February 2012
6 posts
6 tags
Flavors: Friday, February 10th
The Tumblr is 11 hours late today because I’ve been dealing with a migraine all night. Sorry America. And non-Americans, too- don’t think I don’t notice all you readers in Australia.
Here’s a video of the Swedish Chef making donuts. That should be enough to distract you from my total lack of content.
Now let’s get to the cupcakes
Clockwise from front: Tres...
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Flavors: Wednesday, February 8th
Ok, Super Bowl over. Now back to the real world, guys. Time to nag you about buying your special lady something sexy for Valentine’s Day. Something like…..cupcakes. (or Chambord brownies- they’re sexy too!)
Yes, there is a “Sexy Cupcake” Halloween costume. Because really, why the hell wouldn’t there be. I mean, I pulled off “Sexy Pepperoni Pizza”...
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Flavors: Monday, February 6th
Watching Super Bowl. Tumblr later. Go eat cupcakes, yes, good.
GIANTS WIN!!! GIANTS WIN!!!! SUCK IT, BRADY!!!! (I’m sorry, I REALLY hate dudes who leave their very pregnant girlfriends for other women.)
(And that whole cheating thing too. Let’s not forget that crap.)
Clockwise from front: PB&J, Pecan Potato Chip, Butterbeer, Bluth
PB&J: Vanilla cake, grape jelly,...
6 tags
Flavors: Friday, February 3rd
Image courtesy of Alison Grasso
Our Urban Daddy Super Bowl offer was a HUGE success- thank you to everyone who helped us sell out! I got a few emails late today asking if it was possible to get any last minute orders in, but unfortunately we are completely booked for this weekend.
-BUT-
You’ll be able to pick up both the Chicken ‘n’ Waffles AND the Buffalo Chicken...
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Flavors: Wednesday, February 1st
Matt was on Ink Master on Spike TV last night, and I couldn’t tell any of you to watch because we were under a contractual gag order! GYAH! AND I wanted to post up pics of his tattoo and video clips, but can’t because they haven’t put them on the official site yet! DOUBLE GYAH!
I know for a fact that his episode will be rerun next Tuesday at 9pm, so you guys should catch it....
January 2012
16 posts
6 tags
Flavors: Monday, January 30th
Over the weekend, Matt got about a thousand Facebook messages and phone calls hoping that he was “getting his drink on” for his birthday. And this is how you know you’re getting old- when you just don’t understand why you would do that for your birthday. Spending a fortune to scream at your friends in a bar, making an ass out of yourself, waking up the next day with your...
5 tags
Flavors: Friday, January 27th
Tomorrow is Matt’s birthday! WHOOP WHOOP WHOOP!
And you KNOW we’re going to be partying hard! Saturday we’re going to take our oldest son for this Kindergarten admission test! And if he’s good, we’re going to get him some ice cream!!! WOOOOO!!!!
*sigh* I had planned something really nice, and then right after I was all set I got the letter from the Department of...
7 tags
Flavors: Wednesday, January 25th
We’re only halfway through the week and I got to do two really cool things. Monday night, me and my BFF Danny Macaroons hit the launch party for the redesigned Zagat blog, which was even more fun than you can imagine. Saw lots of great friends, made some new ones, got to meet a lot of fans for the first time, AND I went home with a snazzy tin of Zagat breath mints! I smelled like...
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Flavors: Monday, January 23rd
Posting the blog a bit on the later side because apparently when the Giants won last night, the entire internet broke. Seriously, I had to live without Twitter for, like, twenty freaking minutes! It was awful! How were any of you supposed to find out what I was eating, or if I was itchy, or if I was saying “Yay Giants”? HOW WOULD YOU KNOW?!!?!
For those of you who were disturbed by...
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Flavors: Friday, January 20th
I hate to freak you guys out, but Valentine’s Day is a little more than three weeks away. AND we’ve already started booking up. The way I see it, you have two options:
#1: Place your Valentine’s Day order now. For $50, you get a dozen cupcakes or brownies, some pretty ribbon wrapping, delivery to your loved ones home or office, and a card with your personalized message...
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Flavors: Wednesday, January 18th
We can’t go TOTALLY dark today, but I’m not writing anything (this doesn’t count). Click on the pic above to be taken to the online petition to stop SOPA. If you don’t know anything about it, scroll through this infographic I pilfered from their site:
Back on Friday!
Clockwise from front: Pecan French Toast, S’Mores, Ebinger, Dom DeLuise
Pecan French...
6 tags
Flavors: Monday, January 16th
Ok, remember how I was a total jerk on Friday saying I had news that I couldn’t tell you? Well I can finally start telling you a bit of it……….
Image courtesy of Free Food Boston
…..BROWNIES! You know- the ones that we kept selling out of like crazy at DeKalb and Madison Square Eats and Union Square…..as of this very second, we’re finally wholesaling...
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Flavors: Friday, January 13th
IT’S FRIDAY THE 13TH!!!! EVERYONE START FREAKING OUT ABOUT SOMETHING!!! HOW ABOUT THE MAYANS? DOES THAT SOUND GOOD TO EVERYONE?
Listen, the end of the world could happen today, or on any one of the THREE FRIDAY THE 13THS THAT ARE GOING TO HAPPEN THIS YEAR BECAUSE IT’S OBVIOUSLY THE END OF DAYS (it’s on Wikipedia so it’s legit). I still busted my ass today making the...
February Flavors Are Up! →
If you need to place an order for Mardi Gras, a birthday, corporate gathering/event or Groundhog’s Day Ramalamadingdong, now you can! The February cupcake schedule is up!
Whenever I make the schedule, I ask for fan input on both Twitter and Facebook, so if you want to have a say you should follow us! We’ll also be doing a poll on FB to choose the flavors for 2/29, so get over there!
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Flavors: Wednesday, January 11th
It’s a good news/bad news day. Just going to get to it.
The bad news is that we’re cancelling some of our dates for our Park Here pop-up, meaning there’s no place to pick up individual Chicken n’Waffles/Buffalo/etc cupcakes during most of the playoff games, and you need to order them for delivery. Reason? We just have a TON of back-end stuff to do. Not stuff that would...
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Flavors: Monday, January 9th
Giants win. Tebow passes 316 (coincidence?). The only way next weekend could get more epic is if you had Robicelli’s meat cupcakes. SO ORDER THEM ALREADY!!!!
Now I’ll get straight to today’s flavors, and back to being in bed, sick, wishing that my mom would come over and make me chicken soup. Or that she’ll read this blog and make it. I love you, Mommy. :)
And check...
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Flavors: Friday, January 6th
This week was all about catching up on the paperwork I got behind on during the holidays, and I went so hardcore that it feels like my brain is about to shoot out of my eyeballs.
Ugh.
This is bad for funny Tumblr posts. And my eyeballs. I’m going to ask Matt for a joke.
Matt: Did you hear about the new corduroy pillows?!?!? They’re making HEADLINES!
Ugh.
Sorry. That was worse....
9 tags
Flavors: Wednesday, January 4th
Happy New Year everyone! You know what my resolution is?
BE MORE AWESOME.
It’s National Meat On Top of Cupcakes But They Taste Really Good I Promise Month!!!!
Is that true? Probably not. I don’t know who the hell doles out these National Food months- probably some advisory boards or something (how do you get on those anyway?). As an inventor of the Chicken n’Waffles &...
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Monday, January 2nd!
A Happy New Year to one and all! This is one of the only days we take off during the year, so there’s no cupcakes in stores today. But I did get a teensy bit of work done and posted up the January Cupcake Schedule!!! Now you can place your orders for any birthday parties, corporate events, hoe downs or hootenanies you’re planning for this month.
In the next day or so, I’ll be...
December 2011
17 posts
7 tags
Flavors: New Year's Eve
Well, Christmas has come and gone, and I’m bummed. There’s no more decorating to do, no more gifts to open, no Christmas carols on the radio and all the holiday shows are gone from the tv.
But wait a second……THERE’S STILL ONE HOLIDAY SPECIAL LEFT!!!!!
And now it’s time to ring the New Year in right! New...
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Flavors: Wednesday, December 28th
Hope you all had a great Christmas! Matt surprised me with a Nintendo 3DS with my favorite game of all time- The Legend of Zelda- Ocarina of Time (in 3D!). I had no idea I needed this thing, but now I CAN’T LIVE WITHOUT IT. So quick- to whatever needs to happen right now so I can get back to my game:
NEW YEAR’S EVE ORDERING! Now that Union is over I’m getting back to being...
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Christmas Eve
We have packed up for the last time at Union Square Market and have gone home. I’ve just taken a hot shower, thrown on “It’s A Wonderful Life”, and am about to go pick up my kids and spend Christmas Eve with the best type of friends- the ones who have known me forever. We’ll soon put the boys to bed and set out apple juice and pretzels for Santa, and settle in...
5 tags
Flavors: Friday, December 23rd
Next Wednesday is our first ever PEOPLE’S CHOICE day, where you can select from some of our favorite flavors we introduced in 2011! So get voting already!
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Now onto today’s flavors- these are the FINAL flavors you’ll find at Union Square Market, where you’ll be able to pick up your last minute gifts and Christmas cupcakes from 10-9 today, and 10-4pm...
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New Post on Nona Brooklyn!
It seems like it’s been forever since I’ve written anything for Nona. I’ve got a whole bunch of essays half started, but then between work on the book proposal and the business plan and the running the business and taking care of the kids etc etc etc, my “writing for fun” sort of gets the shaft.
Last week, Peter Hobbs, the most understanding editor in the whole...
6 tags
Flavors: Wednesday, December 21st
Who’s done with their holiday shopping? NOT ME! I spent so much time concentrating on what to get my kids that I totally forgot there are other people in my life I need to shop for. I’m sure there’s lots of you in the same boat, so I put together a little gift guide for you.
1: Robicelli’s Brownie/Whoopie Pie Gift Boxes: This is what I give most of my family members...
6 tags
Flavors: Hanukkah-Monday, December 19th
Happy Hanukkah!!!
Before we begin today’s Tumblr, I issue an important reminder that I am not Jewish, but I love latkes. And since I’m Italian-Catholic, this means I have to live with an agonizing lack of latkes in my world. Therefore, I will gladly take all charitable donations of latkes, so if you have any lying around feel free to bring them to me in Union Square. Booth C34...
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Flavors: Friday, December 16th
There’s a lot of stuff to go over right now, so forgive me if I don’t get into the jokes or small talk or have any sort of command of the English language. Thems got orders in the whonow to properfy!
Hannukah: We are not taking any sort of online orders for Hannukah, since we have never received a single request to make a Hannukah delivery, and thanks to my limited technological...
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Flavors: Wednesday, December 14th
I know the Tumblr is crazy late today. Last night I came home, collapsed into bed and just watched the lights on my Christmas tree. Atticus was up, too. He said he stayed up in his bed til I got home because he loves me and he misses me. Of course, after he says this I start crying. Then he starts petting my head and saying “It’s ok Mommy! Don’t cry- I’m right here!...
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Flavors: Monday, December 12th
Dear Santa:
How have you been? Did you have a nice summer? How is your wife? I have been extra good this year, so here is the long list of presents I want this year. Please note the size and color of each item, and send as many as possible. If it seems too complicated, make it easy on yourself: just send money. How about tens and twenties?
1. Tickets to “Sleep No More”....
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Flavors: Friday, December 8th
When I got home at 10:30 tonight all amped up to dive into a big pile of paperwork, I found Atticus (the four year old) not only up, but completely wired. I took TWO HOURS to get him down. Mind you, there was no sleeping late today, no naps- just pure adrenaline. Now it’s 2am, I’m ridiculously behind on my normal crap, and I need to be up at 7am tomorrow. Living the dream!
Quick...
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Press This Week
We’ve been popping up all over the press this week, so for those of you who are not following us on Facebook or Twitter (which you SHOULD be- it’s ever so much fun!), here’s a recap!
First off………..
THE FRONT PAGE OF THE NEW YORK DAILY NEWS!
I’ve read the Daily News every single day since I was old enough to read, and I never dreamed I would ever be on...
5 tags
Flavors: Wednesday, December 7th
Today we’re supposed to be debuting our “Gingerbread Man” cupcake, but we hit a bit of a snag……the gingerbread men never came. Now normally, we produce nearly 97% of the extras we use right here in the Robicelli’s kitchen- we make fresh fruit compotes, make our own cookies for toppings and crumbs, our own malted milk balls and candies and sauces and, well,...
6 tags
Flavors: Monday, December 5th
Today we introduce the Hot Toddy cupcake, which I’m sure will be controversial since I put a call out for your best Toddy recipes on Facebook & Twitter about six weeks ago, and got about 100 different recipes. Some use whiskey, some use rum, some use both, some use cider, some use lemon, some use rocks. But they all have one thing in common- each person believes their recipes is the...
8 tags
Flavors: Friday, December 2nd
We’ve been at the Union Square Holiday Market for two weeks now, and I’m still getting lots of tweets from people who claim they’re there but can’t seem to find us. Apparently the map I made isn’t good enough for you guys!
How can anything of that caliber of quality be confusing?! Trader Joe’s, Upside Down Elephant, US! We even finally got a sign and a...
November 2011
14 posts
8 tags
Flavors: Wednesday, November 30th
Last day of November, and I’ve already reaching my threshold for tolerating Christmas songs. This is especially sad as I’m one of those people who LOVES Christmas music. Like, listens to it in July loves it. And for this, I blame the fact that we as a society are insistent in playing the SAME TEN SONGS OVER AND OVER AND OVER AGAIN FOR SIX FREAKING WEEKS.
Nothing can hold up in that...
9 tags
Flavors: Monday, November 28th
Thanksgiving has come and gone, and we are already over a week into the Union Square Holiday Market. As awesome as it is to see all of you (and trust me I LOVE seeing you), the fact that I barely get to see my kids at all wears on my pretty badly.
Matt and I insist that we take one day a week, Wednesdays, to do nothing but concentrate on our family (and if you are a small business owner with a...
6 tags
Flavors: Black Friday
I am writing this in a rush because it is 10pm on Thanksgiving Day, and in a little while I need to put my kids to bed, then sneak out of the house to head to Toys R Us. I’m not actually looking for any ridiculous deals- it’s just that with my work schedule for the holidays, the only time I can shop without the kids noticing me is the one night they are open overnight. YES, I can...
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Flavors: Thanksgiving
At this time two years ago Matt and I were broke, almost homeless and begging for food. We had two clients, Hom and Blue Apron, and were selling maybe 120 cupcakes on a good week. That Christmas, I had to ask my mom for money so I would be able to buy presents for my family. My parents would send over leftover food so we never went hungry, and never made it seem like charity. My extended...
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Now Accepting Credit & Debit Through LevelUp!
We are now accepting payment at both DeKalb and our booth at the Union Square Holiday Market via Level Up!
The Level Up is a safe, secure way to pay via credit or debit by using your smartphone. Click on the image above to go to their page and learn more about it, because let’s be honest, me trying to explain any tech stuff to you all is pretty much as useless as it gets.
It’s...
7 tags
Flavors: Monday, November 21st
Well we’re here- the first day in a good long while where I will not be nagging you about Thanksgiving ordering, because now that window has closed. But fear not! In only a few short days, I shall be harassing you incessantly about holiday ordering!
If there’s one thing Sicilian-blooded women are really good at doing, it’s nagging. I’m really just making my ancestors...
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Flavors: Friday, November 17th
Well here we are: OPENING DAY OF THE 2011 UNION SQUARE HOLIDAY MARKET!!!
We have soooo many exciting things we’ll be bringing out over the coming weeks, but I won’t tell you any just yet so I can save some material for upcoming blog posts (it is HARD thinking of stuff to write about three times a week when I’m exhausted). But here’s the first surprise: aside from our...
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Flavors: Wednesday, November 16th
DID YOU PLACE YOUR THANKSGIVING ORDER YET?!?!? HUH?!?!?! DIDJA DIDJA DIDJA?!?!?!
I have to lead with that because even though I thought Thanksgiving was an entire week away, we’ve apparently already skipped straight ahead to Christmas. I stopped into Starbucks today and the carols were blasting, the decorations were everywhere, and Thanksgiving blend has already been put in the vault in...
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Flavors: Monday, November 14th
This is sort of the sad part of fall for me, because I wait all damn year for the fall flavors to come back, and now as we burn through the schedule and get closer and closer to Thanksgiving, we start putting them back in the vault til 2012. Most of what you’ve seen this month will not be going back to stores this year, and we’re almost done baking off our batters for DeKalb. I try...
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Flavors: 11/11/11
I totally had a long post planned for today since I kinda phoned it in all week (I’m tired- I’m sorry!), plus the Union Square Holiday Market starts up next week, so there’s going to be LOTS more half-assing on this blog between now and the end of the holidays. Buuuutttt…..
TODAY’S 11-11-11!!!!
Maybe it’s lucky or something- I have no freaking clue. What I DO...
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Flavors: Wednesday, November 9th
So I fell asleep while doing the Tumblr last night and once again I have to write something in two seconds. Then while I was asleep, for the second night in a row my kids climbed into our bed and forced me out, so I ended up curled up at the foot of the bed like a dog.
Can any parents out there tell me if I’m ever going to have a decent night of sleep again? Please?
*sigh*
Tonight...