Robicelli's

Flavors: Wednesday, October 26th

It’s that time of year again, folks!

THANKSGIVING IS ONLY A FEW WEEKS AWAY!!!!

And while so many of you are going “NOOOOOOO!!!!!  NOT READY YET!!!!”, we here at Robicelli’s ARE getting ready, and have officially opened up Thanksgiving Pre-Ordering.  See that bit at the top of the page that says “Thanksgiving Ordering 2011”? Whenever you’re done emotionally preparing yourself for the imminence of the holiday season, click over there for details on how to order.  Here’s the Cliff Notes version for you all:

-We’ll have five flavors available: Pumpkin Spice Latter, Pumpkin Pie, The Ebinger, Bourbon Caramel Apple, and a NEW one we’re introducing that week- SWEET POTATO CASSEROLE.  That’s sweet potato cake with toasted marshmallow buttercream and a bit of sugar on top. Let’s not kid ourselves with the whole “sweet potatoes covered in butter, syrup and marshmallows is totally a side dish and therefore healthy” lie any longer.  It’s dessert- it’s rich, it’s decadent, and now in cupcake form, it’s portion controlled.  And delicious- did we mention delicious?

-We will have brownies and whoopie pies available for the first Thanksgiving ever! We debuted the Pumpkin Spice Whoopie Pie this past Sunday at the Grub Street Food Festival, and it sold out by 2pm.  Not only that, half the people who bought one came back to buy a second. So if you were one of the people who waited on line only to learn they were sold out, you can blame those people for ruining your life.

-We’ll be doing a very limited number of deliveries in Brooklyn, so early bird gets the worm if you want a spot on the list (FYI- two dozen minimum on delivery).  Otherwise, orders will be available for pick-up at either our shop at DeKalb Market, or at our booth at the Union Square Holiday Market.  There are NO DELIVERIES IN MANHATTAN the day before Thanksgiving, because with traffic the way it’s been, you’re likely to receive your stuff at 4am.  Aside from Union Square and our usual places, we will have a brand spanking new location in Manhattan where you can pick up your stuff. You’ll have to tune in tomorrow for details on that though, because I like suspense and excitement. Can you feel the suspense? IT’S PALPABLE! 

-You can preorder 4 dozen cupcakes, you can preorder 4 cupcakes- it doesn’t matter.  What’s important is that we HIGHLY RECOMMEND PREORDERING, whether it’s though us via email, in person at DeKalb, or with one of the shops we wholesale to.  We recommended this last year, no one preordered, and thus many of our locations didn’t order any cupcakes at all.  And then I got dozens of angry emails and tweets from people who went to their local Robicelli’s outlets only to find no cupcakes, and having to go dinner empty handed.  Thanksgiving should not be about disappointment! It should be about getting so bloated you have to secretly unbutton your pants under the table, or passing out on the couch while watching football and covered in Ritz cracker crumbs!

IT DOES NOT MATTER HOW MUCH YOU ARE PREORDERING- IT CAN BE ANY AMOUNT. EVEN TWO.  We will be baking as many cupcakes, brownies and whoopie pies as we can so that there will be some available for the last minute types- but if you don’t preorder, there are no guarantees that you’ll get your dessert.  Safety first, people.

-It is cold enough at this point of the year where you don’t have to worry about transporting the cupcakes.  We should be good from now til May at least.  Another reason I love this weather.

-Thanksgiving flavors will be available from Monday through Wednesday at all our locations, so if you’re leaving a day or two before Thanksgiving, you’ll be able to pick them up.  They freeze wonderfully in their boxes, which I would recommend if you’re picking them up on Monday or Tuesday.  If you’re grabbing them Wednesday, you can just keep them in the fridge overnight. 

That’s about all I can think of right now.  Any questions? Want more info? Hit us up on Facebook.

But enough about the future- let’s live in the now, particularly regarding these awesome cupcakes that are being delivered to stores as we speak!  Today we introduce the Pecan Pie cupcake, which Matt is now proclaiming to be his new favorite cupcake! And did he bring one home for me to try? Of course he didn’t!  Let me know how it is!

Clockwise from front: Pumpkin Caramel, Caramel Apple, Brandy Alexander, Pecan Pie

NEW! Pecan Pie: Pecan molasses cake, vanilla buttercream, molasses glazed pecans

Caramel Apple: Apple cake, salted caramel buttercream, cinnamon sugar roasted apple, caramel drizzle

Brandy Alexander: Chocolate brandy cake, brandy mascarpone buttercream, chocolate dipped brandy snap cookie

Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds

Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Unit #18, Downtown Brooklyn

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Tazza: Henry Street off Atlantic AND Clark off Henry, Brooklyn Heights

Radish: Bedford Avenue off North 8th, Williamsburg

The Brooklyneer: 220 West Houston Street, West Village

Battery Place Market: 77 Battery Place, Battery Park City

Joe- Columbia University: West 120th Street btwn Broadway & Amsterdam, Morninside Heights

Queen City Cupcakes: 62 Main Street, Patchogue, Long Island

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)

Flavors: Monday, October 24th

GYAH! After a weekend of closing Madison Square Eats and the Grub Street Food Festival, I fell asleep next to my son’s beds in the middle of a rousing version of “Jack and the Beanstalk”.  Now I’ve got 10 minutes to write the Tumblr, get dressed, and run to a food manufacturing conference and try to be charming.

Buy cupcakes! Cupcakes good! Yum yum yum yum!

Clockwise from front: Caramel Apple, Chai Latte, Brandy Alexander, The Duckie

Caramel Apple: Apple cake, salted caramel buttercream, roasted apple

Chai Latte: Chai spiced cake, mascarpone buttercream, toasted chai spices

Brandy Alexander: Chocolate brandy cake, brandy mascarpone buttercream, chocolate dipped brandy snap cookie

The Duckie: Peanut cake, peanut butter pudding, marshmallow buttercream, crushed peanuts *Note- this is the last time you’ll be seeing peanut butter on the menu for a long while as there’s a huge peanut shortage and the price of PB is skyrocketing. So get them NOW!!!*

Available at:

Robicelli’s at DeKalb Market:  Flatbush Avenue Extension & Willoughby Street, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th Street and 3rd Avenue, Bay Ridge

Bagel Schmagel: 76th Street and 3rd Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Jem: Broadway off Franklin Street, TriBeCa

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Joe Columbia University: W 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Closed Monday- Flavors for Tuesday):  62 West Main Street, Patchouge, Long Island 

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)

Flavors: Thursday & Friday, November 18th & 19th

As you may have noticed, I’ve been doing my darndest to make this Tumblr site nice and spiffy!  I had a little time this week to go poking about and see how things work, and spruced it up a bit (I am the most technologically moronic person on Earth, so this is a very big deal).  One thing I haven’t figured out is how to insert pictures from my computer into text posts, so if anyone knows, please for the love of God tell me.  In the interim, I’m going to put a photo post right above this one so you can all see how sexy this weeks flavors look.

Quick reminder……only ONE WEEK until Thanksgiving!  If you’re ordering cupcakes from us, you need to do it ASAP.  For the menu and details, click the handy-dandy link at the top of the page.  See how productive I’ve been!  It’s remarkable!

Onto flavors!!!

BUTTERBEER:  Butterscotch soaked vanilla cake, butterscotch buttercream, edible gold dust

HAZELNUT KISS:  Chocolate hazelnut cake, nutella buttercream, roasted hazelnuts

MAPLE WALNUT:  Walnut cake, maple-spiked buttercream, maple glazed walnuts

CARAMEL APPLE:  Apple spice cake, salted caramel buttercream, cinnamon-sugar roasted apple

Available Thursday at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

FLYING SAUCER CAFE- Atlantic Ave. btwn 3rd Ave & Nevins Street, Boerum Hill

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

Available Friday at:

RADISH- Bedford Ave off N8th, Williamsburg

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

Flavors- Monday November 1st

Hope you all had a safe and happy Halloween!  Can you believe it’s November already?  We’ll be announcing our Thanksgiving menu later this week and will be doing pre-orders through our stores, so keep your eyes peeled for that.  In the meantime, here’s Mondays flavors!

Hazelnut Kiss:  Chocolate hazelnut cake with Nutella buttercream and crushed hazelnut prailine

Tiramisu: Espresso cake soaked with espresso syrup, topped with espresso ganache, mascarpone buttercream and dusted with cocoa powder

Caramel Apple:  Apple cake with caramel buttercream, topped with a piece of roasted apple

PB & Raspberry J:  Vanilla cake with peanut butter buttercream, raspberry jam and crushed roasted peanuts

Available Monday at:

Cafe at Sam’s Bakery:  94th off 3rd Ave, Bay Ridge

Crespella Espresso Bar:  7th Ave off 9th St, Park Slope

Tazza Cafes:  Henry off Atlantic and Clark off Henry, Brooklyn Heights

Radish:  Bedford Ave btwn N8th and N9th, Williamsburg

Cakeshop:  Ludlow btwn Stanton & Rivington, Lower East Side

Lily O’Brien’s Chocolate Cafe: E40th across from Bryant Park, Midtown

Flavors- Monday, October 11th

Happy Columbus day everyone!  I hope you all enjoy spending a day celebrating my culture, and what better way to do that then to eat a cupcake?  We’re getting into the full swing of our fall rotation now, so enjoy some of these flavors before they dissapear for an entire year!

Sweet Potato Pie:  sweet potato cake with vanilla buttercream and maple-bourbon pecans

Caramel Apple:  apple spice cake with salted caramel buttercream, roasted apple and caramel drizzle

Bailey’s Cheesecake:  chocolate Bailey’s Irish Cream cake with Bailey’s cheesecake buttercream

Butterbeer:  butterscotch soaked cake with butterscotch buttercream and edible gold dust

AVAILABLE AT:

Bakery at Sam’s Cafe:  94th St off 3rd Ave, Bay Ridge

Tazza Cafes:  Henry off Atlantic AND Clark off Henry, Brooklyn Heights

Market:  1211 Cortelyou Road, Ditmas Park

Radish:  Bedford Ave off N 8th, Williamsburg

Cakeshop:  Ludlow St btwn Stanton & Rivington, LES

Lily’ O’Briens at Bryant Park:  E40th btwn 5th and 6th, Midtown

Flavors- September 16th & 17th

Exciting day for us!  Lots of stuff to report- first, we want to say hi to all the people who came down to Cakeshop for their free cupcake on Top Chef Just Desserts day!   We hope you enjoyed it, and that you’ll return to Cakeshop again and again for cupcakes, coffee, and perhaps a sweet record or two. 

Second, we’re very happy to say that we’re welcoming back Flying Saucer Cafe into the Robicelli’s fold!  We’ve missed you, Boerum Hill.

Third, our cupcakes will be available tonight at The Double Windsor at their first anniversary celebration!  We love the owners and staff at the DW, and are so happy to be a part of this huge milestone for them.  From their Facebook invite:

“We’ll have balloons & mood lighting, LOL-ing & maybe some ROFL-ing, music played by DJ’s with pseudonyms like “Kevin” and “Josh” and even better, “Brian”… there will be Pulled Pork Surprise presented on a silver platter around 10-ish and, of course, a cavalcade of the tastiest American craft beers… at rock bottom prices.”

Party starts at 9pm at 210 Prospect Park West, right on the corner.

And finally, it’s new flavor week, AND the return of a seasonal favorite that you haven’t seen for a while!  How exciting is today?!?!?! 

NEW FLAVOR!!!

Boston Cream:  vanilla cake with vanilla custard buttercream, dipped in chocolate ganache

RETURNING FAVORITE!

Caramel Apple:  apple spice cake with salted caramel buttercream, cinnamon-sugar roasted apple and caramel drizzle

The Tina:  Chocolate-almond cake with vanilla buttercream, ganache and toasted almonds

Romeo y Juliette:  Guava cake with cream cheese buttercream and guava puree

Available Thursday at:

Cafe at Sam’s Bakery (Bay Ridge- 94th St off 3rd Ave)

Hom (Bay Ridge- 3rd Ave and 88th St)

Cafe 474 (Park Slope- 4th Ave and 11th St)

Blue Apron Foods (Park Slope- Union St off 7th)

Market (Ditmas Park- Cortelyou Road and Argyle)

Tazza Cafes (Brooklyn Heights- Henry & Atlantic AND Clark & Henry)

Farmacy (Carroll Gardens- Corner of Henry & Sackett)

Flying Saucer Cafe (Boerum Hill- Atlantic btwn 3rd Ave and Nevins St)

Available Friday at:

Radish (Williamsburg- Bedford Ave & N. 8th St)

Cakeshop (LES- Ludlow St btwn Stanton & Rivington)

Lily O’Brien’s at Bryant Park (Midtown- E 40th Street btwn 5th & 6th)