Flavors: Monday, August 15th
This is Mikey. He’s the son of an old friend of Matt’s and the nephew of a friend of mine from high school. He is five years old, loves Sesame Street, the color orange, and football.
Mikey has cancer. He was diagnosed with an unidentifiable form that causes tumors to grow on his brain and spine, and although they’ve sent the pathology to everywhere from Memorial Sloan Kettering to Johns Hopkins, no one can figure out what the tumors are, or how to cure them.
Sorry for bumming you out so early on a Monday morning. There’s really, REALLY important stuff coming up, I promise. Just stick with me for a bit.
Anyway, Mikey’s family has been very active in a charity called St. Baldrick’s, which helps communities and volunteers create local fundraisers to benefit kids with cancer. Recently they’ve been working on a fundraising drive to raise $20,000, culminating in a head-shaving event near their home in Rockaway on September 17th.
Now you’re about to go from being sad to being really, REALLY angry. Like, desk punching, screaming out loud angry. Warn your coworkers.
Matt saw a post on Facebook about someone stealing some of the money raised for St. Baldrick’s. He reached out to Mikey’s mom, Christine, to find out what happened, and this is part of what she emailed us back:
“Natalie, our Hope is in the (h)Air treasurer, was on the other line. Her dad was doing a great thing today. He was standing outside (in Donagan Hills, SI) collecting donations in a jug for our event, he had bags of stuffed animals and was manning a ‘Take a Toy, Make a Donation’ table! The jug was labeled & had Mikey’s picture on it so everyone knew where the money was going.
He went in the backyard to grab something for a minute and as he was coming out a woman in a car was stuffing both the bags of toys and the donation jug in her car! He started running but she pulled away too quickly! Then she had the nerve to, not only keep the toys and money but to throw the jug with Mikey’s picture and story and our event information out the window like it’s garbage.”
Let’s recap! This woman:
A) SAW that this was a fundraiser for a kid with cancer
B) Stole all the money from said kid with cancer
C) Stole all the merchandise to ensure that there would be no more raising money for those greedy kids with cancer that day!
D) Felt the need to discard the fundraising information AND the picture of the poor kid who’s dying from incurable cancer because it was obviously taking up WAY too much room in her car, room that could eventually be filled with fur coats made from kittens or black market kidneys. PLUS the woman discarded these things by
NOW you guys can punch something! And once you get done with your emotional issues, this is what we’re all going to do:
PHASE #1: This entire week, Matt and I are donating 50 cents of every cupcake sold at DeKalb Market and 25 cents of every cupcake sold wholesale to the Lograno family’s Hope Is In The (h)Air fundraiser benefiting Mikey and two other local kids who are fighting cancer.
PHASE #2: Every day from now until September 17th, we’ll feature one cupcake at DeKalb that will have 100% of its profits donated to Mikey.
PHASE #3: I’m going to be making calls and asking lots of friends to either contribute a portion of their sales or make a donation to Mikey. So far, Nachos NY has agreed to contribute a portion of their internet sales to the cause. When I can convince more, I’ll let you know either via Twitter or Facebook, or in my weekly blog posts.
***UPDATE*** Pastry chef extraordinaire Fany Gerson of La Newyorkina will be donated a portion of all her August profits to St. Baldrick’s & Mikey! Go visit her on the Highline or at Hester Street Fair!
***UPDATE*** Granola Lab will be donating bags of their amazing granola for us to sell at DeKalb this weekend, with 100% of the profits going to Mikey’s St. Baldrick’s fundraiser!
PHASE #4: GET INVOLVED. St. Baldrick’s is a volunteer driven charity, meaning they not only will they help you organize a bake sale/supper club/head shavathon/dance-off/fundraiser, but they NEED you to. Click here to see where the money you can raise will go.
PHASE #5: Help us get the word out about this! Learn more about Mikey here, here and here. Mikey and his family need our support, and the entire world needs to know that it’s NOT COOL to steal money and stuffed animals from children with cancer! Boundaries, people!!!!
I never ask for retweets, reblogs, or anything like that. But today, I am begging you all. Help us make this go viral. It is way more important that most of the stuff you’ll be mindlessly clicking through all day.
Today’s special “Cupcake for Mikey” at DeKalb is Chocolate Cashew- chocolate cake with cashew buttercream, roasted cashews and ganache. Below are the cupcakes that are going to our retail partners. Please shop, contribute, or do whatever small bit you can from your corner of the world.
And please, the next moment you have, hug your kids or loved ones as tight as you possibly can, and never forget for a single moment just how lucky you really are.
Clockwise from front: The Bluth, Peach Cobbler, Hazelnut Kiss, Estelle Getty
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache
Peach Cobbler: Peach cake, vanilla buttercream, peach compote, streusel topping
Hazelnut Kiss: Chocolate hazelnut cake, Nutella buttercream, roasted hazelnuts, chocolate chips
Estelle Getty: Almond cake, cheesecake buttercream, crushed Amaretti cookies
ROBICELLI’S AT DEKALB MARKET: Flatbush Ave Extension & Willoughby Street, Downtown Brooklyn
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
BAGEL SCHMAGEL: Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge
ALOHA GRINDS: Third Avenue and 77th Street, Bay Ridge
THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
RADISH- Bedford Ave off N8th, Williamsburg
RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
BATTERY PLACE MARKET: 77 Battery Place, Battery Park City
JOE: COLUMBIA UNIVERSITY: West 120th btwn Broadway & Amsterdam, Morningside Heights
Also Available At DeKalb Market:
Cupcakes: Chocolate Cashew (cupcake for Mikey), Bananas Foster, McFadden, Breucklen, Dom DeLuise, All Rotation Flavors
Whoopie Pies: Classic, Pecan Bourbon Butterscotch
Brownies: Classic Sea Salt, Maltz (bourbon-bacon), Moverley (Scotch whiskey espresso walnut), L’Orange Noir (Grand Mariner)
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