Robicelli's

Flavors: Monday, May 14th

Today is the first day of Robicelli’s at Internet Week, meaning that “Allison Getting No Sleep Week” is officially underway! We also have our normal wholesale orders, the shop at DeKalb Market, whoopie pies for Madison Square Eats via Red Hook Lobster Pound, Rooftop Films, Techmunch AND Roller Disco this week.  All part of the territory as a small business owners, but this week is just a tad more crowded than most.

Fortunately, looking at your calendar and getting a stabbing pain in your eyeball is nothing that the internet can’t cure! (or properly diagnose- according to WebMD I either am stressed, or I have a bleeding brain tumor. Either or.)

Yesterday was the third Mother’s Day in a row that I wasn’t with my kids because I was working, and to put it mildly, I was devestated. And then it was like an angel came down from the heavens and squeezed it’s etheral little body into my laptop because THIS appeared in my Facebook feed, which I can only describe as the single greatest thing I have ever seen on the Internet (this week at least):

How great was that?!?!?!? SERIOUSLY, how great was that!!!!

I at once reposted, mentioning that it made my day. And for the second time that day, Internet Jesus decided to get involved. Robicelli’s superfan Tom Sullivan, who not only has been shopping at our store regularly for a while but also makes me smile a mile wide whenever I see him, happened to see my post. AND Mr. Tom Sullivan happens to have in his possession THE ENTIRE MR. T VIDEO. Sixty glorious minutes of Mr. T cavorting in camo booty shorts and tube socks, “rapping” about things like remembering to drink your milk, and throwing down some truth about growing up on the wrong side of the tracks and climbing your way out of the hood!

So what does the lovely Mr. Sullivan do? He puts it on a thumb drive, takes the train aaaallllll the way to DeKalb Market, grabs my laptop and puts it on for me to watch whenever I get stressed out.

But wait, there’s more! Not two days before that, I get an email from a woman named Danielle who writes:

“I’ve been debating on sending you an e-mail for what seems like more than a year now.  I’ve been trying to think of a way to word it, so that I don’t sound like some creepy stranger.  Besides, I am not sure there is a way to send a fan e-mail without coming across as a creepy stranger.  I just wanted to say that I just love your cupcakes, your blog and your twitter account…....I just love what Robicelli’s stands for and what you do……..In summary, I just wanted to say thank you for making the best cupcakes in the world!  Please keep doing what you’re doing!”

!!! 

How sweet is that!

Really guys, I just need to thank you all. Because when I have crazy weeks like the one that’s coming up, and I wonder why we do it, you remind me- because we’re making tons of people happy, and those people happen to be the greatest people in the world. You make us smile every single day, whether or not you bring us semi-educational videos with D-list celebrities from the 80s. Though that ALWAYS helps.

We’re lucky that we don’t just have customers- we have fans. And our fans become our friends, and some have even become our family. I hope we get to keep making you guys happy for the rest of our lives.

Now go get a tissue, wipe your eyes, then go out and make sweet love to one of these puppies and you’ll feel extra warm and cuddly inside.

***Note: I mean “make love” in the metaphorical sense- not the literal sense. Just needed to clarify so I don’t get sued if there’s some sort of mishap***

Clockwise from front: Strawberry Rhubarb Crisp, German Chocolate, McFadden, Liddabit

German Chocolate: Chocolate cake, salted caramel buttercream, roasted coconut

Strawberry Rhubarb Crisp: Brown sugar oat cake, strawberry syrup, vanilla buttercream, strawberry rhubarb* compote, oat crisp

McFadden: Victorian lemonade cupcake with a splash of Pimm’s, lemon-ginger buttercream, hand candied lemon peel

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, ganache, caramel

*our rhubarb is from our neighbors at DeKalb Market- Nextdorganics, our on-site CSA/produce market. Make sure you visit them next time you’re visiting us!

Flavors: Wednesday, April 25th

Yesterday was one of those days where I figured I’d go into DeKalb, spend some of the day chatting pleasantly with some of our regular customers and some newbies strolling in, and then spending the rest of the day sitting down with my laptop and get some work done on the cookbook. But then “2 for $5 Tuesday” kicked. My. Ass. 

You didn’t know about 2 for $5 Tuesday? If you followed us on Facebook or Twitter, you would have known. You’d also know about any other special deals we have, secret sales, or just keep up with general goings on at the shop.

And if you feel you just can’t wait til Tuesday to get a deal on cupcakes, today is the absolute, final day to purchase our InBundles deal- 6 cupcakes for half price. We are NOT signing up with another deal site in the forseeable future, you will NOT be able to purchase a comparable deal directly from us- this was sort of a “thank you” to everyone for being patient as DeKalb was closed for construction for three months (and just how sexy are those brand spanking new decks, huh? I wish you all could see the new drainage water pumping system- hoo boy it’s beautiful!).  The deal disappears at midnight, so get it now before it’s too late!

Now for some excellent cupcake news- The Aris is back from cupcake vacation! For some reason we decided to make this a seasonal spring cupcake- why, I don’t really remember. It’s insanely popular, only available once in a blue moon, and unbelievably delicious. If you guys like it enough, you may be able to convince me to keep it around all year round- go buy one and let me know what you’re thinking!

Clockwise from front: McFadden, Sixpoint Brownstone, Aris, Liddabit

McFadden: Victorian lemonade cake made with Pimm’s, lemon-ginger buttercream, candied lemon zest

Sixpoint Brownstone: Sixpoint Brownstone ale cake, Brownstone ale toffee buttercream, crushed chocolate espresso beans

Aris: Walnut cake, honey butter, Greek yogurt buttercream with cinnamon & orange zest, honey spice glazed walnuts

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, ganche, salted caramel

___________________________________

Cupcakes Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn 

Hom: Third Avenue and 88th Street, Bay Ridge

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Battery Place Market: 240 Murray Street, Goldman Sachs Building

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_______________________

Whoopie Pies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn 

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_____________________

Brownies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn 

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village, Manhattan

Flavors: Monday, April 23rd

It’s now finally, officially time for me to make my big announcement regarding our May schedule…..

We are the official dessert sponsor of Internet Week!

This is perfect, because I LOVE the internet! And I KNOW the internet loves us- and loves cupcakes, brownies, and more. LOTS more.

What is this more, you ask? I really really really really want to tell you, but I’m saving that for a blog post later this week.

Why? Possibly because this announcement is going to be so big that the presses will need to be stopped and all activities will come to a screeching halt once I drop it. OR is it because I have really no content this week and am trying to stretch this? Let’s say “little of column A, little of column B”.

Back to the point, from Monday May 14th through Thursday May 17th, we’ll have a teensy little shop set up in 82 Mercer Street selling baked goods and coffee provided by Birch Coffee. To close out Internet Week, we’ll be sponsoring Techmunch for the third year in a row. 

Rest of May? We’re helping put together a metric crapton of events at DeKalb Market, including something so incredible for Mother’s Day that you’re going to start sobbing uncontrollably when I tell you. You’ll definitely be able to guess what it is by taking a peek at the newly posted May schedule. Why not go take a peek and fantasize about which ones you’re going to come buy with your InBundles deal (which is on sale until Wednesday, so buy ASAP!).

Clockwise from front: Liddabit, Speculoos, McFadden, Horchata

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, caramel & ganache drizzle

Speculoos: Brown sugar cake, speculoos buttercream, crushed Good Batch stroopwafel & candied ginger

McFadden: Victorian lemonade cake made with a splash of Pimm’s, lemon-ginger buttercream, candied lemon peel

Horchata: Horchata cake, pudding and buttercream, cinnamon sugar rice krispies

__________________________________________

Cupcakes Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn (CLOSED MONDAYS UNTIL THE SUMMER- OPEN TUESDAY AT NOON)

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: 152 Ludlow St, Lower East Side

Battery Place Markets: 240 Murray Street, Goldman Sachs Building, Financial District

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

___________________________________

Whoopie Pies Available At:

Robicelli’s at DeKalb Market

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

___________________________________

Brownies:

Robicelli’s at DeKalb Market

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Wednesday, January 11th

It’s a good news/bad news day.  Just going to get to it.

The bad news is that we’re cancelling some of our dates for our Park Here pop-up, meaning there’s no place to pick up individual Chicken n’Waffles/Buffalo/etc cupcakes during most of the playoff games, and you need to order them for delivery.  Reason? We just have a TON of back-end stuff to do.  Not stuff that would make an interesting Tumblr. The kind of stuff that makes me go dark on Twitter, get headaches, and stare at a computer screen until I’m compelled to cover myself in warpaint and sit in the middle of my living room floor butt naked while eating a tub of ice cream with my bare hands.  You’ve all been there (right?).

The good news? I’m hoping that there will be a ton of it once all this paperwork gets done.  Namely, ALL MY PAPERWORK WILL BE DONE.  But primarily, I have done almost no work whatsover on the forthcoming Robicelli’s Cookbook since right before the Union Square Holiday Market started, and that thing ain’t going to write itself (I checked- it hasn’t done a damn thing on it’s own in my absence. Lousy slacker book proposal).  

Other good news? Valentine’s ordering is now open!  

AWWWWWW!!!!!!!!!!!!!!!!!!!

For only fifty dollars, you can send your loved one 12 very special Robicelli’s cupcakes or brownies, tied up with a beautiful ribbon with a personalized handwritten card attached, and hand delivered right to their home or office.  We’ll even have the delivery guy wear a tie so he’s extra good looking (though not as good looking as you).

I know it seems like New Years was just yesterday & V-Day is more than a month away, and you’re already sort of freaking out that Duane Reade etc is already stocking their shelves with Valentine’s candy and shoving the entire thing down your throats.  Totally get it.  However, I had to put it up now because it’s one of our two busiest days of the year, mostly because for one day we drop our delivery minimum to only one dozen, and we can only make a limited amount of deliveries as we don’t yet have a cloning device or one of those gizmos from Clockstoppers that would allow us to move superquick through time and make more stops in the Robicellimobile.  Last year we opened ordering on 2/1 and got to capacity really quickly, so we wanted to give everyone a bit more time.  We care like that.

Next bit of good news- realized that Lunar New Year comes a tad early this year, so we’ve changed the cupcake schedule a bit for this month- Green Tea Mandarin AND Black Sesame will both be available on January 23rd! Keung hei fat choi NYC! 

And final piece of good news- NEW CUPCAKE! Oatmeal cream pie! Go git!

Clockwise from front: Oatmeal Cream Pie, Liddabit, Banana Cream Pie, Car Bomb

NEW! Oatmeal Cream Pie: Brown sugar oat cake, vanilla buttercream, oat crisp

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, caramel, ganache

Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Available at:

Cafe at Sam’s Bakery: 94th St off Third Ave, Bay Ridge

Hom: Third Ave & 88th Street, Bay Ridge

Tazza Cafes: Henry St off Atlantic AND Clark St off Henry, Brooklyn Heights

Battery Place Market: 77 Battery Place, Battery Park City

The Brooklyneer: 220 West Houston Street, West Village

Red Hook Lobster Pound: Whoopie Pies Only

Queen City Cupcakes: Patchogue Long Island

Flavors: Monday, January 9th

Giants win. Tebow passes 316 (coincidence?). The only way next weekend could get more epic is if you had Robicelli’s meat cupcakes.  SO ORDER THEM ALREADY!!!!

Now I’ll get straight to today’s flavors, and back to being in bed, sick, wishing that my mom would come over and make me chicken soup. Or that she’ll read this blog and make it.  I love you, Mommy. :)

And check out the Chocolate Graham! It got introduced super quick last fall and sort of got lost in all the seasonal craziness- but it’s super delicious!

Clockwise from front: PB&J, Chocolate Graham, Banana Cream Pie, Liddabit

PB&J: Vanilla cake, grape jelly, peanut butter buttercream, roasted peanuts

Chocolate Graham: Chocolate cake, graham cracker buttercream, ganache, graham cracker crumbs

Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs

Liddabit: Chocolate cake, salted caramel nougat buttercream, ganache, roasted peanuts

Available at:

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Aloha Grinds: 77th and 3rd, Bay Ridge

Bagel Schmagel: 76th and 3rd, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Red Hook Lobster Pound Classic Whoopie Pies Only

Flavors: Wednesday, November 2nd

Well, Halloween has come and gone.  But before I start bugging you all incessantly about placing your Thanksgiving orders as soon as possible, I need to be that parent who tells you about what happened to their kids on Halloween, because I’m still shaking my head over this one.  

After school let out, we went to the Halloween party at the Museum of Natural History- totally awesome, probably the best thing ever.  But this isn’t about that.  Nor is it about the part where Atticus decided to do some “fancy walking” on Central Park West and charged smack into Lewis Black, who was actually so cheerful I didn’t even recognize him til Matt pointed out that our son had come within 3” of headbutting him square in the crotch.

This is about how after the party was over and we had taken the long subway ride home, we went to the Starbucks around the corner from our place, aka my office/second home.  As I order my drink, our little boys give the baristas their best “Trick or Treat” and hold out their bags, and both receive THIS:

An unsharpened number two pencil!  Not a special Starbucks branded one, not a green one- AN UNSHARPENED STAPLES BRAND PENCIL FROM A SACK OF PENCILS. And because we’re regulars, MY kids get hooked up with TWO pencils a piece. That Starbucks Rewards Gold Card Status paid off yet again!

I made a crack about how we should have gotten there earlier before they had to resort to giving out office supplies, and that’s when the baristas told me that the decision to give out pencils was from corporate.

Listen, I can understand not wanting to give out candy. But pencils? I thought for a minute maybe it’s just a way to dissuade kids from ever trying to trick-or-treat at a Starbucks again, but everyone knows that if you want to do that, you hand out raisins.  As bizarre as it was, I was highly amused, and happy that it made the toothbrushes and pretzels they got look AMAZING in comparison.

Now here’s where it gets hilarious.

We go home, take off our costumes, and the kids go straight for their trick or treat bags.  Is the first thing they take out the Oreos, or the chocolate? No- it’s the freaking pencils.  Toby starts trying to draw a picture with his, but nothing- it’s unsharpened.  He turns to me and asks for help, but there’s nothing I can do as we don’t own a pencil sharpener. I mean really, it’s 2011- who has a pencil sharpener lying around besides my parents? 

So despite the fact that they went to a Halloween party, got to trick-or-treat in the dinosaur museum, got to see a show from the Big Apple Circus, got to ride the subway, got to almost hit Lewis Black in the nuts, got to share custard from Shake Shack, got a giant sack of candy AND had pretty much the best Halloween two kids could possibly have, my kids ended the night hysterically crying in disappointment because of those damn unsharpened pencils. 

Fortunately the next morning, they brought back the Gingerbread Latte so all is temporarily forgiven.  Besides, it was better than getting a rock.

Clockwise from front: Brown Sugar Pumpkin, Liddabit, Twicks, Pecan French Toast

Brown Sugar Pumpkin: Brown sugar cake, chocolate pumpkin buttercream, ganache

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, ganache and caramel

Twicks: Vanilla cookie cake, salted caramel buttercream, chocolate fudge, cookie crumbs

Pecan French Toast: Maple custard soaked cinnamon cake, maple cinnamon buttercream, maple glazed pecans

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Ave Extension & Willoughby, Downtown Brooklyn

Hom: 88th Street and Third Avenue, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Radish: Bedford Avenue off North 8th, Williamsburg

Jem: Broadway off Franklin Street, TriBeCa

Battery Market: 77 Battery Place, Battery Park City

Joe at Columbia University: West 120th Street btwn Broadway and Amsterdam, Morningside Heights

Queen City Cupcakes: 62 Main Street, Patchogue, Long Island

Flavors: Halloween!

It’s Halloween!!!!  Which means that it’s time for OUR ANNUAL CANDY BAR SERIES! WEEEEEEEE!!!!

I know you’ve spent an entire year waiting to see which candy we’d pick to do cake versions of this year, and wondering just exactly how we’d pull off our interpretations.  But even MORE than this…..you’re wondering what I’d finally pick as my Halloween costume!

Ladies and gentlemen…..may I present…….

SEXY PIECE OF PEPPERONI PIZZA! Don’t get much better than that, does it?

Clockwise from front: The Liddabit, 100 Bucks, Twicks, KatKit

The Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, ganache & caramel drizzles

NEW! 100 Bucks: Chocolate cake filled with caramel, salted caramel & rice crisp buttercream, chocolate fudge dip, rice crisp cereal

NEW! Twicks: Vanilla cookie cake, salted caramel buttercream, chocolate fudge dip, cookie crumbs

NEW! KatKit: Brown sugar cake, chocolate buttercream, vanilla panko streusel, ganache drizzle

AVAILABLE AT:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Aloha Grinds: Third Avenue & 76th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: Ludlow Street btwn Stanton and Rivington

Joe at Columbia University: West 120th btwn Broadway & Amsterdam Avenue

Queen City Cupcakes: 62 Main Street, Patchogue, Long Island

Flavors: Friday, July 29th

So…..just because our apartment flooded, we have to live with my parents, we’re opened a new store and Matt was rushed to the hospital with a severe kidney infection DOES NOT MEAN WE DON’T STILL BAKE THE CUPCAKES!!!!  BOOYAH!!!!

However, this does mean an extraordinarily short blog post today. It’s one of those weeks where the universe piles as much as it can onto your shoulders just to see if it can break you, and you have to push back in hopes that if you survive you end up with a big bag of gold or your own private unicorn or something.

I’m going to try and post a few more things today if I can carve out the time, but right now I’m going to sleep.  In the event the posts I want to write don’t happen, just know that Matt and I love all of you very, very, very much.  Thank you for being there for us this week.

Clockwise from front: Key Lime Cheesecake, Bananas Foster, Liddabit, North Fork

The North Fork:  Chocolate cabernet cake, blackberry cabernet buttercream, cabernet simmered blackberries

Key Lime Cheesecake:  Graham cracker cake, key lime curd, key lime cheesecake buttercream, graham cracker crumbs and lime zest

Bananas Foster: Banana rum cake, rum-salted caramel buttercream and drizzle

Liddabit: Chocolate cake, salted caramel & nougat buttercream, peanuts, ganache, caramel drizzle

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

BLUE APRON FOODS- Union Street off 7th Avenue, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

BATTERY PLACE MARKET:  77 Battery Place, Battery Park City

Flavors: Wednesday, May 11th

With only four days left, we’ve finally hit the halfway mark of our IndieGoGo campaign! We have til the end of the week to raise another $4500 to help us open a new storefront at the DeKalb market and make our triumphant return to the world of retailing.  So if any of you have some rich friends with a crap-ton of money they don’t know what to do with, could you hook us up?

Thank you so much to everyone who’s contributed so far- every little bit, even only a few dollars, really helps. It’s sort of amazing knowing how many people believe in us and believe in the dream- I’ve been tearing up every time I find out that people have been contributing, and seeing all the supportive Tweets and Facebook messages.  It’s been a long road since we started this business three years ago, and there hasn’t been a single dull (or easy) moment about it.  We are insanely fortunate not only to have each other and an incredible support network of friends and family, but to have fans like all of you as well.  There’s not a second where we’re not grateful not just for our successes, but mostly for all the wonderful people that this business has brought into our lives. (Everyone together! “AWWWWWWWWWW”)

Since all this mushy stuff makes me feel gross, head on over to our Facebook page and help me discuss something super-awesome: MACGYVER.  Matt and I have been watching episodes on Netflix every night, and there’s just so much to discuss, like:

-What’s up with MacGyver’s hair?

-No, really, what’s up with that?

That’s really all I got….having a lot of trouble moving past it.  Last night we were watching an episode where he was fistfighting…..wait for it….BIGFOOT, and yet I still find his hair the most implausible part of the entire series.  I’m sure we can talk about him turning a bike and a paperclip into a blowtorch or something, too…..just as long as we’re off the mushy stuff and talking about cool things like explosions and hair extensions.

And if you’d rather not talk about MacGyver, how about just going out and having one of these awesome cupcakes instead?

Clockwise from front: Liddabit, Banana Cream Pie, Car Bomb, PB&J

The Liddabit: Chocolate cake, salted caramel & nougat buttercream, salted caramel, chocolate ganache, roasted peanuts

Banana Cream Pie:  Banana cake, vanilla custard, vanilla custard buttercream, banana chip, crushed graham crackers

Car Bomb: Chocolate Guinness cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

PB&J:  Vanilla cake, grape jelly, peanut butter buttercream, roasted peanuts

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

HOM:  88th and 3rd Ave, Bay Ridge

BLUE APRON FOODS: Union St. off 7th Ave, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

BERRY PARK:  4 Berry Street, Williamsburg

SCHNITZEL AND THINGS:  Third Avenue btwn 45th & 46th Streets, Midtown

*Note: Not all locations receive all flavors.  The flavors recieved are determined by each store’s management, not by us.  If there’s something in the upcoming rotation you want to see, let them know directly

Flavors- Monday, May 9th

Hope everyone had a great Mother’s Day weekend!  Now lets get straight to business…..

……we have only FIVE DAYS LEFT on our IndieGoGo Campaign, and we’re only 47% of the way towards our goal!  For those of you bad at the mathematics, that’s less than half!!!

I know I haven’t been pestering everyone on this like I know I should have- sending tweet after tweet, bombarding all your Facebook pages and writing 5,000 blog posts about it, because I really didn’t want to annoy the crap out of all you (that’s called love, guys).  Take, for example, our 4 year old son.  We took him to Chuck E Cheese ONCE, and now every day I have to hear “Mommy, can we go to Chuck E Cheese? You know what’s great? Chuck E Cheese. We should go to Chuck E Cheese.  Do you like Chuck E Cheese? Because we should go to Chuck E Cheese.  Can we go to Chuck E Cheese right now?” for 12 HOURS A DAY.  Now instead of taking him there, I want to burn that damn place down so I never, ever, ever have to hear about it again. 

However, with only five days left, we’re going to be getting very “Can you help our IndieGoGo? We really need the help on IndieGoGo. We worked so hard since we closed our old store to rebuild, and we really really really want this, so can you help with our IndieGoGo? Pleeeeeaaaasssseee?”.  And seriously, how pathetic is that?!?!?!  You’re annoyed, and I feel gross and bad about myself.  No one is winning here, folks.  So please, help us reach our goal so I can stop groveling and we can move on to a new era with a gorgeous storefront, where the the Chicken n’Waffles cupcakes will flow like wine and beautiful women will flock like the Salmon of Capastrano.

In the meantime, go pick up some of these delicious flavors, and hopefully they’ll convince you to throw us a few bucks.  And not because they’re filled with mind-controlling drugs….yeah……that’s it…….

Clockwise from front: The Liddabit, Banana Cream Pie, The Tina, Egyptian Cobra

The Liddabit: Chocolate cake, salted caramel & nougat buttercream, salted caramel, chocolate ganache, roasted peanuts

Banana Cream Pie:  Banana cake, vanilla custard, vanilla custard buttercream, banana chip, crushed graham crackers

The Tina:  Chocolate almond cake, vanilla buttercream, roasted almonds, chocolate ganache

Egyptian Cobra:  Orange flower & cardamom cake, Egyptian rice pudding buttercream, brown butter & spice toasted rice crisps

AVAILABLE AT

Cafe at Sam’s Bakery: 94th street off Third Avenue, Bay Ridge

Tazza Cafes: Clark Street off Henry AND Henry St off Atlantic, Brooklyn Heights

Crespella: Seventh Avenue off 9th Street, Park Slope

The Cupcake Stand: Fifth Avenue between 60th and 61st, Sunset Park

Radish: Bedford Avenue off N. 8th, Williamsburg

Cake Shop: Ludlow Street between Stanton and Rivington, Lower East Side

Brooklyneer: West Houston & Varick St, West Village

Schnitzel and Things: Third Avenue between 44th and 45th, Midtown

Joe- Columbia: Broadway & 120th Street, Morningside Heights

*Note: Not all locations receive all flavors.  The flavors recieved are determined by each store’s management, not by us.  If there’s something in the upcoming rotation you want to see, let them know directly

Bakesale for Japan TOMORROW at the Brooklyn Flea!

If you don’t have plans for tomorrow, you do now!!!  Tomorrow is the opening day of the outdoor Brooklyn Flea, and we’ll be there as a part of the Bakesale for Japan! And it’s not just us- there will be treats from:

• Baked
• Buttercup Bake Shop
• Cake Lab
• The Chocolate Swirl
• The Cupcake Bar
• Fat Witch Bakery
• Il Buco
• Liddabit Sweets
• Macaron Cafe
• Marlow & Sons
• Robicelli’s Cupcakes
• Silver Moon Bakery
• Sugar Sweet Sunshine
• Sweet & Simple
• Sweetery
• Tasty Morsels Bakery
• The Treats Truck
• Zugar Haus

How often do you get to stock up on goodies from ALL these places at once, AND get to help a great cause?!?!?!

Not only will we be bringing cupcakes- we’ll be bringing…….

WHOOPIE PIES!!!! (Note:these aren’t the exact whoopie pies, because we haven’t baked them yet and the camera doesn’t have a time-travel setting)

We’ll be making Liddabit whoopie pies: dark chocolate cookies filled with Marshmallow fluff and our Liddabit buttercream, drizzled with salted caramel and rolled in peanuts.  And beginning very soon, you’ll be able to get our whoopie pies exclusively through Red Hook Lobster Pound at all their locations.

Wear your fat pants, and we’ll see you there!

Flavors- April Fool’s Day

You know what I love most about the Bronx Zoo Cobra? That she was able to create a nationwide hysteria by doing absolutely nothing more than taking a nap in the corner for 6 days.  I bust my ass every day- no hysteria.  Evidently I am doing something wrong.

But of course, we needed to make one of our very special cupcakes just for the cobra. Partially because it’s April Fools and we’re feeling a bit silly, and partially because the Bronx freaking zoo lost a freaking cobra.  I just don’t even think I could make something like that up.  Our cobra cupcake is an homage to her homeland of Egypt, with lots of cardamom, orange flower essence, and Egyptian rice pudding buttercream. Yes, that’s right, we mixed rice pudding with our buttercream.  It’s unbelievable- you have to taste it.

Another new flavor today: Chocolate Cheerwine!  For those of you who don’t know what Cheerwine is, it’s a cherry soda from the south that’s one of the best I’ve ever tasted (I’m a shameless soda junkie).  It’s nearly impossible to find in New York except if you go to……

…….COURT STREET GROCERS, OUR BRAND SPANKING NEW LOCATION!!!  Not only are they bringing the cupcake magic back to Carroll Gardens, but they are also our Cheerwine supplier.  See, there’s no distributor of the stuff up here in NY- in fact, the closest warehouse is all the way down in Virginia.  So a few times a month, the Court Street Grocers drive halfway down the side of the country, load their van up with Cheerwine, and bring it back up here.  They’re making another run this weekend, so make sure you get there next week before they sell out- they only make a few trips each month. (Also make sure you get their egg and cheese sandwich- Matt had one a few days ago and won’t shut up about it)

And if you’re excited about us having one brand new location, how about TWO BRAND SPANKING NEW LOCATIONS!!!!  I bet you’re all like “DUDE!”, and we’re like “DUDE, YAH!”, and you’re like “Oh, DUUUUUDE!”.  We get that all the time, don’t worry.

After a few weeks in limbo, we have found our way straight back into Ditmas Park, courtesy of Qathra on Cortelyou Road.  We need to thank you guys for this spot- after we left Market we got lots of tweets and emails from upset fans who didn’t want us leaving the neighborhood, and you pretty much unanimously told us to check this place out. So thank you for pointing us in the right direction- Ditmas Park has been supporting us since the very beginning, and we wouldn’t have felt right just up and leaving you guys.

Now onto flavors!

Clockwise from front: Egyptian Cobra, Chocolate Cheerwine, The Liddabit, Southern Belle

NEW!  LIMITED EDITION!!!  

The Bronx Zoo Egyptian Cobra:  Orange cardamom cake, Egyptian rice pudding buttercream, brown butter spiced rice crispies

NEW! NOT LIMITED EDITION, BUT STILL SPECIAL IN IT’S OWN WAY!

Chocolate Cheerwine:  Chocolate Cheerwine cake, chocolate buttercream, Cheerwine ganche, Cheerwine simmered dried cherries

The Liddabit:  Chocolate cake, nougat-salted caramel buttercream, peanuts, salted caramel & ganache drizzles

Southern Belle:  Banana bourbon cake, vanilla buttercream, brown butter and bourbon glazed pecans

Available at:

THIS SATURDAY ONLY: THE BROOKLYN FLEA AS PART OF THE BAKE SALE FOR JAPAN!  Lafayette Ave & Vanderbilt- Fort Greene

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

BLUE APRON FOODS: Union St. off 7th Ave, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

QATHRA:  1112 Cortelyou Road, Ditmas Park

RADISH- Bedford Ave off N8th, Williamsburg

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook *Wild Maine Blueberry Cobbler cupcakes only*

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

THE BROOKLYNEER:  220 W. Houston Street, West Village

JOE: COLUMBIA UNIVERSITY-  W. 120th btwn Broadway & Amsterdam Avenue

JOE: GRAND CENTRAL STATION-  44 Grand Central Terminal, Near the Greybar Passage

*Note: Not all locations receive all flavors.  The flavors recieved are determined by each store’s management, not by us.  If there’s something in the upcoming rotation you want to see, let them know directly.

Flavors: Wednesday, March 30th

You know what stinks? We’ve got about a gazillion super-exciting things happening right now, and I’m not allowed to talk about ANY of them. It’s like when I had to keep my mouth shut about the DeKalb Market for months and months and months, only a lot more so.  I promise you’ll get drips and drabs of good news here and there soon, I really really really really promise………..just can’t talk about any of it right now.  Blargh. 

Now that I’ve led you off with a gigantic tease, I’ll hit you with some bad news: effective immediately, we’ve terminated our relationship with Lily O’Brien’s. It was something that hadn’t been working for a while, but there’s no ill will- we love the owners dearly, we’re just moving in separate directions.  As of now, we’re bringing all our Midtown stuff to Joe at Grand Central Terminal (except for this week since The Great American Bakesale is happening at GCT- go support it and help the fight against hunger!).

We’re going to have at least one new location at the end of this week, and then there’s……ok, more stuff I’m not able to talk about yet (stupid non-disclosure agreements!!!).  This is really killing me guys. 

How about this: head over to our Facebook page and tell me a joke or a story to distract me.  Ask me a question, post a link to a cat with a piece of bacon taped to him- whatever.  With my ADD this should be pretty simple- just remember I’m partial to jokes about little old men, funny pet photos, and shiny things.

Now onto flavors before I say something that’s going to get me sued!

Clockwise from front: The Aris: The Liddabit, Southern Belle, German Chocolate

THE ARIS:  Walnut cake, honey butter, Greek yogurt buttercream, honey-orange glazed walnuts

GERMAN CHOCOLATE: Chocolate cake, salted caramel buttercream, roasted coconut

SOUTHERN BELLE:  Banana bourbon cake, vanilla buttercream, brown butter & bourbon glazed pecans

THE LIDDABIT:  Chocolate cake, nougat & salted caramel buttercream, peanuts, ganache & caramel drizzle

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

HOM- Third Avenue & 88th Street, Bay Ridge

TAZZA CAFES- Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

CRESPELLA-7th Ave off 9th St, Park Slope

BLUE APRON FOODS-  Union St. off 7th Ave, Park Slope

Flavors: Friday, March 4th

     Man, I’ve got to stop writing these things at 2am.  You know how hard it is trying to write anything coherent at this hour? I should get a medal.

     I’m happy it’s warming up a bit, so we brought back the “Romeo y Juliette” cupcake, which is bright, tropical and summery tasting.  It’s a riff off these pastries with the same name I’d get at a long-gone Cuban bakery in the East Village, which was a slab of cream cheese topped with guava paste baked into a perfect little puff pastry crust.  It was so unbelievably simple, but unforgettably delicious.  I’m not positive about the name, but I’m guessing it’s because cream cheese and guava are so perfect together that it seems like the universe made them just for each other, just like Romeo and Juliet.  Or because guava killed cream cheese’s cousin and fiancee, and then they both went out in a horrible and tragic double suicide.  Thank Jehosephet all that senseless bloodshed brought us such a sunshiney-delicious cupcake.  Silver lining, mofos!

     Also, yesterday we hit 1,000 followers on Twitter, so here’s yet another one of my gratitude schpiels: thank you. Thank you to every single one of you who has ever bought a cupcake, read our Tweets or Tumblr, mentioned us to a friend, referred us to a store or sought us out in any way.  If you haven’t noticed, I don’t have much downtime with two toddlers and a business, so Twitter has essentially become my entire social life. Over the past year I’ve gotten to know so many of you online- had you pick up up when we were down, kick us in the ass when we needed the motivation, and made us smile on days where we thought we had nothing to smile about.  Matt and I don’t think of you as customers- we think of you as Robicellis, too.  

     In fact, I think it’s about time we found a proper name for all you guys. You know, like the Grateful Dead have “Deadheads”, Jimmy Buffet has “Parrotheads”, or The Situation has “Sluts Named Theresa Marie”.  Something catchy that can refer to you guys as a whole.  And please don’t suggest “Cupcakeheads”, because that makes me think of people walking around like zombies with giant bobble-like cupcake heads, and that is just TERRIFYING. Think something quirky and adorable, like “Juggalos”.  And post your ideas up on Twitter during the day- we’ll come up with a few ideas to vote on as a group starting next week. Deal?

Now to flavors! Forgot the camera again, so instead of cupcakes, enjoy this picture of Batman riding a Lisa Frank unicorn!  TOTALLY BADASS!!!!

ROMEO Y JULIETTE: Guava cake, cream cheese buttercream, guava puree

THE LIDDABIT:  Chocolate cake, salted caramel & nougat buttercream, roasted peanuts, ganache & salted caramel drizzles

BANANAS FOSTER:  Rum-banana cake, rum-salted caramel buttercream and drizzle

CHOCOLATE PEANUT BUTTER PRETZEL:  Chocolate cake, peanut butter buttercream, crushed pretzels and peanuts

______________________________

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

HOM- Third Avenue & 88th Street, Bay Ridge

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

BEDFORD HILL:  Corner of Franklin & Greene, Bed Stuy/Clinton Hill

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off N8th Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

THE BROOKLYNEER-  220 West Houston btwn 6th & 7th Avenues, West Village

JOE: COLUMBIA UNIVERSITY-  W. 120th btwn Broadway & Amsterdam Avenue

Flavors: Wednesday, March 2nd

     Today marks our first Wednesday delivery ever, meaning that many of the spots you love will be getting fresh cupcakes every other day!  Woohoo!

     Since this is the first week of the new schedule most of our clients are still getting adjusted, plus our newer spots are still working out their ordering routines, so make sure you pay attention to the list at the bottom of all of our thrice-weekly flavor posts saying exactly where stuff is getting delivered.  In a few weeks this stuff will be all routine and boring, just like today’s Tumblr post (I’ve really just got nothing today. I’ll try harder for Friday, I promise. I’m just caught up in all this Charlie Sheen drama and my brain is literally turning into pudding, yet I can’t turn away. I tried pulling up a documentary on Netflix this afternoon to reverse this, but then I saw that they have “Breakin’ 2: Electric Boogaloo” on demand and that whole idea went to poop. I’ve also strained all the muscles in my neck, hips and back.  Umm…those two last bits of info are TOTALLY unrelated….ummm….yeah.  Back to cupcakes).  

Clockwise from top: The Ellie, Mocha Almond Turtle, Romeo y Juliette.  Forgot to shoot the Liddabit before I boxed them all up- they’re sexy though.  Trust me.

The Liddabit:  Chocolate cake, salted caramel and nougat buttercream, crushed peanuts, ganache and caramel drizzles

The Ellie:  Walnut cake, espresso buttercream, roasted walnuts

Mocha Almond Turtle:  Mocha almond cake, mocha salted caramel buttercream, roasted almonds, salted caramel and ganache

Romeo y Juliette: Guava cake, guava paste, cream cheese buttercream, guava puree

____________________________

AVAILABLE AT:

Joe: Union Square-  E. 13th Street btwn 5th Avenue & University Place

Joe: Chelsea-  W. 23rd Street btwn 9th & 10th Avenues

Tazza Cafes- Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Crespella-7th Ave off 9th St, Park Slope

Blue Apron Foods-  Union St. off 7th Ave, Park Slope