Pie, Liddabit, Banana Cream Pie, Car Bomb
NEW! Oatmeal Cream Pie: Brown sugar oat cake, vanilla buttercream, oat crisp
Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, caramel, ganache
Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs
Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream
Available at:
Cafe at Sam’s Bakery: 94th St off Third Ave, Bay Ridge
Hom: Third Ave & 88th Street, Bay Ridge
Tazza Cafes: Henry St off Atlantic AND Clark St off Henry, Brooklyn Heights
Battery Place Market: 77 Battery Place, Battery Park City
The Brooklyneer: 220 West Houston Street, West Village
Red Hook Lobster Pound: Whoopie Pies Only
Queen City Cupcakes: Patchogue Long Island
Giants win. Tebow passes 316 (coincidence?). The only way next weekend could get more epic is if you had Robicelli’s meat cupcakes. SO ORDER THEM ALREADY!!!!
Now I’ll get straight to today’s flavors, and back to being in bed, sick, wishing that my mom would come over and make me chicken soup. Or that she’ll read this blog and make it. I love you, Mommy. :)
And check out the Chocolate Graham! It got introduced super quick last fall and sort of got lost in all the seasonal craziness- but it’s super delicious!
Clockwise from front: PB&J, Chocolate Graham, Banana Cream Pie, Liddabit
PB&J: Vanilla cake, grape jelly, peanut butter buttercream, roasted peanuts
Chocolate Graham: Chocolate cake, graham cracker buttercream, ganache, graham cracker crumbs
Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs
Liddabit: Chocolate cake, salted caramel nougat buttercream, ganache, roasted peanuts
Available at:
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Aloha Grinds: 77th and 3rd, Bay Ridge
Bagel Schmagel: 76th and 3rd, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Red Hook Lobster Pound Classic Whoopie Pies Only
This week was all about catching up on the paperwork I got behind on during the holidays, and I went so hardcore that it feels like my brain is about to shoot out of my eyeballs.
Ugh.
This is bad for funny Tumblr posts. And my eyeballs. I’m going to ask Matt for a joke.
Matt: Did you hear about the new corduroy pillows?!?!? They’re making HEADLINES!
Ugh.
Sorry. That was worse. Let’s just get to flavors so we can all pretend that didn’t just happen.
Clockwise from front: The Bluth, Bea Arthur, Tres Leches, Chai Latte
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache
Bea Arthur: Black coffee infused chocolate cake, cheesecake buttercream, espresso ganache
Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards
Chai Latte: Chai cake, mascarpone buttercream, toasted chai spices
Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Court Street Grocers: Court St off Luquer, Carroll Gardens
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Battery Place Market: 77 Battery Place, Battery Park City
Brooklyneer: 220 West Houston Street, West Village
Queen City Cupcakes: Patchogue, Long Island
Happy New Year everyone! You know what my resolution is?
BE MORE AWESOME.
It’s National Meat On Top of Cupcakes But They Taste Really Good I Promise Month!!!!
Is that true? Probably not. I don’t know who the hell doles out these National Food months- probably some advisory boards or something (how do you get on those anyway?). As an inventor of the Chicken n’Waffles & Buffalo Chicken cupcakes, and being one of the people who put the whole “bacon on a cupcake” thing on the map three years ago, I am grabbing destiny by the horns and using my gravitas to commandeer an entire month in the name of dessert! Why the hell not!
-Chicken n’Waffles Cupcakes!!!
-Buffalo Chicken & Blue Cheese Cupcakes!!!!
-Elvis Cupcakes with Peanut Butter, Banana & Bacon!!!!
-Yes, They’re Really Delicious! I Swear!!!!
So WHY is it National Meat on Top of Cupcakes But They Taste Really Good I Promise Month? Because it’s time for football playoffs. And when a bunch of people get in a room to drink beer and watch football, you will need food. And there’s only so many bowls of chili and nachos you can consume before your wife makes you start sleeping out on the fire escape.
As you may know, our Chicken n’Waffles cupcakes is rarely released, our Buffalo Chicken one even rarer, and when we do make them they sell out ridiculously quick. Reason being? Well, for one thing our retail locations won’t sell them. Another, if they were available all the time, they’d stop being special and you wouldn’t want to jump all over them when they finally did come out! And most of all, frying hundreds of pieces of chicken in a teensy tiny pot takes foorrreeevvverrr.
But for the last days of football season? Well by golly, we are more than happy to slave over that pot day in and day out, from dusk until dawn, because if there’s one thing that both meat cupcakes and football scream, it’s that WE LOVE AMERICA.
I will never pass up an opportunity to link to Neil Diamond.
Normally, you need to order 4 dozen of these cupcakes to have us deliver them to you. But since they’ll technically be “rotation” for the weekends, you’ll be able to order them with a one dozen minimum to Brooklyn, 2 dozen to Manhattan! (And you’ll be able to pick-up any quantities you want in Manhattan starting next weekend!). This NEVER happens!
So if you’re having people over to watch the games, want to make yourself the most popular guy/girl at the bar, or are just one of those people who’s always wanted to try them, place your order for football playoff cupcakes and brownies ASAP! And if you’re a bar owner who wants to order some for a promotion, email me at Allison at robicellis.com- we have discount rates for businesses ordering in bulk!
Now for the cupcakes heading to stores as we speak- they may not have chicken or bacon on them, or be loaded with 18 types of booze, but they are insanely delicious and will help you stop being bummed that the holidays are over and you had to go back to work this week. We’re there, too. Thank Jebus I have a bunch of Bluths to get me through the ritual of taking down the Christmas tree- it’s so sad!
Clockwise from front: Tres Leches, Chocolate Strawberry, The Bluth, Cinnamon Bun
Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards
Chocolate Strawberry: Chocolate cake filled with strawberry jam, mascarpone buttercream, jam drizzle
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache
Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon butterscotch, cinnamon streusel
Available at:
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Hom: 88th Street and Third Avenue, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark Street off Henry AND Henry off Atlantic
Queen City Cupcakes: Patchogue, Long Island
Red Hook Lobster Pound: Roving food truck, Brooklyn Flea and Van Brunt Street, Red Hook Whoopie Pies Only