It’s that time of year again, folks!
THANKSGIVING IS ONLY A FEW WEEKS AWAY!!!!
And while so many of you are going “NOOOOOOO!!!!! NOT READY YET!!!!”, we here at Robicelli’s ARE getting ready, and have officially opened up Thanksgiving Pre-Ordering. See that bit at the top of the page that says “Thanksgiving Ordering 2011”? Whenever you’re done emotionally preparing yourself for the imminence of the holiday season, click over there for details on how to order. Here’s the Cliff Notes version for you all:
-We’ll have five flavors available: Pumpkin Spice Latter, Pumpkin Pie, The Ebinger, Bourbon Caramel Apple, and a NEW one we’re introducing that week- SWEET POTATO CASSEROLE. That’s sweet potato cake with toasted marshmallow buttercream and a bit of sugar on top. Let’s not kid ourselves with the whole “sweet potatoes covered in butter, syrup and marshmallows is totally a side dish and therefore healthy” lie any longer. It’s dessert- it’s rich, it’s decadent, and now in cupcake form, it’s portion controlled. And delicious- did we mention delicious?
-We will have brownies and whoopie pies available for the first Thanksgiving ever! We debuted the Pumpkin Spice Whoopie Pie this past Sunday at the Grub Street Food Festival, and it sold out by 2pm. Not only that, half the people who bought one came back to buy a second. So if you were one of the people who waited on line only to learn they were sold out, you can blame those people for ruining your life.
-We’ll be doing a very limited number of deliveries in Brooklyn, so early bird gets the worm if you want a spot on the list (FYI- two dozen minimum on delivery). Otherwise, orders will be available for pick-up at either our shop at DeKalb Market, or at our booth at the Union Square Holiday Market. There are NO DELIVERIES IN MANHATTAN the day before Thanksgiving, because with traffic the way it’s been, you’re likely to receive your stuff at 4am. Aside from Union Square and our usual places, we will have a brand spanking new location in Manhattan where you can pick up your stuff. You’ll have to tune in tomorrow for details on that though, because I like suspense and excitement. Can you feel the suspense? IT’S PALPABLE!
-You can preorder 4 dozen cupcakes, you can preorder 4 cupcakes- it doesn’t matter. What’s important is that we HIGHLY RECOMMEND PREORDERING, whether it’s though us via email, in person at DeKalb, or with one of the shops we wholesale to. We recommended this last year, no one preordered, and thus many of our locations didn’t order any cupcakes at all. And then I got dozens of angry emails and tweets from people who went to their local Robicelli’s outlets only to find no cupcakes, and having to go dinner empty handed. Thanksgiving should not be about disappointment! It should be about getting so bloated you have to secretly unbutton your pants under the table, or passing out on the couch while watching football and covered in Ritz cracker crumbs!
IT DOES NOT MATTER HOW MUCH YOU ARE PREORDERING- IT CAN BE ANY AMOUNT. EVEN TWO. We will be baking as many cupcakes, brownies and whoopie pies as we can so that there will be some available for the last minute types- but if you don’t preorder, there are no guarantees that you’ll get your dessert. Safety first, people.
-It is cold enough at this point of the year where you don’t have to worry about transporting the cupcakes. We should be good from now til May at least. Another reason I love this weather.
-Thanksgiving flavors will be available from Monday through Wednesday at all our locations, so if you’re leaving a day or two before Thanksgiving, you’ll be able to pick them up. They freeze wonderfully in their boxes, which I would recommend if you’re picking them up on Monday or Tuesday. If you’re grabbing them Wednesday, you can just keep them in the fridge overnight.
That’s about all I can think of right now. Any questions? Want more info? Hit us up on Facebook.
But enough about the future- let’s live in the now, particularly regarding these awesome cupcakes that are being delivered to stores as we speak! Today we introduce the Pecan Pie cupcake, which Matt is now proclaiming to be his new favorite cupcake! And did he bring one home for me to try? Of course he didn’t! Let me know how it is!
Clockwise from front: Pumpkin Caramel, Caramel Apple, Brandy Alexander, Pecan Pie
NEW! Pecan Pie: Pecan molasses cake, vanilla buttercream, molasses glazed pecans
Caramel Apple: Apple cake, salted caramel buttercream, cinnamon sugar roasted apple, caramel drizzle
Brandy Alexander: Chocolate brandy cake, brandy mascarpone buttercream, chocolate dipped brandy snap cookie
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds
Robicelli’s at DeKalb Market: 138 Willoughby Street, Unit #18, Downtown Brooklyn
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Tazza: Henry Street off Atlantic AND Clark off Henry, Brooklyn Heights
Radish: Bedford Avenue off North 8th, Williamsburg
The Brooklyneer: 220 West Houston Street, West Village
Battery Place Market: 77 Battery Place, Battery Park City
Joe- Columbia University: West 120th Street btwn Broadway & Amsterdam, Morninside Heights
Queen City Cupcakes: 62 Main Street, Patchogue, Long Island
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)