Robicelli's

Flavors: Wednesday, May 23rd

I’ve got no blogging juju today guys. Sorry. The weather’s just been so humid and gross that I can’t spare one precious brain cell for writing, because I need every single one focusing on keeping my hair from looking incredibly stupid. If I get distracted for even a second, I will go straight from sleek sophisticated woman-about-town directly to “homeless electrocuted poodle”. And no one wants to see that.

To make it up to you, here’s a video of Steve Martin playing the banjo on the Muppet Show. 

And in case that wasn’t enough to make it up to you, how about these cupcakes right here? Will they do?

Clockwise from front: Car Bomb, Creamsicle, Banana Cream Pie, Strawberry Shortcake

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Creamsicle: Orange cake, vanilla buttercream, hand candied orange zest

Banana Cream Pie: Banana cake, vanilla custard, custard buttercream, banana chip, graham cracker crumbs

Strawberry Shortcake: Vanilla cake, strawberry syrup, mascarpone buttercream, strawberry compote, cake crumbs

Visit our store at DeKalb Market, or find a Robicelli’s Retail Partner nearest you.

Flavors: Monday, May 21st

You know happens after “Allison Gets No Sleep Week” comes to an end? Day one, you wake up and don’t leave the bed for two hours. Then you pull yourself out of bed and move six feet to the couch, where you proceed to spend the entire afternoon watching the Ranger game, eating a huuuuge bag of Doritos, and then fitting in a quick nap before heading to DeKalb Market (ok, I needed to get a little work in. I couldn’t help it). Then following another DeKalb dance party by sleeping til 1pm for the first time in, well, YEARS, followed by screwing around on my brand new iPhone, then another nap, then Chinese food while hanging out with the kids.

Usually I hate doing nothing, but Sweet Jesus that was freaking outstanding.

Speaking of new iPhones, now that I’m out of Blackberry hell I’m finally able to download aps that are actually functional, meaning that our Facebook, Pinterest, and Instagram pages are going to get a lot more active. Which also means that much like our Twitter and Tumblr (already here) pages, it’s going to start off with food pics and well-intentioned attempts at professionalism, and then very quickly spiral into total nonsense (my signature!). Will the tangents I go off on be about small dogs in stupid outfits? My thoughts on the later seasons of Boy Meets World? Pictures of random portions of my apartment as I figure out how to work this stupid camera? Only time will tell!

In the meantime, go ahead and enjoy THIS picture of today’s cupcakes, which doesn’t include shots of my pillow or the side of my thumb.

Clockwise from front: Banana Cream Pie, The CPB, Boston Cream, Car Bomb

Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs

The CPB: Chocolate cake, peanut butter buttercream, ganache, peanuts

Boston Cream: Vanilla cake, vanilla custard buttercream, chocolate fudge

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Note: To make my life slightly simpler (and to stop cutting into my sleep time), I will no longer be posting the entire list of locations at the end of every post. I will just be putting a link to our locations tab for you to reference. Please note that inventory, rotations and quantity is up to our retail partners and not us, so please call ahead if you’re looking for something specific or want to ensure availability.

Flavors: Friday, April 13th

ACHTUNG!!!!

I am about to type the single most awesome thing that has ever been typed on this website. You all should probably sit down. Well, you’re probably already sitting down if you’re on a computer, but some of you might be reading this on your phones while walking. In that case, you should probably stop reading so you can watch where you’re going. And also because you really will need to sit, because your mind is about to be blown.

Ready? *ahem*

Tomorrow, Saturday the 14th, THERE IS A ROBOT FESTIVAL AT DEKALB MARKET.

What exactly is a robot festival, you ask? I HAVE NO FREAKING IDEA, AND I HONESTLY DON’T CARE.

And YES, I know I mentioned it briefly on Wednesday, but it seems no one believed me. Which is understandable. I mean, I still don’t really believe it, but I saw our event producer Jen Lyon yesterday and she swears to me that this is totally real. I mean, even if it turns out there’s only one guy DOING the robot, I’d still think it’s absolutely the greatest thing ever.

So what are we doing for Robot Saturday? A robot cupcake would have been nice, but we couldn’t find any Jagged Metal Krusty-Os to use for toppings. So we’re doing the next best thing and doing WAY TOO MUCH. You can expect both our classic and Nutella whoopie pies, two types of brownies, marshmallows, coconut macaroons, and no fewer than sixteen types of cupcakes. Chicken n’Waffles, Elvis, Romeo y Juliette, Matzoh Toffee, Tiramisu, Coconut Cream Pie and more…..including THESE!

Clockwise from front: Bananas Foster, Car Bomb, Blueberry Blintz, Pickett

NEW! The Pickett: Vanilla cake, vanilla custard buttercream, feiulletine, chocolate sauce

NEW! Blueberry Blintz: Brown sugar cake filled with sour cream bavarian, sour cream custard buttercream, blueberries, candied almonds

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Bananas Foster: Banana cake, rum-salted caramel buttercream & drizzle

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Cupcakes Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Battery Place Market: 240 Murray Street, Financial District

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

_________________________________

Brownies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village, Manhattan

Flavors: Friday, March 16th

Happy St. Patrick’s Day everyone! Ok fine, it’s not technically til tomorrow, but tomorrow’s Saturday, meaning that you can’t use “It’s Saint Patrick’s Day” as an excuse of being drunk on the job. And I know how much being sober at work is killing you all.

But fear not! We have made extra super special boozy cupcakes today, so you can at least enjoy the flavor of hooch without passing out face down on your office’s copier. Because I know all you responsible citizens are truly only imbibing for flavor.

May I also remind you, our Soda Bread cupcake ONLY gets released on St. Patrick’s Day. So there’s only a limited amount of these puppies out there in the world right now, eagerly awaiting the moment when you come find them and put them in your bellies. And once they’re gone, it will be another 364 days before they appear again. Just like Brigadoon (that’s was in Ireland right? No? Scotland? DAMNIT! That would have been a good tie-in). I also need to remind you that I love this cupcake, AND it has raisins in it. Yup. So good, it transcends my violent hatred of raisins.

Speaking of “Limited Edition Flavors We Only Make For Holidays & Then Cruelly Yank Off The Rotation For An Entire Calendar Year”, it is three weeks until Easter/Passover. Meaning I’ve got three exciting things to share with you:

1. It’s also only 3 weeks until DeKalb Market reopens for 2012! WEEEEE! And it will be open every single day for the rest of the year! MORE WEEEEEEEE!

2. We’ve put up ordering info for Easter/Passover, and now with the shop back open you can also pick up if you don’t need enough to warrant a delivery!

3. YES, I said ordering for Passover. Our cupcakes will still be made with flour and leavening so they’re still out, BUT we are making our rich, decadent sea salt brownies especially for Passover! All ingredients used are certified Kosher-D, there is no leavening used, and we’ve replaced all flour with Streit’s matzo cake meal. They’re not technically kosher because our kitchen is not kosher, nor do we have rabbinical supervision, but they’re as kosher as anything that would be made in the home kitchen of someone who doesn’t keep kosher 365 days a year. Also, Matt and I have backgrounds in kosher catering and law, meaning that we’re inspecting our eggs, using clean bowls, not sharing an oven with meat products, etc.  We will also be stocking our DeKalb shop with Danny Macaroons, which are produced to the same standards. He’s also taking Passover Orders for those of you who’d like delivery.

And now…….here’s our St. Patty’s Day cupcakes!

Clockwise from front: Irish Coffee, Car Bomb, Soda Bread, Sixpoint Brownstone

Soda Bread: Soda bread cake, clotted cream buttercream, Drambuie soaked golden raisins

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Sixpoint Brownstone: Sixpoint Brownstone ale cake, Brownstone ale toffee buttercream, crushed chocolate espresso beans

Irish Coffee: Bailey’s espresso cake & buttercream, white and dark chocolate chips

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Cupcakes Available at:

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Double Windsor: Windsor Place & Prospect Park West, Windson Terrace

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Brooklyneer: 220 West Houston Street, West Village

Battery Place Market: 240 Murray Street, Goldman Sachs Building, Financial District

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

________________________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

_________________________________

Brownies Available At:

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Wednesday, March 12th

I ate too much at Choice Eats and now I think I might die. Or I might just pass out on my keyboard. I really need to learn to pace myself better, instead of just shoving things into my mouth while screaming “OOOOH! FREE MEAT!”.

I ate so much, our station was directly across from Doughnut Plant and I was too full to eat a doughnut. How messed up is that?

Thank you so much to everyone who stopped by - and I’m sorry if I didn’t have enough time to stop and chat with you. These things get pretty crazy and once the doors open up its total insanity for Matt and I to make sure that everyone is fed and happy. And I hope you liked our pine tree honey cupcake! We discovered pine tree honey last year and have been itching for a chance to work with it for months. You’ll probably be seeing that cupcake again once our shop at DeKalb Market reopens on April 7th.

If you didn’t make it to Choice Eats tonight, and are totally super jealous that you don’t also feel like you’re dying from being full of 500 types of meatballs, make sure you buy tickets next year! And if you can’t wait that long, may I suggest buying tickets to Tasting Brooklyn on April 3rd? It’s a tad smaller, but will feature food from such great BK spots as Stone Park Cafe, Egg, The Meatball Shop, and, of course, us! Don’t know what we’re making yet, but it’s bound to be super-special.

And speaking of super-special event cupcakes, remember a few weeks back when we made that exclusive limited edition cupcake for Sixpoint Brewery’s Seventh Anniversary? It’s going to stores today! And it will be with us all week through St. Paddy’s Day. If you want to order cupcakes for the holiday shoot me an email ASAP- we need to hear from you by the end of today to make sure we’ve ordered enough beer for the weekend. 

Now- cupcakes!

Clockwise from front: Sixpoint Brownstone, The Hinsch, Cinnamon Bun, Car Bomb

Sixpoint Brownstone: Sixpoint Brownstone Ale & brown sugar cake, Brownstone toffee buttercream, crushed chocolate espresso beans

The Hinsch: Chocolate malted cake, vanilla buttercream, malted chocolate sauce, homemade malted milk balls

Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon butterscotch, cinnamon streusel

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

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Cupcakes Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Battery Place Market: 77 Battery Place, Battery Park City AND 200 West Street, Goldman Sachs Building

Joe Columbia University: W. 120th Street btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_______________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_____________________

Brownies Available At:

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Friday, January 13th

IT’S FRIDAY THE 13TH!!!!  EVERYONE START FREAKING OUT ABOUT SOMETHING!!! HOW ABOUT THE MAYANS? DOES THAT SOUND GOOD TO EVERYONE? 

Listen, the end of the world could happen today, or on any one of the THREE FRIDAY THE 13THS THAT ARE GOING TO HAPPEN THIS YEAR BECAUSE IT’S OBVIOUSLY THE END OF DAYS (it’s on Wikipedia so it’s legit).  I still busted my ass today making the magic happen. Booked a few weddings for this year for people who have decided to throw caution to the wind and continue living their lives.  Also planned out some really cool stuff I’m itching you tell you about, but have to wait until the final copy is edited.  And also locked up a new client that I can’t announce til Monday.  

I know you guys hate Tumblrs like this where I’m all “Nyah nyah nyah, I know something you don’t know!”, but I’ve really got nothing else right now besides a bunch of tentative stuff in the pipeline and the whole end of the world thing.  Sorry. If you want straight up entertainment, go watch Pizza Boomerang. But if you just want mindless drivel, well then, you’re in the right place!

I also pretty much used up all my creativity today well in advance of this post.  I spent the bulk of the day working at my favorite cafe (and Robicelli’s client) Hom writing an article for a website that asked me to do it a little while ago (last summer).  I also finally put a tab up that links to some of my writing around the intertubes, and was thinking of listing some memorable blog posts as well.  If there’s anything you have found particularly memorable, go tell me on Facebook, as I’m always doing these things at 2am and really don’t know what’s going on here half the time. 

And what was Matt doing while I was busy busting my ass in a gorgeous secret cafe drinking buckets of coffee? Well, he was making cupcakes.  So you should probably go eat one so he feels like he accomplished something, too.

Clockwise from front: Car Bomb, Butterbeer, Chocolate Turtle, Oatmeal Cream Pie

NEW! Oatmeal Cream Pie: Brown sugar oat cake, vanilla buttercream, oat crisp

Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust

Chocolate Turtle: Chocolate cake, salted caramel buttercream, roasted pecans, caramel and ganache drizzles

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Available at:

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Queen City Cupcakes: Patchogue, Long Island

Flavors: Wednesday, January 11th

It’s a good news/bad news day.  Just going to get to it.

The bad news is that we’re cancelling some of our dates for our Park Here pop-up, meaning there’s no place to pick up individual Chicken n’Waffles/Buffalo/etc cupcakes during most of the playoff games, and you need to order them for delivery.  Reason? We just have a TON of back-end stuff to do.  Not stuff that would make an interesting Tumblr. The kind of stuff that makes me go dark on Twitter, get headaches, and stare at a computer screen until I’m compelled to cover myself in warpaint and sit in the middle of my living room floor butt naked while eating a tub of ice cream with my bare hands.  You’ve all been there (right?).

The good news? I’m hoping that there will be a ton of it once all this paperwork gets done.  Namely, ALL MY PAPERWORK WILL BE DONE.  But primarily, I have done almost no work whatsover on the forthcoming Robicelli’s Cookbook since right before the Union Square Holiday Market started, and that thing ain’t going to write itself (I checked- it hasn’t done a damn thing on it’s own in my absence. Lousy slacker book proposal).  

Other good news? Valentine’s ordering is now open!  

AWWWWWW!!!!!!!!!!!!!!!!!!!

For only fifty dollars, you can send your loved one 12 very special Robicelli’s cupcakes or brownies, tied up with a beautiful ribbon with a personalized handwritten card attached, and hand delivered right to their home or office.  We’ll even have the delivery guy wear a tie so he’s extra good looking (though not as good looking as you).

I know it seems like New Years was just yesterday & V-Day is more than a month away, and you’re already sort of freaking out that Duane Reade etc is already stocking their shelves with Valentine’s candy and shoving the entire thing down your throats.  Totally get it.  However, I had to put it up now because it’s one of our two busiest days of the year, mostly because for one day we drop our delivery minimum to only one dozen, and we can only make a limited amount of deliveries as we don’t yet have a cloning device or one of those gizmos from Clockstoppers that would allow us to move superquick through time and make more stops in the Robicellimobile.  Last year we opened ordering on 2/1 and got to capacity really quickly, so we wanted to give everyone a bit more time.  We care like that.

Next bit of good news- realized that Lunar New Year comes a tad early this year, so we’ve changed the cupcake schedule a bit for this month- Green Tea Mandarin AND Black Sesame will both be available on January 23rd! Keung hei fat choi NYC! 

And final piece of good news- NEW CUPCAKE! Oatmeal cream pie! Go git!

Clockwise from front: Oatmeal Cream Pie, Liddabit, Banana Cream Pie, Car Bomb

NEW! Oatmeal Cream Pie: Brown sugar oat cake, vanilla buttercream, oat crisp

Liddabit: Chocolate cake, salted caramel nougat buttercream, roasted peanuts, caramel, ganache

Banana Cream Pie: Banana cake, vanilla pudding, vanilla custard buttercream, banana chip, graham cracker crumbs

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Available at:

Cafe at Sam’s Bakery: 94th St off Third Ave, Bay Ridge

Hom: Third Ave & 88th Street, Bay Ridge

Tazza Cafes: Henry St off Atlantic AND Clark St off Henry, Brooklyn Heights

Battery Place Market: 77 Battery Place, Battery Park City

The Brooklyneer: 220 West Houston Street, West Village

Red Hook Lobster Pound: Whoopie Pies Only

Queen City Cupcakes: Patchogue Long Island

Flavors: New Year’s Eve

Well, Christmas has come and gone, and I’m bummed.  There’s no more decorating to do, no more gifts to open, no Christmas carols on the radio and all the holiday shows are gone from the tv.

But wait a second……THERE’S STILL ONE HOLIDAY SPECIAL LEFT!!!!!

And now it’s time to ring the New Year in right!  New Year’s Eve is one of the FOUR times a year we make our famous “Strawberry Champagne” cupcake- plus we’ve got three more favorites for you to enjoy!  Private orders for the holiday are closed, but you can pick these up at many of our retail partners and our store at DeKalb Market.  Remember- our store is open today from noon til 8 and tomorrow from 11-4, then we’re closed until April!  Go visit before it’s too late!

Clockwise from front: Chocolate Merlot, Strawberry Champagne, Creme Brulee, Car Bomb

Chocolate Merlot: Chocolate Merlot cake & buttercream, merlot reduction, chocolate shavings, cracked black pepper

Strawberry Champagne: Champagne cake, strawberry champagne buttercream and reduction, edible gold dust

Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext. & Willoughby

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Queen City Cupcakes: Patchogue, Long Island

Check Out Episode One of “Let’s Bake The Whole Thing Off”

Flavors: Wednesday, November 9th

So I fell asleep while doing the Tumblr last night and once again I have to write something in two seconds.  Then while I was asleep, for the second night in a row my kids climbed into our bed and forced me out, so I ended up curled up at the foot of the bed like a dog.  

Can any parents out there tell me if I’m ever going to have a decent night of sleep again? Please?

*sigh* 

Tonight I’ll be speaking on a panel for Work It Brooklyn about using social media to grow your small business.  Obviously, I’ll be pointing out stellar examples such as this one.  Regardless, I’m incredibly honored to be asked, and very very stoked to meet lots of you there, so grab your tickets while you still can.  I’ve been told I’m very entertaining in person, regardless of my children’s best efforts to derail it.  Plus, there’s wine!

Time for cupcakes! Today’s the last time the Pecan Pie will be released into the rotation (though we’ll have it at DeKalb for a bit), and I heavily suggest you grab one, as Matt swears up and down it’s his favorite cupcake of all time.  I don’t blame him.

Clockwise from front: The Breucklen, Pecan Pie, Car Bomb, Chocolate Pumpkin Cheesecake

The Breucklen: Apple cake, cinnamon caramel buttertcream, Good Batch stroopwaffel, cinnamon caramel drizzle

Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecan

Car Bomb: Chocolate Guinness Stout cake, Jameson Whiskey ganache, Bailey’s Irish Cream buttercream

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge glaze

Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Radish: Bedford Avenue off North 8th, Williamsburg

Jem: Broadway off Franklin Street, Tribeca

Red Hook Lobster Pound *Whoopie pies only*

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Monday, November 7th

Yes, Daylight Savings Time is over. And yes, now the suns setting at like five o’clock.  And yes, for the next few days, every at least five percent of your friends on Facebook will post a status update along the lines of “UGH! Why doez it have to get dark so EARRRRLLLLYYY!!!  OMGZ, I miss summer so baaaddd!”.  

Facebook was really made for thoughts like that.

But while you’re sitting at your desk today, silently bemoaning that it will already be dark by the time you get out of work, remember this:

You just happen to be in the one place that’s more beautiful at night than any other place on earth.  And you get an extra hour or two of that for the next couple of months.

So let’s celebrate! Grab a cupcake!  

Clockwise from front: Pecan Pie, Car Bomb, Pumpkin Caramel, Bourbon Caramel Apple

Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecans

Car Bomb: Chocolate Guinness stout cake, dulce de leche buttercream, caramel shards

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apples

Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext & Willoughby, Downtown Bklyn

Aloha Grinds: 3rd Ave off 77th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza: Henry St off Atlantic AND Clark Street off Henry, Brooklyn Heights

Cake Shop: Ludlow St btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Tuesday): 62 West Main Street, Patchogue, Long Island

Flavors: Friday, October 7th

Aside from that part where my mother decided to “surprise” us by handing out little homemade sacks of birdseed to all of our friends, deciding not to remove the walnuts still in their shells from the birdseed mix, and also forgetting that our friends are jerks who wouldn’t actually unwrap the little parcels, but rather throw them at us whole like little nutmeat filled grenades- five years ago today was the best day of my entire life.

Matt, you are without question the greatest thing that has ever happened to me. I have two perfect kids because of you. We make thousands of people happy every week because YOU make this business work.  Every night before I go to sleep and every morning when I wake up, I know I’m the luckiest person alive because you’re there next to me. Thank you for not killing or divorcing me for five years. You’re the best friend I have ever had.

And mom, if you’re reading this: NEVER, EVER SURPRISE PEOPLE WITH PROJECTILE OBJECTS. EVER.

Clockwise from front: Strawberry Champagne, Funky Monkey, Car Bomb, Butternut Spice

Strawberry Champagne (To toast our anniversary!): Champagne cake, strawberry champagne buttercream and compote, edible gold dust

Butternut Spice (Our favorite flavor out of all of them!): Butternut squash cake, vanilla buttercream, pumpkin seeds, butternut squash seed oil

Car Bombs (The drink that got us engaged after only 6 weeks of dating!): Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s Irish Cream buttercream

Funky Monkey (Ummm…..I just like monkeys?): Banana chocolate chip cake, peanut butter buttercream, banana chip, ganache

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th and Third Ave, Bay Ridge

Bagel Schmagel: 76th and Third Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau & Jewel, Greenpoint

Cake Shop: Ludlow St btwn Standon & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island 

Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)

Wednesday, September 28th

L’Shanah Tovah to all our amazing Jewish friends out there! And for everyone who doesn’t know what that means, it’s “Happy New Year” in Hebrew- it’s Rosh Hashanah! THAT means it’s time for the once a year appearance of our “L’Shanah Tovah” cupcake- an apple cake topped with a honey-vanilla buttercream, roasted apple and drizzled with honey.  

Neither Matt and I are remotely Jewish, but I’ve always felt drawn to Jewish cooking for two reasons:

Reason Number One: Jewish food doesn’t just happen. EVERYTHING has a reason or a symbolism- food is an essential form of storytelling, which I absolutely love. You don’t just eat a meal- every single dish, every ingredient has a rich subtext that connects you to your ancestors or some sort of mythology.  For this cake, the apples and honey represent the sweetness we hope the new year will bring. Also, in Jewish mysticism, apples are a symbol of “Shekhinah”, or the feminine side of God, who is supposed to look down on everyone at the New Year and judge them for the behavior they had over the past year.  In eating apples and honey, it’s thought that Shekinah will look at people more kindly.  

See, and you thought it was just a cupcake.

Reason Number Two: I kinda sorta messed up this whole blessing ritual dealie at a bar mitzvah that was my first ever catering gig about ten years ago.  I blame this on my Italian Catholic upbringing in South Brooklyn, and not being invited to the bar mitzvah of the one Jewish kid that went to McKinley Junior High School. I have some guilt issues about it.

Anyway, long story short there’s a set of twins from Brooklyn Heights, about 23 years old, that may not technically be men from a religious standpoint.  My bad.

Chocolate Pumpkin Cheesecake also returns today! I’ve never ruined a religious ceremony with that one!

Clockwise from front: The Julia, L’Shanah Tovah, Car Bomb, Chocolate Pumpkin Cheesecake

L’Shanah Tovah: Apple spice cake, honey vanilla buttercream, roasted apple, honey drizzle

The Julia: Pear brandy cake, brandy buttercream, brandy snap cookie

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District

Hom: 88th Street & Third Avenue, Bay Ridge

Blue Apron: Union Street off 7th Avenue, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Radish: North 8th off Bedford Ave, Williamsburg

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island (Available Thursday)

Red Hook Lobster Pound: Roving Food Truck (whoopie pies only)

Flavors: Monday, September 26th

Sooo…..there’s no WiFi at Madison Square Eats. Meaning that I can’t spend all day screwing around on the internet and avoiding actual work! WTF!!!

The good news is this will force me to finish the proposal edits that I’ve been skirting around for weeks. I’m supposed to be writing the intro chapter that tells the whole story of Robicelli’s in a nutshell and have been totally, utterly, hopelessly stuck.  I mean- it’s just writing a concise version of my life story that will be on the record in print forever and ever for anyone to read, defining my entire marriage, career, and the 31 years I have been on the planet thusfar!  What could be remotely intimidating about that?!?!?!

Do me a favor- if you see me in the next week or so (which I hope you will)- kick my ass a little bit on this, will you? I’ve worked to hard to have a real shot to write a cookbook, and I can’t slack on my dreams because I’m scared or nervous.  Plus my family are all expecting copies for Christmas 2014, and if I don’t finish the book I’m actually going to have to BUY them stuff instead.

Also, with limited access to the internet, Facebook updates on the Robicelli’s page will be scarcer- but I’ll still have full access to Twitter through my Blackberry so you’ll be able to keep up with the goings on down on our corner of 25th and 5th. And I more than likely will not be posting the days flavors for Madison/DeKalb on Tumblr either, as I’m pretty much getting home each night and collapsing into bed, and spending any free time where I’m awake with my children, overcompensating for the fact I work too much and therefore believe I’m a terrible mother (I’m probably not terrible- but I’m a woman and therefore I can’t be happy with anything I do).  Just know the rotation is always going to be there, as well as other Robicelli’s signatures like whoopies and brownies.

Honestly- better than interacting with us on the internet? Interacting with us in person.  Come to Madison or DeKalb soon- we love meeting you guys.  And apologies if I fall asleep mid conversation- I honestly am drinking as much coffee as I possibly can to keep up with all of this.  I swear.

Clockwise from front: The Julia, Car Bomb, Coconut Bliss, Tres Leches

The Julia: Pear brandy cake, brandy buttercream, brandy snap cookie

Car Bomb: Chocolate Guinness stout cake, Bailey’s buttercream, Jameson whiskey ganache

Coconut Bliss: Coconut almond cake, coconut buttercream, roasted almond, ganache

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Available at:

Robicelli’s at DeKalb Market:  Flatbush Avenue Extension & Willoughby Street, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th Street and 3rd Avenue, Bay Ridge

Bagel Schmagel: 76th Street and 3rd Avenue, Bay Ridge

Crespella:  7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Brooklyneer: 220 West Houston Street, West Village

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: W 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Closed Monday- Flavors for Tuesday):  62 West Main Street, Patchouge, Long Island 

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)

Flavors: Monday, August 29th

Well that was something, wasn’t it!  

For real, we bought too much food. Way way WAAAAAY too much food.  After Thanksgiving last year, Matt and I worked every day til Christmas and were never home. The day the blizzard hit, I went to the fridge to get the kids something to eat, only to find some expired pudding and 4 half full bottles of mustard.  I had to walk out in the thick of the blizzard to the Chinese restaurant down the block, who for the record will also remain open through the biblical End of Days.  I couldn’t see my more than 5 feet in any direction, and the journey to the corner and back took almost an hour and a half in the freezing cold.  That episode is in the “Top Five Scariest Moments of My Entire Life”, just behind the time I accidentally walked in on my grandmother getting out of the shower.  *shudder*

When I heard the hurricane was “a-comin”, I wasn’t about to relive my memories of being trapped inside for days eating nothing but eggdrop soup, which makes me think of that stupid list which makes me think of naked grandma- which is NOT something you want to think about when you’re full of eggdrop soup.  It was the most miserable of cycles which none of us wanted to repeat.  So like most New Yorkers, I went out and bought as much non-perishable food as I could get my hands on.

Of course, the difference between these two situations was that the blizzard deposited over two feet of snow around my house meaning that we couldn’t get out for days.  Hurricanes are made of water that drains easily thanks to the fact that we’re NEW YORK FREAKING CITY and we have sewers where I live. We woke up yesterday in a house full of food, looked outside, sky was clear- and we went out to breakfast.

Alas- though we shopped thoroughly for our kitchen at home, we did not for the one we work in.  We didn’t have the right inventory to make today’s rotation, so for the first time ever we are repeating a menu twice in a row.  Fortunately- last Fridays flavors were crazy delicious, so this isn’t a really too bad of a problem- is it?

And a plus side to being trapped in our apartment all weekend- I got LOTS of work done, including September’s rotation schedule.  Summer flavors are beginning to disappear for good as fall moves in, so make sure you grab your favorites before they go away for another year!

 Sure we’ll post these again! Why not?!?! 

Clockwise from front: Peach Bellini, S’Mores, Root Beer Float, Car Bomb

Flavors: Friday, August 26th

Ok, so youhave water, batteries, ramen noodles and Spam- but do you have cupcakes?!?!?!

Seriously, though, do you? Because I can guarantee you that at this time on Sunday while you’re all cuddled up in bed watching Netflix, you’re going to think “God, I could really go for a cupcake and a hot cup of coffee. All I have in this damn house is Spam, Baked Beans & Spam, Spam Sausage, Spam Eggs……..I DON’T WANT SPAM!”. And there will be a massive hurricane outside, so you’ll be plum out of luck.

UNLESS you had the foresight to buy several cupcakes today while it was still nice out. Then go home, pop them in an air tight container and stick them right in the freezer. When you start jonesing for a cupcake, BOOM! IN THE FREEZER! Just take it out, leave it on the counter for 10-20 minutes to thaw, and it’ll be the perfect cure for your cabin fever.

AND since we know you’ll probably want more than one, if you go down to our shop at DeKalb Market today and buy two, you’ll get a third one on the house. Because if it is in fact the end of the world, we’d like the last thing you ate to be indulgent and delicious, and not a cold can of Vienna sausages drenched in A1. Let’s keep Hurricane Irene classy.

In other news, there is a 95% chance we will be closing the DeKalb store on Saturday, and a 100% chance that both the kitchen and shop will be closed on Sunday and Monday.  Cupcakes are great and all, but not to be risking your life over.  Plus, what would happen if we tried to get into the kitchen and a tree branch flew off and impaled me in the forehead? I don’t want to look like some sort of weirdo tree-unicorn! And I probably wouldn’t be able to bake too well anymore either!

However, if you think we’re going to be relaxing you can think again. We’ve got a big project we’ve been working on that might get completed this weekend provided the internet stays on. I’ve got a cookbook proposal to wrap up so that someone will hopefully publish it before cupcakes are “over” (I hear that’s going to happen any day now!).  I have a huge basket of mismatched socks that I haven’t touched since 2007, and nows as good a time as any to get on that so I can stop dressing like a hobo.  And of course…..WANG CHUNG!

Everybody Wang Chung through the hurricane! And eat cupcakes! Do both at the same time!

Clockwise from front: Peach Bellini, S’Mores, Root Beer Float, Car Bomb

Peach Bellini: Peach-champagne cake, peach buttercream, champagne simmered peaches

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Car Bomb: Chocolate Guinness stout cake, Jameson ganache, Bailey’s Irish cream buttercream

Available at:

ROBICELLI’S AT DEKALB MARKET: Flatbush Ave Extension & Willoughby Street, Downtown Brooklyn

BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

ALOHA GRINDS: Third Avenue and 77th Street, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope

BLUE APRON FOODS: Union Street off 7th Avenue, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

BATTERY PLACE MARKET:  77 Battery Place, Battery Park City