Robicelli's

Wooooooooooooooooooooooooooow.

In case you weren’t there, about 4 billion people came to DeKalb Market this weekend. We sold out of Chicken n’Waffles cupcakes by 1:30 on Saturday, and out of just about everything else by 5. We restocked the best we could for Sunday, and sold out of everything by 4. 

We were expecting a good turnout- but we weren’t expecting that. I mean, we had lines out the door and going down the block at points. Bananas! Fortunately, since we’ve already baked the cupcakes the line moved really really fast, but we still felt awful telling people stuff was “sold out”, especially when they had traveled all the way down to Brooklyn to try it. And this is why…..

WE’RE GOING TO MAKE THE CHICKEN N’WAFFLES CUPCAKES AGAIN NEXT WEEKEND, TOO!!!

We never do this one two weeks in a row because as a bakery, we don’t own a fryolator and do all the chicken on a stove in a very small pot. And also because Matt comes home smelling like the dumpster of a KFC and I have to put his clothes out in the hallway, and then the neighbors complain. But no matter how long it takes us or how stinky my husband gets, we will take it to the wire next Friday night and stay til the wee hours of the morning making our famous Chicken n’Waffle cupcakes for all the good little boys and girls of NYC!

Now for the bad news- since we ran out of inventory, we’re closing today and Tuesday. We’re closed Mondays anyway for the first few weeks, but we need to take care of same back-end stuff to amp up production of all our products in the kitchen and train some of the new hands we’re taking on.

For all of you who are confused (and I’ve learned there is a lot of you), I’m going to put some more stuff in bold so you know it’s important to read. Imagine me cupping your hands into mine, staring deeply into your eyes, and saying this with so much passion and conviction that you actually start to get a little uncomfortable and you think “Is she trying to make a move on me? I mean, she’s great and all, but she’s married and this is really weird”. I promise I’m not making a move. Now you can let all that go and concentrate on what I’m saying:

DeKalb Market is open 7 DAYS A WEEK. This is not a weekend market. This is not the Flea, or Smorgasburg, or Hester Street, or the West Williamsburg Underwater Funtime Jamboree or any of that. DeKalb isn’t even really just a “market”. It’s our version of a town square- where people all over can come and eat, drink, shop, listen to music, meet their neighbors, take a workshop, engage in a project, play some games, and, at least this past weekend, pet a llama. 

And our container is not our “stall”, it’s our semi-permanent flagship store. I say semi-permanent because in a year or so, DeKalb will be disassembled to make way for the eventual tallest skyscraper in Brooklyn, housing luxury apartments and retail (that has always been the plan- btw. We were built as a placeholder).

But that is the (near) future. Right NOW, some of the most creative minds in food, music, art, design, and events are coming together to create Brooklyn’s own version of Brigadoon (and if you were there this weekend, you’d know that it’s just as magical). And once the developers are finally ready, we will all move on and make room for progress.

So, you know, GO. Go often. Because when something this awesome is ephemeral, you really can’t sit home on your couch and take it for granted.

And go support these businesses around town who have these cupcakes in store today! They’ll whet your tastebuds for the upcoming weekend!

Clockwise from front: Lime in de Coconut, The Duckie, Caramel Macchiato, Tres Leches

Lime in de Coconut: Coconut lime cake & buttercream, roasted coconut, lime zest

The Duckie: Peanut cake, peanut butter buttercream, marshmallow buttercream, roasted peanuts

Caramel Macchiato: Mocha cake, caramel macchiato buttercream, salted caramel & ganache drizzles

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

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Cupcakes Available At:

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: 152 Ludlow St, Lower East Side

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Whoopie Pies Available At

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Brownies

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island