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Posts Tagged: blueberry blintz

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I’ve been intending to write more blog posts about the behind-the-scenes goings on regarding our upcoming cookbook for a while, since I’m asked so many questions about how it all comes together (it’s actually incredibly interesting, which makes you wonder why I haven’t spoken about this earlier and rather have posted an ungodly amount of cute animal photos instead. Then again who needs to question baby animals on the internet- those are always appropriate!).

One thing I’ve been terrified about is making a mistake. I’ve got hundreds of cookbooks in my collection, and I’d say nearly all of them have a typo, or  an accidental omission, or some other sort of error. I never understood how or why this would happen- you figure that the people at major publishing houses are some sort of insane type-A sorcerers who would make sure these things would never happen, right? And certainly many of you out there must feel the same way- go look up some cookbooks on Amazon and read the anonymous customer reviews. So many frowny face emoticons!

Well that sure as hell isn’t going to happen to OUR book! I went over our book with a fine toothed comb, as did the good people at Penguin/Viking Studio, and then finally our copyeditor. After all of that, it was sent back to me for a once over before we go to print.  This is what I got in the mail:

Yep. A year of writing and editing, followed by months of more edits, re-reads, revisions, and there she is- our cookbook! To get a better scope of this:

Two hundred and seventy five pages. That’s what a lot of coffee and not sleeping for weeks on end will get you.  And with all the work we all did, those pages came back flawless, right?

Blurred to keep you in suspense! And also to keep this blog PG- there’s some drawings of boobs in the margins.


Two hundred and seventy five pages of corrections, edits, and “other”. This leads me to understand one thing- copyeditors are superheroes. I must have been over this manuscript about 50 times, my agent has been over it, and many, many hands have touched it over at Penguin, namely my editor and her amazing assistant. And still, we find things to tweak here and there- ways to make instructions clearer, jokes funnier, stories tighter. 

What’s even more amazing to me is that with all the hard work I put into this book, how hard I tried to make it perfect, it STILL ended up being 275 pages riddled with little mistakes.  Invisible to Matt, myself- probably everyone except our superhuman copyeditor, and of course to the worlds absolutely highest authority- anyone who would have inevitably reviewed it on Amazon. 

Lesson learned: cut all the cookbooks in my collection some slack, because this crap is HARD. I didn’t even take into account getting an agent, or writing a proposal, or shopping the book around, or writing the book, or rewriting it after I decided the first draft sucked, or developing the recipes, or photographing and styling the cupcakes, or any of the other stuff I know I’m forgetting.  I’m basing this all on the past 8 hours sitting over a cup of coffee with this manuscript, pouring over small print, reading and rereading every single word, wondering why they don’t just go ahead and start serving bourbon at Starbucks already because people like me would gladly triple their stock value off that fact alone.

So I forgive you, all the cookbooks I’ve been mean to! I didn’t know how rough you had it! And all of you out there- go forgive some of your cookbooks, too. Tell them you know they’re doing their best. Then maybe go leave them a nice little something over on Amazon- that peanut gallery can be pretty brutal.

But before any of that, go grab cupcakes- it’s the first appearance of our seasonal spring cupcake Strawberry Rhubarb CrispAnd personal favorite Blueberry Blintz is back from the vault as well for the first time in what feels like ages - I should put that on the menu more often. Mental note made. If you have other suggestions what should go on our menu for the next few months, hit me up on Facebook and let me know!

Strawberry Rhubarb Crisp: Brown sugar oat cake, vanilla buttercream, strawberry rhubarb compote, oat crisp

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Bananas Foster: Banana cake, salted caramel rum buttercream and drizzle

Blueberry Blintz: Brown sugar cake, sour cream bavarian filling and buttercream, blueberries, toasted almonds

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Straight flavors right now because I have an epic recap of WD-50 to write, a million emails to catch up on, and I STILL don’t have Internet in my apartment. Options are staying up until Starbucks opens at 5:30 so I can go use theirs, or delaying the post and grabbing some sleep. Guess which one I’m picking.

And Time Warner Cable, I hate you with the burning passion of 100000000 suns. Almost as much as I hate autocorrect.

Back later today! Promise! Go grab some of these and stay tuned!

Mudslide: Baileys Kahlua chocolate cake, mascarpone buttercream, Mudslide ganache

Blueberry Blintz: brown sugar cake, sour cream Bavarian filling and buttercream, blueberries, roasted almonds

Peach Melba: brown sugar cake, raspberry jam, vanilla buttercream, brown butter roasted peaches, graham crumbs

The Bluth: chocolate banana cake, chocolate buttercream, roasted walnuts, ganache.

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I’m actually going to talk about stuff that pertains to the business today!

Shut up cat

I’m super serious, Shut Up Cat! And I’ve missed you. It’s been a while.

Shut up cat GUILT

Seriously, this cat needs to learn to watch his friggin mouth otherwise I’m going to start blogging with manatees or otters or something. I’ve already got two cats at home that look at me like I’m an idiot on a daily basis, I don’t need a third.

Now that I’ve effectively threatened a picture of a cat, we can move onto talking about the business.  Which I know is the real reason we now have over 16,000 direct subscribers- FACTS and SOLID CONTENT. Not crap like this.

#1: We’ve been asked to join Food Network’s NYC Food & Wine Festival this year! Friday, October 12th, we’ll be presenting various cupcakes, whoopie pies, brownies and more at SWEET, hosted by Sandra Lee. Tickets to this event sell out quickly every year, so get yours as soon as you possibly can!

#2: Like food events, but think SWEET is just too, well, sweet? Maybe you want to spend your hard earned cash on something that can only be described as the single most awesome food event that has ever existed?!?! 

For the third straight year, we are super stoked to be a part of MEATOPIA! We will more than likely once again be in the VIP section, providing the all important service of giving people a sweets break to cleanse their palate, thereby allowing them to eat MORE MEAT.

Seriously, we do lots of great events- but this one always, hands down, is my favorite. Rodney Scott is going to be there, and that man could seriously change your life with the awesome power of barbecue. I still have sexy dreams about the pig he slow roasted last year. Very, very sexy dreams. Fortunately, my husband is totally cool with my choosing slow roasted meats over him, which is why our marriage works.

Tickets go on sale next week, and cost quite a bit, but are so unbelievably worth it. Make some calls, get some friends together, and make plans to see us there. As a bonus, it would be a really spectacular Father’s Day gift if you don’t have one yet. Or….

#3: You can come to our shop at DeKalb Market on Sunday, where we’ll have a limited amount of both our Bourbon Bacon brownies AND our Sixpoint Brownstone Ale brownies. We’re baking them Saturday and will have them in the shop the moment they’re ready, so keep your eye on Twitter and Facebook to find out when they’ve arrived.  You can also email me at allison at robicellis dot com if you want to preorder some for pick-up.  AND we’ve also got the Sixpoint cupcake in stock this weekend as well as the Car Bombs, which are without question two of our top-five manliest cupcakes. The others are the Elvis, the Chicken n’Waffles, and the Bea Arthur. Dudes freaking LOVE Bea Arthur.

I mean, who wouldn’t?

#4: Now sad news: Bergdorf Goodman is doing some renovations, meaning that Bar 5F is closing, meaning today is the last day you’ll be able to get our cupcakes there for a while. We’ll hopefully be returning to another part of the store soon and of course will let you all know when it happens. In the meantime, head on up there and say your final goodbyes to Bar 5F! *sniff* We’ll miss you!

#5: It’s now time for me to write the rotation schedule for July, so get your requests into me either on Twitter or Facebook by the end of today! I always do my best to make all of you happy. Like with these four you requested last month!

Clockwise from front: Pecan Potato Chip, Car Bomb, Sixpoint Brownstone, Blueberry Blintz

Blueberry Blintz: Brown sugar cake, sour cream bavarian filling and buttercream, blueberries, roasted almonds

Pecan Potato Chip: Potato chip cake, vanilla buttercream, roasted pecans, potato chips, salted butterscotch

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Sixpoint Brownstone: Sixpoint brownstone ale cake, Sixpoint toffee buttercream, crushed chocolate espresso beans

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Short post today, because I have to be at a conference at 8:30am tomorrow. I seriously don’t know how your morning people do it. I also don’t know what good can come of me talking business to anyone at 8:30am. I don’t speak in anything but low growls til at least 10am, and there’s always a chance of me biting someone before noon. Why can’t more people want to meet up at 3am when I’m doing my best work? 

Wanted to quickly share something with all of you though, because it’s a new discovery that I’m super stoked about. The first customer at DeKalb yesterday was a sitcom writer, who’s credits include such classics as Will and Grace and SAVED BY THE FREAKING BELL. We started talking about comedy, and both agreed that the funniest show on television right now by far is Phineas and Ferb (if you don’t know, now you know).  

She informed me the reason it’s so amazing is because Disney is intentionally giving comedy writers almost complete creative freedom to push boundaries and make really brilliant, quirky stuff, and is attracting the best writers in the business for their future programming (who knew?). Then she told me about this show debuting Friday called “Gravity Falls”, which she said is one of the funniest things she’s ever seen on tv, and described it as Twin Peaks meets Monty Python-esque absurdism in cartoon form.  

Obviously this sounds like the greatest thing I’ve ever heard of in my entire life and I needed all of you to know, because if this is even 5% as awesome as I’m expecting I’m going to be quoting it incessantly and want you all to be able to understand what I’m talking about.  I’ve been making obscure Simpsons references for ages now, and suddenly I’m encountering “adults” who don’t remember the golden age of that show BECAUSE THEY WERE THREE WHEN IT HAPPENED. Perhaps by hitching my wagon to this Gravity Falls number I’ll seem a bit more “hip” and “with it”.

So let’s all get excited together- maybe we can live-tweet it this Friday? I mean, you guys sit home on Friday nights to watch cartoons too, right? 

Clockwise from front: Banana Cream Pie, Butterbeer, Blueberry Blintz, Car Bomb

Banana Cream Pie: Banana cake, vanilla custard, custard buttercream, banana chip, graham cracker crumbs

Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust

Blueberry Blintz: Brown sugar cake, sour cream bavarian filling and buttercream, blueberries, slivered almonds

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

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ACHTUNG!!!!

I am about to type the single most awesome thing that has ever been typed on this website. You all should probably sit down. Well, you’re probably already sitting down if you’re on a computer, but some of you might be reading this on your phones while walking. In that case, you should probably stop reading so you can watch where you’re going. And also because you really will need to sit, because your mind is about to be blown.

Ready? *ahem*

Tomorrow, Saturday the 14th, THERE IS A ROBOT FESTIVAL AT DEKALB MARKET.

DeKalb Robots

What exactly is a robot festival, you ask? I HAVE NO FREAKING IDEA, AND I HONESTLY DON’T CARE.

And YES, I know I mentioned it briefly on Wednesday, but it seems no one believed me. Which is understandable. I mean, I still don’t really believe it, but I saw our event producer Jen Lyon yesterday and she swears to me that this is totally real. I mean, even if it turns out there’s only one guy DOING the robot, I’d still think it’s absolutely the greatest thing ever.

So what are we doing for Robot Saturday? A robot cupcake would have been nice, but we couldn’t find any Jagged Metal Krusty-Os to use for toppings. So we’re doing the next best thing and doing WAY TOO MUCH. You can expect both our classic and Nutella whoopie pies, two types of brownies, marshmallows, coconut macaroons, and no fewer than sixteen types of cupcakes. Chicken n’Waffles, Elvis, Romeo y Juliette, Matzoh Toffee, Tiramisu, Coconut Cream Pie and more…..including THESE!

Clockwise from front: Bananas Foster, Car Bomb, Blueberry Blintz, Pickett

NEW! The Pickett: Vanilla cake, vanilla custard buttercream, feiulletine, chocolate sauce

NEW! Blueberry Blintz: Brown sugar cake filled with sour cream bavarian, sour cream custard buttercream, blueberries, candied almonds

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Bananas Foster: Banana cake, rum-salted caramel buttercream & drizzle

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Cupcakes Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Battery Place Market: 240 Murray Street, Financial District

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Brownies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village, Manhattan

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Our store at DeKalb Market opens again today at noon, which is nice because we’ve got TWO NEW CUPCAKES! And instead of talking about cats or robots today, I’m actually going to talk about baking.

Shut up cat

I totally mean it, flabbergasted cat! (ok, so maybe I wasn’t able to do this without cats)

First up on the schedule is The Pickett. Jeremy Pickett is a master carpenter/designer we met a few years back when we were the dessert vendor for the sorely missed Red Hook Mercado. He was a fan who quickly turned into a friend, and then last year he decided to custom build all the wood features of our DeKalb shop for us. Because he’s seriously just the greatest guy ever.

When you’re the greatest guy ever, you get a cupcake named for you. We took a cue from his favorite dessert, the sublime profiteroles from Balthazar, to create the Pickett: our buttery vanilla cake topped with our vanilla bean custard buttercream, then coated in homemade feuilletine, then drizzled with chocolate. 

Our second new cupcake was invented on Sunday night while we were lying in bed, and Matt says “You know what I could really go for? A brown sugar cupcake filled with a sour cream bavarian custard, with sour cream bavarian buttercream, slivered almonds, and blueberries. Who do you think makes something like that?”. To which I replied “Costco”, and he said “Really?”, and I said “No, dumbass- those are the types of cupcakes WE make”, and he said “DAMNIT!!!”.

This is often how the R&D process works, by the way.

We originally had Strawberry Rhubarb on today’s schedule, but as luck would have it, someone went to our produce market before we could get there and bought aaallllll the rhubarb. So now thanks to divine intervention, you can get Matt’s dream cupcake at stores today instead of having to wait three more days til this weekend’s Robotfest at DeKalb Market. (ok, so I wasn’t able to do this without mentioning robots at least once, either)

Clockwise from front: Caramel Macchiato, Blueberry Blintz, The Pickett, Tres Leches

NEW! The Pickett: Vanilla cake, vanilla custard buttercream, feiulletine, chocolate sauce

NEW! Blueberry Blintz: Brown sugar cake filled with sour cream bavarian, sour cream custard buttercream, blueberries, candied almonds

Caramel Macchiato: Mocha cake, caramel macchiato buttercream, chocolate espresso beans

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

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Cupcakes Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn 

Hom: Third Avenue and 88th Street, Bay Ridge

Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights

Battery Place Market: 77 Battery Place, Battery Park City AND 200 West Street, Goldman Sachs Building

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Simon Sips a secret coffee bar inside 1185 6th Avenue soft opening today….sneak in through the back alley under the scaffolding….shhhhhh…..

Queen City Cupcakes: West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn 

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights

Simon Sips

Queen City Cupcakes: West Main Street, Patchogue, Long Island

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Brownies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn 

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Simon Sips

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan