For a few weeks post-Sandy, it looked like we weren’t going to be able to get our hands on any Biscoff spread as our suppliers were damaged. Many of you don’t know what Biscoff spread even is, and I won’t tell you because it will simultaneously both destroy your life, and enhance it in ways you never even thought were possible without illegal substances. All you need to know is that it’s a key ingredient in several of our most awesome cupcakes, which we’ve had to sneakily pull out of rotation the last few weeks.
We weren’t worried too much about it- there will be plenty of time in 2013 for us to make our famous S’mores cupcakes for the masses. Besides, we have like 4,000 other flavors to pick from, or something ridiculous like that.
But then, the holidays rolled around and our lack of Biscoff spread became a Level 4 Cupcake Emergency. For reference, a Level 3 Cupcake Emergency involves someone losing a limb in one of the industrial mixers. A Level 5 Cupcake Emergency……..sweet Jesus I don’t even want to think about a Level 5 Cupcake Emergency. May God have mercy on each and every one of our souls if that ever happens.
We’ve all been through enough this year.
The holidays may feel as if they last an eternity, but I assure you they don’t. We only have a few short weeks to get all our immensely popular limited editions holiday flavors out. With us not doing holiday markets this year or having a retail storefront, we’re slaves to the rotation and have to make those moments count.
And this brings us……to the Hansel.
You may remember the Hansel as the holiday cupcake we introduced last year and couldn’t make fast enough. Moist gingerbread cake hiding a liquid core of silky white chocolate pudding, topped with velvety Biscoff buttercream, and then topped with the pièce de résistance- a teeny handmade gingerbread cookie dipped in white chocolate, acting as a proverbial nacho to scoop and savor that luscious buttercream while teasing yourself with the remainder like the dirty boy it is. People could come buy one, then turn around and buy 6 to take home. In the four short weeks it was in release, the Hansel truly lived up to it’s name: it was so hot right now.
We put it on the rotation immediately after Thanksgiving, but alas, no Biscoff. We had emails requesting them but still, none. We didn’t even offer them as a Christmas option because of the uncertainty. The year 2012 may very well have been a Christmas without Hansel. You now understand our Level 4 declaration, and why things have been so tense over here. Matt’s barely slept for weeks.
But lo, an angel heard my cries for Biscoff! Actually, they follow me on Twitter. Angels are really tech saavy, you guys.
Soon enough we were in touch with Biscoff headquarters who arranged it so we have LOTS of their delicious, sinful spread, meaning that yes Virginia, there IS a Hansel! AND HE IS STILL SO HOT RIGHT NOW!
Now go eat the crap out of him before it’s too late…..like it soon will be with The Blatt! Only a few more days of Hanukkah, then it’s gone, leaving you only with the memories of the good times you’ve shared together.
The Blatt (limited editon for Hanukkah!): Vanilla cake, raspberry jam, cheesecake buttercream, fried cookie dough
The Hansel: Gingerbread cake, white chocolate pudding, speculoos buttercream, white chocolate dipped gingerbread cookie
Hot Butter Rum: Rum butterscotch soaked cake, hot buttered rum buttercream and drizzle
The Siobhan: Chocolate cake, bourbon butterscotch buttercream, chocolate chips, bourbon butterscotch drizzle