Today I’m not going to hound you to preorder Thanksgiving cupcakes. No, today I’m going to hound you about why you should sign up for Samplrs!

What is this “Samplrs”, you ask? It’s actually an idea so smart, I’m really shocked that no one has thought of it before. Like how when I saw the Snuggie I was all like “I have been complaining about the lack of armholes on my blanket for YEARS!”, or when I saw the Big Top Cupcake and I was like “DAMNIT! I just thought that big cupcakes were called ‘Cakes’, and I was apparently so wrong! We could be making a freaking FORTUNE! I AM SO STUPID!”. It’s exactly like that.
You know all these great little food companies that keep popping up on the blogs or in the papers? All the small businesses starting out that don’t have the money or capital for mass distribution? It would be great if you could try them all, but with them all being in select stores, it’s nearly impossible to track them all down.
This is where Samplrs comes in. Once a month for $30, they’ll bring a beautiful reusable tote bag full of assorted goodies TO YOUR HOUSE. Meaning not only do you not have to drag your ass all over town to try this stuff- now you don’t even have to wear pants!
You know those brownies we make that keep selling out faster than we can make them? Well those are going into this months tote bags. And because I asked nicely, they are extending this month’s sign-up deadline through the weekend just for you guys. How sweet is that?
I don’t know what other surprises you’ll be finding in this month’s bag, but based on some of the people their owner told me he was speaking to, I’m almost positive it’ll be insanely delicious. And let’s not forget the whole “not having to wear pants” thing. That really sort of sells me on just about anything.
Today, however, I think you should put on pants, and go out to try these yummy cupcakes, especially this insanely delicious new flavor that won’t make it back until January. It’s also the last appearance of the Brown Sugar Pumpkin this year, so go git!
Clockwise from front: Brown Sugar Pumpkin, Chocolate Graham, Pecan French Toast, Abuelita
NEW! Chocolate Graham: Chocolate cake, graham cracker buttercream, chocolate fudge, graham cracker crumbs
Brown Sugar Pumpkin: Brown sugar cake, pumpkin chocolate buttercream, ganache
Pecan French Toast: Maple custard soaked cinnamon cake, maple cinnamon buttercream, maple glazed pecans
Abuelita: Chocolate cinnamon cake, cajeta buttercream, ground Abuelita chocolate
Available at:
Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Aloha Grinds: 76th and Third Ave, Bay Ridge
Bagel Schmagel: 76th and Third Ave, Bay Ridge
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Court Street Grocers: Court Street off Luquer, Carroll Gardens
NEW LOCATION! The West: 379 Union Avenue, Williamsburg
Eastern District: Manhattan Ave off Eagle Street, Greenpoint
Brooklyn Standard: Nassau & Jewel, Greenpoint
Cake Shop: Ludlow St btwn Standon & Rivington, LES
Sons of Essex: Essex St btwn Stanton & Rivington, LES
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Brooklyneer: 220 West Houston, West Village
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)