If you haven’t heard the news over on Facebook or Twitter or Grub Street…..
WE ARE THE FINAL PEOPLE IN BROOKLYN TO GET A COOKBOOK DEAL!!!!

You got THAT right, Macaulay Culkin!
As of this week, Matt and I are officially the legal property of Penguin/Viking Studio! I have had all sorts of crazy stuff going on about this behind the scenes for weeks, and I couldn’t tell you guys a single thing about it. Now that it’s totally, 100% official, I can finally start answering some of the questions I’ve been posed about it.
Question #1: So, is this book just about cupcakes or what? I mean, cupcakes have been over since 1997.
Well, of course it’s going to be about cupcakes. BUT there’s going to be a lot more to it. There’s going to be a lot of attention paid to the “extras” we put on cupcakes. Things like jams, candies, custards, puddings, gastriques, homemade speculoos, pate a choux, marshmallows, etc. In doing this, we’re going to be explaining a ton of technique, and touching on the science behind pastry.
The driving force behind the book, just like it is with our company as a whole, is to use the ubiquitous cupcake to convince people to try something new. This is going to be a really fun book to read, and I’m hoping to inspire some people who would never attempt to make dessert to get into their kitchens and try!
#2: Cookbooks aren’t fun! YOU’RE A FILTHY LIAR!
I’m not lying! The awesome thing about the people at Penguin is that they’re fans of the blog, and believe in the idea of the book being an extension of this haphazard crapshow. That means lots of me being a smartass, comics, and of course, funny essays on such riviting topics as
-The night we fell in love
-Running a business together as a married couple and not getting a divorce.
-How we come up with our flavors
-The traditions we kept from our childhoods growing up in Brooklyn
-How I went into a month long period of mourning after Bea Arthur died
-This one time when Matt got hit in the balls so hard he started throwing up, and it was the funniest goddamn thing I have ever seen in my entire life
#3: What recipes will you be sharing?
Teeeheehee…..um…what was that? I’m sorry. I was thinking about that time Matt got hit in the balls. (teeheehee). Um…yeah, there’s, um…..oh jeez, you don’t understand!!! He was all like “AAAAAHHHHH! MY BALLS!”. IT WAS AMAZING.
#4: I see a major book deal hasn’t helped the level of professionalism go up around here.
What are we talking about again?
#5: Cupcakes.
That’s right. Don’t worry, the Chicken n’Waffles one will be in there. I know that’s the only one you really care about.
#6: When will it be released?
Fall 2013! And you’ll be hearing lots about the process of writing the book right here on the Robicelli’s blog. OR I’ll be so exhausted from writing every day that I’ll just post cat pictures for the next 18 months. Really could go either way.
#7: You guys have a title?
We’ve got a title AND a cover!

And what does seeing an image like that do for you? Does it make you hungry? OF COURSE IT DOES! CUPCAKETIME!

Clockwise from front: Tres Leches, Chocolate Caramel Pretzel, Oatmeal Cream Pie, Bluth
Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards
Chocolate Caramel Pretzel: Chocolate cake, salted caramel buttercream, crushed pretzels, caramel & ganache drizzles
Oatmeal Cream Pie: Brown sugar oat cake, vanilla marshmallow buttercream, oat crisp
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache
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Cupcakes Available at:
Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge
Aloha Grinds: 77th & 3rd Ave, Bay Ridge
Bagel Schmagel: 76th & 3rd Ave, Bay Ridge
Blue Apron Foods: Union Street off 7th Ave, Park Slope
Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Eastern District: Manhattan Ave off Eagle, Greenpoint
Brooklyn Standard: Nassau Street off Jewel, Greenpoint
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Brooklyneer: 220 West Houston Street, West Village
Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan
Queen City Cupcakes: Patchogue, Long Island
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Whoopie Pies Available At:
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook
Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights
Queen City Cupcakes: West Main Street, Patchogue, Long Island
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Brownies Available At:
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan