to move up and down
Flavors: Wednesday, December 7th
Today we’re supposed to be debuting our “Gingerbread Man” cupcake, but we hit a bit of a snag……the gingerbread men never came. Now normally, we produce nearly 97% of the extras we use right here in the Robicelli’s kitchen- we make fresh fruit compotes, make our own cookies for toppings and crumbs, our own malted milk balls and candies and sauces and, well, everything. But itty bitty little gingerbread men? That would just take waaaaaaay too much time, so we ordered them a few weeks back from a company in upstate New York. And then, they never showed. Apparently, the company didn’t realize that after we had ordered them we wanted them “right away”- they thought we’d just want to receive them “eventually”.
Perhaps it was fate. Perhaps the dessert gods wanted us to make our own gingerbread cookies, just like they forced our hand into making up our own hot cocoa (and we will be selling the mix SOON, I promise). So we made the cookie dough, but there was absolutely no way we were cutting out thousands of little gingerbread men. I mean, not that we don’t love you, but there’s a TON of labor in this cupcake already, and we don’t want to have to charge sixty bucks a pop for them. However the name “Gingerbread Triangle” just doesn’t have the same pop as “Gingerbread Man” did.
Matt and I were trying to think of a good name on the fly, and thought it should be something super German sounding. And all our German friends have names that are moderately German sounding, but not really awesome kick-you-in-the balls German like “Gottschlak” or “Henirich”. So we just started talking smack, and came out with the most awesome and holiday-appropriate name we could think of:
Hansel. Or better yet:
HANSEL.
Lots of people ask us how we come up with names for our one billion flavors and counting. Some are named after friends (the Noah, the McFadden), people we admire (Julia, Bea Arthur), places that are important to us (the Hinsch). But sometimes- Matt and I are just dicking around and will do something just so we can make running jokes about it (the Bluth, El Guapo). This is one of those times. Let this begin a week of Zoolander quoting for all of us!
If the Hansel wasn’t enough to get you excited, how about ANOTHER new flavor! Port Poached Pear- another classic dessert we’re taking out of the restaurants and trying to get in the hands of the working man. They’re crazy easy to make yourself, so if you like this one, you should take a stab at making them for your next dinner. It doesn’t even need to be a fancy dinner- just make it for yourself! You deserve nice things! (like cupcakes! and Robicelli’s branded cocoa mix and whoopie pie gift boxes! and maybe a new pair of shoes too- why the hell not!)
Clockwise from front: Chocolate Chestnut, Port Poached Pear, Hot Buttered Rum, The Hansel
NEW! The Hansel: Gingerbread cake, white chocolate pudding filling, speculoos buttercream, white chocolate dipped gingerbread cookie
NEW! Port Poached Pear: Pear cake, vanilla buttercream, port poached pear, port wine reduction
Hot Buttered Rum: Butter rum soaked cake, rum-butterscotch buttercream and drizzle
Chocolate Chestnut: Chocolate cake, chestnut buttercream, candied chestnuts, ganache
Available at:
Robicelli’s at the Union Square Holiday Market: Booth Number C34
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Hom: 88th & 3rd, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off 3rd Ave, Bay Ridge
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights
Jem: Broadway off Franklin, TriBeCa
Battery Place Market: 77 Battery Place, Battery Park City
Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights
Brooklyneer: 220 West Houston Street, West Village
Red Hook Lobster Pound (whoopie pies only)
IMPORTANT NOTE TO OUR FRIENDS IN WILLIAMSBURG: We regret to inform you that effective immediately, we are no longer associated with Radish on Bedford Avenue. You can still find our cupcakes on Fridays at The West at 379 Union, and in Greenpoint at Eastern District and Brooklyn Standard. If you have any leads on locations for us that are closer to your apartment, just contact us and let us know. We’re South Brooklyn folks. We know little of your land and it’s customs. Especially that whole skinny jeans thing. How do you squeeze into those? Crisco?
