Flavors: Friday, November 7th
Ok, I didn’t get the Thanksgiving ordering up as promised. I’ll get it up for Monday - you have three weeks, so don’t stress out over it yet. Plus, this year we’re not going to have to limit the number of orders we take as we have in the past, because by then our brand new store will be open! That means we’re going to have about 10x the space than what we’ve been working with for the past 5 years, so no more saying “sorry, we’re completely booked.” Hell, we may even make extra for those of you who wake up the day before and finally come to terms with the fact that you have no idea how to bake, and you were kidding yourself with that whole “I’m going to make five pies from scratch!” thing that you delude yourselves with every year.
People will see right through your failure pie. Then they will judge you for it. And Thanksgiving will be ruined.
I was crazy busy yesterday with meetings about the store, renovations, and doing an event at the 92nd Street Y. I’ve been getting a lot of messages asking why we’re not doing a huge book tour, and why we’re doing about a billion dates in NYC. There’s two reasons for that. The first: our kids are in school, and as their parents, we kinda have to take care of them. This severely limits the amount of travelling we do. And the whole “running a business” thing. That too.
The reason we’re doing a ton of NY-based events is twofold: one, we know all of you have ridiculous schedules, so by putting lots of things out there, you have better odds of making it to something. And two, when you DO finally get to an event, we don’t want it to be crowded. I know you might think that we want to walk into a book signing with thousands of screaming fans, but in fact, I want the exact opposite. At our book release party, which was incredible, we had what felt like seven billion people there. And as much as I appreciated the love and felt like the prom queen, I also felt like a massive bitch because I didn’t get to spend enough time with everyone, and there were some people I didn’t get to talk to at all.
That’s not cool. You come all the way to a book event, especially one like ours that’s a memoir and all personal and mushy and crap, you want to spend a little time talking to us. You should be able to ask us questions about baking, or small business, or surviving the recession, or any number of things, and you should be able to get a sincere discussion about it where I don’t rush you out the door once your book is paid for.
So, we’re turning up a lot, giving people lots of chances to show, and keeping our events small and casual. Yesterday at the Y, I made them break down their lecture set up, put all the chairs in a circle, and we all just talked. This Saturday I’m going to be at my local greenmarket in Bay Ridge, and I will answer any culinary questions you have. Want to buy some of the purple cauliflower but no idea what to do with it? Don’t understand the difference between all the apples they have? Walking away with a gorgeous sack of vegetables, but can’t think of a single idea of what to make with all of them? Come find me at the GrowNYC tent and I’ll tell you. Grab a cup of coffee, sit down with me and we’ll talk about cooking, or baking, or whatever you want. I’ll have books for sale, but if you already have your own, bring it and I’ll sign!
We also happen to be judging their apple pie contest in a few weeks, so it’s a very, very good chance to suck up.
Coming up, we have book events at the Union Square Greenmarket (11/16), the Grand Army Plaza Brooklyn Public Library (11/17), The Bookmark Shoppe (11/30), Whisk Williamsburg (12/7), the Brooklyn Historical Society (12/10), and adding even more. We’re adding a few out of town dates in December, and will try to put some more on the calendar for next year.
And if you’re pretty sure we’re never going to make it to your town, come hang out with us online next Thursday, courtesy of Bakespace. We’ll be doing a G+ online hangout at 8pm EST, so it’ll be just like hanging out with us in person here in Brooklyn, but from the comfort of your own home. You don’t even need to wear pants. This is the sort of future we all hoped for.
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds
CPB: Chocolate cake, peanut butter buttercream, ganache, roasted peanuts
Brooklyn Brownstone: Brooklyn brownstone ale cake, beer toffee buttercream, espresso chips
Pecan Potato Chip: Potato chip cake, vanilla buttercream, crushed potato chips, roasted pecan, salted butterscotch