Jump the Shark Summer Week Two: Cakudding
BROOKLYN, NY — Move over cupcakes, there’s a new sheriff in town!
You’ve heard of croissants mashed up with donuts, donuts mashed up with s’mores, and s’mores mashed up with rugelach. But are you ready for cake mashed up with pudding?!?!?!
Pastry mad scientists Allison & Matt Robicelli, who we should mention are relatively famous in the cupcake world for SEO purposes, are swinging a hot bat, coming off the success of last week’s cultural phenomenon “Wafflecake™”. So what inspired this dynamic duo to create the newest dessert craze of 2014, Cakudding™?
"Well, we really love cake, but it seems so one dimensional and old fashioned" said co-owner Matt Robicelli. "Cake, frosting, repeat. We’re not here to just rehash old classics. We’re here to push desserts into the new millenium!"
"So we thought, what’s different from frosting?" added his wife Allison. "We experimented with aiolis, preserves- even an umami-rich Sloppy Joe mix. And that’s when it hit us: pudding!"
The Robicellis make their pudding from roasted sweet New Jersey corn, then layer it with corn cake, mashed blackberries, Chinese basil, and finally, fresh shucked raw kernels from the cob. Why so much corn?
"We like corn" says Allison. "Plus we started doing corn cake about 5 years ago and no one wrote jack crap about it. Same with our sweet corn and blueberry cookies. So obviously being really delicious wasn’t enough. We needed to make it extreme. And what’s more extreme in 2014 than Cakudding™?"
Now that their corn cake is finally in something Tweet-worthy, Cakudding™-mania looks like it has the legs to stay for a bit.
"Millennials will remember pudding from the late 80s, when popular television father figure Bill Cosby starred in a seemingly infinite number of commercials for Jell-O pudding," says Jebediah Farnsworth, who claims in his Twitter bio that he is a food marketing expert. "With the economy still in the toilet, young people are looking for foods that remind them of the simpler times of childhood. Cakudding™ is a slam dunk on multiple nostaglia platforms."
Naysayers have pointed out that totally-original innovation of Cukudding™ bears striking resemblance to some obscure ethnic dessert called “trifle”, apparently from Old England whose origins are unknown. However, the word trifle does not contain any sort of arrangement of the words “cake” or “pudding”. In fact, the only letters it has in common at all are “E” and “I”, and you can barely count those at all seeing as that they’re vowels.
"It’s also nothing like pudding cups, which don’t usually contain cake", explains Matt. "Nor is it like dirt cups. You will notice the absence of gummy worms.
This is a totally original invention that we made up in our brains, and we deserve all the glory and cash monies that come along with said invention.”
Cakudding™ will be available on Saturday, July 26th from 10am-8pm, and Sunday the 27th from 10am-5pm. Then by Monday July 28th we’ll all realize how stupid this is and maybe go eat a salad.
Robicelli’s is located at 9009 5th avenue in Brooklyn. Yes, we know it’s far out there. It’s going to be a nice weekend- plan a bike ride. Or wear some comfortable shoes and make a day of exploring the neighborhood, and visiting our many excellent restaurants and small businesses. There’s some really cool stuff down here!
***And yes, this is one weekend only. Come Monday it’s gone forever. Just like Wafflecake is gone. Stop asking for Wafflecake. Unless you’re, like, super rich or something. Then we can probably work something out.****