Robicelli's

     Once again, the good folks at Serious Eats NY  have bestowed a huge honor on us….

WE HAVE BEEN NOMINATED FOR BEST CUPCAKE SHOP IN THEIR ANNUAL PEOPLE’S CHOICE POLL!!!

Ok, so we don’t technically have a shop, but this could change that.  It’s a gigantic compliment to be included on a list that includes such brilliant bakers as Butter Lane & Chikalicious to name but a few.

I can’t tell you how much it would mean to us to win this thing.  At this time last year, we had just shuttered our store and lost nearly everything we had to the recession, with the exception of our work ethic and our ability to make cupcakes and desserts that inspired an almost fanatical devotion in most people who tried them.  We only had two stores who would carry us (Blue Apron Foods & Hom, who are still two of our dearest clients).  And even though we had a following, great press and delicious samples, most of the doors we approached were slammed in our face.

In one year, we’ve been able to grow from only two shops to over a dozen (with more coming in January).  We’re now in Manhattan.  We’ve had our own intern (who will soon be our own part-time employee!).  We’ve been featured in magazines, videos, and all sort of media locally, nationally and internationally.  We have survived and rebuilt in our hometown, the greatest city in the world.  And we have no plan of stopping- we’re going to keep working our tails off, keep pushing ourselves, and keep marching to our goal of being able to make millions of people happy every day.  We’ve got great plans for 2011- just you wait and see.

But as of today, we’re still the little guy.  We’re still just a husband and wife who spend 24 hours a day, 7 days a week together- who even when we aren’t baking are working together as parents and business partners.  We don’t have the sales or the budgets of, well, ANYONE else in this poll.  All that we have is the one thing that’s gotten us this far in 2010.

You.

If it wasn’t for all of you people rooting for us, spreading the word about our cupcakes, asking for them in your local stores (which, may I add, is how we’ve gotten nearly 100% of our locations), well…..there would be no Robicelli’s.  We didn’t give up because you guys wouldn’t let us, and you are making our dreams come true every day.  Not a day goes by where we aren’t in total awe of all of this.

So if you’re so inclined, click on the link and VOTE FOR US to be the People’s Choice of 2010.  All you need to do is create a Serious Eats account, which is something you’ll want anyway (it’s a pretty dope site. Plus, you don’t need to subscribe to anything and they won’t sell your info).  Leave a comment if you wish.  And please spread the word by reblogging, tweeting, whatever….spread the cupcake love! 

Thank you all for such an amazing year.  I don’t think we’ll ever get used to all this crazy press- part of me still feels like an 8 year old girl looking up at everyone else in admiration.  I look at this amazing man I married, these two perfect kids, the friends this business has brought us and all that we’ve been able to accomplish in just 12 months, and can’t help but feel that win or lose, I may just be the luckiest girl that has ever lived.

Wow.  Just, wow.

We go into work every day with one goal, to make as many people happy as possible.  To know that we’re doing it, and to get acknowledged for it on a platform as huge as Serious Eats, well, just wow.  To be listed in the same breath as Balthazar Bakery, Adirondack Creamery, Francois Payard, plus our good friends Liddabit Sweets and Anarchy in a Jar, and many more we admire….just, wow.

Thank you all so much for helping us get this far.  We are so grateful.