So…um….dude….um…..yeah. Um, it’s Friday…um….yeah…and so, like, you should totally be eating some cupcakes or something dude because, like, um…..yeah….oh man! I just totally f**ked that up right now! What are we talking about again?

Oh yeahhhhhh….riiiight….
So like, you might need a lot of munchies and stuff today, like, for whatever totally legal reason. Which, you know, is cool, because there’s lots of stuff that’s like, REALLY GOOD with our cupcakes today.
It’s all like, you know, like cake and stuff, but it’s also like other stuff too! Like, potato chips and pretzels and stuff like that.
What also would be like, really awesome, is if you went over to InBundles and could score, like, 6 cupcakes for half price. Cuz then you could totally save the rest of your cash and, heh heh heh…..use if for something else of the recreational persuasion? Know what I’m saying?

Like maybe for some damn books. Because nobody likes a freaking idiot.
C’mon, guys. Sheesh.

Clockwsie from front: Pecan Potato Chip, S’Mores, Chocolate Caramel Pretzel, Mary Jane
SPECIAL EDITION! Mary Jane: Molasses peanut cake, peanut butter buttercream, Mary Jane caramel, roasted peanuts (you know, like the caaannnddy)
Pecan Potato Chip: Pecan potato chip cake, vanilla buttercream, roasted pecans, potato chips, salted butterscotch
S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel & ganache drizzle
___________________________
Cupcakes Available at:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Crespella: 7th Avenue off 9th Street, Park Slope
NEW! Bagel Pub: 287 9th Street, Park Slope
Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Battery Place Market: 240 Murray Street, Financial District
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Simon Sips thesecret coffee bar inside 1185 6th Avenue- find by going in the back way under the scaffolding- I know it’s tricky, but it’s there. One day I’ll draw you a map. Promise.
Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
________________________________
Whoopie Pies Available At:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
_________________________________
Brownies Available At:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village, Manhattan
Super short post tonight because I have to be up super early to make it to a Gifted & Talented kindergarten open house at 8:30 in the morning.
I know I’m a giant crybaby, but I’ve been working nights for as long as I can remember, and my day typically ends somewhere between 3 and 4am. I’m terrified I’m going to end up accidentally growling at the principal, Atticus won’t be allowed in because no one wants the crazy growling lady near the building, and then he ends up shooting dice in an alley somewhere, never ends up getting into an Ivy league school, then winds up living with us til he’s 45 while he’s waiting for his reggae-funk-fusion band to take off.
Two quick notes:
1. We’re 77% of the way to our internet fundraising goal for the Great American Bakesale- every donation, no matter how small, makes a BIG difference. And don’t forget that 25% of all purchases made at our DeKalb Market shop until Friday will be donated as well!
2. Today’s flavors? Four of our most popular flavors ever. Why? Because they are so ridiculously delicious that they may make you spontaneously burst into tears. As I’m expecting to do at PS 748 at about 8:35am.

Clockwise from front: Coconut Custard, S’Mores, Chocolate Caramel Pretzel, Banana Cream Pie
Coconut Custard: Coconut cake, vanilla bean custard buttercream, roasted coconut
S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel and ganache drizzles
Banana Cream Pie: Banana cake, vanilla custard, vanilla bean custard buttercream, banana chip, graham cracker crumbs
___________________________________
Cupcakes Available at:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Hom: Third Avenue and 88th Street, Bay Ridge
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Battery Place Market: 77 Battery Place, Battery Park City AND 200 West Street, Goldman Sachs Building
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
_______________________
Whoopie Pies Available At:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
_____________________
Brownies Available At:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
If you haven’t heard the news over on Facebook or Twitter or Grub Street…..
WE ARE THE FINAL PEOPLE IN BROOKLYN TO GET A COOKBOOK DEAL!!!!

You got THAT right, Macaulay Culkin!
As of this week, Matt and I are officially the legal property of Penguin/Viking Studio! I have had all sorts of crazy stuff going on about this behind the scenes for weeks, and I couldn’t tell you guys a single thing about it. Now that it’s totally, 100% official, I can finally start answering some of the questions I’ve been posed about it.
Question #1: So, is this book just about cupcakes or what? I mean, cupcakes have been over since 1997.
Well, of course it’s going to be about cupcakes. BUT there’s going to be a lot more to it. There’s going to be a lot of attention paid to the “extras” we put on cupcakes. Things like jams, candies, custards, puddings, gastriques, homemade speculoos, pate a choux, marshmallows, etc. In doing this, we’re going to be explaining a ton of technique, and touching on the science behind pastry.
The driving force behind the book, just like it is with our company as a whole, is to use the ubiquitous cupcake to convince people to try something new. This is going to be a really fun book to read, and I’m hoping to inspire some people who would never attempt to make dessert to get into their kitchens and try!
#2: Cookbooks aren’t fun! YOU’RE A FILTHY LIAR!
I’m not lying! The awesome thing about the people at Penguin is that they’re fans of the blog, and believe in the idea of the book being an extension of this haphazard crapshow. That means lots of me being a smartass, comics, and of course, funny essays on such riviting topics as
-The night we fell in love
-Running a business together as a married couple and not getting a divorce.
-How we come up with our flavors
-The traditions we kept from our childhoods growing up in Brooklyn
-How I went into a month long period of mourning after Bea Arthur died
-This one time when Matt got hit in the balls so hard he started throwing up, and it was the funniest goddamn thing I have ever seen in my entire life
#3: What recipes will you be sharing?
Teeeheehee…..um…what was that? I’m sorry. I was thinking about that time Matt got hit in the balls. (teeheehee). Um…yeah, there’s, um…..oh jeez, you don’t understand!!! He was all like “AAAAAHHHHH! MY BALLS!”. IT WAS AMAZING.
#4: I see a major book deal hasn’t helped the level of professionalism go up around here.
What are we talking about again?
#5: Cupcakes.
That’s right. Don’t worry, the Chicken n’Waffles one will be in there. I know that’s the only one you really care about.
#6: When will it be released?
Fall 2013! And you’ll be hearing lots about the process of writing the book right here on the Robicelli’s blog. OR I’ll be so exhausted from writing every day that I’ll just post cat pictures for the next 18 months. Really could go either way.
#7: You guys have a title?
We’ve got a title AND a cover!
And what does seeing an image like that do for you? Does it make you hungry? OF COURSE IT DOES! CUPCAKETIME!

Clockwise from front: Tres Leches, Chocolate Caramel Pretzel, Oatmeal Cream Pie, Bluth
Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel & ganache drizzles
Oatmeal Cream Pie: Brown sugar oat cake, vanilla marshmallow buttercream, oat crisp
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache
___________________________
Cupcakes Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Brooklyneer: 220 West Houston Street, West Village
Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan
Queen City Cupcakes: Patchogue, Long Island
________________________________
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
_________________________________
Brownies Available At:
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan
Congratulations to Shane O’Neill on winning Spike TV’s Inkmaster!
If you remember, Matt was tattooed by Shane on Inkmaster’s third episode, but we weren’t allowed to talk about the show or his tattoo for contractual secrecy reasons. Now that it’s over, here’s a GIGANTIC photo of Matt’s tattoo!

It’s even more remarkable in person. Trust me - I’ve been waking up to it every day for six months now. Look at the subtle striations on the Robocoup blade! I mean, that’s just bananas! Seriously, if you ever run into Matt in person, don’t be shy about asking to see this thing. It’s without question the best tattoo I’ve ever seen in my life, and definitely deserves to be enjoyed.
Also, he got our kids names put into it, but didn’t get my name because he claims it’s “bad luck”. At least that’s what he tells me.

In totally unrelated news, last night Matt and I attended the official “Call for Entries” party for the 2012 Food Film Festival! This was one of my favorite food events of last year, so we were thrilled to be able to be a part of it again. Click here to learn more about how you can submit a film!
Now for cupcakes - Chocolate Caramel Pretzel is BACK! This one is one of our most popular ever, so go find out what all the fuss is about!

Clockwise from front: Oatmeal Cream Pie, Chocolate Caramel Pretzel, Southern Belle, German Chocolate
Oatmeal Cream Pie: Brown sugar oat cake, vanilla marshmallow buttercream, oat crisp
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, salted caramel, ganache
Southern Belle: Banana cake, vanilla buttercream, brown butter bourbon glazed pecans
German Chocolate: Chocolate cake, salted caramel buttercream, roasted coconut
___________________________________
Cupcakes Available at:
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th off 3rd, Bay Ridge
Battery Place Market: 77 Battery Place, Battery Park City AND 200 West Street, Goldman Sachs Building
Joe Columbia University: W. 120th Street btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
_______________________
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
_____________________
Brownies Available At:
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Tomorrow is Matt’s birthday! WHOOP WHOOP WHOOP!
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And you KNOW we’re going to be partying hard! Saturday we’re going to take our oldest son for this Kindergarten admission test! And if he’s good, we’re going to get him some ice cream!!! WOOOOO!!!!
*sigh* I had planned something really nice, and then right after I was all set I got the letter from the Department of Education that out of all days, they scheduled Atticus’ test right in the middle of Matt’s birthday surprise. Things happen. But now my husband’s birthday is less than 24 hours away, and I have NO idea what to get him.
You know what I think he’d REALLY like? For all of you to wish him a happy birthday on Twitter. Many of you don’t realize that he has his own account (@mattrobicelli), since I’m the one @robicellis who’s always talking (that’s in real life too). You should follow him and wish him a happy birthday, because I really think that would make his day.
Or what about making him a card like the one I did above and posting it up to our Facebook page? Or perhaps a video of you singing “Happy Birthday”, or “(I Wear My) Sunglasses At Night”? There could be a prize in it for the one that makes him smile the most. Not that I need to bribe you or anything.
What else can you do for Matt’s birthday? Celebrate with some cake!
Clockwise from front: Boston Cream, Cinnamon Bun, Chocolate Caramel Pretzel, Banana Nutella
Boston Cream: Vanilla cake, vanilla custard buttercream, chocolate fudge
Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon streusel, cinnamon butterscotch
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel, ganache
Banana Nutella: Banana cake, Nutella buttercream, banana hazelnut praline
___________________________
Cupcakes Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: Patchogue, Long Island
Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Brownies Available At:
Crespella: 7th Ave off 9th Street, Park Slope
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

It’s only a few short weeks until Halloween, and only one until the Fall Fest at DeKalb Market! One of my initial mistakes as a mother was making the vow long ago that I would never buy costumes, but rather be resourceful and patch them together myself like we did when we were kids. Then last year I sort of spazzed on Halloween and waited til the the last minute, which is why Toby ended up going trick or treating dressed as the dude from the Spin Doctors.
You thought I was kidding, didn’t you.
This year, however, I wasn’t making the same mistake! We went to our local abandoned store turned Halloween shop and bought costumes loooong before they sold out and the kids ended up having to be the guy from Soul Asylum this year.
Atticus is going to be Finn McMissle from Cars 2, and Toby’s going to be Thomas the Tank Engine. And they both look SUPER adorable! Once they were done picking out their costumes, I went over to the grownup section to look for myself. Should I be a unicorn? We all know how much I love unicorns.

Hmmmm…..I’ve never seen a unicorn in person, but I’m pretty sure they’re not supposed to look like that. Maybe I’m wrong, who knows! But I just have a little too much self esteem to be pulling that off. Ummm…oh, I know! How about Snow White! My kids love that movie! Yeah- I’ll dress up like Snow White and go trick or treating with them!

Waaaiiiit a second…..I don’t remember that from the movie. Maybe in the sake of modesty, I should go for something a little more masculine? Maybe a Teenage Mutant Ninja Turtle?

Ok, this is ridiculous. I watched TMNT religiously when I was a kid, and I don’t remember Donatello wearing thigh high boots ONCE.
I’m just going to do the OPPOSITE of Halloween convention and go as a nun.

Oh son of a BITCH!!!!
You know what? I’m NOT dressing up now. Eff this. Men are allowed to dress up like Dracula, or Waldo, or Elvis, and you know what all those guys have in common? THEY’RE ALL WEARING PANTS. Matt can dress up for Halloween. I’m done.

Motherfu…….
Someone forgot to take a picture today! So just pretend that one in the back is Banana Nutella, ok?
Tarte Bourdaloue: Pear cake, almond buttercream, roasted almonds, white wine poached pear
Pumpkin Pie: Pumpkin cake, vanilla buttercream, crumbled pie dough
Banana Nutella: Banana cake, Nutella buttercream, hazelnut banana praline
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, ganache, caramel drizzled
Available at: Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge Aloha Grinds: 76th and Third Ave, Bay Ridge Bagel Schmagel: 76th and Third Ave, Bay Ridge Crespella: 7th Ave off 9th Street, Park Slope Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights Blue Apron Foods: Union Street off 7th Avenue, Park Slope Court Street Grocers: Court Street off Luquer, Carroll Gardens Eastern District: Manhattan Ave off Eagle Street, Greenpoint Brooklyn Standard: Nassau & Jewel, Greenpoint Cake Shop: Ludlow St btwn Standon & Rivington, LES Jem: Broadway off Franklin Street, TriBeCa Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)
Today we’re releasing TWO new flavors, because we only have a limited amount of time in which we can do our fall flavors, and we think of new ideas faster than we can make them.
And yes, FALL flavors. I don’t care if it’s 90 freaking degrees outside. I’ve been wearing a scarf and hat all week just out of principle. If I could take a stand against Matt with the pajama jeans, I certainly can take a stand against Indian Summers as well with neckwear. You hear me, fall! No more of this crap! I demand at least 70% more crisp breezes!
Now to our new flavors, Pumpkin Pie and Tarte Bourdaloue. The first, well, you all know what pumpkin pie is. The second has been on Matt’s list for a long while- Tarte Bourdaloue is a classical French tart that was the first thing he ever learned to make in pastry school (I believe he also made it when he was the Bread/Pastry Chef at Lutece). We know a lot of people haven’t heard of it, but by golly EVERYONE has heard of cupcakes, so we hope by cross-pollinating it’ll make you want to go and seek out a proper one, or perhaps try your hand at making one yourself. It is insanely, insanely delicious.
And also, everyone said that pie was the new cupcake, but we’ve turned pie into cupcakes! Who’s laughing now, pie?!?!?!? WHO’S LAUGHING NOW?!?!?!?!?
And look at the location list for today- there’s a new one in there, in TriBeCa!
Clockwise from front: Tarte Bourdaloue, Chocolate Caramel Pretzel, Apple Maple Crisp, Pumpkin Pie
NEW! Tarte Bourdaloue: Pear cake, almond buttercream, white wine poached pear, roasted almonds
NEW! Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pate brisee
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel & ganache drizzles
Apple Maple Crisp: Apple cake, vanilla buttercream, roasted apple butter, oat crisp, maple drizzle
Available at:
Robicelli’s at Madison Square Eats: Corner of 25th and 5th
Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn
Hom: 88th and Third Avenue, Bay Ridge
Blue Apron: Union Street off 7th Avenue, Park Slope
Tazza: Henry Street off Atlantic AND Clark off Henry, Brooklyn Heights
Radish: Bedford off North 8th, Williamsburg
Joe Columbia University: West 120th btwn Amsterdam and Broadway, Morningside Heights
Brooklyneer: 220 West Houston Street, West Village
NEW MANHATTAN LOCATION!!!
JEM: 355 Broadway off Franklin Street, TriBeCa
Queen City Cupcakes: 62 West Main Street, Patchouge, Long Island
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)
Hey, its Matt. I’m writing the blog tonight because Allison is underneath two sick kids. She was giving them saline to clear their noses out and I was going to pick them up and bring them to bed, but they dug in their talons and said “NO”, so you’re stuck with me instead.
I’m going to take this time to talk to you about a wonderful thing someone has brought up to me. I am a bad writer cause i have a learning disablility. You see I am very smart orally and aurally but I have difficulties visually. I find it very hard to write things but I speak very well. I can tell a good story and have an active imagination when Allison lets me use it. So someone told me I should write childrens books, so this tumblr I am going to come up with a childrens story just for you.
There once was a fisherman named Zed, he worked on a big fishing boat. Everyday he would go out and cast his nets to catch that days bounty. But Zed had another love: Painting. When the nets were cast he would get in his little dingy and paint whatever he saw or thought of on the side of his boat. He would paint beautiful scenery and even spaceships going to another world. He would paint in watercolor so that by the time he came back to shore, his painting would wash away, and no one would see it but Zed.
One day it came time to hire an apprentice, his name was Wallace. Wallace came from a long line of bankers but his dream was to be a fisherman like zed. For the first couple days Zed taught wallace all there was to know about catching fish, what nets to use, what fish to keep and where to store the fish they caught on their way to shore.
A couple days later while the nets were out, and wallace was taking his midday nap, Zed decided to get in his dingy and paint a picture. while he was painting Wallace woke up and started looking for zed and he couldnt find him, he called his name and there was no answer. finally he looked over the edge of the boat and saw zed painting a wonderful sunset over the rocky mountains, it was just like listening to a john denver song. wallace took a picture of it, and Zed got mad. erase that picture, he said. Why said Wallace its beautiful. Zed was embarrased about his gift, he was afraid what people would think of him.
So that night on their way home Wallace stopped by his fathers office and showed him the picture of Zed’s painting. His father was breath-taken by the beauty. He offered wallace to buy the paintings from zed so he could put them in an art gallery and show off zeds amazing work.
The next day wallace brought a big present for Zed. When Zed opened it it was a easel, paints and fresh canvases to use. Wallace told him all about what his father said about the art show and buyhing some of Zeds work. Zed was scared he didnt want people looking at his art, he didnt know if they would like it. So wallace finally sat Zed down and said I always wanted to be a fisherman and being in a family of bankers, I thought they would laugh at me and guess what, my father told me as long as im happy and I give it one hundred percent he would be proud of me. So try and show your paintings let people see how you see the world and as long as you give a hundred percent I will be proud of you.
So thats what zed did he spent the next couple weeks painting all types of pictures. and when the night of the big show came all of his pictures sold. Wallace was so proud and zed was happy as can be. Wallace wanted one of the paintings but they were all sold out. but Zed had saved him one a picture of a heart cause if it werent for a friend like Wallace he would have never been able to show his love for art.
the end
hope you all liked it and if you didnt allison will be back later today to write about the Brooklyn Local which is happening Saturday. We’ll have lots of different cupcakes and brownies, including chicken and waffles and some new flavors she announced on Facebook. Allison is also going to be running a make your own cupcake bar for the kids with our cupcakes and buttercream and lots of different toppings, so your kids can design their own and maybe give us some ideas for new flavors. And if your kids like the story I wrote have them come by our table and maybe we can write a story together that I can tell the boys while they’re getting better.
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also because this will probably be the only time i get to write the tumblr i made the cupcake picture look like it was in the movie Predator. its a great movie and i think the Predator would like our cupcakes.
Todays flavors are
Bourbon Caramel Apple: Apple cake with salted caramel and bourbon buttercream, drizzled with bourbon caramel sauce and a piece of roasted apple
Banana Cashew: banana cake with cashew buttercream and homemade cashew nut brittle
Chocolate Caramel Pretzel: Chocolate cake with salted caramel buttercream and crushed up pretzels, drizzled with ganache and caramel
Maple Walnut: Maple walnut cake with vanilla buttercream and maple glazed walnuts
Available at:
Robicelli’s at DeKalb- Willoughby and Flatbush, Downtown Brooklyn (by Metrotech)
Cafe at Sam’s Bakery- Bay Ridge
Aloha Grinds- Bay Ridge
Bagel Schmagel- Bay Ridge
Crespella- Park Slope
Tazza Cafes- Brooklyn Heights
Court Street Grocers- Carroll Gardens
Red Hook Lobster Pound (whoopie pies)
Eastern District- Greenpoint
Brooklyn Standard- Greenpoint
Battery Place Market- Battery Park City
Cake Shop- Lower East Side
Instead of using today’s blog to talk about ourselves or robots, we’re going to turn it over to a really important cause. I know, I know…..you’re sick of me and my causes. I may be a jaded native New Yorker, but part of me will never stop being that dumb 15 year old girl who thinks that maybe she can save the world. I don’t want my kids to ever lose that part of themselves one day, so I’m going my best to hold onto mine.
I know by now many of you have heard that though Hurricane Irene was nothing more than an inconvenience down here, it did an incredible amount of damage to small farms upstate.






We took a big financial hit during the hurricane, losing an entire weekend of revenue. But for so many farms upstate, they lost everything: entire herds of dairy cows drowned, fields of crops entirely underwater, farmhouses damaged, and an entire year’s worth of labor completely destroyed.
We may not be locovores, but we’re a small business too, and when one of your neighbors is hurting and needs help you’re supposed to do what you can to help him. That’s why we were one of the first businesses to sign up for Dine Out Irene.
On September 25th, restaurants across the NYC area will be donating a percentage of sales to help farmers upstate. All you need to do to help out is go out and eat delicious food. Really, how hard is that?
Most of you guys are good at going out and supporting us whenever we ask you to help us raise money for a charity or get involved in whatever ridiculous quest we’ve started to try and save the world, and we love you for that. But not only am I hoping that you’ll come join us, but I’m hoping that other people who own business that read this will help as well. If you’re interested, please contact Gabriella Gershenson at dineoutirene@gmail.com.
And yes, I know we’re not a restaurant. Just because we’re not doesn’t mean we can’t help, and it doesn’t mean you can’t help either. If you own a bakery, coffee shop, bar or whatever, Dine Out Irene would love to help you aboard. The more of us that can make a small donation, the bigger our impact will be when we all stand together.
Onto other things we’re raising money for- remember Mikey? Well, we’ve got some pretty outstanding news. The big fundraiser is this weekend, and they had hoped to raise $20,000. So far they’ve raised…..and you guys are going to love this…..
FIFTY-SIX THOUSAND THREE HUNDRED AND EIGHT DOLLARS!
How freaking amazing is that!!!! And this amount doesn’t even include the money we’ve been raising through selling cupcakes at DeKalb- we’re just shy of our goal of $1000 for childhood cancer research! Come in today for a Banana Cream Pie cupcake, and help us make our goal by this Saturday!!!
See how little things add up to big things? How freaking awesome is this?!?!?
And now- for today’s cupcakes! All guaranteed to make you feel warm and fuzzy and good inside!
Clockwise from front: The Hinsch, Butterbeer, Maple Walnut, Chocolate Caramel Pretzel
The Hinsch: Chocolate malted cake, vanilla buttercream, malted chocolate sauce, homemade malted milk balls
Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust
Maple Walnut: Maple walnut cake, vanilla buttercream, maple glazed walnuts
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel, ganache
***AVAILABLE AT***
Robicelli’s at DeKalb Market: Willoughby Street & Flatbush Ave Extension, Downtown Brooklyn
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Hom: 88th and Third Avenue, Bay Ridge
Bagel Shmagel: Third Avenue btwn 75th and 76th, Bay Ridge
Tazza: Clark St off Henry AND Henry Street off Atlantic, Brooklyn Heights
Blue Apron: Union Street off 7th Avenue, Park Slope
Radish: Bedford Ave off North 8th, Williamsburg
Battery Place Market: 77 Battery Place, Battery Park City
Joe at Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook and Roving Food Truck *Classic Whoopie Pies only*
I am extremely bummed today, because yesterday was Father’s Day, and once again we missed it. I had planned to get to work a bit early, bake like a lunatic, get out at a reasonable hour and take Matt and the kids out to do something special, which was doubly important because Matt didn’t get a Father’s Day last year since he was working. But despite my best intentions, it didn’t happen. A few little delays began to add up, and before you know it, by the time we got home the sun had set and the restaurants were closing. And the perfect gift I had asked a friend to pick up for me? She never did it, so my kids had nothing to give their dad. Today, my friends, I am the epitome of a sad panda.

It was a Perry the Platypus WHOOPIE CUSHION. Celebrating our shared love of Phineas & Ferb, and Matt’s love of fart jokes. Now I can’t find one anywhere.
Here’s what you can do to help me out: a few weeks ago, Matt joined Twitter under the handle @MattRobicelli. Give him a tweet today and remind him how incredible he is. I may be the voice of this company, but Matt IS this company. I am, being perfectly honest, barely functional as a human being, and he’s the thing that holds me together. He works 16 to 18 hours a day, EVERY day, to make this company succeed, and still finds time to make Atticus, Toby and I feel like the three most loved people in the whole wide world. There is not a moment of my life where I don’t feel like the luckiest girl in the whole wide world, because I found the perfect man and for some crazy reason, he fell in love with little old me.
Happy Father’s Day a day late, baby. You’re the greatest there ever was.
Now go eat some cupcakes so I can afford to buy the man something pretty! Maybe a gold lame thong or something- dudes love that crap!
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Clockwise from front: Romeo y Juliet, Raspberry Lemonade, Chocolate Caramel Pretzel, Wild Maine Blueberry Cobbler
Romeo y Juliet: Guava cake, cream cheese buttercream, guava puree
Raspberry Lemonade: Lemon cake, raspberry buttercream, hand candied lemon peel
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, ganache & caramel drizzles
Wild Maine Blueberry Cobbler: Vanilla cake, blueberry syrup, vanilla buttercream, wild Maine blueberry compote, streusel crumbs
Available at:
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
NEW! BAGEL SCHMAGEL: Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge
THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
RADISH- Bedford Ave off N8th, Williamsburg
RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
NEW!!! BATTERY PLACE MARKET: 77 Battery Place, Battery Park City
If you didn’t notice, our June schedule has been posted, and summer flavors are just around the corner! Blackberries, raspberries, strawberries, peaches…….ooooooh child am I excited! More importantly, you can all start planning your private orders for the next month- whether it’s a wedding, graduation party, or just cupcakes for your office. Click here for details on how to order.
Later this week I’ll be coordinating all our IndieGoGo stuff for all you amazing people who contributed- it’s been one of those weeks where I haven’t had a moment to breathe. Plus, I’ve started a diet where I’m not allowed to have coffee, so I’m down to only one extra large iced cup a day. Baby steps, folks.
Semi-new flavor today: Mango Coconut! We debuted it a few weeks ago at Guactacular and have been selling it on the sly at The Cupcake Stand (our cupcake shop with the folks from Crespella in Sunset Park). First we take fresh mangos, which are just unbelievably gorgeous right now, and roast them at a high heat until they’re caramelized. Then we mix it with buttercream, put it on top of our moist coconut cake, then garnish with that natural roasted coconut I’m so terribly fond of. It’s a great reminder that summer will eventually get here, even though it might never stop raining.
Clockwise from front: Banana Nutella, Mango Coconut, Root Beer Float, Chocolate Caramel Pretzel
NEW! Mango Coconut: Coconut cake, caramelized mango buttercream, roasted flake coconut
Banana Nutella: Banana cake, Nutella buttercream, crushed hazelnut and banana chip praline
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, ganache and caramel drizzles
Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry
Available at:
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
HOM- Third Avenue and 88th Street, Bay Ridge
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
BLUE APRON FOODS- Union Street off 7th Avenue, Park Slope
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
COURT STREET GROCERS: 485 Court Street, Carroll Gardens
RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies and Wild Maine Blueberry Cobbler cupcakes only*
BROOKLYNEER: West Houston & Varick St, West Village
LINK CAFE @ THE SHERATON TRIBECA: 307 Canal Street, Tribeca
JOE: COLUMBIA UNIVERSITY- W. 120th btwn Broadway & Amsterdam Avenue
*Note: Not all locations receive all flavors. The flavors recieved are determined by each store’s management, not by us. If there’s something in the upcoming rotation you want to see, let them know directly
Thanks to everyone who came down to Craftacular this past Saturday, and welcome to all our new followers! We had a fantastic time putting faces to avatars, meeting new friends like Seamus from Brooklyn Brine (one of the coolest people you’ll ever meet), and Gabrielle Hamilton (of Prune), who was one of the nicest, most down to earth chefs I’ve encountered in a long time. Definitely a day I’ll always remember.
Also, thanks to everyone who helped my latest Nona Brooklyn column go viral, including The New York Times and San Francisco Weekly! Now I’m stressed out about writing this weeks installment. If you have suggestions on topics, post to our Facebook page, because so far all I’ve got is six sentences on why I think panda bears look like they’d be delicious even though they’re super cute, which I know isn’t going to go over well.
Now I’d like to turn your attention to a new location we quietly started last week…..a secret Starbucks (who doesn’t like secrets?). How, you ask, can a Starbucks be a secret in a town where there’s about a million of them? Well, this one is in a hotel in Tribeca, and it’s not branded a Starbucks- it’s called the Link Cafe at the Sheraton Tribeca.

Link, or Super Secret Starbucks, is still regulated and inspected by the Starbucks corporation, offers almost all the same drinks, but the food is chosen by the hotel. Meaning that we have managed to finagle ourselves into Starbucks! (BOOYAH!) And as a plus- this one isn’t ridiculously crowded like all the others, meaning no lines and places to sit. But remember, its a secret……..
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Clockwise from front: Chocolate Cheerwine, Funky Monkey, Coconut Custard, Chocolate Caramel Pretzel
CHOCOLATE CHEERWINE: Chocolate Cheerwine cake, chocolate buttercream, chocolate Cheerwine ganache, Cheerwine simmered cherry
FUNKY MONKEY: Banana chocolate chip cake, peanut butter buttercream, banana chip, chocolate ganache
COCONUT CUSTARD: Coconut cake, pastry cream buttercream, roasted coconut
CHOCOLATE CARAMEL PRETZEL: Chocolate cake, salted caramel buttercream, crushed pretzels, ganache & caramel drizzle
Available at:
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
QATHRA: 1112 Cortelyou Road, Ditmas Park
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
RADISH- Bedford Ave off N8th, Williamsburg
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
LINK CAFE @ THE SHERATON TRIBECA: 307 Canal Street, Tribeca
SCHNITZEL AND THINGS: Third Avenue between 44th and 45th, Midtown
JOE: COLUMBIA UNIVERSITY- W. 120th btwn Broadway & Amsterdam Avenue
*Note: Not all locations receive all flavors. The flavors recieved are determined by each store’s management, not by us. If there’s something in the upcoming rotation you want to see, let them know directly
Um…..dude….heh…..uh…..cupcakes. Yeaaahhhh.
You know what would be really good right now? A cupcake, and a big fried thing. Like, a really awesome fried thing, and like, really big. Like the stuff from Schnitzel and Things, but like not moving on a truck or anything. Like a truck that sells food, but like, it doesn’t move. Yeah, a truck no wheels that can’t go anywhere so I can always find it, and like I can sit down and stuff, with schnitzel and cupcakes, and it would be great if it was in Midtown. So it would be like Schnitzel and Things with THINGS, man! And those things would be cupcakes- and other things!

Photo courtesy Blondie & Brownie
NEW!!!! Mary Jane: Molasses peanut cake, peanut butter buttercream, Mary Jane caramel, ground pecans (what? It’s like the candy. What were you guys thinking about?)
NEW!!! S’mores- The Next Generation: Chocolate cake, spekuloos pudding, toasted marshmallow buttercream, ganache, ground graham crackers
Pecan Potato Chip: Pecan potato chip cake, vanilla buttercram, crushed potato chips, roasted pecans, salted butterscotch
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, ganache, caramel drizzle
__________________________
Available at:
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
HOM: 88th and 3rd Ave, Bay Ridge
BLUE APRON FOODS: Union St. off 7th Ave, Park Slope
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
COURT STREET GROCERS: 485 Court Street, Carroll Gardens
QATHRA: 1112 Cortelyou Road, Ditmas Park
JOE: GRAND CENTRAL STATION: Graybar Passage
SCHNITZEL AND THINGS: Third Avenue btwn 45th & 46th Streets, Midtown
*Note: Not all locations receive all flavors. The flavors recieved are determined by each store’s management, not by us. If there’s something in the upcoming rotation you want to see, let them know directly
I have a really exciting piece of news to share with you guys: someone has actually asked me to speak on a panel as an authority on something!!!! The folks at Brooklyn Based, in conjunction with Brooklyn Brewery, are hosting a panel about starting an artisan food business called “Rolling in Dough, or No?” (I’ll give you a hint regarding the answer- it rhymes with NO. Ok, that wasn’t really too much of a hint - sue me.) I’m hoping this will be as big of a success at the time I spoke at the Cupcakes Take the Cake Business Class, which editor Nichelle Stephens called “The most profanity-riddled cupcake event in human history”. As possibly the only member of the Brooklyn food scene who is actually from Brooklyn, I intend to make my ancestors proud and bring as many four letter words to the table as possible!!! Make your reservations now!
Time for flavors!
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Clockwise from front: Tres Leches, Chocolate Caramel Pretzel, Pecan Potato Chip, Chocolate Strawberry
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, ganache, caramel drizzle
Pecan Potato Chip: Pecan potato chip cake, vanilla buttercream, roasted pecans, crushed potato chips, salted butterscotch
Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards
Chocolate Strawberry: Chocolate cake, strawberry syrup, chocolate mascarpone buttercream, strawberry compote, ganache
Available at:
BROOKLYN
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
QATHRA: 1112 Cortelyou Road, Ditmas Park
RADISH- Bedford Ave off N8th, Williamsburg
MANHATTAN
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
JOE: COLUMBIA UNIVERSITY- W. 120th btwn Broadway & Amsterdam Avenue
JOE: GRAND CENTRAL STATION- 44 Grand Central Terminal, Near the Graybar Passage
Real super-quick post because I have to get back to baking, but we’re back at PARK HERE at 201 Mulberry for the next two Saturdays! (Yay!) Check out photos here.
We’re going to be celebrating both the lunar new year AND the Super Bowl tomorrow, so if you’re headed to a party this weekend, make sure you swing by for cupcakes!
THE HOT JOSH: Carrot-celery root cake, Point Reyes blue cheese buttercream, Buffalo fried chicken
THE SPICY PANDA: Chocolate-Thai chilli cake & buttercream, chocolate coated chili slice
THE ELVIS: Banana cake, peanut butter buttercream, brown sugar candied bacon
BLACK SESAME: Black sesame cake, vanilla buttercream, black & white sesame seeds
CHOCOLATE CARAMEL PRETZEL: Chocolate cake, salted caramel buttercream, rolled in crushed pretzels
PARK HERE AT OPENHOUSE NYC
201 Mulberry Street btwn Spring & Kenmare
Open from 11am-6pm