to move up and down
Flavors: Wednesday, October 26th
It’s that time of year again, folks!
THANKSGIVING IS ONLY A FEW WEEKS AWAY!!!!
And while so many of you are going “NOOOOOOO!!!!! NOT READY YET!!!!”, we here at Robicelli’s ARE getting ready, and have officially opened up Thanksgiving Pre-Ordering. See that bit at the top of the page that says “Thanksgiving Ordering 2011”? Whenever you’re done emotionally preparing yourself for the imminence of the holiday season, click over there for details on how to order. Here’s the Cliff Notes version for you all:
-We’ll have five flavors available: Pumpkin Spice Latter, Pumpkin Pie, The Ebinger, Bourbon Caramel Apple, and a NEW one we’re introducing that week- SWEET POTATO CASSEROLE. That’s sweet potato cake with toasted marshmallow buttercream and a bit of sugar on top. Let’s not kid ourselves with the whole “sweet potatoes covered in butter, syrup and marshmallows is totally a side dish and therefore healthy” lie any longer. It’s dessert- it’s rich, it’s decadent, and now in cupcake form, it’s portion controlled. And delicious- did we mention delicious?
-We will have brownies and whoopie pies available for the first Thanksgiving ever! We debuted the Pumpkin Spice Whoopie Pie this past Sunday at the Grub Street Food Festival, and it sold out by 2pm. Not only that, half the people who bought one came back to buy a second. So if you were one of the people who waited on line only to learn they were sold out, you can blame those people for ruining your life.
-We’ll be doing a very limited number of deliveries in Brooklyn, so early bird gets the worm if you want a spot on the list (FYI- two dozen minimum on delivery). Otherwise, orders will be available for pick-up at either our shop at DeKalb Market, or at our booth at the Union Square Holiday Market. There are NO DELIVERIES IN MANHATTAN the day before Thanksgiving, because with traffic the way it’s been, you’re likely to receive your stuff at 4am. Aside from Union Square and our usual places, we will have a brand spanking new location in Manhattan where you can pick up your stuff. You’ll have to tune in tomorrow for details on that though, because I like suspense and excitement. Can you feel the suspense? IT’S PALPABLE!
-You can preorder 4 dozen cupcakes, you can preorder 4 cupcakes- it doesn’t matter. What’s important is that we HIGHLY RECOMMEND PREORDERING, whether it’s though us via email, in person at DeKalb, or with one of the shops we wholesale to. We recommended this last year, no one preordered, and thus many of our locations didn’t order any cupcakes at all. And then I got dozens of angry emails and tweets from people who went to their local Robicelli’s outlets only to find no cupcakes, and having to go dinner empty handed. Thanksgiving should not be about disappointment! It should be about getting so bloated you have to secretly unbutton your pants under the table, or passing out on the couch while watching football and covered in Ritz cracker crumbs!
IT DOES NOT MATTER HOW MUCH YOU ARE PREORDERING- IT CAN BE ANY AMOUNT. EVEN TWO. We will be baking as many cupcakes, brownies and whoopie pies as we can so that there will be some available for the last minute types- but if you don’t preorder, there are no guarantees that you’ll get your dessert. Safety first, people.
-It is cold enough at this point of the year where you don’t have to worry about transporting the cupcakes. We should be good from now til May at least. Another reason I love this weather.
-Thanksgiving flavors will be available from Monday through Wednesday at all our locations, so if you’re leaving a day or two before Thanksgiving, you’ll be able to pick them up. They freeze wonderfully in their boxes, which I would recommend if you’re picking them up on Monday or Tuesday. If you’re grabbing them Wednesday, you can just keep them in the fridge overnight.
That’s about all I can think of right now. Any questions? Want more info? Hit us up on Facebook.
But enough about the future- let’s live in the now, particularly regarding these awesome cupcakes that are being delivered to stores as we speak! Today we introduce the Pecan Pie cupcake, which Matt is now proclaiming to be his new favorite cupcake! And did he bring one home for me to try? Of course he didn’t! Let me know how it is!
Clockwise from front: Pumpkin Caramel, Caramel Apple, Brandy Alexander, Pecan Pie
NEW! Pecan Pie: Pecan molasses cake, vanilla buttercream, molasses glazed pecans
Caramel Apple: Apple cake, salted caramel buttercream, cinnamon sugar roasted apple, caramel drizzle
Brandy Alexander: Chocolate brandy cake, brandy mascarpone buttercream, chocolate dipped brandy snap cookie
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds
Available at:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Unit #18, Downtown Brooklyn
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Tazza: Henry Street off Atlantic AND Clark off Henry, Brooklyn Heights
Radish: Bedford Avenue off North 8th, Williamsburg
The Brooklyneer: 220 West Houston Street, West Village
Battery Place Market: 77 Battery Place, Battery Park City
Joe- Columbia University: West 120th Street btwn Broadway & Amsterdam, Morninside Heights
Queen City Cupcakes: 62 Main Street, Patchogue, Long Island
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)
Flavors: Monday, October 24th
GYAH! After a weekend of closing Madison Square Eats and the Grub Street Food Festival, I fell asleep next to my son’s beds in the middle of a rousing version of “Jack and the Beanstalk”. Now I’ve got 10 minutes to write the Tumblr, get dressed, and run to a food manufacturing conference and try to be charming.
Buy cupcakes! Cupcakes good! Yum yum yum yum!
Clockwise from front: Caramel Apple, Chai Latte, Brandy Alexander, The Duckie
Caramel Apple: Apple cake, salted caramel buttercream, roasted apple
Chai Latte: Chai spiced cake, mascarpone buttercream, toasted chai spices
Brandy Alexander: Chocolate brandy cake, brandy mascarpone buttercream, chocolate dipped brandy snap cookie
The Duckie: Peanut cake, peanut butter pudding, marshmallow buttercream, crushed peanuts *Note- this is the last time you’ll be seeing peanut butter on the menu for a long while as there’s a huge peanut shortage and the price of PB is skyrocketing. So get them NOW!!!*
Available at: Robicelli’s at DeKalb Market: Flatbush Avenue Extension & Willoughby Street, Downtown Brooklyn Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge Aloha Grinds: 76th Street and 3rd Avenue, Bay Ridge Bagel Schmagel: 76th Street and 3rd Avenue, Bay Ridge Crespella: 7th Avenue off 9th Street, Park Slope Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights Jem: Broadway off Franklin Street, TriBeCa Cake Shop: Ludlow Street btwn Stanton & Rivington, LES Joe Columbia University: W 120th btwn Broadway & Amsterdam, Morningside Heights Queen City Cupcakes (Closed Monday- Flavors for Tuesday): 62 West Main Street, Patchouge, Long Island Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)
Flavors: Friday, September 30
Today, I bought Pajama Jeans.
Go ahead and laugh. I’ve seen the commercial for them about a billion times, and though I was insanely curious, I couldn’t bring myself to order them. Funny thing about women- we’ll wear shoes that contort our feet into unnatural shapes, lifting us 6” into the air and creating the illusion of pointy elf feet, which after years and years leads to chronic pain and permanent disfigurement. We’ll wear pants so tight that if we stand at the wrong angle, we’ll leave nothing to the imagination. We squeeze ourselves into all sorts of “shapewear” that’s so constricting that we can’t eat or have problems breathing. This is all totally normal, and not only that, admirable. But a pair of “pajama jeans”?!?!?! EEEWWWW!!! How lazy can you get, America?!?!
I don’t know why we weren’t born with feet this shape. I can certainly envision the cavemen outrunning vicious bears in a pair of these.
This afternoon, as I was picking up a prescription at Walgreen’s, I saw them in a box in the “As Seen On TV” section and had to touch them. As wonderful as they felt, I still couldn’t commit to buying them, so I just held them and walked around the store for a bit. Then when I was paying for Toby’s medicine, the cashier just grabbed them and rung them up. I wasn’t going to stop him and say “Oh no- I have too much pride to be buying a boxed pair of pants from a pharmacy! I was just carrying them around the store for no good reason except for the fact that I’m a woman and I’m crazy, and if you were one of us that statement would totally have made sense to you!”.
Don’t pretend you haven’t walked around a store with something you’ve secretly wanted before, just to put it back before you checked out. We’ve all done it. And I suppose it was divine intervention that forced me to buy these pants because OH MY GOD THEY ARE SO COMFORTABLE.
I owned it. I went on Twitter and said I bought Pajama Jeans. I’m writing a book, and I think that Pajama Jeans by nature are perfect book-writing attire. They fit better than normal jeans, two guys checked our my ass today, and since I’ve put them on, my writers block has been lifted and I banged out a whole new section of the first draft of the book. I may only wear boxed pharmacy pants for the rest of my life.
But if you guys see me wearing mom-pants or holiday-themed sweater vests, you have total permission to punch me in the face as hard as you possibly can.
Another nice thing about these pants? You can eat as many cupcakes as you’d like without it getting uncomfortable. It’s things like this that make America great.
Clockwise from front: Chai Latte, Brandy Alexander, L’Shanah Tovah, Chocolate Pumpkin Cheesecake
Last Appearance Until Next September!
L’Shanah Tovah: Apple cake, honey vanilla buttercream, roasted apple, honey drizzle
Returning from the vault after two years!
Chai Latte: Chai spiced cake, mascarpone buttercream, toasted chai spices
Brandy Alexander: Chocolate brandy cake, brandy buttercream, chocolate dipped brandy snap cookie
Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge
Available at:
Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn
Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Aloha Grinds: 76th and Third Ave, Bay Ridge
Bagel Schmagel: 76th and Third Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Court Street Grocers: Court Street off Luquer, Carroll Gardens
Flying Saucer Cafe: Atlantic Avenue btwn 3rd Ave & Nevins Street, Boerum Hill
Eastern District: Manhattan Ave off Eagle Street, Greenpoint
Brooklyn Standard: Nassau & Jewel, Greenpoint
Cake Shop: Ludlow St btwn Standon & Rivington, LES
Battery Place Market: 77 Battery Place, Battery Park City
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)
Flavors- Monday October 19th
Too tired for jibba-jabba….straight to flavors!
Brandy Alexander- chocolate cake with brandy buttercream and a chocolate dipped brandy snap cookie
Funky Monkey- banana cake with peanut butter buttercream, ganache, ground chocolate and peanuts
German Chocolate- chocolate cake with salted caramel buttercream, rolled in toasted coconut
Pecan French Toast- maple custard soaked cinnamon cake with maple-cinnamon buttercream and maple-candied pecans
Available Monday morning at:
Market- 1211 Cortelyou Road, Ditmas Park
Tazza Cafes- Henry off Atlantic and Clark off Henry, Brooklyn Heights
Radish- Bedford Ave and N8th, Williamsburg
Cakeshop- Ludlow St btwn Stanton and Rivington, LES
Lily O’Briens at Bryant Park- E40th St btwn 5th and 6th Aves, Midtown
