Christmas is 11 days away!!! ACK!!!! And New Year is, um, little more than that? I’m writing this at 1am- I am way too tired for math right now.
With the end of the year quickly approaching, it’s now time for every publication and their mother to be putting out their “Best and Worst of 2012” lists. And we’ve made a big one!
We’ve won the distinction of Worst Case of Wretched Excess for our Salty Pimp cupcake, an exclusive of the Big Gay Ice Cream Shop, courtesy of Esquire Magazine!
Ok, technically we’re on “The Worst” list, but hey, we made Esquire, right? Let’s see what they wrote about us:
“New York’s Big Gay Ice Cream and Robicelli’s Cupcakes are now selling the Salty Pimp, made of vanilla cake around dulce de leche pudding, topping it with dulce de leche buttercream frosting in fudge.” - Esquire
Oh. My. GOD. Looking back on this with fresh eyes- seriously guys, I am so sorry. I see where we went overboard with this. When you guys are eating dessert, you don’t want wretched excess- you want sensibility! Cupcakes should:
a) not get you too excited over anything. Know what happens if we get people all riled up at 2 or 3 o’clock in the afternoon? People start flipping their desks and walking off the job, and the economy collapses. That’s what.
b) fill your daily fiber requirements. Maybe we could add some raisins for extra vitamins.
c) put 300+ calories into your body that you instantly forget, so you can keep mindlessly stuffing your face all day. Don’t enjoy your cupcakes- tolerate them!
Maybe we can talk the Big Gay Ice Cream guys into letting us do a nice bran cake with a schmear of cream cheese instead? Or what about a sensible coffee cake? Who doesn’t like coffee cake?
Until we figure all this out, we’re going to have to keep peddling in wretched excess. In fact, if you use the code “WretchedExcess” in our online store, you’ll get 10% off for the rest of the holiday shopping season! (which ends Tuesday at noon for us)
And if you’re the type of heathen who things that, well, wretched excess is really what dessert is supposed to be all about, the go visit the Big Gay Ice Cream Shops, which are the ONLY place to get the Salty Pimp Cupcake. And now, they’ve got two locations for you to choose from! Now open in the West Village at 61 Grove Street, in addition to their East Village location (125 E.7th).
We’ve also got holiday flavors going around to lots of other, non-Big Gay stores, including the FINAL appearance of the Blatt until next Hanukkah. You’re going to be really sad if you’re one of the poor people who doesn’t get one this year- the Blatt is magic. Honest. And today is the FIRST annual appearance of our ultra-popular “Creme Brulee”, which is also incredibly popular and tremendously rare, like unicorns. (See how I tied all that together? Nice, right?)
Clockwise from front: The Hansel, The Blatt, Creme Brulee, Eggnog
The Blatt (limited editon for Hanukkah! Last appearance til next November!): Vanilla cake, raspberry jam, cheesecake buttercream, fried cookie dough
Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar
The Hansel: Gingerbread cake, white chocolate pudding, speculoos buttercream, white chocolate dipped gingerbread cookie
Eggnog: Eggnog cake & buttercream, freshly grated nutmeg
