Flavors: Monday, October 16th
I AM BACK! Now you can all go back to living your lives!!! Thank you to everyone who’s contacted us to check on my after the accident-you don’t know how much it’s meant to our family.
We haven’t spoken much about the accident or what happened to me. It’s a long complicated situation with lots of details, but the main point has been made by the poster above- my ass is broken, and I’m supposed to be staying in bed as much as possible and avoiding physical activity in order to recover. That’s why we had to drop out of this past weekend’s Food & Wine Festival, why we’re pulling out of pretty much all in-person events, markets and food festivals we’ve been scheduled to do for a good long while. Thank God that Matt, and our incredible staff, are so good at what they do so that the show may otherwise go on (though Matt isn’t sleeping as much as anyone would like).
That’s all I’m going to say about it from now on. Every single second of my reality right now is consumed with the aftermath of the accident, and I’m not going to let it steal any more of my life than it already has. This blog and our company is the source of awesome things in the world, like chocolate and cupcakes and laughter and occasional pictures of cute otters - NOT the crushing misery of broken asses! So let’s get back to awesome stuff!
Our episode of “Unique Sweets” finally aired last night, so if you’re here because of that, welcome! You’ve been introduced to us at a pretty darn nice time, as we’ve got some amazing stuff going to stores today, moist fall-flavored loaf cakes, rich fudgy brownies and, of course, four delicious cupcake flavors from our list of 200+ varieties…..but we’ll get to those later. We’ve got even bigger news today.
Look up at the top of this page. See the red tab? That red tab will bring up our long awaiting ONLINE STORE! That’s right people, we are finally shipping select Robicelli’s items across the United States! You can get brownies sent to your house in California, send a loaf cake assortment to your mom in Texas, send a package of our hot cocoa mix to your daughter in college.
And the children will love you, too! Think about the children!
Alas- we’re not shipping our cupcakes or whoopie pies at this time. Our famous buttercream is not made with craptons of powdered sugar and shortening like most bakeries on earth, and instead is the fancy kind which is SUPER delicate. In order to ship, we’d need ice packs, special packaging, and overnight shipping, meaning that to get a dozen cupcakes from Brooklyn to wherever you are, it’s going to cost you roughly seven billion dollars in shipping costs. However, our loaf cakes? Pretty much the cupcakes without the buttercream. And in loaf form. And since people eat loaf cakes for breakfast, it makes them “healthy”, too! Until Thanksgiving we’re shipping our fall variety pack: Pumpkin Espresso Chip, Zucchini Pignoli, and Lemon Blueberry Ricotta. December 1st brings three brand new flavors.
Most importantly, we’re shipping the brownies, which are my favorite Robicelli’s item. Why? Because I’m the type of person who realizes she wants dessert every night after she’s put on pajamas and all the stores are closed. I’ll bring home a dozen brownies every so often, put them in little ziplock baggies, then throw them in the freezer. So 11pm hits and I need something sweet? I’m ALWAYS PREPARED, and never have to put on pants to go get whatever sad dried up donuts that are left at 7-11. Plus, nothing at 7-11 would ever compare to our Sixpoint Brownstone Ale Brownie, no matter what time of day you went.
And if you live in New York City or Long Island? Well, you can just head over to your nearest Robicelli’s retail partner and get our stuff there. We’ve got these sexy cupcakes headed out to select shops today. You’ve picked a very, VERY good day to discover us.
Clockwise from front: S’Mores, Sweet Potato Casserole, CPB, Pumpkin Caramel
S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs
Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerara sugar
CPB: Chocolate cake, peanut butter buttercream, roasted peanuts, ganache
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds