Fall is almost here, and you know what that means: events, events, and more events! We’re talking food tastings, galas, fairs, consortiums, symposiums, hulaballoos and bacchanals. Though we’ve somewhat shied away from these things in the past year to spend more time with our kids, they’re both finally starting school in just two weeks, meaning that we’re on the precipice of you guys seeing Matt and I way too damn much. If you’re stalking us, this is excellent news!
On September 14th, we’ll be a part of the first ever Taste Talks in Williamsburg, presenting an event called “How To Navigate a Cookbook Deal.” From the Taste Talks website:
Join the acclaimed bakers Matt and Allison Robicelli (of Robicelli’s, naturally) as they detail their journey from bakers and bloggers to successful cookbook authors. They’ll reveal the secrets of getting your cookbook idea noticed in an ultracompetitive industry and provide tips on everything from pitching agents to negotiating deals. Their highly anticipated book, Robicelli’s: A Love Story with Cupcakes will be released by Penguin/Studio on October 17. Discussion to include their literary agent Melissa Sarver of Folio Literary Management.
Here’s the most exciting part of this “discussion”- NO MODERATOR. If you have ever been to one of my speaking events, you will understand what an bat-crap ballsy move this is for the organizers. My prediction on the itinerary:
12pm: Talk about cookbook
12:03: While talking about the proposal shopping process, make a seemingly innocuous reference to the classic 1984 film Gremlins
12:04-12:10: Debate with Matt over the exact time the “feeding after midnight” curse ends.
12:11: Debate escalates into screaming match
12:18-12:23: Argument winds down into an in-depth comparison between the merits of Gremlins vs Gremlins 2: The New Batch
12:24: Discuss how the snubbing of Gremlins 2 for an Academy Award is solid proof that the system is rigged.
12:25-12:29: Begin to discuss the plausibility of a Gremlins/Ghostbusters crossover series.
12:30: Matt leaves the discussion to try and get Bill Murray’s people on the phone so we can pitch this, because it’s a total no-brainer.
12:31: I take a question about the cookbook, and began to answer it in earnest.
12:31:15: I notice someone is wearing shiny earrings, followed by 4 minutes of silence
12:35: Matt returns to tell me he can’t get a hold of Bill Murray, but Ernie Hudson is in.
12:36-12:42: Remember that time Ernie Hudson was on Full House? The one where Danny gets the chance to cover a live sports broadcast but accidentally tells the boxer his wife left him? Matt leaves room again.
12:43: I’m now on the topic of wondering why Jesse and Joey needed so many damn jobs when they really were quite good at advertising. Matt returns with a bag of those new Taco Bell flavored Doritos. I do not ask where they came from.
12:44-12:57: My agent answers questions about publishing while Matt and I are eating Doritos.
12:58: Give the kids a hearty “Stay In School”, drop the mic, and I’m out!
12:59-1pm: Agent stares blankly at audience.
If you want to learn about the process of taking your cookbook from idea to market, meet a real-live agent and see what they look like in the wild, OR you want to try some Taco Bell taco-flavored Doritos, then you should get your tickets as soon as possible! (and buy sweet things made by us today, because DO IT)
Banana Nutella: Banana cake, Nutella buttercream, hazelnut banana praline
Abuelita: Mexican chocolate cake, cajeta buttercream, ground Abuelita chocolate
Pecan Potato Chip: Potato chip cake, vanilla buttercream, roasted pecans, salted butterscotch
Butterbrew: Butterscotch soaked cake, butterscotch buttercream, edible gold dust