May 2013
10 posts
5 tags
Flavors: Friday, May 24th
IT’S FINALLY TIME.
I honestly don’t know how I managed to wait this long. This is the best thing that’s happened to me since I found Brian Austin Greene’s rap CD at a garage sale (someone let that thing go for only fifty cents! Can you believe that?!?!?!)
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, chocolate ganache
Creamsicle: Orange...
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Help Oklahoma: Support Team Rubicon →
During our Sandy relief, we had the honor of feeding Team Rubicon many times. They are US military veterans who return from war zones overseas, and use their emergency response and rebuilding skills in disaster situations. We as New Yorkers are indebted to them and their bravery.
We now get word that Team Rubicon is assembling in Oklahoma to assist in tornado relief. We urge you to donate...
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Flavors: Friday, May 17th
IT’S FINALLY HERE!!!! GOOGA MOOGA HAS ARRIVED!!!
For the next three days, if you were keen enough to get tickets, you’ll be able to get your hands on our Car Bomb Parfait: a Guinness stout fudge brownie topped with a Bailey’s ricotta creme, Irish Whiskey ganache, and beer nut praline. This is a Googa-only special which you’ll never be able to find anywhere else outside...
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Flavors: Monday, May 13th
We’re 6 days away from Googa Mooga, which will be all sorts of amazing and will change your life and whatnot. I, of course, will not be posting about that today, because I have an incredibly messed up sense of priorities.
What will we be talking about today?
The Simpsons Tapped Out, a game for iPhone/Android that advertises itself as “Life Ruiningly Fun!”. And you know...
6 tags
Flavors: Friday, May 10th
We occasionally bake things for celebrities. I never take pictures or tweet about it or things like that because the way we see it, when you’re enjoying something sweet, it’s a little indulgent moment just for you. I don’t need to be sticking my face up in that, blowing you up to the world, ruining your little pocket of “me time” just because you’re famous!...
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A Letter to a First Time Father — Having it Some →
As I write this, one of my best friends is waiting for his first child to make her entrance into the world. I’m following along at home like…
I’m now officially a member of the writing staff of Medium with a bi-weekly column: “Having it Some”. This week I give some advice to one of my best friends on earth, who just welcomed his first daughter into the world. I’ve managed...
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Flavors: Monday, May 6th
Building on Friday’s post- Rachel isn’t the only one with a new book out. Our good friend (and former employee) Siobhan Wallace of Blondie and Brownie fame has just released the authoritative guide to the NYC street food scene: New York a la Cart.
Siobhan is the one who looks like she’s about to stab someone even though she’s eating chocolate dipped soft serve ice cream....
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Flavors: Friday, May 3rd
It’s a DOUBLE holiday weekend! We have Derby day tomorrow, which I really know nothing about as I’m not from Kentucky or do I understand horseracing. I DO understand drinking though, so that’s what we’re going on!
It’s time for our once-a-year super-limited-edition-so-make-sure-you-snag-one Mint Julep cupcake. Each cake is made with muddled mint, real Kentucky...
April 2013
10 posts
5 tags
Flavors: Monday, April 29th
BIG DAY THIS WEDNESDAY!
We’re going to be at The World’s Largest Bakesale at Grand Central Station with Sandra Lee! And YES I had to use the picture where she’s dressed up like Cher!
This event benefits Share Our Strength’s “No Kid Hungry” campaign, and all money made that day will go directly to helping eradicating childhood hunger in America. Not just...
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Flavors: Friday, April 26th
As I mentioned in my schpeil on Medium earlier this week, Robicelli’s is a lot more than just cupcakes. We’ve got whoopie pies (which you may know from places Red Hook Lobster Pound), brownies (which you may have had at places like Madison Square Garden), hot cocoa (blah blah blah Bergdorf Goodman) and more.
One item that doesn’t make a lot of noise are our loaf cakes, because...
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Cupcake Wars — Food for Thought →
Cupcakes are officially over everybody! The internet says so. Let’s all celebrate the destruction of millions of American jobs by going on …
I am thrilled that the incredible people over at Medium asked me to use their platform to finally come out and defend the humble cupcakes against all this “Cupcakes are Dead” nonsense. Mostly because I try my best to keep this blog PG (ok,...
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Fun fact: I didn’t go to culinary school. In fact, my first major was something altogether far more practical- the theatre. And I didn’t just go to any rinky dink crapshow of a theatre school either! No, I attended the prestigious Conservatory of the Arts at Boston University. And after giving them tens of thousands of dollars to further my abilities as a storyteller, I decided that I...
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Flavors: April 19th, and 4/20 Weekend
Dude, are you, like, SEEING this right now bro! Like, REALLY seeing it! It’s like the entire universe is in there, which is like, you know, I can eat one and it’s like I’m not even here sometimes, just like feeling the cupcake you know bro? Like, totally being in it, and then, like, it’s like I’m not even there anymore. So like, where am I? Is the cupcake inside of...
7 tags
Flavors: Monday, April 15th
Remember a few months back when we planned a one day lecture/pop-up shop out east in Quogue, but then a few days before we were supposed to go out it seemed like it was going to snow, and the The Weather Channel started going “AAAAHHHHHHH IT’S A BLIZZARPOCOLYPSE AND WE’RE ALL GOING TO DIE!”, we were were all “NOOOOOO!!!” and cancelled our pop-up, and then...
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Flavors: Friday, April 12th
I’ve been intending to write more blog posts about the behind-the-scenes goings on regarding our upcoming cookbook for a while, since I’m asked so many questions about how it all comes together (it’s actually incredibly interesting, which makes you wonder why I haven’t spoken about this earlier and rather have posted an ungodly amount of cute animal photos instead. Then...
6 tags
Flavors: Monday, April 8th
Googa Mooga is ALL SOLD OUT. Lobster Roll Rumble is ALL SOLD OUT. But there are still a few tickets available for next weeks Tasting Brooklyn, AND we’re going to have another big event announcement soon!
And it may involve this picture. 30% chance it’s Matt dressed as Cher.
In the meantime you can still only find us through the shops we wholesale to, private delivery in NYC...
4 tags
Flavors: Friday, April 5th
So on Monday, I got a few frantic emails and texts asking me if I had completely lost my mind. Apparently everyone I know - we’re talking my friends, my agent, my family- couldn’t figure out that Monday’s post was an April Fool’s Day joke until they got all the way down to the disclaimer waaaaaaay at the bottom.
Let’s look at that fact a little closer. Halfway...
7 tags
Flavors: April 1st
Big news today, guys!
First off, we hope you all had a terrific Easter, and that got to enjoy the arrival (finally!) of the gorgeous blue skies and fluffy cotton clouds and all the other things we’ve been been so terribly deprived of over the past few months. We took the opportunity to make our first voyage out of town with the boys for 2013, to a very elegant Crowne Plaza off exit 8 on the...
March 2013
15 posts
6 tags
Easter Flavors: Friday, March 29th
How are all the other parents out there holding up with Spring Break? Good? Ours were home all of last week with the flu, then this week with the vacation, so, um- yeah, Matt and I are holding up just great right now. Greeeeeaaaaaat.
With what few brain cells I still have that are functioning, we’ll get to some big news:
We’re going to be at this years Great Googa Mooga in...
Easter Ordering Is Officially CLOSED
However, cupcakes will be available though the weekend at select locations. Have a wonderful holiday!
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Watch
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Place Your Easter Order Now! →
AWWWWWWWW!
Unbelievably Easter is already upon us, regardless if it’s snowing or freezing or polar bears take over NYC as we know it. We’re taking orders for Easter cupcakes, whoopie pies and brownies til Thursday evening, and making delivery throughout Brooklyn & Manhattan this Saturday. Place your order now!
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Flavors: Monday, March 25th
Last Friday everybody’s favorite website that we spend too much time on while we could be spending our time with loved ones or persuing a dream or hell even just outdoors, BUZZFEED, published a list of “The 33 Hottest Hunks of Broadway”. Being a closeted musical theater nerd, and loving all shirtless men regarded of ambiguous sexuality, I totally clicked on through. And seeing as...
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Flavors: Friday, March 22nd
We had so much fun this past Tuesday at Choice Eats, and hope all of you who came did too! Now that this one is in the books, it means that we have officially kicked off the food event season for 2013, and you need to start planning which ones you’re going to spend your hard earned money on. And OF COURSE you guys are most interested in the ones Matt and I will be appearing...
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Robicelli's Named Top 10 Dish at Choice Eats! →
Photo by Daniel Krieger of First We Feast
It means a lot just to be invited to The Village Voice’s Choice Eats in the first place, as only the best of the best in all of New York City are invited, and we’ve been there three years running. An honor just to be in the same room as the rest of these guys, and then on top of that, to be named one of the best bites of the entire night...
5 tags
Flavors: Monday, March 18th
Another milestone happens in my life today! Today is the day I get the chaperone my first ever field trip for Atticus’ kindergarten trip to the Staten Island Zoo. And that means I get to see…….
THIS GUY!
I don’t know what this eagle’s name is (I call him Petey), but bald eagle and I are total BFFs. Every time I go to the Staten Island Zoo this guy will fly down...
6 tags
Flavors: Friday, March 15th ST. PATRICK'S DAY
IT’S SAINT PATRICK’S WEEKEND!
Down here in Bay Ridge this is pretty much our biggest holiday of the year- so much we block off two entire weekends to celebrate it (come see our parade on the 24th!). Matt and I will be celebrating in the most traditional way possible:
OLD SKOOL PEOPLE. Reppin’ for the LES 1890 what what!!!
If that’s to X-TREME for you, we’ve got...
4 tags
Flavors: Monday, March 11th
I can’t write the Tumblr today because I accidentally left the television on some channel before when I was making dinner, and when I came back into the room they were having a mini “Law & Order: Criminal Intent” marathon. I have not moved from the couch since.
How is it legal to air this many episodes of “Law & Order” in a row? We know what this show does...
5 tags
Flavors: Friday, March 8th
We’ve got cupcakes heading to stores today (of course), but we’ve got some BRAND SPANKING NEW BAKED GOODS in our online shop right this very second! Well, they’re not exactly NEW per se, but you haven’t seen them since last March, so there’s a good chance you forgot they existed. So “brand spanking new to you baked goods” then!
First up is……
...
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5 tags
Flavors: Monday, March 5th
Everyone have a nice weekend? Great. NOW PREPARE TO HAVE YOUR MINDS BLOWN!!!
Matt and I tried to have a very low-key weekend since Mercury is in retrograde and we’re trying to stay safe. Who knows how Mercury could be trying to kill us! Falling satellites? Marauding gangs of raccoons? Bears?
This lead to things like family visits and vacuuming- and most of all, working our way through...
6 tags
Flavors: Friday, March 1st
It’s MARCH everyone! Already! We’re just plowing through this year like a thoroughbred racehorse on cocaine!
We’ve been waiting for March 1st forever, because today’s the day……
THE RED HOOK LOBSTER POUND REOPENS!!!
Over four months after being completely destroyed by Sandy, the best lobster roll in the world is coming back to Red Hook tomorrow! And...
February 2013
10 posts
5 tags
Flavors: Monday, February 25th
The only movie I saw in theaters last year was “Brave”. Last “grown up” movie I saw in theaters was For Your Consideration in 2006. Yet every year I watch the Oscars, and have REALLY STRONG FEELINGS about it.
This year, biggest feelings in this house was about the Diet Coke commercial. Rrrrrrraaaawwwwwrrrrrr.
For the young’uns that follow us, these are the...
4 tags
Flavors: Friday, February 22nd
The book is DONE! I think!
(Jebus if you allow this show to be cancelled I will be SO ANGRY. This is the only bright spot I have in my life! Besides, you know, the children.)
I have written, edited and revised 74,928 words (give or take), and now I’ve let my baby go and placed it in the hands of the Penguin/Viking Studio team where they shall caress her into a beautiful shiny book that...
We're Still Here!
Hey guys!
Just wanted to apologize for the silence the past few days. I’ve been finishing our upcoming cookbook (deadline is Tuesday), we’ve had the kids home from school and taken off for the holiday, and between that and 7,000 other things I’ve been completely neglecting the Tumblr/Twitter/showering.
We’re off today for President’s Day, but will be back in stores...
Valentine's Day Ordering Now CLOSED...
…but fear not if you didn’t get your order in! Many of our locations will be ordering cupcakes for a very special Thursday holiday delivery. Call ahead to your nearest shop to reserve yours!
Also there are a few spots left at our pop-up at The Owl’s Head- call and get your reservation before they’re all gone!
The Owl’s Head
479 74th St Brooklyn, NY 11209...
Mail Order Temporarily Down
Hey all!
Just to let you all know, we’ve temporarily suspended mail order operations as we are switching shipping companies, since the number of problems we have had with UPS could take up a 5,000 word post (it would be hilarious if it wasn’t for the fact that we’ve spent the better part of 2 months attempting to correct their mistakes. So. Many. Migraines.).
Beginning next...
5 tags
Flavors: Monday, February 11th
It’s time for MARDI GRAS! And this year, it’s going to be EXTRA absorbant!
After our limited-edition Lunar New Year cupcakes from last Friday, we have ANOTHER limited edition cupcake today- King Cake. Our version is a miniature version of the original French version, also known as a pithivier. If you’ve never made a pithivier, I implore you to attempt one- it was one of the...
4 tags
Flavors: Friday, February 8th
THE WORLD IS GOING TO END!!!! EVERYBODY GO OUT AND BUY ALL THE BOTTLED WATER, BATTERIES, CUPCAKES AND BOURBON YOU CAN!!!!
Thank you, New York Daily News, for reminding us about the trye potential horrors of this storm- FROZEN SQUIRRELS.
Because we want to make sure that if you have cupcakes to keep you happy while you’re trapped inside during the Snowtorious B.I.G. or whatever ridiculous...
2 tags
We're Coming to Quogue! →
We’re spending this Sunday at one of our favorite places out east- the library in Quogue, NY (named one of the ten best libraries in America!). We’ll be speaking for an hour about who knows what- maybe some stuff about the publishing process, our future plans, taking baking questions, telling embarrassing stories about our kids……..you know I never have a shortage of things...
6 tags
Flavors: Monday, February 4th
Super Bowl’s over. Now to get talkin’ bout sweet, sweet love.
AWWWWW!!!! Yes, that IS two red pandas kissing. I went to the Prospect Park Zoo with the kids yesterday, and though normally when I get to the zoo these guys are always passed out in a tree somewhere, the cold weather totally brings the cuteness! These are the animals that have finally gotten me through my heartbreaking...
6 tags
Flavors: Friday, February 1st
It’s a brand new month, which means…….IT’S FANY FEBRUARY!
Maybe you don’t know what Fany February is- particularly since I made it up. But it’s super awesome! Promise!
Many of you here in NYC know Fany Gerson as the owner of La Newyorkina, maker of the best paletas (aka Mexican ice pops) on earth. Some of you around the country as the author of My Sweet...
January 2013
10 posts
1 tag
Valentine's Day Ordering Is Now Open!!! →
Nothing says “I Love You” like one dozen sexy, indulgent cupcakes. We’re taking a limited number of orders for our famous V-day sampler, wrapped in a pretty bow with a love note attached, and delivered straight to the person you love most. And don’t forget, for the perfect Valentine’s date, make reservations for our one-night-only pop-up dessert bar at The...
4 tags
Flavors: Monday, January 28th
So this week we have to shoot the cover for our upcoming cookbook, because THIS didn’t get approved.
I see that, I get hungry for cupcakes. Apparently, I’m the only one.
Fortunately our photographer/friend Eric Isaac is doing a pretty amazing job so far, even with the (hopefully temporary) moratorium on nudity in our book. I can’t show you any photos yet - you’re just...
4 tags
Flavors: Friday, January 25th
There is just TOO MUCH GOING ON OVER HERE! I can’t even begin to tell you all about it because I need to fit in some sleeping. Last night I tried clearing the table after dinner and ended up accidentally passing out on the floor for about two hours. So no time for funny businesses today!
Ok- maybe a little funny business.
Yes, second day in a row I’m posting a gif from Happy...
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Flavors: Monday, January 21st
I’m super stoked because today we are once again heading to Heritage Radio Network- aka the interweb’s best food-centric radio station. We’ve been on a few times before (here’s my favorite appearance), but this one is going to be extra awesome because we’ve been asked to be the special guests for a PILOT episode of something! Seriously- the success or failure of this...
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Flavors: Friday, January 18th
We are one day away from the first puck drop of the 2013 Rangers season! And though as a lifelong Ranger fan I’m always hoping for the best but bracing myself for the inevitable soul-crushing disappointment, this year is different! We’re always amazing the first half of the season, then somewhere midway everything goes to hell and the amount of screaming that goes on in this...
