Robicelli's

Flavors: Friday, December 2nd

We’ve been at the Union Square Holiday Market for two weeks now, and I’m still getting lots of tweets from people who claim they’re there but can’t seem to find us. Apparently the map I made isn’t good enough for you guys! 

How can anything of that caliber of quality be confusing?! Trader Joe’s, Upside Down Elephant, US! We even finally got a sign and a number- we’re C34 now!  EVERYONE knows good old C34! But in case you don’t here’s some super-clear text directions you can print out and stick in your pocket:

From N,R,Q

When you get out of the subway you’ll be exiting into this round gazebo-like dealie.  Is it a gazebo if there’s a subway under it? Maybe it’s just a roof? I’m really not sure what necessarily constitutes a gazebo and how it differentiates from a kiosk or ramshackle lean-to.  Once you get to the top of the stairs, look straight ahead and there’s an “Information Booth”.  Ask them where we are.  OR turn left, pick the wide aisle that runs along 14th Street, and take that til almost the end.  We’re on the right side. C34.

From the L, or people who got out of the R,N,Q out of the wrong exit:

You’re probably in front of Whole Foods.  Walk to “Shoemania” on the corner of 14th and Broadway.  You’re going to pass a girl who has a sign saying she’s homeless & needs money, but every time I see her she’s on her iPhone, so I end up thinking about the nature of necessity versus basic survival, and whether or not the need for connection to the internet and vis a vis society as a whole actually trumps the long thought basic necessities of food and shelter in 21st Century NYC.  

By the time you’ve begun to sketch out two compelling sides to the argument, you’ll have overshot your target by about 5 blocks.  Ponder these questions on your subway ride into Manhattan, so by the time you arrive you’ll already behalfway to your conclusion and can keep an eye open for Shoemania.

At Shoemania: Stop, turn left, cross the street, enter the first aisle of the market.  Stop again, turn right, walk about halfway down. C34.

From the 4,5,6

I keep getting lost coming from this line.  You kind of just have to hug the outside rim of the market and jump into what you think is the southermost aisle, and keep your eye out on the left hand side for us.  Or just hang along 14th Street and follow the Shoemania directions, but without the philosophical crisis since that girl is on the other side of the street and you won’t see her. OR you can cross the street and then cross back so you can have the crisis and won’t feel left out.

If you get it wrong, don’t bother asking any of the other vendors because nobody has any idea how to get around over there.  Seriously, I have no idea where anything is but the information desk, and the stuff that’s immediately around me. I’m across from Gnome Enterprises, which is kinda awesome because they make the best shirts in the world and are the coolest people ever.  And we’re right next to Fortune Keeper which is my current obsession, because it proves to me that I’m not the only person who totally believes that what fortune cookies tell me is 100% true.  Like that time that cookie said “You are young, wonderful and attractive”, and I was like “Hells YES cookie! I AM young wonderful and attractive! You are one smart dessert!”.  And then I ate it.

And if all else fails, you can click on this link to be taken to a detailed map and directory of the market so you’ll be able to tell where everything is.  It’s alphabetized and everything.  

Once you find where you’re going, THESE will be waiting for you, alongside brownies, whoopie pies, Danny Macaroons, hot tea and Matt’s new homemade hot Valrhona dark cocoa!  And if you can’t come visit us directly at Union Square, these will still be at a store near you, so go check them out!

Clockwise from front: Chocolate Orange, Chocolate Merlot, Eggnog, Creme Brulee

Chocolate Orange: Chocolate orange cake & buttercream, hand candied orange peel

Chocolate Merlot: Chocolate merlot cake and buttercream, merlot reduction, black pepper, chocolate shavings

Eggnog: Eggnog cake and buttercream, fresh grated nutmeg

Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar

Available at:

Robicelli’s at Union Square Holiday Market: C34! C34! C34!

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th and Third Ave, Bay Ridge

Bagel Schmagel: 76th and Third Ave, Bay Ridge

Crespella: Seventh Ave off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau & Jewel, Greenpoint

Cake Shop: Ludlow St btwn Stanton & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island 

Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)