Jump The Shark Week 7: Chicken N’ Waffles Cupcakes
Well OF COURSE we had to end Jump the Shark summer with this. We’re fully aware that we’re just as complicit in all this nonsense as anyone else.
The famous Chicken n’Waffles cupcake debuted way back when in October of 2009, and initially was a total flop. People were still reeling over the fact we had the audacity to put bacon on a cupcake months prior, which back in the aughts wasn’t a really popular thing yet. (some of our other crazy ideas, like blue cheese buttercream, cajeta brownies and black sesame whoopie pies may have gotten some love from the food press, but didn’t really spread like wildfire through the baking world like meat did. Go figure)
The world wasn’t ready for fried chicken on a cupcake. We got a lot of “You guys are NUTS!” rather than sales. If you had told us in five years this would be one of our most popular and imitated recipes, we would have laughed.
In May 2010, we did a one day event on the banks of the Gowanus Canal - a food truck rally where we were the only people without a vehicle (we did have a card table and umbrella though, which ironically ended up being a much better investment than a food truck). It was there it was noticed by a reporter at NPR, who called it the “Official Dessert of Memorial Day.” Thus began the Chicken n’Waffles hysteria. It has been on The Today Show. It has been featured by Food & Wine Magazine, and Brooklyn Magazine called it “Better Than the Cronut.”
We have brought it to nearly every pop-up we’ve ever done, because if we don’t, people yell at us (seriously- yelling). It is by far our most requested cupcake. There are knock-offs in bakeries all over the world.
We have never NOT sold out of this item.
We also only make it 5 times a year, because it is a massive pain in the butt to make. We release this on the following weekends ONLY:
- Super Bowl
- Memorial Day
- July 4th
- Labor Day
Outside of that, you’ll need to order a minimum of 6 dozen for us to make it, or pray that we have a few left over at the shop from a wedding or other event that ordered them. (Or, you can make them yourself, since the recipe is in our cookbook).
This coming weekend is the final opportunity to get your hands on them in 2014. Place a small order for you and some of your friends, or order a few and a whole bunch of other goodness to bring to a barbecue or your beach club end-of-summer party.
(and keep your eyes peeled here. this may be the end of summer, but we may not be entirely done with Jumping the Shark)