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Robicelli's

917.509.6048 info@robicellis.com

Press This Week

We’ve been popping up all over the press this week, so for those of you who are not following us on Facebook or Twitter (which you SHOULD be- it’s ever so much fun!), here’s a recap!

First off………..

THE FRONT PAGE OF THE NEW YORK DAILY NEWS!

I’ve read the Daily News every single day since I was old enough to read, and I never dreamed I would ever be on the front page. Actually, if I was on the front page it probably would have meant something terrible had happened, so yeah, I was kinda hoping I’d never end up there.  

But we are there, and it is GOOD! That’s our cupcake, just inches away from Herman Cain’s crotch! It is good, and that made it even BETTER!

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Ciroq Vodka contacted us about making cupcakes with Andy Cohen’s head on them, and here they are on “Watch What Happens Next After Show”!.  These are “Ciroq Peaches & Cream”: the cake is made with peaches & Ciroq Peach vodka, then soaked with even more Ciroq.  Then we topped it with creamy mascarpone buttercream, and finished with peaches that were simmered in Ciroq Peach vodka, vanilla and brown sugar.  We hope you liked them, Andy!

And if you’re wondering where we got those lovely “Andy Cohen’s Head Cupcake Toppers”- we made them, and we can make some for you, too!  Whether it’s someone’s head, your corporate logo, a picture of your dog, Scott Baio, whatever…..we can make it happen!

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Our Whoopie Pies are mentioned in the New York Post!  This is especially nice, because the whoopies are one of our most sought after items, but don’t get the media love that the cupcakes do.  They’re highlighting our Eggnog Whoopie, but we have lots of flavors that have been selling out almost daily- Nutella Praline, Cookies & Cream, Mint Chocolate and more!  And they’re all ridiculously delicious!

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Remember that pop-up we did last year at the indoor park at Open House gallery? Well with DeKalb closing for construction projects for three months, we’ve decided to go back!  Beginning in January, you’ll be able to find us on certain dates at Park Here at 201 Mulberry, and Time Out New York has stated that it’s the Number One Thing To Do In NYC This Winter! And even though it hasn’t been feeling like there will really be any need for an indoor park, I am almost POSITIVE it’s going to get really cold really soon.  Really.

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Serious Eats came and took photos for their Union Square Holiday Market slideshow, and they said that we won the award for best-decorated-booth! I’ve built and decorated all our locations myself (DeKalb Market, Madison Square Eats), so it’s nice to get a little tip of the hat for that.  Thanks, Serious Eats!

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We were also on OWN a few weeks ago in a cupcake segment on the Gayle King show, but unfortunately it’s not online.  We do, however, have it on our Tivo, so if you want proof come on over and we’ll show it to you.  Bring tacos.