We are now THREE AND A HALF WEEKS from the opening of our store at DeKalb Market- if you think we’re stressed out, that’s a TOTAL understatement.  Here’s what I can update you on so far:

  • Yesterday, we had a meeting with woodworker extraordinaire Jeremy Pickett of Brooklyn’s own Pickett Furniture regarding the design for the store. Matt and I are longtime admirers of his work not just for the aesthetic value, but also because of his ethics and exceptional craftsmanship (you can read more about his philosophy here).  He’s going to be making all of our wood pieces, including custom cabinets and mirrors, out of reclaimed materials that would otherwise be destined for the landfill.                                                                                                                                                                      I am astounded that we managed to snag someone as talented as Jeremy for this project, but as I’ve said a thousand times, we are blessed in that we have the greatest fans and friends in the world.  He’s been a cheerleader of ours for a long, long time, and as a dad and one half of another husband and wife entreprenuer team, he’s sympathetic to what we go through (his wife is the owner of Lunacy Design, who make my absolute favorite kids t-shirts ever. ROBOTS!).  When you’re mind explodes from walking into the shop and seeing how super freaking awesome it looks, you can thank Mr. Pickett and his supernatural woodworking powers.  And if you’re an architect, designer, or looking for any kind of custom woodwork, you should probably give him a call and introduce yourself.  He’s one of the coolest people ever, plus his office has the best view in all of NYC (you’ll have to go there to see it, but trust me, it’s perfect).
  • Atticus and Toby have selected a color for the walls, and it’s “Buzz Lightyear Blue”.  
  • I am 85% done with the IndieGoGo thank you notes and coupons, which will be in the mail this week.  The last time I wrote so many notes was after my wedding, and if I remember correctly by the end of those things started to get a little sloppy.  So if you get one with a few spelling errors, handwriting so bad you can’t read it, or it’s just a large “X” written in my blood, my apologies.  The sentiment is there, I swear to God.  
  • Matt and I have both officially started having recurring nightmares about the shop.  The good news is they involve lots of nudity, so maybe you guys will get lucky one day!

Aaaannnndddd in my stress I forgot to take pictures, so here’s a picture of two kittens eating ice cream!

AWWWWWWWWWWWWWWWWWWWWWWWWWWW!!!!!!!!!!!!!!!!!!!!!!

FLAVORS:

Chocolate Cheerwine:  Chocolate Cheerwine cake, chocolate buttercream, chocolate Cheerwine ganache and Cheerwine simmered cherries

Dom DeLuise:  Pistachio cake, ricotta buttercream, roasted pistachios, candied citron, miniature chocolate chips

Romeo y Juliet: Guava cake, cream cheese buttercream, guava puree

Wild Maine Blueberry Cobbler: Vanilla cake, blueberry syrup, vanilla buttercream, wild Maine blueberry compote, streusel crumbs

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

NEW! BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

HOM- Third Avenue and 88th Street, Bay Ridge

BLUE APRON FOODS- Union Street off 7th Avenue, Park Slope

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only* 

NEW!!! BATTERY PLACE MARKET:  77 Battery Place, Battery Park City