Robicelli's

This weekend we passed 2,500 followers on Twitter, and Thirty THOUSAND followers on Tumblr!!! HOLY CRAP!!!

Thank you to all of you who have come along with Matt and I for the ride so far- it’s an honor to both entertain AND feed you. We look forward to bringing you more nonsense on this blog and in our upcoming cookbook for years to come, and more deliciousness…..well, how about right now? 

Clockwise from front: Chocolate Peanut Butter Pretzel, Maple Walnut, Sweet Potato Casserole, Liddabit

Maple Walnut:  Maple walnut cake, vanilla buttercream, maple glazed walnuts

Chocolate Peanut Butter Pretzel: Chocolate cake, peanut butter buttercream, crushed pretzels and peanuts

Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerera sugar

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, ganache, caramel

Aaaaaannnnd I’m done.

Seriously, I am at the point where I don’t think I can perform a single iota of more work. Today I worked on the book proposal (getting there), fought with MS Word (getting nowhere), answered about 5000 emails, booked 5 weddings for next year, made some modifications to the website……you ever get to a point where you’re pretty sure you’ve heard a part of your brain pop? I’m there.

I’m in bed watching the Golden Girls. I can’t bring myself to do a damn thing more. So since I’ve checked out, I’m bringing a guest star onto the blog.

Ladies and gentleman, may I present to you the very reason the internet was invented! A duck eating a Pizza Hut pizza!

Now- cupcakes! Remember there’s only three more days at Madison Square Eats, so hurry Manhattan!

Clockwise from front: Sweet Potato Pie, Pumpkin Spice Latter, Bea Arthur, Maple Walnut

Sweet Potato Pie: Sweet potato cake, vanilla buttercream, maple bourbon pecans

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced ground chocolate covered espresso beans

Bea Arthur: Black coffee infused chocolate cake, cheesecake buttercream, espresso ganache

Maple Walnut: Maple walnut cake, vanilla buttercream, maple glazed walnuts

Available at:

Robicelli’s at Madison Square Eats: Corner of 25th and 5th, Flatiron District

Robicelli’s at DeKalb Market: 138 Willoughby Street, Unit #18, Downtown Brooklyn

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Tazza: Henry Street off Atlantic AND Clark off Henry, Brooklyn Heights

Radish: Bedford Avenue off North 8th, Williamsburg

Battery Place Market: 77 Battery Place, Battery Park City

Queen City Cupcakes: 62 Main Street, Patchogue, Long Island

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)

Lots of things change the moment you become a parent. Some people gain weight, others immediately ten years in our faces.  We always look tired.  But one universal thing that happens to just about all of us: We cry at everything. For real, before I had kids I could probably count the number of movies I’d cried at on one hand. Now? Movies, television, shadow puppets- I can’t even make it through five minutes of the evening news.  And the thing that always makes me cry the most? Commercials. Pampers commercials, Barbie commmericals, Mr T Cereal commercials- thirty seconds, and I’m a weepy hysterical mess.  

I had a moment like that this weekend at the Food Film Fesitval, where our film was preceded by a commercial which was one of the most beautiful things I have ever seen.  As I have an image of total awesomeness to uphold, I was doing my best to suck it up and not make a scene.  Then I got a text from Matt who was in the back of the theater saying he was crying. I looked around, and EVERYONE was crying. And instead of talking about it, I want, nay I NEED you to watch this. Turn the sound on and enjoy. It’s only two minutes:

HOW AMAZING WAS THAT!!!! SERIOUSLY!!!!

I’m not a preachy farm to table type (in fact, with my schedule almost all my meals are take-out), and I’m not a Chipotle customer (though I will be now).  But this commercial just blew me away.  Then I got to thinking about how I wished every person in America could see this.  Think about the Super Bowl commercials we see every year- big corporations throwing away millions and millions of dollars on abject crap.  Wouldn’t it be amazing if instead of seeing a spot for a remake of a beloved childhood film that Hollywood has unnecessarily destroyed because they’re out of good ideas, the biggest commercial of the year was this one?

I immediately pulled out my phone and looked up Chipotle on Twitter, and found a listing for Chris Arnold, aka 

@ChipotleMedia

, spokesperson for the brand.  I just wanted to send a passionate message in the moment, to let them know that their commercial had been effective and they had gained a new fan.

Hey, its Matt. I’m writing the blog tonight because Allison is underneath two sick kids. She was giving them saline to clear their noses out and I was going to pick them up and bring them to bed, but they dug in their talons and said “NO”, so you’re stuck with me instead.

I’m going to take this time to talk to you about a wonderful thing someone has brought up to me. I am a bad writer cause i have a learning disablility. You see I am very smart orally and aurally but I have difficulties visually.  I find it very hard to write things but I speak very well. I can tell a good story and have an active imagination when Allison lets me use it. So someone told me I should write childrens books, so this tumblr I am going to come up with a childrens story just for you.

There once was a fisherman named Zed, he worked on a big fishing boat. Everyday he would go out and cast his nets to catch that days bounty. But Zed had another love: Painting. When the nets were cast he would get in his little dingy and paint whatever he saw or thought of on the side of his boat. He would paint beautiful scenery and even spaceships going to another world. He would paint in watercolor so that by the time he came back to shore, his painting would wash away, and no one would see it but Zed.

One day it came time to hire an apprentice, his name was Wallace. Wallace came from a long line of bankers but his dream was to be a fisherman like zed. For the first couple days Zed taught wallace all there was to know about catching fish, what nets to use, what fish to keep and where to store the fish they caught on their way to shore. 

A couple days later while the nets were out, and wallace was taking his midday nap, Zed decided to get in his dingy and paint a picture. while he was painting Wallace woke up and started looking for zed and he couldnt find him, he called his name and there was no answer. finally he looked over the edge of the boat and saw zed painting a wonderful sunset over the rocky mountains, it was just like listening to a john denver song. wallace took a picture of it, and Zed got mad. erase that picture, he said. Why said Wallace its beautiful. Zed was embarrased about his gift, he was afraid what people would think of him.

So that night on their way home Wallace stopped by his fathers office and showed him the picture of Zed’s painting. His father was breath-taken by the beauty. He offered wallace to buy the paintings from zed so he could put them in an art gallery and show off zeds amazing work.

The next day wallace brought a big present for Zed. When Zed opened it it was a easel, paints and fresh canvases to use. Wallace told him all about what his father said about the art show and buyhing some of Zeds work. Zed was scared he didnt want people looking at his art, he didnt know if they would like it. So wallace finally sat Zed down and said I always wanted to be a fisherman and being in a family of bankers, I thought they would laugh at me and guess what, my father told me as long as im happy and I give it one hundred percent he would be proud of me. So try and show your paintings let people see how you see the world and as long as you give a hundred percent I will be proud of you.

So thats what zed did he spent the next couple weeks painting all types of pictures. and when the night of the big show came all of his pictures sold. Wallace was so proud and zed was happy as can be. Wallace wanted one of the paintings but they were all sold out. but Zed had saved him one a picture of a heart cause if it werent for a friend like Wallace he would have never been able to show his love for art.

the end

hope you all liked it and if you didnt allison will be back later today to write about the Brooklyn Local which is happening Saturday. We’ll have lots of different cupcakes and brownies, including chicken and waffles and some new flavors she announced on Facebook. Allison is also going to be running a make your own cupcake bar for the kids with our cupcakes and buttercream and lots of different toppings, so your kids can design their own and maybe give us some ideas for new flavors. And if your kids like the story I wrote have them come by our table and maybe we can write a story together that I can tell the boys while they’re getting better.

also because this will probably be the only time i get to write the tumblr i made the cupcake picture look like it was in the movie Predator. its a great movie and i think the Predator would like our cupcakes.

Todays flavors are

Bourbon Caramel Apple: Apple cake with salted caramel and bourbon buttercream, drizzled with bourbon caramel sauce and a piece of roasted apple

Banana Cashew: banana cake with cashew buttercream and homemade cashew nut brittle

Chocolate Caramel Pretzel: Chocolate cake with salted caramel buttercream and crushed up pretzels, drizzled with ganache and caramel

Maple Walnut: Maple walnut cake with vanilla buttercream and maple glazed walnuts

Available at:

Robicelli’s at DeKalb- Willoughby and Flatbush, Downtown Brooklyn (by Metrotech)

Cafe at Sam’s Bakery- Bay Ridge

Aloha Grinds- Bay Ridge

Bagel Schmagel- Bay Ridge

Crespella- Park Slope

Tazza Cafes- Brooklyn Heights

Court Street Grocers- Carroll Gardens

Red Hook Lobster Pound (whoopie pies)

Eastern District- Greenpoint

Brooklyn Standard- Greenpoint

Battery Place Market- Battery Park City

Cake Shop- Lower East Side

Instead of using today’s blog to talk about ourselves or robots, we’re going to turn it over to a really important cause.  I know, I know…..you’re sick of me and my causes. I may be a jaded native New Yorker, but part of me will never stop being that dumb 15 year old girl who thinks that maybe she can save the world.  I don’t want my kids to ever lose that part of themselves one day, so I’m going my best to hold onto mine. 

I know by now many of you have heard that though Hurricane Irene was nothing more than an inconvenience down here, it did an incredible amount of damage to small farms upstate.

We took a big financial hit during the hurricane, losing an entire weekend of revenue.  But for so many farms upstate, they lost everything: entire herds of dairy cows drowned, fields of crops entirely underwater, farmhouses damaged, and an entire year’s worth of labor completely destroyed.

We may not be locovores, but we’re a small business too, and when one of your neighbors is hurting and needs help you’re supposed to do what you can to help him.  That’s why we were one of the first businesses to sign up for Dine Out Irene.

On September 25th, restaurants across the NYC area will be donating a percentage of sales to help farmers upstate.  All you need to do to help out is go out and eat delicious food.  Really, how hard is that?  

Most of you guys are good at going out and supporting us whenever we ask you to help us raise money for a charity or get involved in whatever ridiculous quest we’ve started to try and save the world, and we love you for that.  But not only am I hoping that you’ll come join us, but I’m hoping that other people who own business that read this will help as well.  If you’re interested, please contact Gabriella Gershenson at dineoutirene@gmail.com.

And yes, I know we’re not a restaurant.  Just because we’re not doesn’t mean we can’t help, and it doesn’t mean you can’t help either.  If you own a bakery, coffee shop, bar or whatever, Dine Out Irene would love to help you aboard.  The more of us that can make a small donation, the bigger our impact will be when we all stand together.

Onto other things we’re raising money for- remember Mikey? Well, we’ve got some pretty outstanding news. The big fundraiser is this weekend, and they had hoped to raise $20,000.  So far they’ve raised…..and you guys are going to love this…..

FIFTY-SIX THOUSAND THREE HUNDRED AND EIGHT DOLLARS! 

How freaking amazing is that!!!!  And this amount doesn’t even include the money we’ve been raising through selling cupcakes at DeKalb- we’re just shy of our goal of $1000 for childhood cancer research!  Come in today for a Banana Cream Pie cupcake, and help us make our goal by this Saturday!!!

See how little things add up to big things? How freaking awesome is this?!?!?

And now- for today’s cupcakes!  All guaranteed to make you feel warm and fuzzy and good inside!

Clockwise from front: The Hinsch, Butterbeer, Maple Walnut, Chocolate Caramel Pretzel

The Hinsch: Chocolate malted cake, vanilla buttercream, malted chocolate sauce, homemade malted milk balls

Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust

Maple Walnut: Maple walnut cake, vanilla buttercream, maple glazed walnuts

Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel, ganache

***AVAILABLE AT***

Robicelli’s at DeKalb Market: Willoughby Street & Flatbush Ave Extension, Downtown Brooklyn

Cafe at Sam’s Bakery:  94th Street off Third Avenue, Bay Ridge

Hom: 88th and Third Avenue, Bay Ridge

Bagel Shmagel: Third Avenue btwn 75th and 76th, Bay Ridge

Tazza: Clark St off Henry AND Henry Street off Atlantic, Brooklyn Heights

Blue Apron: Union Street off 7th Avenue, Park Slope

Radish: Bedford Ave off North 8th, Williamsburg

Battery Place Market: 77 Battery Place, Battery Park City

Joe at Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook and Roving Food Truck  *Classic Whoopie Pies only*

Thanksgiving has finally arrived, and so marks the unofficial end of fall.  We’ve had good one, filled with lots of happy memories, and lots of great seasonal flavors.  This is the last time you’ll be seeing most of these until next year, so make sure you enjoy them before they go back in the vault!

We are doing ALL of our deliveries today, so that we can spend the next few days with our kids putting up the tree, hanging our stockings, and stuffing our faces before the madness of the holiday season begins.  We’ll be back to our normal delivery schedule on Monday, and posting our holiday market schedule very soon (you’ll be seeing TONS of us from now until Christmas). 

Aaaannnnd I forgot to take pictures of these before I left the kitchen tonight.  I had a really long day.  I mean, we did six flavors and close to 1,000 cupcakes, just the two of us!  It’s a miracle I’m typing relatively coherently right now.  I fully expected this post to be 95% misspelled, peppered with curse words and threats against the Church of Scientology (you know, for funzies).  Just close your eyes and envision the beauty of the cupcakes- trust me, they’re sexy as all hell.

CHOCOLATE PUMPKIN CHEESECAKE:  pumpkin cake, cheesecake buttercream, chocolate ganache dip

SWEET POTATO PIE:  sweet potato cake, vanilla buttercream, bourbon glazed pecans

MAPLE WALNUT:  maple walnut cake, maple-spiked buttercream, maple glazed walnuts

BUTTERNUT SPICE:  butternut squash cake, vanilla buttercream, spiced pumpkin seeds, butternut squash seed oil

APPLE MAPLE CRISP:  apple spice cake, vanilla buttercream, roasted apple butter, oat crisp, pure Vermont maple syrup

BEA ARTHUR: black coffee infused chocolate cake, cheesecake buttercream, espresso ganache

Available at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

As you may have noticed, I’ve been doing my darndest to make this Tumblr site nice and spiffy!  I had a little time this week to go poking about and see how things work, and spruced it up a bit (I am the most technologically moronic person on Earth, so this is a very big deal).  One thing I haven’t figured out is how to insert pictures from my computer into text posts, so if anyone knows, please for the love of God tell me.  In the interim, I’m going to put a photo post right above this one so you can all see how sexy this weeks flavors look.

Quick reminder……only ONE WEEK until Thanksgiving!  If you’re ordering cupcakes from us, you need to do it ASAP.  For the menu and details, click the handy-dandy link at the top of the page.  See how productive I’ve been!  It’s remarkable!

Onto flavors!!!

BUTTERBEER:  Butterscotch soaked vanilla cake, butterscotch buttercream, edible gold dust

HAZELNUT KISS:  Chocolate hazelnut cake, nutella buttercream, roasted hazelnuts

MAPLE WALNUT:  Walnut cake, maple-spiked buttercream, maple glazed walnuts

CARAMEL APPLE:  Apple spice cake, salted caramel buttercream, cinnamon-sugar roasted apple

Available Thursday at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

FLYING SAUCER CAFE- Atlantic Ave. btwn 3rd Ave & Nevins Street, Boerum Hill

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

Available Friday at:

RADISH- Bedford Ave off N8th, Williamsburg

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

Now that fall is in full swing and the markets are changing up, we’re getting inspired like never before with new cupcake ideas.  I think we came up with another 2 dozen this week alone!  But before we can roll them out, we need to play catch up with the MASSIVE list of ideas that we began back in April of ‘09- there were lots of fall flavors we planned for last year we just didn’t get around to (and believe me, there’s lots of spring and summer ones in there too).  So this week, we’re whipping out TWO flavors from the bucket list, and will probably be rolling out some new flavors next week, too.  Hope you guys enjoy them!

NEW!!!!  MAPLE WALNUT:  Walnut cake with maple buttercream, topped with maple-candied walnuts

NEW!!!  GERMAN CHOCOLATE:  Chocolate cake with salted caramel buttercream, rolled in toasted unsweetened coconut

THE JULIA:  Pear-brandy cake with brandy buttercream, topped with a brandy snap tuille

CARAMEL MACCHIATO:  Chocolate espresso cake with caramel macchiato buttercream, sprinkled with crushed chocolate espresso beans and drizzled with salted caramel and espresso ganache

Available Thursday at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

FLYING SAUCER CAFE- Atlantic Ave btwn 3rd Ave and Nevins, Boerum Hill

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

Available Friday at:

RADISH- Bedford Ave off N8th, Williamsburg

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown