Robicelli's

Flavors: Wednesday, May 30th

WHY IS IT SO FREAKING HOT.

I know this isn’t the most interesting kind of conversation, but seriously, I am a delicate flower over here and I can’t stand this crap at all.

What I can’t stand more than the heat? Those people on Facebook who post things back in February like “I can’t wait for summer, bikinis and the beach! Bring it on LOLZ!”. And then once the mercury hits 80, they’re posting “Oh my God I hate this heat! I can’t go outside because I’ll melt! LOLZ!”.  

You’re old enough to type on the internet, and you still don’t understand how summer works? Really? And are you really LOLZing after everything you say? Because if you aren’t, you’re turning Facebook into a house of lies, and I’ll never be able to trust anything you say again.

I think it’s about time I revisit last weeks idea of migrating to Canada. Any investors up north interested in underwriting a Toronto shop? It’s cool up there, right? I don’t mind cold winters. Way I see it, it gets cold, I can always put on more layers.  It gets hot, I can’t legally get more naked, now can I?

Fortunately, we’ve got a lovely air conditioning unit at our DeKalb Market shop. You should come by today, because we’ve got a free movie tonight, a market wide special I’ll talk about more later today, and these puppies you see right here. Plus, we made Chicken n’Waffles cupcakes for all the midweek customers who don’t get down to Downtown Brooklyn on the weekends. We can’t let you guys feel left out all the time!

Clockwise from front: The Duckie, Banana Cashew, Dom DeLuise, The Hinsch

The Duckie:Peanut cake, peanut butter buttercream, marshmallow buttercream, roasted peanuts

Banana Cashew: Banana cake, cashew buttercream, cashew brittle

Dom DeLuise: Pistachio cake, cannoli buttercream, roasted pistachios, mini chocolate chips, citron

The Hinsch: Chocolate malted cake, vanilla buttercream, malted chocolate sauce, homemade malted milk balls

Available at DeKalb Market and Robicelli’s Retail Partners

Flavors: Friday, March 30th

As magical as the past five years of motherhood have been, one thing I really, really do miss is having a nice apartment. This place was never exactly the Ritz, but BC (before children) we had a nice dining table with a runner and candleholders, fewer murals made from a mixed medium of Crayola markers and toothpaste, a DVD player that wasn’t destroyed by someone putting pancakes in it, and portions of the wall that had been “fixed” by repeatedly stabbing at it with a toy screwdriver.

Now that the children are older and more mature, and since we have one final weekend of rest before our shop at DeKalb Market opens, we’re doing the only logical thing - moving all of our furniture and painting the apartment. Cavern Moss- the most soothing of the greens! Soon, this place will be as lovely as our Pinterest page. 

We also took away their toy screwdrivers. They had like six of those freaking things. I don’t know where they hell they’re getting them from.

Clockwise from front: Dom DeLuise, Horchata, Chocolate Peanut Butter Pretzel, Banana Nutella

Dom DeLuise: Pistachio cake, ricotta buttercream, roasted pistachios, mini chocolate chips, citron

Horchata: Horchata cake, pudding and buttercream, cinnamon sugar rice krispies

Chocolate Peanut Butter Pretzel: Chocolate cake, peanut butter buttercream, crushed peanuts and pretzels

Banana Nutella: Banana cake, Nutella buttercream, banana hazelnut praline

___________________________

Cupcakes Available at:

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Hom: 88th & 3rd, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Battery Place Market: 240 Murray Street, Goldman Sachs Building, Financial District

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

________________________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

_________________________________

Brownies Available At:

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Friday, January 20th

I hate to freak you guys out, but Valentine’s Day is a little more than three weeks away. AND we’ve already started booking up.  The way I see it, you have two options:

#1: Place your Valentine’s Day order now.  For $50, you get a dozen cupcakes or brownies, some pretty ribbon wrapping, delivery to your loved ones home or office, and a card with your personalized message handwritten by moi

-or-

#2: You wait three weeks, realize you have nothing, panic, end up buying a crappy last minute gift at Duane Reade, disappoint your significant other, and have to hear about the time you bought them a box of Entenmann’s Pop-ums and hair gel for Valentine’s Day for the rest of your freaking life.

So pretty much, if you just order now and get it over with, you can relax for the next few weeks, then sit back and watch all your friends and coworkers freak out! SUCKAS!

(PS: That pic above is from a wedding we did last Valentine’s Day. Want our cupcakes at your wedding/Sweet 16/Bat Mitzvah/Corporate Event/46th Birthday Party/Oscar-night shindig/President’s Day kegger?  Click here to make it happen!)

One of the flavors from our Valentine’s rotation, the Ebinger, is on today’s rotation for you to try. It’s our “Ultimate Chocolate Cupcake”- the perfect gift for, well, anyone who’s not allergic to chocolate. Or better yet, the perfect gift for yourself. Right? Right. Go reward yourself for surviving the week!

Clockwise from front: The Ebinger, Tiramisu, The Duckwalk, Dom DeLuise

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

Duckwalk: Blueberry port soaked cake, blueberry port mascarpone buttercream, port simmered blueberries

Dom DeLuise: Pistachio cake, cannoli cream buttercream, pistachios, candied citron, mini chocolate chips

______________________________________________

Cupcakes Available at:

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

The Brooklyneer: 220 West Houston Street, West Village

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: Patchogue, Long Island

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Brownies Available At:

Crespella: 7th Ave off 9th Street, Park Slope

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Wednesday, January 18th

We can’t go TOTALLY dark today, but I’m not writing anything (this doesn’t count).  Click on the pic above to be taken to the online petition to stop SOPA. If you don’t know anything about it, scroll through this infographic I pilfered from their site:

Back on Friday!

Clockwise from front: Pecan French Toast, S’Mores, Ebinger, Dom DeLuise

Pecan French Toast: Maple custard soaked cinnamon cake, maple cinnamon buttercream, maple glazed pecans

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Dom DeLuise: Pistachio cake, cannoli cream buttercream, pistachios, citron, mini chocolate chips

__________________________________________

Cupcakes Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Battery Place Market: 77 Battery Place, Batter Park City

Joe Columbia University: 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Brownies Available At:

Crespella: 7th Ave off 9th Street, Park Slope

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Friday, August 19th

One of the best parts of having the new shop at DeKalb Market is being able not only to see all our old regulars again, but to meet all the new fans of Robicelli’s- seeing their reactions as they take their first bite, telling them more about our company, and answering their questions.  Some questions are about baking, some are about running a small business, but one comes up so often I just can’t keep count at this point:

“So when are you guys going to be on Cupcake Wars?”

If you’ll recall, we were asked to make an audition video for the show last year, which we gladly did.  However, we decided NOT to do the program, as they refused to let us compete as a team- they wanted one of us to be the “chef” and one to be the “assistant”, and that’s not how things work over here.  Matt and I are equal partners in marriage, parenting and business, so even though it meant turning down a trip to LA and the opportunity to FINALLY experience In-N-Out, we knew it was the right decision.  

I want to try one of these so effing bad.

They called us again for the next season.  Again, we said no.  When we tell people this story, they look at us like we have sixteen heads.  But we both got into this business before “Celebrichefs”, “Cheftestants”, “Chefthaletes” or “Chefarazzi”- we just got into it to cook. We always said that if we had a good tv opportunity we’d consider it, but the ultimate goal was never to be on television- it was to do what we love every day, and do it with each other.

Earlier this year, we were approached about doing a reality show. Totally honest- it was tempting.  We asked lot of friends what to do, and everyone said we would be stupid to turn it down.  Then we thought about the heart of Robicelli’s- our family.  We didn’t want our kids to go to school and have other kids (and other parents) say things to them about our “personal life” they saw on TV, because we all know these shows are 95% fiction and fabrication.  Regardless, children don’t know that, and we didn’t want our kids growing up in a false reality. And then after surveying the reality television landscape, we thought we should just cut to the chase and name the show “Robicelli’s: The Fast Track To Divorce”.  

We said no.  Our family comes first.

And then three week later, we signed the kids up for preschool and saw the bill.

Then we realized that they have slight overbites, and probably need braces like I did. 

Then the kids asked why we don’t have yard and requested a puppy.

Then we went down to Princeton to put pressure on our kids, and realized that it’s going to cost us over a million dollars to put them both through college one day.

And that’s when we started to think that the mature, responsible decision we made might have been really really really really stupid.

Seeing that our moment had passed, we went back to our original plan for success: working ridiculously hard.  Then a few weeks ago, our apartment flooded and we had to move in with my parents for a while, meaning that I had access to cable television again.  And OH MY FREAKING GOD I CANNOT BELIEVE WHAT THE HELL HAPPENED TO TELEVISION. What was passable guilty pleasure crap has now degraded into such ridiculousness as “Famous Food”, “Mob Wives” and “Hillbilly Handfishing” (thanks to the Big Gay Ice Cream Truck for turning me onto that one!).

Yes, this actually exists.  And you thought I was kidding, didn’t you.

What have I learned from this? Well, despite us thinking that no one would want to watch something as boring as two bakers at work, well….really America?!?!? Storage Wars? Cupcake Wars? Parking Wars? I mean, these aren’t really wars, it’s just people working. I’m pretty sure you can walk into any business and just stand there for a while and watch people work.  That would be a stupid idea though- it would be far better if you could sit on the couch in your living room and watch people work.  This way you could eat popcorn & unbuckle your pants without everyone saying you’re creeping them out like the people at Starbucks are always telling me.

I’ve also learned that since television has apparently completely run out of ideas, maybe our chance hasn’t passed! We decided to give it another shot and put together a little reality tv pilot for you! Now, I have spent HOURS watching Food Network and learning exactly what the people want to see today, and I think I’ve come across the magic formula. A guy, a girl, a bakery? Anything could happen- and DOES!

Call us, Food Network! And go buy some cupcakes, too! 

Clockwise from front: Ebinger, Lemon Blueberry Ricotta, Dom DeLuise, Coconut Custard

Ebinger: Chocolate cake, chocolate custard buttercream chocolate fudge glaze, chocolate cake crumbs

Lemon Blueberry Ricotta: Italian lemon cake, ricotta buttercream, blueberries with lemon zest

Dom DeLuise: Pistachio cake, ricotta buttercream, pistachios, citron, chocolate chips

Coconut Custard: Coconut cake, vanilla custard buttercream, roasted coconut 

Available at:

ROBICELLI’S AT DEKALB MARKET: Flatbush Ave Extension & Willoughby Street, Downtown Brooklyn

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

ALOHA GRINDS: Third Avenue and 77th Street, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

BATTERY PLACE MARKET:  77 Battery Place, Battery Park City

Flavors: Wednesday, August 17th

These last few days have been nothing short of incredible. It’s amazing to think that this all started two days ago with a simple blog post, and in no time we’ve seen Mikey’s story go near viral on the internet, receive attention from television & newspapers, and solicited an outpouring of support from total strangers across the globe.  Seriously, I’m just blown away.

This has made me think a lot about this Tumblr, about the people who read it, the power of social networking and the ability of people to come together when the world needs them the most.  And I thought, there are so many issues we can all tackle if we all come together and just make it happen! So I began to think of what we should all do next, and it came to me immediately.

Each December, ABC Family puts on a little something called “25 Days of Christmas”, and every year it turns more and more into a gigantic Suckfest. What originally began as a festival of beloved Christmas movies and specials began to innocently be invaded first by Harry Potter, then by Pixar movies, and then slowly turned into “25 Days of Non-Christmas Movies and Extended Marathons of that Goddamn Crap-Ass ‘Cars’ Flick”.

Listen, I LOVE Harry Potter. I love The Incredibles, Ratatouille and ALL of that jazz (except Cars). But they have absolutely nothing to do with Christmas, and there’s only a few weeks a year we get to watch timeless classics like Rudolph, Frosty, and Holiday In Handcuffs starring Mario Lopez & Melissa Joan Hart.

Something I’ve learned about the media business is that all their programming decisions happen months in advance, meaning that the schedule for 25 Days of Christmas could happen at any minute.  That is why it’s IMPERATIVE that each and every one of you sign this petition and do your part to ensure that Nestor the Long Eared Donkey doesn’t get scrapped again this year for a buck toothed tow truck.

The future is in our hands, America.  Let’s make this happen.

Oh, FYI we’ve already raised a few hundred bucks for Mikey, & the DeKalb Market merchants have signed on to raise even more money for the Hope is in the (h)Air Fundraiser. If you don’t feel like getting involved in saving basic cable Christmas, then maybe making a donation to cure childhood cancer is more your speed.

Here’s the flavors- and there’s a new one! Hoo Boy!

Clockwise from front: Lemon Blueberry Ricotta, Dom DeLuise, Peach Cobbler, Bluth

NEW! Lemon Blueberry Ricotta: Italian lemon cake, ricotta buttercream, blueberries & lemon zest

Dom DeLuise: Pistachio cake, ricotta buttercream, chopped citron, miniature chocolate chips and roasted pistachios

Peach Cobbler: Peach cake, vanilla buttercream, peach compote, streusel topping

Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache

Available at:

Robicelli’s at DeKalb Market: Flatbush & Willoughby, Downtown Brooklyn

Bagel Schmagel: Third Avenue btwn 75th and 76th, Bay Ridge

Hom: 88th and Third Avenue, Bay Ridge

Tazza Cafes: Clark St off Henry AND Henry Street off Atlantic, Brooklyn Heights

Court Street Grocers: 485 Court Street, Carroll Gardens

Blue Apron: Union Street off 7th Avenue, Park Slope

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook and Roving Food Truck  *Classic Whoopie Pies only*

AVAILABLE AT ROBICELLI’S AT DEKALB:

Cupcakes: The Breucklen, Tres Leches, Bananas Foster, McFadden (Today’s Cupcake for Mikey), Hazelnut Kiss, Estelle Getty, Creamsicle, All Rotation Flavors

Whoopie Pies: Bourbon Pecan Butterscotch, Classic

Brownies: Maltz, Moverley, L’Orange Noir, Classic Sea Salt

Marshmallows: Cookies & Cream

Flavors: Friday, June 23rd

Well it’s official………all you jerks on Twitter who have been complaining about getting sick during the summer have given me your sinus mumbo jumbo, and I want to die.  GYYYAAAAHHHHH!!!!!!

Fortunately, I didn’t have to bake tonight- Matt and the apprentices covered it perfectly.  So I did the only logical thing one can do when it feels like your eyeballs are about to explode out of your face and rattle around the room like a couple of ping pong balls filled with killer bees on methamphetamines- I scheduled as many meetings as I possibly could and ran around the city all day.

I finally got to pop my head into our new location downtown- Battery Place Market- and holy crap is it nice in there! (how’s that for an endorsement, huh?) Delicious Stumptown iced coffee, free wi-fi…..AND I learned that not only do they deliver breakfast lunch and dinner downtown, but they will also deliver cupcakes!  Take note of THAT next time you’re ordering lunch, Financial District!

Then in the early evening I was invited to Google headquarters to hear more about their new service Google Places.  I was really stoked about this, because we never get invited to ANYTHING fun where we don’t have to work a teensy bit, nor are we ever given appetizers or complimentary pens, which are pretty much our two favorite things ever.  However, right when I got there was when my sinuses blew up, and then during the important part of the presentation I got a phone call I really had to take, so I’m still not entirely sure what went on.  Important part, however, is I got to chill with Danny Macaroons, who’s one of our favorite people in the whole world and destined to become our BFF whether he likes it or not.  

Now that I’m home I’m popping some Mucinex and going to spend an hour or two poking around Google Places to find out what’s up.  So if for some reason when you get to work all of Google has mysteriously crashed, it’s probably because of me. Apologies in advance, Google.  But thank you for the lovely tote bag!

Time for cupcakes!  TWO flavors returning from the vault from last year- working on ways to make them year round flavors if they take off.  If you like them, let us know what you think!

Clockwise from front: Dom DeLuise, Chocolate Cheerwine, Apricot Chardonnay, The North Fork

FLAVORS:

The North Fork:  Chocolate cabernet cake, blackberry cabernet buttercream and compote, cabernet reduction

Apricot Chardonnay:  Apricot chardonnay cake & buttercream, chardonnay simmered Turkish apricot

Chocolate Cheerwine:  

Chocolate Cheerwine cake, chocolate buttercream, chocolate Cheerwine ganache and Cheerwine simmered cherries

Dom DeLuise:  Pistachio cake, ricotta buttercream, roasted pistachios, candied citron, miniature chocolate chips

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

NEW! BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

BATTERY PLACE MARKET:  77 Battery Place, Battery Park City

JOE: COLUMBIA UNIVERSITY-  W. 120th btwn Broadway & Amsterdam Avenue

Flavors: Wednesday, June 22nd

We are now THREE AND A HALF WEEKS from the opening of our store at DeKalb Market- if you think we’re stressed out, that’s a TOTAL understatement.  Here’s what I can update you on so far:

• Yesterday, we had a meeting with woodworker extraordinaire Jeremy Pickett of Brooklyn’s own Pickett Furniture regarding the design for the store. Matt and I are longtime admirers of his work not just for the aesthetic value, but also because of his ethics and exceptional craftsmanship (you can read more about his philosophy here).  He’s going to be making all of our wood pieces, including custom cabinets and mirrors, out of reclaimed materials that would otherwise be destined for the landfill.                                                                                                                                                                      I am astounded that we managed to snag someone as talented as Jeremy for this project, but as I’ve said a thousand times, we are blessed in that we have the greatest fans and friends in the world.  He’s been a cheerleader of ours for a long, long time, and as a dad and one half of another husband and wife entreprenuer team, he’s sympathetic to what we go through (his wife is the owner of Lunacy Design, who make my absolute favorite kids t-shirts ever. ROBOTS!).  When you’re mind explodes from walking into the shop and seeing how super freaking awesome it looks, you can thank Mr. Pickett and his supernatural woodworking powers.  And if you’re an architect, designer, or looking for any kind of custom woodwork, you should probably give him a call and introduce yourself.  He’s one of the coolest people ever, plus his office has the best view in all of NYC (you’ll have to go there to see it, but trust me, it’s perfect).

• Atticus and Toby have selected a color for the walls, and it’s “Buzz Lightyear Blue”.  

• I am 85% done with the IndieGoGo thank you notes and coupons, which will be in the mail this week.  The last time I wrote so many notes was after my wedding, and if I remember correctly by the end of those things started to get a little sloppy.  So if you get one with a few spelling errors, handwriting so bad you can’t read it, or it’s just a large “X” written in my blood, my apologies.  The sentiment is there, I swear to God.  

• Matt and I have both officially started having recurring nightmares about the shop.  The good news is they involve lots of nudity, so maybe you guys will get lucky one day!

Aaaannnndddd in my stress I forgot to take pictures, so here’s a picture of two kittens eating ice cream!

AWWWWWWWWWWWWWWWWWWWWWWWWWWW!!!!!!!!!!!!!!!!!!!!!!

FLAVORS:

Chocolate Cheerwine:  Chocolate Cheerwine cake, chocolate buttercream, chocolate Cheerwine ganache and Cheerwine simmered cherries

Dom DeLuise:  Pistachio cake, ricotta buttercream, roasted pistachios, candied citron, miniature chocolate chips

Romeo y Juliet: Guava cake, cream cheese buttercream, guava puree

Wild Maine Blueberry Cobbler: Vanilla cake, blueberry syrup, vanilla buttercream, wild Maine blueberry compote, streusel crumbs

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

NEW! BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

HOM- Third Avenue and 88th Street, Bay Ridge

BLUE APRON FOODS- Union Street off 7th Avenue, Park Slope

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only* 

NEW!!! BATTERY PLACE MARKET:  77 Battery Place, Battery Park City

BUST CRAFTACULAR MENU!!!

It’s Chicken n’Waffles time!  We don’t have this scheduled to come back til at least PARKED way down in July, or possibly even at DeKalb Market in late summer.  So it you want it, get down to 82 Mercer tomorrow between 11 and 8!

MENU

Chicken n’Waffles:  Vanilla “waffle” cake, vanilla buttercream, buttermilk soaked fried chicken dunked in pure Vermont maple syrup

Car Bomb:  Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Duckwalk: Vanilla cake, blueberry port mascarpone buttercream, port simmered blueberries

Rue McClanahan: Peach cake, cheesecake buttercream, spiced peach compote

El Guapo: Sweet corn cake, cilantro lime buttercream

Iona:  Pear olive oil cake, blue cheese buttercream, port wine reduction, candied walnuts

The Ebinger:  Chocolate cake, chocolate custard buttercream, chocolate fudge glaze, cake crumbs

Dom DeLuise: Pistachio cake, ricotta buttercream, roasted pistachios, candied citron, miniature chocolate chips

Peach Ghost Chili: Peach ghost chili cake, buttercream and compote

We will have plenty of boxes and take-out containers for you to stock up, but please, bring your own reusable bags!

BUST CRAFTACULAR

ONE DAY ONLY! SATURDAY, MAY 21st

82 Mercer Street btwn Broome and Spring

11am-8pm

Flavors: Friday, May 20th

There are cupcakes in fewer places today than there normally are, since the weather has been effing abysmal and all our clients got soaked this week (ugh- unintentional pun.  Now I feel bad about myself- let’s move on).  Go spend some money at a small business today, even if it’s not on our cupcakes.  They could really use the pick me up this week. 

I’ll be posting more about Craftacular later today, Bust Magazine’s ONE DAY ONLY food and craft extravaganza in Soho that’s going to knock your socks off.  There will be Chicken n’Waffles, Peach Ghost Chili, Ionas, Car Bombs, Ebingers and so so so so much more, so make sure your Saturday plans include that.  In the meantime, we have something very, very serious to talk about.

Earlier this week, the CDC posted thier awareness and reponse strategy in the event of a zombie apocolypse.  I’m not really into zombies, mostly because I realize that popular notions of both zombie infection and termination are COMPLETELY WRONG, meaning that when they finally come, everyone is going to freaking die thanks to Hollywood.  And it seems that those yutzes over at the CDC are planning their response based on some old B-Movies, meaning you are all screwed.

Here’s what’s up with zombies:

MYTH:  Zombies are created by a virus that attacks the nervous system, reanimating dead tissue.

FACT:  That’s the stupidest thing I have ever heard of.  If you’re dead, no virus is going to reanimate you, especially if you’re embalmed.  The only way the dead can be reanimated is by a supernatural act of God, or by a futuristic zombie ray shot to the earth by alien invaders, who will control the bodies of the undead remotely to destroy the human race, therefore leaving our planet open to either re habitation by their citizens, or allowing them to steal our resources.  This is common sense stuff, people.  Sheesh.

MYTH:  To kill a zombie, either shoot or dismember the head, or sever the brainstem.

FACT:  And THEN you’re going to end up with a whole bunch of undead bodies without head running around everywhere and ripping you apart with their bare hands.  Nice work, smarty pants.

The only way we can stop zombies is with man’s most awesome weapon- fire.  The CDC should be encouraging everyone to be purchasing flamethrowers, and storing massive amounts of accelerants in their house to create a flaming perimeter around their underground zombie shelters.  If you see a zombie, set him on fire and run.  Yes, there will be lots of undead torches running around, so it’s going to be pretty dangerous outside for a good long while.  But eventually they’ll all burn out, so all God or our eventual alien overlords will be able to do is reanimate their ashes, which we can avoid by wearing ventilators, or hanging up wet sheets everywhere to catch said ashes.  Of course, then we might eventually be attacked by the sheets, but we can burn those, too.

Also, if we make it past Saturday, we should ward off future zombie scares by passing legislation mandating all people must be cremated, then have their ashes shot into space.  The worst that can happen is that all those ashes eventually coalesce together, form a sort of asteroid, and then the evil supernatural power sends it hurtling towards earth.  Oh my God, I just figured out what happened to the dinosaurs.

See what happens when you stop and think a little, CDC?

And in the event there’s nothing we can do about zombies or the end of the world, eat some cupcakes so you go out on a high note.

Clockwise from front:Tiramisu, Dom DeLuise, Ebinger, Duckwalk

TIRAMISU:  Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

DOM DELUISE:  Pistachio cake, cannoli buttercream, roasted pistachios, candied citron, miniature chocolate chips

THE EBINGER:  Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

DUCKWALK:  Vanilla cake, blueberry port & mascarpone buttercream, port simmered blueberries

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies and Wild Maine Blueberry Cobbler cupcakes only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

LINK CAFE @ THE SHERATON TRIBECA: 307 Canal Street, Tribeca

JOE: COLUMBIA UNIVERSITY-  W. 120th btwn Broadway & Amsterdam Avenue

*Note: Not all locations receive all flavors.  The flavors recieved are determined by each store’s management, not by us.  If there’s something in the upcoming rotation you want to see, let them know directly

Flavors: Wednesday, May 18th

We changed the schedule up a bit today; “The Ebinger” was supposed to be released next week, but as we were sketching it out we didn’t want to wait any longer than we had to in order to eat one. 

Since we first put it on the schedule, we got lots of messages asking “What’s an Ebinger?”. Ebinger’s was one of the great Brooklyn bakeries- some say the greatest- which gave the world what’s known as “Blackout Cake”.  Right now I’d love to hit you all with a sentimental story of going down to Ebinger’s with my mom and begging her for cake, but alas, the company folded long before I was born. 

It was only recently that I learned that Blackout cake was an iconic Brooklyn food.  I’ve had plenty of them, but to be honest, they were never any good.  It was always that weird cake in the diner display case spinning around and around, tempting me with it’s chocolatey promise, only to break my heart once I actually tasted it.  No one knows the original recipe for the cake, even though everyone can agree on it’s essential components: cake, cake crumbs, pudding, and fudge frosting.  I asked my mother if she had ever had one, and immediately her eyes looked like she was lost in a far away land, and a huge grin spread across her face.  “Oh, Ebingers!” she said.  “That cake wasn’t just cake.  That cake was magic”.

So even though we’ll never know first hand what it tasted like, we knew our job was to make a chocolate cupcake that tasted like pure magic.  And since the name “Blackout” has been trampled on so much by mass-production bakeries and a certain diner (you know who you are), we’d call it “The Ebinger” to honor our Brooklyn heritage, and to remind everyone of the rich baking heritage the Brooklyn has always had, LONG before any sort of trendy food scene happened.  

While we’re on the topic of great Brooklyn baking, we’ve brought back the “Dom DeLuise” this week for the first time in two years.  Why has it been so long?  I have absolutely no idea- this is by far one of our best cupcakes.  While the rest of America grew up eating cupcakes, I grew up eating cannolis, particularly the ones from Alba’s up on 18th Avenue.  If you ask me to name one culinary hero, one chef that I’ve admired more than any other, it was whoever was making those damn cannolis at Alba’s.  We first made this one when Dom DeLuise died in his, as we grew up in the same neighborhood, went to the same public schools and our families were friendly.  Plus, I must have read his cookbook about a thousand times when I was a kid.  The recipes aren’t the best, but his love of food, being Italian and our community was infectious, and it remains one of my favorites to this day.

 If neither of these are coming to a store near you today, fear not: they’re both on the rotation for Friday. 

NEW!!! The Ebinger:  Chocolate cake, chocolate custard buttercream dipped in chocolate fudge, chocolate cake crumbs

Dom DeLuise:  Pistachio cake, cannoli buttercream, roasted pistachios, candied citron, miniature chocolate chips

S’Mores:  Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Pecan French Toast:  Maple custard soaked cinnamon cake, maple cinnamon buttercream, candied pecans

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

HOM:  88th and 3rd Ave, Bay Ridge

BLUE APRON FOODS: Union St. off 7th Ave, Park Slope

CRESPELLA: Seventh Avenue off 9th Street, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

JOE- Columbia: Broadway & 120th Street, Morningside Heights

*Note: Not all locations receive all flavors.  The flavors recieved are determined by each store’s management, not by us.  If there’s something in the upcoming rotation you want to see, let them know directly