December 2010
20 posts
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Resolutions for 2011
I’ve decided to do something completely insane and post the 2011 goals/resolutions Matt and I have made on our site. I quietly set some goals for myself at the beginning of 2010 that I felt were quasi-far-fetched and just setting myself up for disappointment (that’s the Italian-Catholic “You’re going to fail and you probably deserve it because you must have pissed God off...
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Cupcakes- NEW YEAR'S EVE 2010
Holy crap- an entire year has gone by! Matt and I have had an amazing 2010, all thanks to you guys. We’re very, very blessed.
And welcome to all of you who are checking us out for the first time based on our win in Serious Eats’ Readers Choice 2010 Poll! A brief intro- I’m Allison, the mom half of Robicelli’s, and the one who does all the Tumblring and Tweeting. My...
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WINNERS! BEST CUPCAKE- People's Choice 2010!
~(=-O
Is that the emoticon for ridiculously happy, shocked, honored, floored?!?!?! You know I’m no good at this dang-fangled internets!!!!
WE ARE THE PEOPLE’S CHOICE FOR THE BEST CUPCAKE OF 2010 ON SERIOUS EATS NY!!!
We’re still honestly getting over the shock of being nominated, especially against so many people we admire. This is just too, too much.
If you voted, let...
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Vote for Us as BEST CUPCAKE in Midtown Lunch's... →
WOW! First Serious Eats and now this?!?!?!? I cannot find words that express how flattered we are. Thank you all so, SO much for supporting us, nominating us, and most importantly, VOTING for us. :)
There’s no need to register with Midtown Lunch to vote- just click and that’s it!
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Cupcakes This Week
So, um, how you guys doing?
Our kitchen lost all power during the storm, so obviously there were no cupcakes earlier this week. I have been told that there’s a crane at the building now working on restoring power, so fingers crossed we’ll be able to get in there on Thursday in order to bake for New Year’s Eve.
To cheer you up, here’s my favorite LOLCat of all time!
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CHRISTMAS FLAVORS! Today the 23rd
Today is the LAST DAY you will see these flavors til next year! *sniff**sniff*……it’s been memorable guys……….
We are doing a very limited number of deliveries today, as most of our shops will be closed for the weekend (this is why we always emphasize pre-ordering, since as former shopkeepers ourselves we did the same thing, and all the last minute types were...
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Help Us Win the Honor of Being NYC's BEST CUPCAKE! →
Once again, the good folks at Serious Eats NY have bestowed a huge honor on us….
WE HAVE BEEN NOMINATED FOR BEST CUPCAKE SHOP IN THEIR ANNUAL PEOPLE’S CHOICE POLL!!!
Ok, so we don’t technically have a shop, but this could change that. It’s a gigantic compliment to be included on a list that includes such brilliant bakers as Butter Lane & Chikalicious to name...
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Flavors- Monday December 20th Plus Big Social...
Woooo! I really don’t think there are words for how tired I am right now. I have been in the kitchen either alone or with our incredible intern Alexandra for 5 straight 9+ hour days, in a 19th century warehouse that has no heat on the weekends (thank you union guys!). Tonight I’m having dinner at 2 am, consisting of some leftover Italian bread the kids had with the babysitter and a...
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Hester St. Big Social Happening NOW!!!
WHAT ARE YOU WAITING FOR?!?!?!?! WHY AREN’T YOU DOWN THERE RIGHT NOW!!!
We are set up in the food court with lots and lots of holiday cupcake flavors, FOUR kinds of brownies, and lots of brownie gift boxes for those of you looking for the perfect gift for someone who has everything (they start at $10- how can you go wrong?).
Brownies for this week are:
Classic With Sea Salt
...
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Flavors: Thursday, December 16th
This week we’re doing a little something different and doing ALL of our deliveries on Thursday. That’s because Friday we’ll be busy setting up for the HESTER STREET BIG SOCIAL HOLIDAY MARKET! Woohoo! You better be planning on coming down to see us- we’re next to the bar and across from Pies n’Thighs! What more do you want?!?!?
This is a TWO NEW FLAVOR week,...
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We're One of Serious Eats' Best Sweets of 2010!!! →
Wow. Just, wow.
We go into work every day with one goal, to make as many people happy as possible. To know that we’re doing it, and to get acknowledged for it on a platform as huge as Serious Eats, well, just wow. To be listed in the same breath as Balthazar Bakery, Adirondack Creamery, Francois Payard, plus our good friends Liddabit Sweets and Anarchy in a Jar, and many more we...
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Flavors- Monday December 12th
Hello everyone! Hope you all had a great weekend. We’re going nuts over here prepping for The Hester Street Big Social- designing limted edition flavors, stocking shelves, doing checklists, getting our gift boxes ready (yup, you’ll be able to buy brownie assortments there! But more later on that….). We really hope you’ll all make the trip down there at least once to see...
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Flavors- December 9th & 10th
Hello again! We were unable to post our flavors for last Monday or Third Ward due to some unintended problems with Tumblr. This is why we urge you to follow us on Twitter, which we all know NEVER fails!!!
If you’ve having a holiday party before Christmas, please note that because of our commitments at holiday markets we cannot make any private deliveries and are taking orders only...
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Kings County General Store: Every Sunday In...
We PERSONALLY won’t be there every Sunday (we bake that day), but our cupcakes will be! Our good friends at Crespella have been asked to set up at the Kings County General Store every Sunday until Christmas, where they will be selling espresso, coffee and Robicelli’s cupcakes!
The Kings County General Store takes place at Southpaw, at 125 Fifth Ave (bet St Johns & Sterling)...
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Now In Greenpoint at EASTERN DISTRICT!!!
Tomorrow we’ll be dropping off some of this week’s cupcakes to EASTERN DISTRICT, on Manhattan Avenue in Greenpoint! We’ve very stoked to finally have found a location up there as we know we have LOTS of fans in the area, and we couldn’t have asked for a better shop. Just like us, they’re a mom & pop, and not only have a full stock of artisan cheeses and...
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Flavors- December 2nd & 3rd
Happy Hanukkah everyone! We’re debuting TWO NEW CUPCAKES this week, one especially for those of you celebrating the holiday. It’s inspired by sufganiyot, the traditional fried jelly donuts served during Hanukkah, and the other classic dessert of the holiday- cheesecake. This is only going to be available these next few days before it goes back in the vault til Hanukkah 2011, so make...