Robicelli's

Flavors: Thanksgiving

At this time two years ago Matt and I were broke, almost homeless and begging for food. We had two clients, Hom and Blue Apron, and were selling maybe 120 cupcakes on a good week. That Christmas, I had to ask my mom for money so I would be able to buy presents for my family. My parents would send over leftover food so we never went hungry, and never made it seem like charity. My extended family, who owns the building we live in, allowed us to stay rent-free until we could get back on our feet.

This Thanksgiving, we are back on our feet. We have a new store. We are working on a book. We’ve in stores through Brooklyn, Manhattan and Long Island. We are making jobs for this country. And we are growing faster than we can keep up sometimes.

I am incredibly thankful for my parents, who even though it pained them to watch me go to hell and back, stood behind me and supported us 100% every step of the way. If it wasn’t for them, this company wouldn’t function. They are always there when we need them, helping raise our kids, backing us up when we need help being in six places at the same time, letting us sleep on their floor when our apartment floods (only twice this year!), and still making sure we eat well (we’re Italian- it’s what we do).

I am thankful for all the people who have helped us believe in ourselves, lent us a hand so we could keep going, gave us an “in” where they could, and sat there and listened during every nervous breakdown and panic attack I’ve had.

I am thankful my children still love me, even though we are not typical parents, and we don’t live a typical life. I am thankful they are turning out to be such amazing little boys, no doubt thanks not only to Matt and myself, but the vast number of people who pitch in to help raise them on a daily basis.

I am thankful to Matt for staying married to me, because I know that I’m nuts and a pain in the ass, but he still loves me. He also makes me laugh harder than anyone on earth, challenges me as a chef and a human being, and is pretty much the best dad in the whole wide world. I never for a second forget just how lucky I am.

And most of all, I am thankful for YOU. Because you guys are our everything. Seriously. You have been supporting us, rooting for us, inspiring us and making us believe we could do this since day one. We want to be the best at what we do because you deserve nothing but the best- I don’t think we’ll ever stop being in awe of the fact that people are fanatical about the food that we make. It is a gigantic honor to be allowed to feed someone, and we are humbled by it.

We love you guys so much. Happy Thanksgiving.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Hom: Third Avenue & 88th Street, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

3 months ago 14 notes

Tagged with: #sweet potato casserole #pumpkin pie #pumpkin spice latte #ebinger #Bourbon caramel apple #thanksgiving #PS-We'veGotLastMinueCupcakesAtUnionAndDeKalb!