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Posts Tagged: chocolate pumpkin cheesecake

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Tumblr is brief today because I’m setting up a kitchen down in Bay Ridge to feel people in lesser-known areas affected by Hurricane Sandy. Can’t get much into it because I am literally dealing with hundreds of emails each day, and feel like I’m not actually getting anything done because I spend all my time reading emails.

Going to get there, though! No way I’m letting people go hungry on my watch. Then as soon as I get myself organized, I’m going to get the Thanksgiving ordering up so that you guys won’t be without dessert in two weeks! Super duper promise!

In the interim- don’t go hungry right now! Go eat these! Note that our planned rotation went out the window this week because our suppliers are also clawing their way out of the Sandy fiasco, so we’re doing what we can with what we have. Fortunately, when that happens we’re still amazing.  

Plus we’re lucky we’ve still got access to things like chocolate and pecans, and not things like crab juice and rocks. I mean, we’re good, but not that good.

 

Clockwise from front: Sweet Potato Pie, Chocolate Pumpkin Cheesecake, Turtle, Tres Leches

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Turtle: Chocolate cake, salted caramel buttercream, roasted pecans, ganache, caramel

Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerera sugar

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I am so, so happy to be writing this post……

ROBICELLI’S IS BACK IN BUSINESS!!!!

We’re still hurting pretty bad- we’ve lost a week of receipts, and many of our stores remain shuttered (Red Hook Lobster Pound, Battery Market). But the most important thing for us was to take the first step, get back in the kitchen and start baking again- now that it’s happened we’ll figure out how to bounce back.  We can start accommodating orders for our online store again! And Wednesday we’ll start taking orders for Thanksgiving and Christmas! And later this week we can finally start distributing our packaged hot cocoa mix to stores! Keep moving forward!

Tomorrow I’ll be posting more info about our relief efforts regarding Superstorm Sandy- how we’re trying to get help to neighborhoods that really need it while the Red Cross etc sets up. We’ll get you all information on where to volunteer, where to send money, what supplies we need, where they need to go. There’s a lot to be done, and we’ll need help from people all over the world to do it.

On behalf of all New Yorkers, I cannot accurately express what your support has meant to us over this past week. We know we have a long road ahead, but knowing the world is behind us gives us faith that we’re going to come through. 

Next post we get back to laughing, inappropriate tangents, and pictures of Richard Nixon-eggplants and baby otters. It’s been really hard to find things to smile about this week, but we’re going to do it.

Keep moving forward. 

Clockwise from front: Chocolate Pumpkin Cheesecake, Tres Leches, Bourbon Caramel Apple, Sweet Potato Casserole

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, caramel sauce

Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, demerera sugar

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I got hit by a car last night as I was crossing the street at the light, and while I’m not dead (yay!), I’m pretty banged up and on some serious painkillers, making it hard to type. Thank you to everyone on Facebook who kept me company while I was losing my mind in the trauma unit, the amazing EMTs who responded to the scene of the accident, and the doctors and nurses at Lutheran Medical Center who took such good care of me and gave me a fancy mahogany cane and all these delicious, delicious Percocets.

Another HUGE thanks to the Robicelli’s team who still made tons of brownies, whoopie pies, loaf cakes and these cupcakes for stores tomorrow while Matt rushed out to take care of me at the hospital. You’re our backbone and we’d be lost without you.

I’ll be all over social media the next few days because I’m going to lose my mind being trapped in bed for a good long while, so keep me company on Facebook or Twitter! Ask me baking questions, quiz me on Full House trivia, mine me for info on marketing for small business- anything you want! I’m not going anywhere!

Clockwise from front: Bourbon Caramel Apple, Bailey’s Cheesecake, Chai Latter, Chocolate Pumpkin Cheesecake

Chai Latte: Chai spice cake, vanilla buttercream, toasted spices

Bailey’s Cheesecake: Chocolate Bailey’s cake, Bailey’s cheesecake buttercream, cake crumbs

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

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Flavors today are the same as Monday- we repeated them because they’re so goshdarn popular. Just scroll down a bit and you’ll be up to date!

Speaking of flavor schedules, did you know that one of the ways we decide on what flavors we’re doing is by asking for your input? AND I just so happen to be finishing up the schedule for November and have waaay too many flavors to choose from, so I absolutely need your help. Head over to our Facebook page and throw me your requests.

Remember- if you don’t give me your two cents, your dreams may not come true. Because I’m completely positive that’s what your dreams are about. Mine are usually about Chris Christie and water skis. Far too complicated to explain here, but trust me- they’re exhilarating   

Since we’ve already posted a pic of today’s flavors in the last post, here’s an adorable pictures of baby otters! Hat tip to @ChurchoCupcakes on Twitter for this!

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In Fridays post, I made mention of Matt’s #1 lifelong dream of eating at a Pizza Hut. I suppose you can argue that it’s wrong to judge a person’s dreams, or maybe it’s understandable as we’ve been tempted all our lives with their commercials, yet we don’t have real sit-down Pizza Huts in New York City to indulge our stuffed crust fantasies at.

But you know what? It’s a STUPID dream. Stupid, stupid, stupid.

Regardless of my personal beliefs, I love my husband, and I promised him seven years ago that for the rest of our lives, I’d stand by him and believe in these dreams, even if they are the dumbest freaking thing that I’ve ever heard in my entire life. So a few weeks ago during a family visit out in Jersey, we had dinner in a Pizza Hut. 

I don’t think we need a full recap here. I will say that Matt found his dream “less than fulfilling”, and said that we need to maybe go to another Pizza Hut somewhere for a “Do-Over”. Perhaps that Pizza Hut will have a salad bar that doesn’t look as if it’s been hosed down with salmonella.

And then yesterday, we saw THIS:

I don’t know what to say about that. I mean, I’d love to say “This is what’s wrong with the world” or “You wonder why everyone thinks Americans are fat and lazy”, or most of all- “I REALLY don’t want to ever eat that”, but I honestly can’t. I’m totally hypnotized by this thing. And I’m wondering why the most exciting menu item at Pizza Hut I went to was small nuggets of pizza dough rolled in cheap Parmesan cheese, and Pizza Hut Middle East has…..

I don’t even know how you’re supposed to eat that! And yes, I know it’s more than likely horrible, but I can’t stop thinking about it! 

You may also remember earlier this year when I posted about how they have 10 billion different flavor varieties of many American products in other parts of the world, like Clam Chowder Doritos or Caviar Lay’s Potato Chips.  Most notably, my favorite candy of all time- KitKat- is insane overseas. Pizza Hut Middle East thew their hat into the ring with this:

I really don’t care what that does to my body. I’m positive just looking at that picture shaved 5 years off my life, and I’m totally ok with that.

Now to the point of this post: last December I received an email from a person in Saudi Arabia inquiring about how they could open a Robicelli’s franchise in Dubai. If you are still out there and read this blog, I’m sorry I said we couldn’t do it! I was probably drunk and didn’t know what I was talking about. You should TOTALLY call me and I’ll be happy to discuss business while slowly killing myself with Pizza Hut.

Also of note: This may be the first time that today’s cupcakes look like the healthiest thing on this page. 

Clockwise from front: Bourbon Caramel Apple, Chocolate Pumpkin Cheesecake, Caramel Macchiato, Cinnamon Bun

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel drizzle

Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon streusel, cinnamon butterscotch

Caramel Macchiato: Chocolate espresso cake, caramel macchiato buttercream, crushed chocolate espresso beans, ganache, salted caramel

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L’Shanah Tovah to all our Jewish friends! We wish you all nothing but the sweetest of new years.

Now to talk about shellfish.

I happen to be a member of a little something called Underground Eats, and you should be, too. They specialize in curating and hosting “alternative dining experiences”- think pop-up restaurants, supper clubs, special tasting menus, offbeat chef collaborations- like lots of the stuff we’ve participated in ourselves over that past 4 years or so.  This past weekend they kindly didn’t ask us to work a food event, but rather to actually be guests at a food event. (!!!!!!)

This is a big freaking deal for us! No staying up all night baking, no waking up at dawn to squeeze a giant cooler into the backseat of a 2000 Honda Civic, no serving or putting on a show even though we’re on only 2 hours of sleep. Harris and the rest of the Underground Eats team just told us to come, relax, and stuff ourselves at an authentic New England shrimp boil on Roosevelt Island.

In addition to all the shrimp you can eat- all the beer you can drink. Alas- no one got topless, but there’s always next summer.


I have lived in New York City for all of my 32 years, and have somehow never managed to make it out to Roosevelt Island- even though it’s someplace I’ve always wanted to explore. Within minutes of me tweeting I was there, someone begged me not to let the secret out- and I can see why:

When you can hang out straight on the water on an uncrowded island, watching the ships and clouds amble by, yeah- that’s kinda perfect. It’s like being in a small town right in the middle of the city (except they have a Starbucks).

Right under the bridge we found Pier NYC, where chef David Santos has opened the “Santos Seafood Shack”.  Let’s just go straight to the photo:

THAT is what happened. Three hours of Matt and I shoveling palmfuls of shimp, clams and sausage smothered in jalapeno butter into our mouths. We were home and in bed by 7pm. 

Right now I’m lying in bed over 24 hours later, and I’m pretty sure I’m secreting small amount of Old Bay through my skin (fortunately, I’m married to a man who finds that sexy). Honestly, I have to hand it to all of you. This has given me a brand new appreciation for all you guys to come to these food things we do not to work, but just to eat. And so many of you are tiny little beautiful things who flock to us in sundresses, stuff yourselves with pounds of amazing food, and DON’T pass out on the sidewalk! You guys are freaking amazing! 

AND since you guys are so amazing, I just know you’ll be all over the shops today hunting down our once-a-year L’Shanah Tovah cupcake. Super delicious, super popular- we’ll be keeping it out through the week before it disappears til September 2013. 

Clockwise from front: L’Shanah Tovah, Chocolate Pumpkin Cheesecake, Bea Arthur, Pecan French Toast

LIMITED EDITION!

L’Shanah Tovah: Apple cake, honey vanilla buttercream, roasted apple, honey drizzle

Pecan French Toast: Maple custard soaked cinnamon cake, maple cinnamon buttercream, maple glazed pecans

Bea Arthur: Black coffee chocolate cake, cheesecake buttercream, espresso ganache

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate ganache

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I totally had a long post planned for today since I kinda phoned it in all week (I’m tired- I’m sorry!), plus the Union Square Holiday Market starts up next week, so there’s going to be LOTS more half-assing on this blog between now and the end of the holidays. Buuuutttt…..

TODAY’S 11-11-11!!!!

Maybe it’s lucky or something- I have no freaking clue.  What I DO know is that it’s a perfect excuse to post THIS!

If you feel that wasn’t enough, here’s a longer collection of Spinal Tap highlights. It’s Friday- you can probably get away with watching the whole thing without anyone noticing. 

And now for the cupcakes! These cupcakes will give you armadillos in your pants!

Clockwise from front: Chai Latte, Chocolate Pumpkin Cheesecake, Butterbeer, The Breucklen

Chai Latte: Chai spiced cake, mascarpone buttercream, toasted chai spices

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge dip

Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust

The Breucklen: Apple cake, cinnamon caramel buttercream, Good Batch stroopwaffel, cinnamon caramel drizzle

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th and Third Ave, Bay Ridge

Bagel Schmagel: 76th and Third Ave, Bay Ridge

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

The West: 379 Union Avenue, Williamsburg

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau & Jewel, Greenpoint

Cake Shop: Ludlow St btwn Standon & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island 

Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)

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So I fell asleep while doing the Tumblr last night and once again I have to write something in two seconds.  Then while I was asleep, for the second night in a row my kids climbed into our bed and forced me out, so I ended up curled up at the foot of the bed like a dog.  

Can any parents out there tell me if I’m ever going to have a decent night of sleep again? Please?

*sigh* 

Tonight I’ll be speaking on a panel for Work It Brooklyn about using social media to grow your small business.  Obviously, I’ll be pointing out stellar examples such as this one.  Regardless, I’m incredibly honored to be asked, and very very stoked to meet lots of you there, so grab your tickets while you still can.  I’ve been told I’m very entertaining in person, regardless of my children’s best efforts to derail it.  Plus, there’s wine!

Time for cupcakes! Today’s the last time the Pecan Pie will be released into the rotation (though we’ll have it at DeKalb for a bit), and I heavily suggest you grab one, as Matt swears up and down it’s his favorite cupcake of all time.  I don’t blame him.

Clockwise from front: The Breucklen, Pecan Pie, Car Bomb, Chocolate Pumpkin Cheesecake

The Breucklen: Apple cake, cinnamon caramel buttertcream, Good Batch stroopwaffel, cinnamon caramel drizzle

Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecan

Car Bomb: Chocolate Guinness Stout cake, Jameson Whiskey ganache, Bailey’s Irish Cream buttercream

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge glaze

Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights

Radish: Bedford Avenue off North 8th, Williamsburg

Jem: Broadway off Franklin Street, Tribeca

Red Hook Lobster Pound *Whoopie pies only*

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Lots of things change the moment you become a parent. Some people gain weight, others immediately ten years in our faces.  We always look tired.  But one universal thing that happens to just about all of us: We cry at everything. For real, before I had kids I could probably count the number of movies I’d cried at on one hand. Now? Movies, television, shadow puppets- I can’t even make it through five minutes of the evening news.  And the thing that always makes me cry the most? CommercialsPampers commercials, Barbie commmericals, Mr T Cereal commercials- thirty seconds, and I’m a weepy hysterical mess.  

I had a moment like that this weekend at the Food Film Fesitval, where our film was preceded by a commercial which was one of the most beautiful things I have ever seen.  As I have an image of total awesomeness to uphold, I was doing my best to suck it up and not make a scene.  Then I got a text from Matt who was in the back of the theater saying he was crying. I looked around, and EVERYONE was crying. And instead of talking about it, I want, nay I NEED you to watch this. Turn the sound on and enjoy. It’s only two minutes:

HOW AMAZING WAS THAT!!!! SERIOUSLY!!!!

I’m not a preachy farm to table type (in fact, with my schedule almost all my meals are take-out), and I’m not a Chipotle customer (though I will be now).  But this commercial just blew me away.  Then I got to thinking about how I wished every person in America could see this.  Think about the Super Bowl commercials we see every year- big corporations throwing away millions and millions of dollars on abject crap.  Wouldn’t it be amazing if instead of seeing a spot for a remake of a beloved childhood film that Hollywood has unnecessarily destroyed because they’re out of good ideas, the biggest commercial of the year was this one?

I immediately pulled out my phone and looked up Chipotle on Twitter, and found a listing for Chris Arnold, aka 

@ChipotleMedia

, spokesperson for the brand.  I just wanted to send a passionate message in the moment, to let them know that their commercial had been effective and they had gained a new fan.

@robicellis
Dear @ChipotleMedia: I just saw your commercial at #foodfilmfest. PLEASE air this during the Super Bowl.
(I apologize for the formatting here- can’t get the tweets to copy and paste well into Tumblr, and am waaaay to tired to figure out how to fix this.)

And I got a response from Chipotle in less than ten minutes. On a Saturday.

@ChipotleMedia
@robicellis I like that idea. But Super Bowl ads are terribly expensive, and that’s a long spot (more than two minutes).

First off, Bravo to Chris Arnold for blowing me away with the customer service. We’ve been back and forth tweeting for two days, and I don’t feel like I’m talking to a company but rather a real person. At this point I had not tasted a single thing that Chipotle has made, but I immediately fell so in love with the brand that even if the burritos are filled with asbestos I’d probably still eat them.  No wonder my imaginary food boyfriend Nate Appleman went to work for you, Chipotle.

I also understand why they wouldn’t put this up during the Super Bowl. For them to air the entire commercial, it would cost them well over $12 million dollars, which is the is about the yearly salaries of 240 Chipotle managers. I’d much rather have them putting that cash towards jobs than commercials myself.  

Fortunately, we live in a golden age where we do not need 12 million dollars for the world to see this! We can post this on Facebook, share on Twitter, tell our friends (Get the linkage an embed codes HERE). We can send a message to @ChipotleMedia and tell them how much we’ve enjoyed it. Or you can patronize Chipotle, and hope that their success leads to more fast food companies changing their operating practices.  

Image of the founder of Chipotle on one of their farms with a future taco courtesy of ABC News

As silly as it is, I just think I’m so amped up because this is something I have believed in and have fought for my entire career. When I was in fine dining, I couldn’t stand the idea that only rich people were allowed to eat well, while people like me were eating mass produced burgers and hot dogs.  Robicelli’s is founded on the principle that EVERYBODY, no matter what their class or how much money they have in their pocket, deserves to eat well.  Chipotle seems to get that too, and even though only a few years ago it seemed like an impossible idea, they’re actually changing fast food. I hope one day we reach as many people as they do.

After the commercial, the tweets, the films, I finally had my first Chipotle taco at Matt Timm’s Taco Takedown, and you know what? It was the best “fast food dish” I’ve ever tried. Hit me up on Facebook and tell me what else I need to try, particularly any “healthy options”, since my fat ass gained about 10 pounds from Madison Square Eats.

I want to stress at this moment that I have not received any sort of incentives from Chipotle to write this post. Except for a “Free Burrito” coupon in my Film Festival gift bag. I also got a pair of socks from Google and you don’t see me writing about how great those are (yet). I also got a slinky from Bloomberg that I manged to get caught in my hair. 


Clockwise from front: Chocolate Pumpkin Cheesecake, Bea Arthur, The Breucklen, Maple Walnut

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge dip

Bea Arthur: Black coffee infused chocolate cake, cheesecake buttercream, espresso ganache

The Breucklen: Apple cake, cinnamon caramel buttercream, Good Batch stroopwaffel

Maple Walnut: Maple walnut cake, vanilla buttercream, maple glazed walnuts

 

Available at:

Robicelli’s at DeKalb Market:  Flatbush Avenue Extension & Willoughby Street, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th Street and 3rd Avenue, Bay Ridge

Bagel Schmagel: 76th Street and 3rd Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Jem: Broadway off Franklin Street, TriBeCa

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Joe Columbia University: W 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Closed Monday- Flavors for Tuesday):  62 West Main Street, Patchouge, Long Island 

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)

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Today, I bought Pajama Jeans.

Go ahead and laugh. I’ve seen the commercial for them about a billion times, and though I was insanely curious, I couldn’t bring myself to order them.  Funny thing about women- we’ll wear shoes that contort our feet into unnatural shapes, lifting us 6” into the air and creating the illusion of pointy elf feet, which after years and years leads to chronic pain and permanent disfigurement.  We’ll wear pants so tight that if we stand at the wrong angle, we’ll leave nothing to the imagination.  We squeeze ourselves into all sorts of “shapewear” that’s so constricting that we can’t eat or have problems breathing.  This is all totally normal, and not only that, admirable. But a pair of “pajama jeans”?!?!?! EEEWWWW!!!  How lazy can you get, America?!?! 

I don’t know why we weren’t born with feet this shape. I can certainly envision the cavemen outrunning vicious bears in a pair of these.

This afternoon, as I was picking up a prescription at Walgreen’s, I saw them in a box in the “As Seen On TV” section and had to touch them.  As wonderful as they felt, I still couldn’t commit to buying them, so I just held them and walked around the store for a bit.  Then when I was paying for Toby’s medicine, the cashier just grabbed them and rung them up.  I wasn’t going to stop him and say “Oh no- I have too much pride to be buying a boxed pair of pants from a pharmacy! I was just carrying them around the store for no good reason except for the fact that I’m a woman and I’m crazy, and if you were one of us that statement would totally have made sense to you!”.

Don’t pretend you haven’t walked around a store with something you’ve secretly wanted before, just to put it back before you checked out.  We’ve all done it.  And I suppose it was divine intervention that forced me to buy these pants because OH MY GOD THEY ARE SO COMFORTABLE.

I owned it. I went on Twitter and said I bought Pajama Jeans. I’m writing a book, and I think that Pajama Jeans by nature are perfect book-writing attire.  They fit better than normal jeans, two guys checked our my ass today, and since I’ve put them on, my writers block has been lifted and I banged out a whole new section of the first draft of the book.  I may only wear boxed pharmacy pants for the rest of my life.

But if you guys see me wearing mom-pants or holiday-themed sweater vests, you have total permission to punch me in the face as hard as you possibly can.

Another nice thing about these pants? You can eat as many cupcakes as you’d like without it getting uncomfortable.  It’s things like this that make America great.

Clockwise from front: Chai Latte, Brandy Alexander, L’Shanah Tovah, Chocolate Pumpkin Cheesecake

Last Appearance Until Next September!

L’Shanah Tovah: Apple cake, honey vanilla buttercream, roasted apple, honey drizzle

Returning from the vault after two years! 

Chai Latte: Chai spiced cake, mascarpone buttercream, toasted chai spices

Brandy Alexander: Chocolate brandy cake, brandy buttercream, chocolate dipped brandy snap cookie

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th and Third Ave, Bay Ridge

Bagel Schmagel: 76th and Third Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Flying Saucer Cafe: Atlantic Avenue btwn 3rd Ave & Nevins Street, Boerum Hill

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau & Jewel, Greenpoint

Cake Shop: Ludlow St btwn Standon & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island 

Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)

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L’Shanah Tovah to all our amazing Jewish friends out there! And for everyone who doesn’t know what that means, it’s “Happy New Year” in Hebrew- it’s Rosh Hashanah! THAT means it’s time for the once a year appearance of our “L’Shanah Tovah” cupcake- an apple cake topped with a honey-vanilla buttercream, roasted apple and drizzled with honey.  

Neither Matt and I are remotely Jewish, but I’ve always felt drawn to Jewish cooking for two reasons:

Reason Number One: Jewish food doesn’t just happen. EVERYTHING has a reason or a symbolism- food is an essential form of storytelling, which I absolutely love. You don’t just eat a meal- every single dish, every ingredient has a rich subtext that connects you to your ancestors or some sort of mythology.  For this cake, the apples and honey represent the sweetness we hope the new year will bring. Also, in Jewish mysticism, apples are a symbol of “Shekhinah”, or the feminine side of God, who is supposed to look down on everyone at the New Year and judge them for the behavior they had over the past year.  In eating apples and honey, it’s thought that Shekinah will look at people more kindly.  

See, and you thought it was just a cupcake.

Reason Number Two: I kinda sorta messed up this whole blessing ritual dealie at a bar mitzvah that was my first ever catering gig about ten years ago.  I blame this on my Italian Catholic upbringing in South Brooklyn, and not being invited to the bar mitzvah of the one Jewish kid that went to McKinley Junior High School. I have some guilt issues about it.

Anyway, long story short there’s a set of twins from Brooklyn Heights, about 23 years old, that may not technically be men from a religious standpoint.  My bad.

Chocolate Pumpkin Cheesecake also returns today! I’ve never ruined a religious ceremony with that one!

Clockwise from front: The Julia, L’Shanah Tovah, Car Bomb, Chocolate Pumpkin Cheesecake

L’Shanah Tovah: Apple spice cake, honey vanilla buttercream, roasted apple, honey drizzle

The Julia: Pear brandy cake, brandy buttercream, brandy snap cookie

Car Bomb: Chocolate Guinness stout cake, Jameson whiskey ganache, Bailey’s buttercream

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue, Flatiron District

Hom: 88th Street & Third Avenue, Bay Ridge

Blue Apron: Union Street off 7th Avenue, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Radish: North 8th off Bedford Ave, Williamsburg

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island (Available Thursday)

Red Hook Lobster Pound: Roving Food Truck (whoopie pies only)

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Thanksgiving has finally arrived, and so marks the unofficial end of fall.  We’ve had good one, filled with lots of happy memories, and lots of great seasonal flavors.  This is the last time you’ll be seeing most of these until next year, so make sure you enjoy them before they go back in the vault!

We are doing ALL of our deliveries today, so that we can spend the next few days with our kids putting up the tree, hanging our stockings, and stuffing our faces before the madness of the holiday season begins.  We’ll be back to our normal delivery schedule on Monday, and posting our holiday market schedule very soon (you’ll be seeing TONS of us from now until Christmas). 

Aaaannnnd I forgot to take pictures of these before I left the kitchen tonight.  I had a really long day.  I mean, we did six flavors and close to 1,000 cupcakes, just the two of us!  It’s a miracle I’m typing relatively coherently right now.  I fully expected this post to be 95% misspelled, peppered with curse words and threats against the Church of Scientology (you know, for funzies).  Just close your eyes and envision the beauty of the cupcakes- trust me, they’re sexy as all hell.

CHOCOLATE PUMPKIN CHEESECAKE:  pumpkin cake, cheesecake buttercream, chocolate ganache dip

SWEET POTATO PIE:  sweet potato cake, vanilla buttercream, bourbon glazed pecans

MAPLE WALNUT:  maple walnut cake, maple-spiked buttercream, maple glazed walnuts

BUTTERNUT SPICE:  butternut squash cake, vanilla buttercream, spiced pumpkin seeds, butternut squash seed oil

APPLE MAPLE CRISP:  apple spice cake, vanilla buttercream, roasted apple butter, oat crisp, pure Vermont maple syrup

BEA ARTHUR: black coffee infused chocolate cake, cheesecake buttercream, espresso ganache

Available at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

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We’re doing a kinda new flavor this week……as you may know, every week we spike some of our cupcakes with booze for our friends at Cakeshop on the LES.  A few weeks ago when we did our Caramel Apple cupcake we spiked it with some bourbon and HOLY CRAP IT WAS GOOD.  At first we weren’t sure about having two caramel apple cupcakes, but then we realized that we have over 100 cupcakes and running at this point, so who really cares?  Behold, Bourbon Caramel Apple!!!

*KINDA* NEW…….Bhttp://www.tumblr.com/new/textourbon Caramel Apple:  Apple cake, bourbon caramel buttercream, apple chip, bourbon caramel drizzle

Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate ganache

The Tina: Chocolate almond cake, vanilla buttercream, ganache drizzle, roasted almonds

Tres Leches:  Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

Available Thursday at:

HOM- 88th St and 3rd Ave, Bay Ridge

CAFE AT SAM’S BAKERY-  94th Street off 3rd Ave, Bay Ridge

BLUE APRON FOODS- Union St. off 7th Ave, Park Slope

CAFE 474- 4th Ave off 11th St, Park Slope

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

FARMACY- Corner of Henry and Sackett, Carroll Gardens

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights


Available Friday at:

MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park

RADISH- Bedford Ave off N8th, Williamsburg

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side

LILY O’BRIEN’S AT BRYANT PARK-  E40th btwn 5th and 6th, Midtown

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The holidays are beginning, meaning it’s menu planning time!  And what better way to celebrate Thanksgiving than with an assortment of our seasonal cupcakes?  Thanksgiving will the the last hurrah for many of these flavors, so grab a few dozen and stuff your gobs!

Chocolate Pumpkin Cheesecake:  Pumpkin cake with cheesecake buttercream, dipped in chocolate ganache

Sweet Potato Pie:  Sweet potato cake with vanilla buttercream and brown butter-bourbon pecans

Butternut Spice:  Butternut squash cake with vanilla buttercream and spiced pumpkin seeds

Apple Maple Crisp:  Apple spice cake with vanilla buttercream, roasted apple butter, oat crisp and locally sourced maple syrup

Bea Arthur:  Black coffee infused chocolate cake with cheesecake buttercream and espresso ganache

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Tomorrow we’ll be celebrating all things autumn at MeanRed’s OKTOBERFEST on Governor’s Island!  We’ll be pulling some old seasonal favorites out of the vault, introducing a new flavors, and of COURSE, we’ll be doing our infamous CHICKEN N’WAFFLES cupcake! (We know we said the last time would be at PARKED, but we sold out so quick we didn’t think it would be fair).
Here’s the lineup!
NEW!  Sweet Potato Pie:  Sweet potato cake with vanilla buttercream and maple-bourbon coated pecans
Caramel Apple:  apple spice cake with salted caramel buttercream and cinnamon sugar roasted apple
Chocolate Pumpkin Cheesecake:  pumpkin cake with cheesecake buttercream, dipped in chocolate ganache
Bea Arthur:  Black coffee infused chocolate cake with cheesecake buttercream and espresso ganache
Chicken n’Waffles:  Vanilla “waffle” cake with vanilla buttercream and a hunk of buttermilk soaked fried chicken dipped in pure Vermont maple syrup

Click on the photo for directions and details!

Tomorrow we’ll be celebrating all things autumn at MeanRed’s OKTOBERFEST on Governor’s Island!  We’ll be pulling some old seasonal favorites out of the vault, introducing a new flavors, and of COURSE, we’ll be doing our infamous CHICKEN N’WAFFLES cupcake! (We know we said the last time would be at PARKED, but we sold out so quick we didn’t think it would be fair).

Here’s the lineup!

NEW!  Sweet Potato Pie:  Sweet potato cake with vanilla buttercream and maple-bourbon coated pecans

Caramel Apple:  apple spice cake with salted caramel buttercream and cinnamon sugar roasted apple

Chocolate Pumpkin Cheesecake:  pumpkin cake with cheesecake buttercream, dipped in chocolate ganache

Bea Arthur:  Black coffee infused chocolate cake with cheesecake buttercream and espresso ganache

Chicken n’Waffles:  Vanilla “waffle” cake with vanilla buttercream and a hunk of buttermilk soaked fried chicken dipped in pure Vermont maple syrup

Click on the photo for directions and details!