You know how we said we’d never, ever participate in one of those group buying sites?

We lied.

How does something like this even happen? What made us change our minds? Well, Juice is a “mom-driven site”- it not only generates deals for families, but it provides commission based employment opportunities to moms as well.  I remember Atticus’ first year and how I was going absolutely nuts trying to figure out a way to bring money in but still stay home with my son since we couldn’t afford daycare (Plus being cooped up in the house with an infant as your constant companion is a very stark departure from the hustle of a commercial kitchen- believe me when I say as much as I loved my son and being home with him, I really missed working a lot). Point is, any company that’s helping moms from that angle is A-OK in my book!

Also, a very good friend of mine happens to be the district manager.  That helps, too.

So here’s the deal: AN ENTIRE DOZEN CUPCAKES FOR $18. That ain’t too shabby!

Of course, there’s deal points. I could be that schmuck that hides them in fine print, then springs them on you at the last minute when you’re at the shop and disappoints you. I HATE it when people do that to me, and have way too much respect for all of you to do that, so I’m going to lay just about everything I think you need to know up front:

-The deal can only be redeemed at our store at DeKalb Market.  We cannot legally accept them at Union Square, for any delivery orders, holiday pop-ups, or at any of our retail partners- only DeKalb.  If you’ve been meaning to visit, this is a great excuse! We’re 2 blocks off the Manhattan Bridge on Flatbush Avenue Extension, or right off the DeKalb Avenue subway station on the R,Q, B line!

-This deal is not valid for the week of Thanskgiving or Christmas.  We are already at such high volume those weeks, due to space constraints we could not possibly accommodate any more production (speaking of which, Thanksgiving orders have already started coming in, so get them in sooner rather than later!).  This deal IS valid for every other holiday weekend and most of December- meaning if you have a holiday party, an office potluck, or a gift to your kids teachers- this is perfect!

-You need to use the entire voucher in one go- it doesn’t split. If you’re buying the whole dozen for yourself, they freeze beautifully! Put whatever you’re not eating in an airtight container and into the freezer for up to 6 weeks.  When you want one, just put it on the counter or in the fridge to come to room temp.  If you’ve ever met me in person, you know how I’m a big proponent of having “emergency cake” in my freezer at all times, just for those times when it’s 4am, I can’t sleep because I’m really stressed out, and all I need is a big piece of cake to stuff in my face while I’m curled up in a ball on the kitchen floor (I can’t be the only one who does this, am I?).  Anyway- 12 cupcakes? 12 pieces of emergency cake.  Think about the holiday season.  What are the odds you will at some point need emergency cake?

-These things don’t include tax, so you’re going to have to pay that when you redeem the coupon.  It’s about $3. Uncle Sam thanks you!

And I think that’s just about all- CLICK HERE to grab the deal! And take a look at these sexy sexy cupcakes we made last night, because 12 of those could be in your belly on the cheap real soon!

Clockwise from front: Pecan Pie, The Bluth, Pumpkin Caramel, Pear Mascarpone

NEW! Pear Mascarpone: Pear cake, mascarpone buttercream, pear chip

NEW! Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecans

The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache

Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds.

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th and Third Ave, Bay Ridge

Bagel Schmagel: 76th and Third Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau & Jewel, Greenpoint

Cake Shop: Ludlow St btwn Standon & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island 

Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)