Robicelli's

We occasionally bake things for celebrities. I never take pictures or tweet about it or things like that because the way we see it, when you’re enjoying something sweet, it’s a little indulgent moment just for you. I don’t need to be sticking my face up in that, blowing you up to the world, ruining your little pocket of “me time” just because you’re famous! Enjoy whatever it is you’re eating! Cupcakes and such don’t care about what tv show you’re on or how many albums you’ve sold- they just want to make you smile in your tummy.

However, today I’m going to have to blow up someone’s spot and do a bit of bragging, because this is just too. Freaking. Cool.

Ladies and gentlemen - today we have made cupcakes for….

WINNER OF THE 2013 KENTUCKY DERBY ORB!!!

Mind you, this is the first time we’ve ever made anything for a horse, so I don’t know if he gets to eat any cupcakes, or if his handlers get to slowly eat it in front of him, inciting him into a jealous rage and making him want to win more. That could very well be the case.  However what I DO know with absolute certainty is that horseys are the super-duper best, and Orb is apparently King of the Horses! SUCK IT, EVERY HORSE I’VE EVER ACTUALLY PUT MONEY ON! I’M A WINNER NOW!

Know who else is a winner? Your moms. And this weekend is Mother’s Day, meaning you should pick her up some special cupcakes, like our only-four-times-a-year Strawberry Champagne, or two of our Golden Girls cupcakes, or Banana Nutella (what mother doesn’t like Nutella? Aside from the ones with life threatening nut allergies?). You should buy your mom a few of these, load some Dirty Dancing up on Netflix, then slowly back out of the room and keep your freaking mouth shut all day. That’s the gift I’m hoping for.

Strawberry Champagne: Champagne cake, strawberry champagne buttercream and compote, edible gold dust

Bea Arthur: Black coffee chocolate cake, cheesecake buttercream, espresso ganache

Estelle Getty: Amaretto cake, cheesecake buttercream, amaretti cookies

Banana Nutella: Banana cake, Nutella buttercream, banana hazelnut praline

I had a great post written up, talking about the future and it’s potential, the tenacity of the human spirit and what we can accomplish, and the great things we all have coming to us in 2013- FAR better than the things we had in 2012.

Then I found out Kim Kardashian is pregnant with Kanye West’s baby. Huh. So, um, Happy New Year? Go America? 

May this year be better than the last. U-S-A! U-S-A!

Flavors: 

Right on the heels of our historic couch purchase on Wednesday comes yet another monumental day in the Robicelli’s household. Seriously, everything’s just been coming up Allison all week. And with Steve Lawler, Internet Week, Techmunch, Rooftop Films, and Down & Derby Roller Disco all happening in the next seven days, I’m thinking it’s only going to be getting better. Or I’m going to have a nervous breakdown from exhaustion. Luckily for all of you, I’ll probably live-Tweet it, so at least you’ll all be able to point and laugh.

Back to the awesomeness of today: at 12:30, I will be attending my first ever “Muffins with Mommy” tea party at my children’s preschool! Further explaining the magnitude of this event: I’ve been a mom for five years now, meaning that I’ve had five Mother’s Days. But to tell you the truth- none of them really count until your kids understand what it is, and have enough dexterity to make a passable macaroni necklace. And this is that year! Not only that, but they’re actually making the muffins at preschool, which means not only are they finally cooking for me, but that I can probably put them to work once summer vacation starts. 

Speaking of Mother’s Day, while pre-ordering is now closed and we are no longer accepting delivery requests, we will still have LOTS of special Mother’s Day cupcakes all weekend at DeKalb, including the first ever appearance of the Betty White cupcake (more on that tomorrow), and Chicken n’Waffles! And our super duper ultra popular Strawberry Champagne cupcake is back not only at DeKalb but at our retail partners as well. It’s only released four times a year: New Years Eve, Valentine’s Day, our anniversary (October 7th), and Mother’s Day. Grab one before you have to wait another ten months to revel in it’s sexiness!

Clockwise from front: Strawberry Champangne, Estelle Getty, Bea Arthur, Banana Nutella

Strawberry Champagne: Champagne cake, strawberry champagne buttercream and compote

Estelle Getty: Amaretto cake, cheesecake buttercream, crushed imported Sicilian amaretti cookies

Bea Arthur: Black coffee chocolate cake, cheesecake buttercream, espresso ganache

Banana Nutella: Banana cake, Nutella buttercream, banana chip and hazelnut praline

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Cupcakes Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Hom: 88th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Battery Place Market: 240 Murray Street, Financial District

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook, Bklyn Flea, Smorgasbug, and Madison Square Eats

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Brownies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village, Manhattan

Valentine’s Day is here! If you need cupcakes for your sweetie tomorrow, you can’t order from us- we’re completely 110% booked with special deliveries. Fortunately for you, many of our retail partners are stocked with lots and lots of our special V-Day cupcakes and brownies. This is the last time you’ll see the Creme Brulee til December, and the Strawberry Champagne til Mother’s Day, so you’ll want to do what you have to in order to get those. Get your tents our of storage, sleep outside our retail partners, shove people, incite riots- the usual.

This February 14th is a pretty big deal over here in the Robicelli household. I spent every Valentine’s Day of my life single and alone until I met Matt. Then once we met, I spent every Valentine’s Day in a couple, but still alone. As you probably guessed, V-Day is one of the biggest holidays in the food biz, meaning not only were we always working, but we are actually inclined to hate it with the burning passion of a billion fiery suns just a teensy-weensy bit.  

In the past two weeks when we were interviewed by Nona Brooklyn and Eat This NY, both asked us what our Valentine’s plans were, and we just shrugged them off and said we were working. Then we remembered that we have employees now and could get off early, and we already have the kids usual sitter watching them, meaning for the first time in my life I could actually theoretically have a real Valentine’s Day.

I’ve finally been choo-choo-chosen!!! I KNEW 2012 was my year!

Problem is that I have no idea what that means. I’m 31 years old and have never had a proper Valentine’s Day in my life. Really, the only advice I’ve got for the day is “buy cupcakes”, and I’m pretty sure Matt will stab me if I do that.

Sooo….ummm……who’s got ideas? I’ve got two days, and all I can think of is bowling. Advice over either Facebook or Twitter would be sorely appreciated.

In other news, congrats to my girl Betty White on your Grammy win! Bea, Rue & Estelle would be proud!

Clockwise from front: Creme Brulee, Strawberry Champagne, Ebinger, Eve

Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar

Strawberry Champagne: Champagne cake, strawberry champagne buttercream, champagne strawberry compote, gold dust

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

The Eve: Walnut cake, pomegranate cheesecake buttercream, pomegranate glazed walnuts

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Cupcakes Available at:

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Aloha Grinds: 77th and 3rd, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Battery Place Market: 77 Batter Place, Battery Park City

Bergdorf Goodman: Bar 5F (5th Floor), 58th & 5th Avenue, Midtown

Queen City Cupcakes: West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

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Brownies Available At:

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Well, Christmas has come and gone, and I’m bummed.  There’s no more decorating to do, no more gifts to open, no Christmas carols on the radio and all the holiday shows are gone from the tv.

But wait a second……THERE’S STILL ONE HOLIDAY SPECIAL LEFT!!!!!

And now it’s time to ring the New Year in right!  New Year’s Eve is one of the FOUR times a year we make our famous “Strawberry Champagne” cupcake- plus we’ve got three more favorites for you to enjoy!  Private orders for the holiday are closed, but you can pick these up at many of our retail partners and our store at DeKalb Market.  Remember- our store is open today from noon til 8 and tomorrow from 11-4, then we’re closed until April!  Go visit before it’s too late!

Clockwise from front: Chocolate Merlot, Strawberry Champagne, Creme Brulee, Car Bomb

Chocolate Merlot: Chocolate Merlot cake & buttercream, merlot reduction, chocolate shavings, cracked black pepper

Strawberry Champagne: Champagne cake, strawberry champagne buttercream and reduction, edible gold dust

Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext. & Willoughby

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Queen City Cupcakes: Patchogue, Long Island

Check Out Episode One of “Let’s Bake The Whole Thing Off”

Aside from that part where my mother decided to “surprise” us by handing out little homemade sacks of birdseed to all of our friends, deciding not to remove the walnuts still in their shells from the birdseed mix, and also forgetting that our friends are jerks who wouldn’t actually unwrap the little parcels, but rather throw them at us whole like little nutmeat filled grenades- five years ago today was the best day of my entire life.

Matt, you are without question the greatest thing that has ever happened to me. I have two perfect kids because of you. We make thousands of people happy every week because YOU make this business work.  Every night before I go to sleep and every morning when I wake up, I know I’m the luckiest person alive because you’re there next to me. Thank you for not killing or divorcing me for five years. You’re the best friend I have ever had.

And mom, if you’re reading this: NEVER, EVER SURPRISE PEOPLE WITH PROJECTILE OBJECTS. EVER.

Clockwise from front: Strawberry Champagne, Funky Monkey, Car Bomb, Butternut Spice

Strawberry Champagne (To toast our anniversary!): Champagne cake, strawberry champagne buttercream and compote, edible gold dust

Butternut Spice (Our favorite flavor out of all of them!): Butternut squash cake, vanilla buttercream, pumpkin seeds, butternut squash seed oil

Car Bombs (The drink that got us engaged after only 6 weeks of dating!): Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Funky Monkey (Ummm…..I just like monkeys?): Banana chocolate chip cake, peanut butter buttercream, banana chip, ganache

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th and Third Ave, Bay Ridge

Bagel Schmagel: 76th and Third Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau & Jewel, Greenpoint

Cake Shop: Ludlow St btwn Standon & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island 

Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)

BIG weekend coming up guys!  First, it’s time for the Kentucky Derby!  And if you want to know why I’m so excited about it- well, I’m not! I don’t care about it at all!  But we made our once-a-year Mint Julep cupcakes for those of you who do, and that’s what’s really important here.  Now as someone who has made the Mint Julep even more delicious, and has been to Louisville and entire ONE TIME, I think I should be on the short list to become an honorary colonel.  Get on that, Kentucky.

Next- Mother’s Day! How great is that, huh? I mean, I’ll be working during it, but how great is it for everyone who doesn’t have to work!  I think you should bring the mom in your life cupcakes in bed, because even though you mean well with the whole breakfast in bed thing, she’s still going to clean the kitchen after she’s done eating.  So cupcakes, coffee, and maybe some single malt scotch in bed- that’s how you get points towards the “Second Best Husband In The World” trophy (Matt’s still the best- no competition).  And lucky for mom, we’ve made our very special “Strawberry Champagne” cupcake that only comes out three times a year: New Year’s Eve, Valentine’s, and Mother’s Day.  So enjoy this one before it disappears for another 7 months!

Then to close it out on Sunday- GUUAAACCTTAAACCUULLLAARR!!!  I hope you got your tickets early, because it’s completely sold out.  I will say that this is absolutely, without a shadow of a doubt hands down my favorite food competition event of the year.  We’ll be there selling some of our spiciest cupcakes, as well as some other favorites like El Guapo.  If you aren’t lucky enough to get in, make sure you keep up with the NachosNY site- they throw some of the most fun food events in NYC, like the GuacRock cruises and SalsaSlam.  

And finally, we only have a little more than a week on our IndieGoGo campaign, and REAAAALLLLYYY need your help! Seriously, every little bit helps.  If one third of our Twitter followers donated 10 bucks a piece, we’d be there.  Unfortunately, one third of our Twitter followers are porn magnates from Southeast Asia, so we’re depending on you! 

Now- flavors!

Clockwise from front: Mint Julep, Bea Arthur, Aztec, Strawberry Champagne

LIMITED EDITION!!!! MINT JULEP:  Bourbon-mint cake & buttercream, candied mint leaf

STRAWBERRY CHAMPAGNE:  Champagne cake, strawberry champagne buttercream, strawberry drizzle, edible gold dust

NEW! THE AZTEC: Chocolate chili cake & buttercream, candied pepitas

BEA ARTHUR: Black coffee infused chocolate cake, cheesecake buttercream, espresso ganache

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

BLUE APRON FOODS: Union St. off 7th Ave, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook *Whoopie Pies and Wild Maine Blueberry Cobbler cupcakes only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

No matter how you feel about Valentine’s Day, just go tell someone you love them today.  Everyone likes to hear it, and it’s wonderful to say.

And if no one tells you they love you today, we do.  Happy Valentine’s Day. :)

Flavors:

The L’Amour:  Chocolate Chambord cake, Chambord buttercream, chocolate ganache, raspberry drizzle

NEW FLAVOR!!!  The Eve:  Walnut cake, pomegranate cheesecake buttercream, pomegranate glazed roasted walnuts

Strawberry Champagne:  Champagne cake, strawberry champagne buttercream, strawberry reduction, edible gold dust

Dark Chocolate Dulce:  Dark chocolate cake, dulce de leche buttercream, dark chocolate ganache, Maldon sea salt

AVAILABLE MONDAY AT:

Cafe at Sam’s Bakery:  94th Street off 3rd Ave, Bay Ridge

Burger Bistro:  Third Ave off 72nd St, Bay Ridge

Crespella:  7th Ave off 9th St, Park Slope

Market:  Cortelyou Road btwn Westminster & Arglye, Ditmas Park

Tazza Cafes:  Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Radish:  N8th & Bedford Ave, Williamsburg

Cake Shop:  152 Ludlow St, Lower East Side

Lily O’Brien’s at Bryant Park:  E. 40th St btwn 5th & 6th Ave, Midtown Manhattan

The Brooklyneer-  220 West Houston btwn 6th & 7th Avenues, West Village

Clockwise from front: Strawberry Champagne, Creme Brulee, Car Bomb, Southern Belle

Holy crap- an entire year has gone by!  Matt and I have had an amazing 2010, all thanks to you guys.  We’re very, very blessed.

And welcome to all of you who are checking us out for the first time based on our win in Serious Eats’ Readers Choice 2010 Poll!  A brief intro- I’m Allison, the mom half of Robicelli’s, and the one who does all the Tumblring and Tweeting.  My husband Matt is the pop half.  We do all the baking, delivering, dishes, emailing, and everything else ourselves.  That’s the entire company.  Glad to make your acquaintance! 

So now to flavors- we’re very happy to be back to work in our kitchen after it lost power for 3 days and the streets were unplowed.  Now you can finish off 2010 the way God intended- belligerently drunk and stuffing your face full of cupcakes.  Happy New Year everyone!

Flavors:

Strawberry Champagne:  Champagne cake, strawberry champagne buttercream, homemade strawberry champagne jam

Car Bomb:  Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Southern Belle:  Banana bourbon cake, vanilla buttercream, brown butter-bourbon pecans

Creme Brulee:  Vanilla cake, pastry cream buttercream, caramel shards

Available at:

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

FLYING SAUCER CAFE- Atlantic Ave. btwn 3rd Ave & Nevins St, Boerum Hill

MARKET-Cortelyou Road btwn Westminster & Argyle, Ditmas Park

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

RADISH-Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT:  Manhattan Ave. off Eagle Street, Greenpoint

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

If you own a shop and would like to be one of our locations, contact us at info@robicellis.com!  We’d love to talk to you!

And if you don’t own a store, but would like to see us in a store/cafe near you, TELL THE MANAGEMENT OF THAT SHOP!  We’ve gotten 100% of our locations based on referrals from cupcake-lovers just like you.  Nothing would make us happier than to be in your neighborhood helping make you fat. :)