Robicelli's

Flavors: Thanksgiving

At this time two years ago Matt and I were broke, almost homeless and begging for food.  We had two clients, Hom and Blue Apron, and were selling maybe 120 cupcakes on a good week.  That Christmas, I had to ask my mom for money so I would be able to buy presents for my family.  My parents would send over leftover food so we never went hungry, and never made it seem like charity.  My extended family, who owns the building we live in, allowed us to stay rent-free until we could get back on our feet.  

This Thanksgiving, we are back on our feet.  We have a new store. We are working on a book.  We’ve in stores through Brooklyn, Manhattan and Long Island.  We are making jobs for this country. And we are growing faster than we can keep up sometimes.

I am incredibly thankful for my parents, who even though it pained them to watch me go to hell and back, stood behind me and supported us 100% every step of the way.  If it wasn’t for them, this company wouldn’t function.  They are always there when we need them, helping raise our kids, backing us up when we need help being in six places at the same time, letting us sleep on their floor when our apartment floods (only twice this year!), and still making sure we eat well (we’re Italian- it’s what we do).

I am thankful for all the people who have helped us believe in ourselves, lent us a hand so we could keep going, gave us an “in” where they could, and sat there and listened during every nervous breakdown and panic attack I’ve had.

I am thankful my children still love me, even though we are not typical parents, and we don’t live a typical life.  I am thankful they are turning out to be such amazing little boys, no doubt thanks not only to Matt and myself, but the vast number of people who pitch in to help raise them on a daily basis.

I am thankful to Matt for staying married to me, because I know that I’m nuts and a pain in the ass, but he still loves me.  He also makes me laugh harder than anyone on earth, challenges me as a chef and a human being, and is pretty much the best dad in the whole wide world.  I never for a second forget just how lucky I am.

And most of all, I am thankful for YOU. Because you guys are our everything.  Seriously.  You have been supporting us, rooting for us, inspiring us and making us believe we could do this since day one.  We want to be the best at what we do because you deserve nothing but the best- I don’t think we’ll ever stop being in awe of the fact that people are fanatical about the food that we make.  It is a gigantic honor to be allowed to feed someone, and we are humbled by it.

We love you guys so much. Happy Thanksgiving.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Hom: Third Avenue & 88th Street, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Monday, November 21st

Well we’re here- the first day in a good long while where I will not be nagging you about Thanksgiving ordering, because now that window has closed.  But fear not!  In only a few short days, I shall be harassing you incessantly about holiday ordering!  

If there’s one thing Sicilian-blooded women are really good at doing, it’s nagging. I’m really just making my ancestors proud- I can’t help it.

We had a FANTASTIC opening weekend at Union Square, and loved seeing so many friendly faces return (especially all our friends from Madison Square Eats whom we’ve missed so much!).  However, the downside to these markets for me is that as much as I love seeing all of you, I REALLY miss my kids.  And they apparently have missed me too, because they’re in bed with me right now and won’t leave, and I feel too guilty to kick them out.  I’m trying to explain to them about how I really DO need to work right now, and they want to help so I can get done earlier so we can get back to cuddling (how do I say no to logic like that?).  

So without further adieu, here is Toby’s first contribution to the Robicelli’s blog!

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Toby Beckett Robicelli ladies and gentlemen!  Only three years old and still writes a better Tumblr than I do half the time (and much better than the one I let the cat do).  He’ll be running this company one day!

Now to run and get to cuddling.  But first, here’s the flavors, and what do you know it’s the Thanksgiving ones!  That’s right, we know how many of you are the last minute types, or the renegades who are all “I don’t need to preorder- I live on the edge! I take my chances when it comes to things like dessert!”.  We know you better than you know yourself sometimes, don’t we.

To ensure you all get what you need this week, the entire Thanksgiving menu will be available Monday, Tuesday and Wednesday at all our locations (plus some extras at Union & DeKalb).  Thanksgiving isn’t a time for recklessness.  It’s a time for calories and napping.  

And for thanks…..that too.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 77th Street and Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza Cafes: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Sons of Essex: Essex Street btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Monday, November 7th

Yes, Daylight Savings Time is over. And yes, now the suns setting at like five o’clock.  And yes, for the next few days, every at least five percent of your friends on Facebook will post a status update along the lines of “UGH! Why doez it have to get dark so EARRRRLLLLYYY!!!  OMGZ, I miss summer so baaaddd!”.  

Facebook was really made for thoughts like that.

But while you’re sitting at your desk today, silently bemoaning that it will already be dark by the time you get out of work, remember this:

You just happen to be in the one place that’s more beautiful at night than any other place on earth.  And you get an extra hour or two of that for the next couple of months.

So let’s celebrate! Grab a cupcake!  

Clockwise from front: Pecan Pie, Car Bomb, Pumpkin Caramel, Bourbon Caramel Apple

Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecans

Car Bomb: Chocolate Guinness stout cake, dulce de leche buttercream, caramel shards

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apples

Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext & Willoughby, Downtown Bklyn

Aloha Grinds: 3rd Ave off 77th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza: Henry St off Atlantic AND Clark Street off Henry, Brooklyn Heights

Cake Shop: Ludlow St btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Tuesday): 62 West Main Street, Patchogue, Long Island

Flavors: Friday, September 17th

Hey, its Matt. I’m writing the blog tonight because Allison is underneath two sick kids. She was giving them saline to clear their noses out and I was going to pick them up and bring them to bed, but they dug in their talons and said “NO”, so you’re stuck with me instead.

I’m going to take this time to talk to you about a wonderful thing someone has brought up to me. I am a bad writer cause i have a learning disablility. You see I am very smart orally and aurally but I have difficulties visually.  I find it very hard to write things but I speak very well. I can tell a good story and have an active imagination when Allison lets me use it. So someone told me I should write childrens books, so this tumblr I am going to come up with a childrens story just for you.

There once was a fisherman named Zed, he worked on a big fishing boat. Everyday he would go out and cast his nets to catch that days bounty. But Zed had another love: Painting. When the nets were cast he would get in his little dingy and paint whatever he saw or thought of on the side of his boat. He would paint beautiful scenery and even spaceships going to another world. He would paint in watercolor so that by the time he came back to shore, his painting would wash away, and no one would see it but Zed.

One day it came time to hire an apprentice, his name was Wallace. Wallace came from a long line of bankers but his dream was to be a fisherman like zed. For the first couple days Zed taught wallace all there was to know about catching fish, what nets to use, what fish to keep and where to store the fish they caught on their way to shore. 

A couple days later while the nets were out, and wallace was taking his midday nap, Zed decided to get in his dingy and paint a picture. while he was painting Wallace woke up and started looking for zed and he couldnt find him, he called his name and there was no answer. finally he looked over the edge of the boat and saw zed painting a wonderful sunset over the rocky mountains, it was just like listening to a john denver song. wallace took a picture of it, and Zed got mad. erase that picture, he said. Why said Wallace its beautiful. Zed was embarrased about his gift, he was afraid what people would think of him.

So that night on their way home Wallace stopped by his fathers office and showed him the picture of Zed’s painting. His father was breath-taken by the beauty. He offered wallace to buy the paintings from zed so he could put them in an art gallery and show off zeds amazing work.

The next day wallace brought a big present for Zed. When Zed opened it it was a easel, paints and fresh canvases to use. Wallace told him all about what his father said about the art show and buyhing some of Zeds work. Zed was scared he didnt want people looking at his art, he didnt know if they would like it. So wallace finally sat Zed down and said I always wanted to be a fisherman and being in a family of bankers, I thought they would laugh at me and guess what, my father told me as long as im happy and I give it one hundred percent he would be proud of me. So try and show your paintings let people see how you see the world and as long as you give a hundred percent I will be proud of you.

So thats what zed did he spent the next couple weeks painting all types of pictures. and when the night of the big show came all of his pictures sold. Wallace was so proud and zed was happy as can be. Wallace wanted one of the paintings but they were all sold out. but Zed had saved him one a picture of a heart cause if it werent for a friend like Wallace he would have never been able to show his love for art.

the end

hope you all liked it and if you didnt allison will be back later today to write about the Brooklyn Local which is happening Saturday. We’ll have lots of different cupcakes and brownies, including chicken and waffles and some new flavors she announced on Facebook. Allison is also going to be running a make your own cupcake bar for the kids with our cupcakes and buttercream and lots of different toppings, so your kids can design their own and maybe give us some ideas for new flavors. And if your kids like the story I wrote have them come by our table and maybe we can write a story together that I can tell the boys while they’re getting better.

also because this will probably be the only time i get to write the tumblr i made the cupcake picture look like it was in the movie Predator. its a great movie and i think the Predator would like our cupcakes.

Todays flavors are

Bourbon Caramel Apple: Apple cake with salted caramel and bourbon buttercream, drizzled with bourbon caramel sauce and a piece of roasted apple

Banana Cashew: banana cake with cashew buttercream and homemade cashew nut brittle

Chocolate Caramel Pretzel: Chocolate cake with salted caramel buttercream and crushed up pretzels, drizzled with ganache and caramel

Maple Walnut: Maple walnut cake with vanilla buttercream and maple glazed walnuts

Available at:

Robicelli’s at DeKalb- Willoughby and Flatbush, Downtown Brooklyn (by Metrotech)

Cafe at Sam’s Bakery- Bay Ridge

Aloha Grinds- Bay Ridge

Bagel Schmagel- Bay Ridge

Crespella- Park Slope

Tazza Cafes- Brooklyn Heights

Court Street Grocers- Carroll Gardens

Red Hook Lobster Pound (whoopie pies)

Eastern District- Greenpoint

Brooklyn Standard- Greenpoint

Battery Place Market- Battery Park City

Cake Shop- Lower East Side

Flavors- November 11th & 12th

We’re doing a kinda new flavor this week……as you may know, every week we spike some of our cupcakes with booze for our friends at Cakeshop on the LES.  A few weeks ago when we did our Caramel Apple cupcake we spiked it with some bourbon and HOLY CRAP IT WAS GOOD.  At first we weren’t sure about having two caramel apple cupcakes, but then we realized that we have over 100 cupcakes and running at this point, so who really cares?  Behold, Bourbon Caramel Apple!!!

*KINDA* NEW…….Bhttp://www.tumblr.com/new/textourbon Caramel Apple:  Apple cake, bourbon caramel buttercream, apple chip, bourbon caramel drizzle

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate ganache

The Tina: Chocolate almond cake, vanilla buttercream, ganache drizzle, roasted almonds

Tres Leches:  Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Available Thursday at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

Available Friday at:

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

RADISH- Bedford Ave off N8th, Williamsburg

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown