Well the cat is finally out of the bag……after months and months of keeping our mouths shut on a certain “super secret project”, The DeKalb Market was officially announced on Wednesday! This has been in the works for us since last July, and for Urban Space (the curator) even longer, so we are tremendously excited to be getting so close to opening.
Since there seems to be so many misconceptions about what this is and isn’t, I will sum it up with the CAPS LOCK button on, so you know I’m not fooling around:
THIS IS OUR BRAND SPANKING NEW RETAIL LOCATION!!!! THIS IS NOT A POP-UP, NOT A FLEA MARKET, IT IS AN ACTUAL 160 SQUARE FOOT RETAIL SHOP THAT WILL HAVE CHAIRS AND TABLES AND THE WHOLE SHEBANG. OPEN ALL YEAR ROUND.
AND MAYBE MY BIRTHDAY, BECAUSE THAT’S ON AUGUST 1ST AND IT’S ALWAYS REALLY HOT THAT DAY SO YOU’LL ALL PROBABLY BE STAYING HOME ANYWAY. OR WE’LL COME INTO WORK IN BIKINIS. THAT INCLUDES MATT.
Since we’re going back into retail, expect to see a LOT more of our flavors available all the time, being delivered fresh every day of the week. AND this means you’ll be seeing fan favorites like The Elvis, The Iona and Chicken n’Waffles several times a month, not just once in a blue moon. Plus, it means we finally get the creative outlet to take risks again, so you’ll be seeing us go back to developing more things along the lines of The Spicy Panda (chocolate Thai chilli) and The Mikey (Coke & Pop-Rocks). AND it means that many of the other baked goods that you old-skool fans from our first store remember will be coming back, like the brownies, whoopie pies, coffee cakes with 63 inches of crumbs on top, and more!
Visiting our new shop is reason enough for most of you to come down once it opens, but I’m sure you’re wondering what else the place will have to offer. Well….
……there’s going to be a large performance space for outdoor concerts & conventions, that’s going to be enclosed during the winter to become a big indoor picnic spot
………there’s going to be an urban farm, with outreach programs to local schools getting kids involved in learning where our food comes from
……….there’s going to be LOTS more containers than just the one we’re in, and each will be it’s own unique retail store curated by some of NYC’s best. Joining us in the food section will be:
- Our friends at Joe Coffee (their first Brooklyn location!)
- Roberta’s!!!! (ACK!)
- Maharlika!!!! (Yay Filipino food!)
- Cuzin’s Duzin!!! (I hear donuts are the new cupcake!)
- LOTS more that I can’t announce yet, but am ridiculously excited about. And you guys know what an incorrigible food slut I am, so it’s gonna be good.
And that’s not to mention all the cute retail boutiques: Daga Antiques, Harriets Alter Ego, Dalaga, 3rd Ward, and dozens more. There’s going to be an independent book store, cheese shop, greenmarket….pretty much if I didn’t have a shop there, I’d quit my job so I could be there every single day.
Sure beats the hell out of just selling cupcakes out of a shipping container on Flatbush Avenue, doesn’t it? :P
(btw- It has been really hard keeping this a secret for the past 8 months. REALLY REALLY hard.)
We’ll be posting a lot more about this project over the next few weeks: raising funds for equipment, asking you guys for design ideas (we really shouldn’t be leaving the design portion to ourselves, as we’ll end up filling the place with stuff like this, or this, or this), and most importantly, having repeated nervous breakdowns which I will share with you in hilariously uncomfortable blog posts.
But enough about the future- let’s get to today and the glorious flavors that it brings!!!
I have no idea how to make this picture go right side up. I’ve corrected it on my computer, saved it, but the when I upload it to Foodspotting it flips it upside down again. So instead of fixing the problem, everyone tilt your heads alllllll the way to the left so you’re upside down a little, and then say to yourself: “Clockwise from front: Wild Maine Blueberry Cobbler, Cinnamon Bun, Bluth and Butterbeer”. Now you’ve done your stretching for the morning. You’re welcome.
NEW!!!! CINNAMON BUN: Vanilla cake with cinnamon swirl, cream cheese buttercream, streusel top, cinnamon drizzle
THE BLUTH: Chocolate banana cake, chocolate buttercream, roasted walnuts, chocolate ganache
WILD MAINE BLUEBERRY COBBLER: Vanilla cake splashed with blueberry sauce, vanilla buttercream, wild Maine blueberry compote, streusel topping
BUTTERBEER: Butterscotch soaked cake, butterscotch buttercream, edible gold dust
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
BEDFORD HILL: Corner of Franklin & Greene, Bed Stuy/Clinton Hill
RADISH- Bedford Ave off N8th, Williamsburg
RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook AND The Brooklyn Flea at One Hanson Place
EASTERN DISTRICT- Manhattan Ave off N8th Eagle St, Greenpoint
BROOKLYN STANDARD: Nassau Ave & Jewel St, Greenpoint
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
LILY O’BRIEN’S AT BRYANT PARK- E40th btwn 5th and 6th, Midtown
THE BROOKLYNEER- 220 West Houston btwn 6th & 7th Avenues, West Village
JOE: UNION SQUARE- E. 13th Street btwn 5th Avenue & University Place
JOE: COLUMBIA UNIVERSITY- W. 120th btwn Broadway & Amsterdam Avenue
*Note: Not all locations receive all flavors. The flavors recieved are determined by each store’s management, not by us. If there’s something in the upcoming rotation you want to see, let them know directly.