Robicelli's

Flavors: Monday, January 16th

Ok, remember how I was a total jerk on Friday saying I had news that I couldn’t tell you? Well I can finally start telling you a bit of it……….

Image courtesy of Free Food Boston

…..BROWNIES! You know- the ones that we kept selling out of like crazy at DeKalb and Madison Square Eats and Union Square…..as of this very second, we’re finally wholesaling them! (We hired more people to keep up with demand) WOOT WOOT!

If you haven’t had the opportunity to try them yet, you need to get to this. Brownies were one of the top sellers at our original store before we closed it to go wholesale over 2 years ago, and were the #1 most requested item from all our original fans. As you might have noticed, Matt and I are perfectionists when it comes to what we do, and we have no desire to release a product unless we can consider it as one of the absolute best that we have ever tasted (and trust me, we’ve tasted a LOT of brownies. For, um, research. Yeah….that’s it….research). So until we had enough hands on deck to make sure we could produce these in large enough quantities where the quality would be flawless and none of our other products would suffer- they were left on the back burner. And now, their day has come! Huzzah to that!

What differentiates our brownies from the rest of the pack? Ultra chocolatey Valrhona cocoa, plenty of eggs and butter, and copious amounts of melted chocolate. It’s not cakey, and not exactly fudgy- it’s just wrong, in a very, very right way.

You can find them at current Robicelli’s retail partners Crespella (Park Slope) and Queen City Cupcakes (Patchogue Long Island), and our NEW LOCATION:

Oaxaca Tacos! With three locations in Brooklyn, and one on Extra Place in Manhattan (you know, that alley behind CB’s. And YES, it will always be CB’s, and I will acknowledge it as the John Varvartous whatever store over my cold dead body). You can get our “Fany” brownie on their dessert menu: rich chocolate swirled with cinnamon and cajeta from Fat Toad Farms in Vermont. And if you’re curious about the name, it’s names for one of my best friends and the grand dame of Mexican pastry- Fany Gerson. And if someone I admire as much as Fany loves them, I know they’re good!

We’re going to start pounding the pavement and trying to bring these brownies to more shops around NYC soon- if there’s a place near you that you’d like us to hit, let us know! And I am swearing in front of you all at this very moment- these brownies WILL SHIP IN 2012. Super-duper-ultra-infinity promise.

Even though we’re letting brownies finally have their moment in the sun after playing third fiddle to our other products, there are still cupcakes that are going to stores and need to be eaten to fulfill their cupcakey destiny. Back from the vault today- The McFadden! Lemony delicious with just a splash of Pimm’s- this one’s a huge cult classic, and worth searching out.

Clockwise from front: S’Mores, McFadden, Hazelnut Kiss, Pecan French Toast

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

McFadden: Victorian lemonade cake and buttercream with lemon, ginger and a splash of Pimm’s, candied lemon peel

Hazelnut Kiss: Chocolate hazelnut cake, Nutella buttercream, roasted hazelnuts

Pecan French Toast: Maple custard soaked cinnamon cake, maple-cinnamon buttercream, maple glazed pecans

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Cupcakes Available at:

Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge

Aloha Grinds: 77th and 3rd, Bay Ridge

Bagel Schmagel: 76th and 3rd, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Brownies Available At:

Crespella: 7th Ave off 9th Street, Park Slope

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

1 month ago 10 notes

Tagged with: #pecan french toast #mcfadden #smores #Hazelnut Kiss #brownies #oaxacatacos