Robicelli's

It’s a big news day!  I’ve had so much news lately that it’s been extremely hard to write a totally idiotic blog post that has pretty much nothing to do with the actual business.  This is weird for me too, guys.

First item of business…

Photography by Eric Isaac

This week, we’re the featured food sale on Fab.com! You can get up to 25% off our signature hot cocoa, brownies & loaf cake assortments, and have them shipped to you no matter where you live. This sale lasts only until inventory runs out, and our prices will not be this low again this year, so get while the getting is good.

Of course, Robicelli’s baked goods are the perfect gift for any of your friends, relatives, co-workers, next door neightbors, business associates, girlfriends parents, friendly lady who runs the laundromat, mailmen, receptionist at the dentists office, or friends whose pants you desperately want to get into but can’t because you’re socially awkward and fear rejection. But what if you don’t want to just send a box of brownies to their front door- what if you’re showing up at their door, in person, and want to be holding a big box of cupcakes?

If that’s the case, you can place your order directly with us and we’ll bring the cupcakes straight to you! We’ve already put up the Hanukkah ordering, which allows you to order cupcakes for any day from this Friday to the next one. And today, I’ve officially opened Christmas ordering, and this years Christmas menu officially determined by our fans on Facebook.

This year’s Christmas flavors, as chosen by you, are:

• Cranberry Gingerbread: gingerbread cake with vanilla buttercream and fresh cranberry compote
• Creme Brulee: vanilla buttercrea, vanilla custard buttercream, caramelized sugar
• Port Poached Pear: Pear cake, vanilla buttercream, port wine poached pear, port wine reduction
• Chocolate Candy Cane: Mint chocolate chip cake, peppermint buttercream, crushed candy canes

But wait…..there’s more!

• Classic Vanila Marshmallow Whoopie Pies
• Chocolate Chestnut Whoope Pies: filled with vanilla buttercream, chopped roasted & candied chestnuts and chocolate chips
• Eggnog Whoopie Pies: filled with eggnog & bourbon buttercream and freshly grated nutmeg
• Classic Sea Salt Brownies
• Moverly Brownies: with Scotch whiskey, roasted walnuts & a touch of espresso

Order a box or two of those for Christmas Day, and just see how nice your Christmas presents get the following year. 

Now to today- we’ve got a bit of a holiday over here in the Robicelli’s household today: Matt’s mom’s birthday. My mother-in-law is one of the best home bakers I know, someone we’ve implored to enter the Pillsbury Bake-Off more times than we could count, someone who’s Christmas cookies are anxiously anticipated 11 months out of the year. My favorite is a cookie she makes that starts off with a lemon & almond dough which she wraps around Hershey’s Kisses, bakes, and then rolls in powdered sugar. I’ll eat an entire tin of those cookies in a matter of minutes.

Lucky for you guys who think that sounds delicious but aren’t related to us so you can’t get those cookies- in honor of her birthday, we’ve turned it into a cupcake (of COURSE we did!). This will be available this week only, so go out and find the Gramma Jean. It will make you wish Jean was YOUR mother-in-law.

NEW! Gramma Jean: Lemon almond cake, chocolate pudding, vanilla buttercream, roasted almonds, chocolate chips

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced crushed chocolate espresso beans

Chocolate Candy Cane: Mint chocolate chip cake, peppermint buttercream, crushed candy canes

Every year I do a Thanksgiving post that mentions all the things I’m thankful for.

I don’t even know where to begin this year.

I’m of course thankful for the usual things: amazing kids, doing what I love for a living, incredible customers, and being married to an incredibly hot piece of ass. You all already know about those things. I’m also thankful that my business, while set back a tad, wasn’t completely destroyed. That Bay Ridge was spared when so many neighborhoods I love weren’t. That my family is safe.

I have lived in Brooklyn all my life, as did my father before me, and his father before him. Crazy thing about kids from Brooklyn- this isn’t a “place” to us, it’s not simple a hometown. 

It’s sticking your head out of the window and screaming at your friends on the street- many times while in a moving vehicle. Now that I’m thinking about that one, that’s really not smart. We should probably stop doing that.

The knowing everyone’s mother and grandmother. Particularly the ones who barely spoke English, but knew enough to always tell you that you “looked too skinny” and would feed you a little something.

The fact that “a little something” is a giant plate of meatballs, or stuffed cabbage, or pernil, or a nice fat slab of spanikopita.

The riceballs. Not “Oh, you don’t really know how it’s done until you go to Italy like I did when I backpacked through Europe and had authentic (say in randomly ethnic accent) arrrrr-an-CHEEEE-neeee”. Not “arancini”. RICEBAAAAAAWWWWWWWLS. Big fat stinking riceballs the size of a small child’s head, covered in globs of sauce, ricotta and mozzarella.  You hit Joe’s of Avenue U if you want to know how the f*** it’s done.

Knowing that if anyone says “Meh, Joe’s is good, but it isn’t that good”, you will punch them square in the face, and no cop in Brooklyn would blame you. This also applies to Brennan & Carr, Randazzo’s, and Lioni’s. Don’t ask about pizza unless you want to hear us yelling amongst ourselves for hours on end (though the correct answer is Totonno’s. Yeah, I said it).

Also that you pronounced the riceball description as “covered in globs of sawce, riGOAT, and MUHTzarell”. You call anyone who says different a “mar-ah-KONE”, even if your family has, like mine, been in Brooklyn 100 years.

The accent. Years of speech classes as a teenager have made mine almost disappear, but you get me angry (or drunk) enough, and I sound like an extra in a Jimmy Cagney flick. Also, you should know if you know if you ever hear my accent you are possibly in imminent danger and should run away as quickly as possible.

The hip-hop and freestyle. Especially George LaMond. I don’t care how many hardcore and metal albums are in my collection- “Bad of the Heart” comes on, and I lose it every. single time. He’s also TOTALLY playing tonight in Bay Ridge, and I am TOTALLY going to be at home on my laptop working on getting holiday ordering up for you guys (December schedule’s up by the way!)

Biohazard, Indecision, Type O Negative, Candiria, Beastie Boys, and DEBBIE FREAKING GIBSON. We also gave the world Barry Manillow and Neil Diamond. YOU’RE WELCOME, REST OF THE WORLD.

The fact that you live in a place with over 3 million people EVERYONE finds a way that the’re connected. Everyone went to school with someone’s brother, or your first cousin watches some kid after school whose grandma lives next door to your best friend. You think I’m popular? You should meet my mother. One time when I was a kid we went to Disney World, and the guy driving the train on “The Great Movie Ride” knew who she was. Woman’s not even on the internet and she has more fans than any of us ever will. She runs a dental office in Bay Ridge.

Deep down, we’re all the take-no-prisoners tough guys and gals of legend, the type who will throw down any time and any place if someone or something goes after one of our own. 

I am so thankful that in this lifetime, I get to say that I am from Brooklyn. And I am thankful for every single one of my brothers and sisters here and in Staten Island (if you didn’t know, everyone from Staten Island is originally from Brooklyn. They even have their own Joe’s of Avenue U over there!). Sandy came for us, and we are standing together and swinging back. You DO NOT mess with Brooklyn. Ever.

I love you, Brooklyn, and I will never stop being proud of the person you made me, and what you have always been. Even before the New York Times found out about you.

Happy Thanksgiving everyone.

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge buttercream, chocolate cake crumbs

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, chocolate espresso beans

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerera sugar

Today is the absolutely, positively LAST day you can place a Thanksgiving order for the NYC area (our online store will start shipping out again next week).  So, you know, do that right now so I can put the Holiday ordering up and start bothering you guys about that. Seriously, Hanukkah is like 2 weeks away or something. Calendar’s all the way across the room and I don’t feel like getting up to check, but you can take my word for it.

I’m already all-in on the holidays- listening to Christmas carols, placing sugar cookie scented air fresheners all over our apartment, replacing all liquids in my diet with eggnog etc. I don’t want to hear anyone complaining about “Oh, the holidays start earlier and earlier every year! Blah blah blah Scrooge blah blah!”- there’s 47 weeks a year of the same old same old, and only FIVE where it’s all magic and sparkles and mistletoe and Hallmark Channel Christmas movies starring Candace Cameron Bure.

I LIVE FOR THIS CRAP AND I WILL NOT ALLOW ANYONE TO RUIN IT FOR ME.

As sad as it is that our fall flavors are going back into the vault for another year, we’ve now got only a few short weeks to enjoy the magic of Robicelli’s Christmas: holiday flavors like Creme Brulee & Cranberry Gingerbread, manic Tumblr posts that alternate between being swept up in the magic of Christmas and being six seconds away from selling my children to the circus, and live-tweeting lousy made-for-tv Christmas movies as if people who are reading actually have the faintest idea what I’m talking about (heads up: I will also be live-tweeting this Sunday’s world premiere of the Lindsay Lohan tour de force “Liz & Dick” if you want to follow along with me! @robicellis).

Right at this moment, let’s be happy that fall flavors are still here and eager to be eaten for a few more days til next September! They’re in lots of our locations today, so go grab one (or a few) and pre-game for Thanksgiving- or shove some in the freezer in in the event after dinner with your family on Thursday you’ll need to eat your feelings. That’s pretty much my plan every year.

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge buttercream, chocolate cake crumbs

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, chocolate espresso beans

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerera sugar

I am so, so happy to be writing this post……

ROBICELLI’S IS BACK IN BUSINESS!!!!

We’re still hurting pretty bad- we’ve lost a week of receipts, and many of our stores remain shuttered (Red Hook Lobster Pound, Battery Market). But the most important thing for us was to take the first step, get back in the kitchen and start baking again- now that it’s happened we’ll figure out how to bounce back.  We can start accommodating orders for our online store again! And Wednesday we’ll start taking orders for Thanksgiving and Christmas! And later this week we can finally start distributing our packaged hot cocoa mix to stores! Keep moving forward!

Tomorrow I’ll be posting more info about our relief efforts regarding Superstorm Sandy- how we’re trying to get help to neighborhoods that really need it while the Red Cross etc sets up. We’ll get you all information on where to volunteer, where to send money, what supplies we need, where they need to go. There’s a lot to be done, and we’ll need help from people all over the world to do it.

On behalf of all New Yorkers, I cannot accurately express what your support has meant to us over this past week. We know we have a long road ahead, but knowing the world is behind us gives us faith that we’re going to come through. 

Next post we get back to laughing, inappropriate tangents, and pictures of Richard Nixon-eggplants and baby otters. It’s been really hard to find things to smile about this week, but we’re going to do it.

Keep moving forward. 

Clockwise from front: Chocolate Pumpkin Cheesecake, Tres Leches, Bourbon Caramel Apple, Sweet Potato Casserole

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, caramel sauce

Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerera sugar

I got hit by a car last night as I was crossing the street at the light, and while I’m not dead (yay!), I’m pretty banged up and on some serious painkillers, making it hard to type. Thank you to everyone on Facebook who kept me company while I was losing my mind in the trauma unit, the amazing EMTs who responded to the scene of the accident, and the doctors and nurses at Lutheran Medical Center who took such good care of me and gave me a fancy mahogany cane and all these delicious, delicious Percocets.

Another HUGE thanks to the Robicelli’s team who still made tons of brownies, whoopie pies, loaf cakes and these cupcakes for stores tomorrow while Matt rushed out to take care of me at the hospital. You’re our backbone and we’d be lost without you.

I’ll be all over social media the next few days because I’m going to lose my mind being trapped in bed for a good long while, so keep me company on Facebook or Twitter! Ask me baking questions, quiz me on Full House trivia, mine me for info on marketing for small business- anything you want! I’m not going anywhere!

Clockwise from front: Bourbon Caramel Apple, Bailey’s Cheesecake, Chai Latter, Chocolate Pumpkin Cheesecake

Chai Latte: Chai spice cake, vanilla buttercream, toasted spices

Bailey’s Cheesecake: Chocolate Bailey’s cake, Bailey’s cheesecake buttercream, cake crumbs

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

Flavors today are the same as Monday- we repeated them because they’re so goshdarn popular. Just scroll down a bit and you’ll be up to date!

Speaking of flavor schedules, did you know that one of the ways we decide on what flavors we’re doing is by asking for your input? AND I just so happen to be finishing up the schedule for November and have waaay too many flavors to choose from, so I absolutely need your help. Head over to our Facebook page and throw me your requests.

Remember- if you don’t give me your two cents, your dreams may not come true. Because I’m completely positive that’s what your dreams are about. Mine are usually about Chris Christie and water skis. Far too complicated to explain here, but trust me- they’re exhilarating   

Since we’ve already posted a pic of today’s flavors in the last post, here’s an adorable pictures of baby otters! Hat tip to @ChurchoCupcakes on Twitter for this!

In Fridays post, I made mention of Matt’s #1 lifelong dream of eating at a Pizza Hut. I suppose you can argue that it’s wrong to judge a person’s dreams, or maybe it’s understandable as we’ve been tempted all our lives with their commercials, yet we don’t have real sit-down Pizza Huts in New York City to indulge our stuffed crust fantasies at.

But you know what? It’s a STUPID dream. Stupid, stupid, stupid.

Regardless of my personal beliefs, I love my husband, and I promised him seven years ago that for the rest of our lives, I’d stand by him and believe in these dreams, even if they are the dumbest freaking thing that I’ve ever heard in my entire life. So a few weeks ago during a family visit out in Jersey, we had dinner in a Pizza Hut. 

I don’t think we need a full recap here. I will say that Matt found his dream “less than fulfilling”, and said that we need to maybe go to another Pizza Hut somewhere for a “Do-Over”. Perhaps that Pizza Hut will have a salad bar that doesn’t look as if it’s been hosed down with salmonella.

And then yesterday, we saw THIS:

I don’t know what to say about that. I mean, I’d love to say “This is what’s wrong with the world” or “You wonder why everyone thinks Americans are fat and lazy”, or most of all- “I REALLY don’t want to ever eat that”, but I honestly can’t. I’m totally hypnotized by this thing. And I’m wondering why the most exciting menu item at Pizza Hut I went to was small nuggets of pizza dough rolled in cheap Parmesan cheese, and Pizza Hut Middle East has…..

I don’t even know how you’re supposed to eat that! And yes, I know it’s more than likely horrible, but I can’t stop thinking about it! 

You may also remember earlier this year when I posted about how they have 10 billion different flavor varieties of many American products in other parts of the world, like Clam Chowder Doritos or Caviar Lay’s Potato Chips.  Most notably, my favorite candy of all time- KitKat- is insane overseas. Pizza Hut Middle East thew their hat into the ring with this:

I really don’t care what that does to my body. I’m positive just looking at that picture shaved 5 years off my life, and I’m totally ok with that.

Now to the point of this post: last December I received an email from a person in Saudi Arabia inquiring about how they could open a Robicelli’s franchise in Dubai. If you are still out there and read this blog, I’m sorry I said we couldn’t do it! I was probably drunk and didn’t know what I was talking about. You should TOTALLY call me and I’ll be happy to discuss business while slowly killing myself with Pizza Hut.

Also of note: This may be the first time that today’s cupcakes look like the healthiest thing on this page. 

Clockwise from front: Bourbon Caramel Apple, Chocolate Pumpkin Cheesecake, Caramel Macchiato, Cinnamon Bun

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon streusel, cinnamon butterscotch

Caramel Macchiato: Chocolate espresso cake, caramel macchiato buttercream, crushed chocolate espresso beans, ganache, salted caramel

It’s another one of those “I’ve been working on so many super incredibly awesome things that I’m not yet at liberty to talk about, but when you guys find out about them you’re going to be marginally excited because, let’s face it, there’s only so excited you can actually get about a bakery, I mean it’s not like we’re making talking dogs, and let me tell you THAT is something that I think we can all get behind and get super excited about, but back to the point I’m going to get really excited about them because it’s my company that’s I deal with 24 hours a day, and you’ll all be like ‘Wow, that’s pretty awesome news!’ for like three seconds and then go back to looking at Pinterest (or porn)” days!

As you can imagine, it’s very difficult for me to write Tumblr posts when I’m busting at the seams with news I can’t totally announce for super-duper-realz yet, so I’m going to fill this post with “Lite News”. Pretty much stuff you already know, but I’m just going to remind you about. Though heads up- to make all this secret magic stuff happen I’ve been skimping on the sleep, and therefore am so shot that I don’t know how to make it thrillingly exciting enough for a Friday post. In consolation, here’s a picture of an eggplant that looks like Richard Nixon to get your adrenaline pumping:

That was enjoyable, wasn’t it?

Rosh Hashana begins on Sunday night, and the last day you can get your orders in for our special L’Shanah Tovah cupcake (plus others) or Pomegranate Walnut brownie is TODAY. We’re delivering on Sunday afternoon after 3pm, pick-ups will be available at Robicelli’s at Gourmet Guild by early evening. 

If you’re looking to place an order for a party next month- the entire October schedule is already up. You may notice that even though we’re known for releasing new flavors relatively regularly, we’re pretty much not doing that at all this fall. We just have so many seasonal flavors we love- including Matt’s favorite (Pecan Pie) and mine (Butternut Spice)- and such a limited time to release them all (til Thanksgiving), that we’re putting a hold on our MASSIVE development list (because seriously, there’s a good amount of flavors still on deck)(also we’re skimping on new flavors- but NOT on parenthesis. We’re still chock full of those).  Maybe next year we’ll release a few, but this year? You guys need more opportunities to make love to Tarte Bourdelou and Sweet Potato Casserole and all those other good ones that came and went so quickly last year.

You know, it just occurred to me- what if that eggplant really was Richard Nixon? Like, one minute you’re the President of the United States, then you’re publicly disgraced, and next thing you know you get reincarnated as an eggplant and end up in some guys hero covered in tomato sauce and mozzarella.  What if this happens to all the Presidents?!?!?! Is anyone out there on the internet looking into this? (ok- it’s officially time for me to shut the laptop and get some sleep)(or it’s time to stay up all night looking for corn on the cob that looks like Gerald Ford)

Clockwise from front: Bourbon Caramel Apple, Turtle, Pumpkin Spice Latte, Tiramisu

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel salt

Turtle: Chocolate cake, salted caramel buttercream, roasted pecans, ganache, salted caramel buttercream

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, crushed chocolate covered espresso beans

Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

I can’t write a lengthy Tumblr today because I’m totally busy working on something in MS Paint. More soon. 

Also, I don’t know if MS Paint needs a spokesperson, but that should TOTALLY be me. I can totally vouch how with several hours of hard work, anyone can make a drawing that looks like it was crafted by a very, very dumb child. OR a very, very smart monkey! Yeah, that last one sounds totally better.

Clockwise from front: Bourbon Caramel Apple, Pecan Potato Chip, Chocolate Graham, Pumpkin Spice Latte

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon salted caramel

Pecan Potato Chip: Potato chip cake, vanilla buttercream, roasted pecan, crushed potato chips, salted butterscotch

Chocolate Graham: Chocolate cake, graham cracker buttercream, ganache, graham crumbs

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, crushed chocolate espresso beans

IT’S THE LAST SATURDAY TO SHOP BEFORE CHRISTMAS!!! OMG OMG OMG!!!

And we know that you’ll probably need some sugar to help keep you going while you attack the market. Or perhaps you’ll need to stress eat.  Either way, we’re there for you. Because we care.

We asked for flavor suggestions on Twitter, so in addition to some of the flavors we’ve been peddling all week (Riskrem, Chocolate Orange, Eggnog etc), we’re bringing back some old favorites. And adding a new flavor, of course, because that’s just what we do. 

Tomorrow at DeKalb Market, Union Square Holiday Market, and the Brooklyn Night Bazaar:

NEW! “The Dread Pirate Roberts”: Rum and honey soaked cake, honey rum buttercream, rum glazed roasted bacon

Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs

Chocolate Strawberry: Chocolate cake, mascarpone buttercream, strawberry jam

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple

At this time two years ago Matt and I were broke, almost homeless and begging for food.  We had two clients, Hom and Blue Apron, and were selling maybe 120 cupcakes on a good week.  That Christmas, I had to ask my mom for money so I would be able to buy presents for my family.  My parents would send over leftover food so we never went hungry, and never made it seem like charity.  My extended family, who owns the building we live in, allowed us to stay rent-free until we could get back on our feet.  

This Thanksgiving, we are back on our feet.  We have a new store. We are working on a book.  We’ve in stores through Brooklyn, Manhattan and Long Island.  We are making jobs for this country. And we are growing faster than we can keep up sometimes.

I am incredibly thankful for my parents, who even though it pained them to watch me go to hell and back, stood behind me and supported us 100% every step of the way.  If it wasn’t for them, this company wouldn’t function.  They are always there when we need them, helping raise our kids, backing us up when we need help being in six places at the same time, letting us sleep on their floor when our apartment floods (only twice this year!), and still making sure we eat well (we’re Italian- it’s what we do).

I am thankful for all the people who have helped us believe in ourselves, lent us a hand so we could keep going, gave us an “in” where they could, and sat there and listened during every nervous breakdown and panic attack I’ve had.

I am thankful my children still love me, even though we are not typical parents, and we don’t live a typical life.  I am thankful they are turning out to be such amazing little boys, no doubt thanks not only to Matt and myself, but the vast number of people who pitch in to help raise them on a daily basis.

I am thankful to Matt for staying married to me, because I know that I’m nuts and a pain in the ass, but he still loves me.  He also makes me laugh harder than anyone on earth, challenges me as a chef and a human being, and is pretty much the best dad in the whole wide world.  I never for a second forget just how lucky I am.

And most of all, I am thankful for YOU. Because you guys are our everything.  Seriously.  You have been supporting us, rooting for us, inspiring us and making us believe we could do this since day one.  We want to be the best at what we do because you deserve nothing but the best- I don’t think we’ll ever stop being in awe of the fact that people are fanatical about the food that we make.  It is a gigantic honor to be allowed to feed someone, and we are humbled by it.

We love you guys so much. Happy Thanksgiving.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Hom: Third Avenue & 88th Street, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Well we’re here- the first day in a good long while where I will not be nagging you about Thanksgiving ordering, because now that window has closed.  But fear not!  In only a few short days, I shall be harassing you incessantly about holiday ordering!  

If there’s one thing Sicilian-blooded women are really good at doing, it’s nagging. I’m really just making my ancestors proud- I can’t help it.

We had a FANTASTIC opening weekend at Union Square, and loved seeing so many friendly faces return (especially all our friends from Madison Square Eats whom we’ve missed so much!).  However, the downside to these markets for me is that as much as I love seeing all of you, I REALLY miss my kids.  And they apparently have missed me too, because they’re in bed with me right now and won’t leave, and I feel too guilty to kick them out.  I’m trying to explain to them about how I really DO need to work right now, and they want to help so I can get done earlier so we can get back to cuddling (how do I say no to logic like that?).  

So without further adieu, here is Toby’s first contribution to the Robicelli’s blog!

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Toby Beckett Robicelli ladies and gentlemen!  Only three years old and still writes a better Tumblr than I do half the time (and much better than the one I let the cat do).  He’ll be running this company one day!

Now to run and get to cuddling.  But first, here’s the flavors, and what do you know it’s the Thanksgiving ones!  That’s right, we know how many of you are the last minute types, or the renegades who are all “I don’t need to preorder- I live on the edge! I take my chances when it comes to things like dessert!”.  We know you better than you know yourself sometimes, don’t we.

To ensure you all get what you need this week, the entire Thanksgiving menu will be available Monday, Tuesday and Wednesday at all our locations (plus some extras at Union & DeKalb).  Thanksgiving isn’t a time for recklessness.  It’s a time for calories and napping.  

And for thanks…..that too.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 77th Street and Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza Cafes: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Sons of Essex: Essex Street btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Yes, Daylight Savings Time is over. And yes, now the suns setting at like five o’clock.  And yes, for the next few days, every at least five percent of your friends on Facebook will post a status update along the lines of “UGH! Why doez it have to get dark so EARRRRLLLLYYY!!!  OMGZ, I miss summer so baaaddd!”.  

Facebook was really made for thoughts like that.

But while you’re sitting at your desk today, silently bemoaning that it will already be dark by the time you get out of work, remember this:

You just happen to be in the one place that’s more beautiful at night than any other place on earth.  And you get an extra hour or two of that for the next couple of months.

So let’s celebrate! Grab a cupcake!  

Clockwise from front: Pecan Pie, Car Bomb, Pumpkin Caramel, Bourbon Caramel Apple

Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecans

Car Bomb: Chocolate Guinness stout cake, dulce de leche buttercream, caramel shards

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apples

Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext & Willoughby, Downtown Bklyn

Aloha Grinds: 3rd Ave off 77th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza: Henry St off Atlantic AND Clark Street off Henry, Brooklyn Heights

Cake Shop: Ludlow St btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Tuesday): 62 West Main Street, Patchogue, Long Island

Hey, its Matt. I’m writing the blog tonight because Allison is underneath two sick kids. She was giving them saline to clear their noses out and I was going to pick them up and bring them to bed, but they dug in their talons and said “NO”, so you’re stuck with me instead.

I’m going to take this time to talk to you about a wonderful thing someone has brought up to me. I am a bad writer cause i have a learning disablility. You see I am very smart orally and aurally but I have difficulties visually.  I find it very hard to write things but I speak very well. I can tell a good story and have an active imagination when Allison lets me use it. So someone told me I should write childrens books, so this tumblr I am going to come up with a childrens story just for you.

There once was a fisherman named Zed, he worked on a big fishing boat. Everyday he would go out and cast his nets to catch that days bounty. But Zed had another love: Painting. When the nets were cast he would get in his little dingy and paint whatever he saw or thought of on the side of his boat. He would paint beautiful scenery and even spaceships going to another world. He would paint in watercolor so that by the time he came back to shore, his painting would wash away, and no one would see it but Zed.

One day it came time to hire an apprentice, his name was Wallace. Wallace came from a long line of bankers but his dream was to be a fisherman like zed. For the first couple days Zed taught wallace all there was to know about catching fish, what nets to use, what fish to keep and where to store the fish they caught on their way to shore. 

A couple days later while the nets were out, and wallace was taking his midday nap, Zed decided to get in his dingy and paint a picture. while he was painting Wallace woke up and started looking for zed and he couldnt find him, he called his name and there was no answer. finally he looked over the edge of the boat and saw zed painting a wonderful sunset over the rocky mountains, it was just like listening to a john denver song. wallace took a picture of it, and Zed got mad. erase that picture, he said. Why said Wallace its beautiful. Zed was embarrased about his gift, he was afraid what people would think of him.

So that night on their way home Wallace stopped by his fathers office and showed him the picture of Zed’s painting. His father was breath-taken by the beauty. He offered wallace to buy the paintings from zed so he could put them in an art gallery and show off zeds amazing work.

The next day wallace brought a big present for Zed. When Zed opened it it was a easel, paints and fresh canvases to use. Wallace told him all about what his father said about the art show and buyhing some of Zeds work. Zed was scared he didnt want people looking at his art, he didnt know if they would like it. So wallace finally sat Zed down and said I always wanted to be a fisherman and being in a family of bankers, I thought they would laugh at me and guess what, my father told me as long as im happy and I give it one hundred percent he would be proud of me. So try and show your paintings let people see how you see the world and as long as you give a hundred percent I will be proud of you.

So thats what zed did he spent the next couple weeks painting all types of pictures. and when the night of the big show came all of his pictures sold. Wallace was so proud and zed was happy as can be. Wallace wanted one of the paintings but they were all sold out. but Zed had saved him one a picture of a heart cause if it werent for a friend like Wallace he would have never been able to show his love for art.

the end

hope you all liked it and if you didnt allison will be back later today to write about the Brooklyn Local which is happening Saturday. We’ll have lots of different cupcakes and brownies, including chicken and waffles and some new flavors she announced on Facebook. Allison is also going to be running a make your own cupcake bar for the kids with our cupcakes and buttercream and lots of different toppings, so your kids can design their own and maybe give us some ideas for new flavors. And if your kids like the story I wrote have them come by our table and maybe we can write a story together that I can tell the boys while they’re getting better.

also because this will probably be the only time i get to write the tumblr i made the cupcake picture look like it was in the movie Predator. its a great movie and i think the Predator would like our cupcakes.

Todays flavors are

Bourbon Caramel Apple: Apple cake with salted caramel and bourbon buttercream, drizzled with bourbon caramel sauce and a piece of roasted apple

Banana Cashew: banana cake with cashew buttercream and homemade cashew nut brittle

Chocolate Caramel Pretzel: Chocolate cake with salted caramel buttercream and crushed up pretzels, drizzled with ganache and caramel

Maple Walnut: Maple walnut cake with vanilla buttercream and maple glazed walnuts

Available at:

Robicelli’s at DeKalb- Willoughby and Flatbush, Downtown Brooklyn (by Metrotech)

Cafe at Sam’s Bakery- Bay Ridge

Aloha Grinds- Bay Ridge

Bagel Schmagel- Bay Ridge

Crespella- Park Slope

Tazza Cafes- Brooklyn Heights

Court Street Grocers- Carroll Gardens

Red Hook Lobster Pound (whoopie pies)

Eastern District- Greenpoint

Brooklyn Standard- Greenpoint

Battery Place Market- Battery Park City

Cake Shop- Lower East Side

We’re doing a kinda new flavor this week……as you may know, every week we spike some of our cupcakes with booze for our friends at Cakeshop on the LES.  A few weeks ago when we did our Caramel Apple cupcake we spiked it with some bourbon and HOLY CRAP IT WAS GOOD.  At first we weren’t sure about having two caramel apple cupcakes, but then we realized that we have over 100 cupcakes and running at this point, so who really cares?  Behold, Bourbon Caramel Apple!!!

*KINDA* NEW…….Bhttp://www.tumblr.com/new/textourbon Caramel Apple:  Apple cake, bourbon caramel buttercream, apple chip, bourbon caramel drizzle

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate ganache

The Tina: Chocolate almond cake, vanilla buttercream, ganache drizzle, roasted almonds

Tres Leches:  Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Available Thursday at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

Available Friday at:

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

RADISH- Bedford Ave off N8th, Williamsburg

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown