Robicelli's

Flavors: Monday, April 30th

This past weekend we beta launched Twilight Market at DeKalb, debuted ice cream sandwiches, and stayed up way way waaaaay past our bedtimes. The thing I love about beta launches is that it’s not as much about selling or doing but observing - watching and listening to your audience, figuring them out, learning from them to tailor your product and experience to them. 

I learned the following this weekend, and decided for the second post in a row to illustrate it in MS Paint. This isn’t going to be an every day thing, but I’m sort of on a roll with the clicking and the dragging and circle making, and with no sleep this weekend the English thing isn’t doing it too good for me right now but the stick figures are, so this seemed like the best way to make the point:

But to all the people who stuck out the freezing cold and stayed at Twilight Market, and hung out with me inside the store where we lived like kings in 56 degree temperatures, I had an incredible time with you all and can’t wait for you to come back! Absolutely the most fun I’ve had on a Saturday night in months.

Now we’re going to hang up the MS Paint for a while, as I need to conserve my awesome art skills for a very super awesome secret project I’m working on. Who could possibly want to utilize skills that mind blowing? The US Government perhaps? Mayyybeeeee…..

And yes, ice cream sandwiches were a huge success! We’ll have them all week at DeKalb, though not today as we’re closed on Mondays.  Need something sweet to make you smile at the very beginning of the work week? Who’s better at making that happen than us?

Clockwise from front: Creamsicle, Ebinger, Tiramisu, Funky Monkey

Creamsicle: Orange cake, vanilla buttercream, hand candied orange peel

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

Funky Monkey: Banana chocolate chip cake, peanut butter buttercream, banana chip, ganache

__________________________________________

Cupcakes Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn (CLOSED MONDAYS- open Tuesday at noon, just in time for 2 for $5 Tuesday! Woot woot!)

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: 152 Ludlow St, Lower East Side

Simon Sips: Hidden inside 1185 6th Avenue, Midtown

Battery Place Markets: 240 Murray Street, Goldman Sachs Building, Financial District

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

___________________________________

Whoopie Pies Available At:

Robicelli’s at DeKalb Market

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

___________________________________

Brownies:

Robicelli’s at DeKalb Market

Simon Sips: Hidden inside 1185 6th Avenue, Midtown

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Friday, April 27th

Big weekend news guys! So big- there’s going to be a second Tumblr post today all about it. Maybe another tomorrow. Tweets, Facebook posts, generalized yelling and screaming- point is, we’re going to be all over this crap for the next couple of days, so you better start preparing yourself for becoming so overcome with excitement, you may need all new underwear.

First up, Saturday is “Brunch All Day” at DeKalb til 6pm, meaning we were asked to make special “brunchy” things (yeah, that’s a word now. I didn’t invent it, so don’t look at me). We used to do an insanely popular brunch at our original (and long shuttered) Bay Ridge store, but haven’t made any of our signature doughnuts, breakfast sandwiches, sticky buns etc for ages now. One item in particular gets asked for over and over and over again…..and since we love you guys so much, we’re bringing back our famous scones for one day only!

Now I know some of you are having a little trouble getting really excited about scones. Really, no, I get it. Even telling you that there’s going to be blueberries involved isn’t going to be enough, and that’s fine. I’ve still got more for you to get excited about:

It’s time for the Beta launch of Twilight Market! I’ve probably mentioned this before, but this year the market is being run by spectacle wunderkids Joann Kim and Jen Lyon, two of my favorite people of all time because they do nothing but show you a good time. It’s their job. Just like Santa Claus.

And we’ve got SPANK ROCK playing! Even if you’ve never heard of them, you have to admit it’s really fun saying “Spank Rock”.  I know I’ll be saying it as much as I possibly can over the next two days until Matt eventually threatens to divorce me.

So now you’ve got your weekend planned, you have the exciting promise of another riveting post going down sometime today, the knowledge of impending scones…..what more could you want?  How about some delicious sweets in your belly to end the workweek on a high note? 

Clockwise from front: Banana Nutella, Sixpoint Brownstone, The Aris, Ebinger

Banana Nutella: Banana cake, Nutella buttercream, hazelnut banana chip praline

Sixpoint Brownstone: Sixpoint brownstone ale cake, Brownstone ale toffee buttercream, crushed chocolate espresso beans

The Aris: Walnut cake, honey butter, Greek yogurt buttercream with orange zest and cinnamon, honey glazed spiced walnuts

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge dip, chocolate cake crumbs

___________________________

Cupcakes Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Battery Place Market: 240 Murray Street, Financial District

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

________________________________

Whoopie Pies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

_________________________________

Brownies Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan; 48 Greenwich Avenue, West Village, Manhattan

Flavors: Friday, March 23rd

It’s March 23rd! (Wasn’t Christmas just like 2 weeks ago?) This means:

A) we’re only a week and a half away from Tasting Brooklyn! 

B) the grand reopening of Robicelli’s at DeKalb Market is ALSO only two weeks away! AND it’s Easter/Passover weekend, so you should place your orders for pick-up!

C) then the EscapeMaker.com trade show is only THREE weeks away! We’ll be doing free tastings and selling some super-special baked goods!

D) and then the wedding of the millennium, Simon & Christina from Macaron Parlour, is FOUR weeks away! We’re making the cupcakes for it, proving once and for all that cupcakes and macarons can peacefully co-exist. It’s going to be just like the Peace of Westphalia, but with more tummyaches.

E) and finally, to end the month of April, I’m going to be headed to beautiful sunny Delaware for the weekend. If you think for a second that I’m not crazy excited about that one, you’re wrong. Matt’s going to be getting his tattoo finished with Shane O’Neil, so I’m going to hole myself up in a hotel for two days with my phone off, hide under the covers and eat an entire case of Swiss Miss pudding packs. I’ve been dreaming of a vacation just like this one all my life.

You’re going to need to start training if you’re going to keep up with all the deliciousness we’re going to be bringing. I say you start now with some of these:

Clockwise from front: Tiramisu, Wild Maine Blueberry Cobbler, Banana Cream Pie, Ebinger

Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

Wild Maine Blueberry Cobbler: Vanilla cake, blueberry syrup, vanilla buttercream, blueberry compute, streusel

Banana Cream Pie: Banana cake, vanilla pudding, custard buttercream, banana chip, graham cracker crumbs

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

___________________________

Cupcakes Available at:

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Hom: 88th & 3rd, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Battery Place Market: 240 Murray Street, Goldman Sachs Building, Financial District

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

________________________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

_________________________________

Brownies Available At:

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Monday, March 5th

We’ve got news to talk about today, some pretty big news in fact, but we’re all going to have to hold off for a minute while I go off about something that has nothing to do with baked goods. (surprised?)

If you don’t know them, this is Moose A. Moose and his sidekick, Zee. Yes it’s a cartoon moose and bird, but this is important. Seriously.

Anyone who has children under the age of 10 knows who they are.  They’ve acted as the “MC”s of Noggin/NickJr, the 24 hour preschool channel, filling the voids between shows that would on other stations be filled with commercials. Moose and Zee are pretty much the Big Bird & Snuffy of my children’s generation.

When you have characters that beloved by young children, characters that are as much a cultural touchstone to any person born in the past ten years as Mr. Rogers was to my generation, a corporation like Nickelodeon/Viacom does the only logical thing:

It kills them off.

Ok, they didn’t say that they’re dead outright. But when someone just up and disappears, whether they’re a union leader, government informant, or a singing dancing moose, NOTHING good has happened. That’s a fact. 

Viacom says “they’re off to their next adventure”. Which is code for “Your children’s beloved icons of their formative years were interfering with our ability to run commercials, so they’ve ‘had a little accident’. Now watch these ads commanding you to buy Fresh Beat Band CDs while we clean up this mysterious pool of blood and yellow fur by the trash compactor”.  NOT. COOL.

Do you know how utterly sad and pathetic young children sound when saying “Where’s Moose? I want Moose!”. All the while you know full well that after ten years of loyal service, his head is hanging on a wall somewhere so Nickelodeon can replace him with commercials?!?! 

The only thing that’s holding me together and convincing me that I’m not totally irrational for being mildly brokenhearted about this, is the fact that it appears every parent in America is crazy pissed off about this, as evidenced by the insane amount of petitions that have cropped up online.

Before you go dismissing how silly this is, imagine for a quick minute that Sesame Street fired Big Bird and replaced him with an advertisement. If Mr. Roger’s replaced the Land of Make Believe with “The Land of Product Placement & Integrated Marketing Solutions”. If Jem & the Holograms had fired…….um…..well, ok, Jem was a giant commercial. But she had really pretty hair, so that doesn’t count.

So if you believe in childhood, believe in the dreams of a little moose from Saskatoon who wanted nothing better than to come to America for a chance at the big time, singing and dancing his way into the hearts of our children- the future of this great nation- well goshdarnint, sign one of these crazy petitions. Or better yet, visit the Nick Jr. Facebook page and leave messages on their wall demanding information proving that Moose and Zee are alive and being held in a safe location. I mean, it’s Monday. What better way to kick off your week than by writing inflammatory material on the Facebook wall of a big, faceless corporation that obviously hates babies.

Speaking of Facebook, we made a super secret announcement over on our page this weekend that we’re not mentioning over here. Because I like being sneaky! TEEHEEHEEHEEHEE!!! But seriously, you should check it out and “like” our page and all, because it’s really awesome news, AND unlike 99% of the crap that’s been on this blog recently it actually has to do with baked goods. Facebook= baked stuff. Twitter= me looking at shiny things and yelling about what’s on the tv. Tumblr= cat pictures, and posts which I’m certain will be the roots of an eventual “manifesto” of some sorts. Write that down to keep it all straight.

Now for all the people who tuned out two seconds into today’s post- tune back in! Actual important announcement! (yes, really!) We’ve got a new spot - actually, two new spots, carrying both the cupcakes and the whoopie pies (that includes the Nutella whoopies!).  Upper East Side & Gold Coast Long Island, you’re finally in luck!

Clockwise from front: PB&J, The Ebinger, Southern Belle, German Chocolate

PB&J: Vanilla cake, grape jelly, peanut butter buttercream, roasted peanuts

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Southern Belle: Banana cake, vanilla buttercream, brown butter bourbon glazed pecans

German Chocolate: Chocolate cake, salted caramel buttercream, roasted coconut

______________________________

Cupcakes Available at:

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Aloha Grinds: 77th and 3rd, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Battery Place Markets: 77 Battery Place AND 200 West Street (Goldman Sachs Building), Battery Park City

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

NEW! Grace’s Marketplace: 1237 Third Avenue, Upper East Side

NEW! Grace’s Marketplace: 81 Glen Cove Road, Greenvale, Long Island

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_____________________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

NEW! Grace’s Marketplace: 1237 Third Avenue, Upper East Side

NEW! Grace’s Marketplace: 81 Glen Cove Road, Greenvale, Long Island

Queen City Cupcakes: West Main Street, Patchogue, Long Island

______________________________

Brownies Available At:

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Friday, March 2nd

Yesterday we got our first ever school portraits of our boys, and they are so adorable I totally cried.  They’re both sitting at their little preschool desks with their hands folded, looking wide-eyed off into the distance…..really, there’s only one way it could have been better:

LASERS!!!!

I say this without an iota of facetiousness- whenever I see a laser background I get butterflies, because there will always be a little part of me that thinks that this truly was the coolest thing that has ever existed. I don’t know if this background has been discontinued, but if it has, I urge all of you to pester the School Portrait Photographers Council to reinstate the lasers. Truly, one of the things that makes America great.

This week we passed 12,000 direct subscribers to this blog, and have tens of thousands more visit us directly. When I started writing I honestly didn’t think anyone but my mother was reading this, so I am completely floored we’ve reached these numbers, and incredibly grateful for it. But the realization of how popular this blog has become and how it continues to grow bigger every day makes me think that as much as I am tempted to show you all the school pictures so you can all bask in how ridiculously good looking our kids are and how obvious it is that Matt and I have superior genetics, I’ve decided that for now I don’t want to share pictures of my kids. They’re going to hate me enough one day for sharing stories about them on the blog and my assorted writing- the least I can do is try to keep them somewhat anonymous so they’re not “internet famous” before they’re ready. If they decide they want to be a part of it one day that’s fine, but it will be their choice and not me Mama Rose-ing them.

Now I know I got your guys all psyched up for school pics, and you’re all just dying to see some right now! I mean, who wouldn’t be!  I feel bad that I led you on a bit just to let you down, but I think I’ve come up with a great consolation. 

My BFF Danny Macaroons with lasers AND lightning. It’s also his birthday today and I’m hoping this picture can count as his present, because I’m not buying him anything. 

This is obviously the type of quality material that has brought us 12,000 Tumblr subscribers.

Thank you all for subscribing, following our adventures as we’ve grown, and supporting us. We’re happy you’re here.

Clockwise from front: S’Mores, Bananas Foster, Ebinger, Milk & Cookies

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Bananas Foster: Banana cake, rum-salted caramel buttercream & drizzle

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

Milk & Cookies: Brown sugar chocolate chip cake, mascarpone buttercream, crushed chocolate chip cookies

___________________________

Cupcakes Available at:

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Brooklyneer: 220 West Houston Street, West Village

Bar 5F at Bergdorf Goodman: 5th Avenue & 58th Street, 5th Floor, Manhattan

Queen City Cupcakes: Patchogue, Long Island

________________________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_________________________________

Brownies Available At:

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Wednesday, February 15th

Today we’ve got an AWESOME cupcake coming out, but it’s not going to stores.

Sorry.

But I’m going to talk about it anyway, because I’m tremendously excited about it! And because it’s going to be one of our “new flavors” next month, so it’s kinda sorta like you’re seeing into the future right now. OOOOOOOOH!!!! SPOOOOOOKKKYYYY!!!!!!!

THIS, my friends, is what happens when the master brewers at Brooklyn’s own Sixpoint Craft Ales call us and ask us if we’ll design a cupcake for their 7th anniversary celebration, going down tonight at Kettle of Fish in the East Village (AND open to the public!).  They have us a few growlers of their finished Brownstone Ale, and one of Brownstone Wort (beer that hasn’t been fermented yet, meaning it’s full of sugar - which is what the yeast feeds off in the fermenting process), and asked us to come up with something special.

Building on the toffee and espresso notes of the beer, we made a brown sugar and beer cake, then reduced several quarts of wort to a syrup the consistency of molasses, which we used to make a toffee sauce.  We then added the sauce to the buttercream, and then garnished with a few chopped up chocolate covered espresso beans just to add a little crunch. 

Want to learn more about our creative process - how we develop recipes, analyze flavors, use science to achieve what we’re looking for? There’s two events you need to be checking out:

1- The Cupcake Cruise To Bermuda: One more time, this is a real thing. Totally, super serious. It’s a regular cruise, but it also happens to have special free events that you can attend if you book as part of the “cupcake group”. Events like a master class in science and baking taught by Matt and myself, or a decorating class taught by the geniuses behind Hello, Cupcake. And don’t forget, if you’re in the baking business, you can write the vacation off. You don’t have to tell your accountant about all the drunken limbo contests- he doesn’t need to know about that.

2- Master Class This Weekend in Quogue, Long Island: We are super stoked about heading out east for a weekend away, and joining the prestigious Quogue Library for another installment of their culinary series. We’ll be bringing cupcakes and brownies baked with east end wines for sale and for sampling, and will be hosting an hour long Q&A where you can ask us anything. ANYTHING. Baking, cooking, business…..hell, we’ll even answer the naughty questions. It is a mini vacation after all, and I fully intend to be drunk on oysters and magical sunsets.

One of those east end cupcakes is back in the rotation today- “The Duckwalk”, our homage to the blueberry port from Duckwalk Vineyards.  Also today is the last appearance of our special Valentine’s flavor “The Eve”, so go appreciate her dangnabit!

Clockwise from front: Duckwalk, Eve, Chocolate PB Pretzel, Ebinger

Duckwalk: Blueberry port soaked cake, blueberry port mascarpone buttercream, port simmered blueberries

Eve: Walnut cake, pomegranate cheesecake buttercream, pomegranate glazed walnuts

Chocolate PB Pretzel: Chocolate cake, peanut butter buttercream, crushed peanuts and pretzels

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

__________________________________

Cupcakes Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: W. 120th Street btwn Broadway & Amsterdam, Morningside Heights

Brooklyneer: 220 West Houston Street, West Village

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_______________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_____________________

Brownies Available At:

Crespella: 7th Ave off 9th Street, Park Slope

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Monday, February 13th

Valentine’s Day is here! If you need cupcakes for your sweetie tomorrow, you can’t order from us- we’re completely 110% booked with special deliveries. Fortunately for you, many of our retail partners are stocked with lots and lots of our special V-Day cupcakes and brownies. This is the last time you’ll see the Creme Brulee til December, and the Strawberry Champagne til Mother’s Day, so you’ll want to do what you have to in order to get those. Get your tents our of storage, sleep outside our retail partners, shove people, incite riots- the usual.

This February 14th is a pretty big deal over here in the Robicelli household. I spent every Valentine’s Day of my life single and alone until I met Matt. Then once we met, I spent every Valentine’s Day in a couple, but still alone. As you probably guessed, V-Day is one of the biggest holidays in the food biz, meaning not only were we always working, but we are actually inclined to hate it with the burning passion of a billion fiery suns just a teensy-weensy bit.  

In the past two weeks when we were interviewed by Nona Brooklyn and Eat This NY, both asked us what our Valentine’s plans were, and we just shrugged them off and said we were working. Then we remembered that we have employees now and could get off early, and we already have the kids usual sitter watching them, meaning for the first time in my life I could actually theoretically have a real Valentine’s Day.

I’ve finally been choo-choo-chosen!!! I KNEW 2012 was my year!

Problem is that I have no idea what that means. I’m 31 years old and have never had a proper Valentine’s Day in my life. Really, the only advice I’ve got for the day is “buy cupcakes”, and I’m pretty sure Matt will stab me if I do that.

Sooo….ummm……who’s got ideas? I’ve got two days, and all I can think of is bowling. Advice over either Facebook or Twitter would be sorely appreciated.

In other news, congrats to my girl Betty White on your Grammy win! Bea, Rue & Estelle would be proud!

Clockwise from front: Creme Brulee, Strawberry Champagne, Ebinger, Eve

Creme Brulee: Vanilla cake, vanilla custard buttercream, caramelized sugar

Strawberry Champagne: Champagne cake, strawberry champagne buttercream, champagne strawberry compote, gold dust

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

The Eve: Walnut cake, pomegranate cheesecake buttercream, pomegranate glazed walnuts

______________________________

Cupcakes Available at:

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Aloha Grinds: 77th and 3rd, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Cake Shop: Ludlow btwn Stanton & Rivington, LES

Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Battery Place Market: 77 Batter Place, Battery Park City

Bergdorf Goodman: Bar 5F (5th Floor), 58th & 5th Avenue, Midtown

Queen City Cupcakes: West Main Street, Patchogue, Long Island

_____________________________

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

______________________________

Brownies Available At:

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Friday, January 20th

I hate to freak you guys out, but Valentine’s Day is a little more than three weeks away. AND we’ve already started booking up.  The way I see it, you have two options:

#1: Place your Valentine’s Day order now.  For $50, you get a dozen cupcakes or brownies, some pretty ribbon wrapping, delivery to your loved ones home or office, and a card with your personalized message handwritten by moi

-or-

#2: You wait three weeks, realize you have nothing, panic, end up buying a crappy last minute gift at Duane Reade, disappoint your significant other, and have to hear about the time you bought them a box of Entenmann’s Pop-ums and hair gel for Valentine’s Day for the rest of your freaking life.

So pretty much, if you just order now and get it over with, you can relax for the next few weeks, then sit back and watch all your friends and coworkers freak out! SUCKAS!

(PS: That pic above is from a wedding we did last Valentine’s Day. Want our cupcakes at your wedding/Sweet 16/Bat Mitzvah/Corporate Event/46th Birthday Party/Oscar-night shindig/President’s Day kegger?  Click here to make it happen!)

One of the flavors from our Valentine’s rotation, the Ebinger, is on today’s rotation for you to try. It’s our “Ultimate Chocolate Cupcake”- the perfect gift for, well, anyone who’s not allergic to chocolate. Or better yet, the perfect gift for yourself. Right? Right. Go reward yourself for surviving the week!

Clockwise from front: The Ebinger, Tiramisu, The Duckwalk, Dom DeLuise

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

Duckwalk: Blueberry port soaked cake, blueberry port mascarpone buttercream, port simmered blueberries

Dom DeLuise: Pistachio cake, cannoli cream buttercream, pistachios, candied citron, mini chocolate chips

______________________________________________

Cupcakes Available at:

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Bagel Schmagel: 76th & 3rd Ave, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Tazza Cafes: Clark St off Henry AND Henry St off Atlantic, Brooklyn Heights

Blue Apron Foods: Union Street off 7th Ave, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Eastern District: Manhattan Ave off Eagle, Greenpoint

Brooklyn Standard: Nassau Street off Jewel, Greenpoint

Cake Shop: Ludlow btwn Stanton & Rivington, LES

The Brooklyneer: 220 West Houston Street, West Village

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: Patchogue, Long Island

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Brownies Available At:

Crespella: 7th Ave off 9th Street, Park Slope

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Wednesday, January 18th

We can’t go TOTALLY dark today, but I’m not writing anything (this doesn’t count).  Click on the pic above to be taken to the online petition to stop SOPA. If you don’t know anything about it, scroll through this infographic I pilfered from their site:

Back on Friday!

Clockwise from front: Pecan French Toast, S’Mores, Ebinger, Dom DeLuise

Pecan French Toast: Maple custard soaked cinnamon cake, maple cinnamon buttercream, maple glazed pecans

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Dom DeLuise: Pistachio cake, cannoli cream buttercream, pistachios, citron, mini chocolate chips

__________________________________________

Cupcakes Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Cafe at Sam’s Bakery:  94th off 3rd, Bay Ridge

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Battery Place Market: 77 Battery Place, Batter Park City

Joe Columbia University: 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza Cafes: Clark off Henry AND Henry off Atlantic, Brooklyn Heights

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Brownies Available At:

Crespella: 7th Ave off 9th Street, Park Slope

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Flavors: Thanksgiving

At this time two years ago Matt and I were broke, almost homeless and begging for food.  We had two clients, Hom and Blue Apron, and were selling maybe 120 cupcakes on a good week.  That Christmas, I had to ask my mom for money so I would be able to buy presents for my family.  My parents would send over leftover food so we never went hungry, and never made it seem like charity.  My extended family, who owns the building we live in, allowed us to stay rent-free until we could get back on our feet.  

This Thanksgiving, we are back on our feet.  We have a new store. We are working on a book.  We’ve in stores through Brooklyn, Manhattan and Long Island.  We are making jobs for this country. And we are growing faster than we can keep up sometimes.

I am incredibly thankful for my parents, who even though it pained them to watch me go to hell and back, stood behind me and supported us 100% every step of the way.  If it wasn’t for them, this company wouldn’t function.  They are always there when we need them, helping raise our kids, backing us up when we need help being in six places at the same time, letting us sleep on their floor when our apartment floods (only twice this year!), and still making sure we eat well (we’re Italian- it’s what we do).

I am thankful for all the people who have helped us believe in ourselves, lent us a hand so we could keep going, gave us an “in” where they could, and sat there and listened during every nervous breakdown and panic attack I’ve had.

I am thankful my children still love me, even though we are not typical parents, and we don’t live a typical life.  I am thankful they are turning out to be such amazing little boys, no doubt thanks not only to Matt and myself, but the vast number of people who pitch in to help raise them on a daily basis.

I am thankful to Matt for staying married to me, because I know that I’m nuts and a pain in the ass, but he still loves me.  He also makes me laugh harder than anyone on earth, challenges me as a chef and a human being, and is pretty much the best dad in the whole wide world.  I never for a second forget just how lucky I am.

And most of all, I am thankful for YOU. Because you guys are our everything.  Seriously.  You have been supporting us, rooting for us, inspiring us and making us believe we could do this since day one.  We want to be the best at what we do because you deserve nothing but the best- I don’t think we’ll ever stop being in awe of the fact that people are fanatical about the food that we make.  It is a gigantic honor to be allowed to feed someone, and we are humbled by it.

We love you guys so much. Happy Thanksgiving.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Hom: Third Avenue & 88th Street, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Monday, November 21st

Well we’re here- the first day in a good long while where I will not be nagging you about Thanksgiving ordering, because now that window has closed.  But fear not!  In only a few short days, I shall be harassing you incessantly about holiday ordering!  

If there’s one thing Sicilian-blooded women are really good at doing, it’s nagging. I’m really just making my ancestors proud- I can’t help it.

We had a FANTASTIC opening weekend at Union Square, and loved seeing so many friendly faces return (especially all our friends from Madison Square Eats whom we’ve missed so much!).  However, the downside to these markets for me is that as much as I love seeing all of you, I REALLY miss my kids.  And they apparently have missed me too, because they’re in bed with me right now and won’t leave, and I feel too guilty to kick them out.  I’m trying to explain to them about how I really DO need to work right now, and they want to help so I can get done earlier so we can get back to cuddling (how do I say no to logic like that?).  

So without further adieu, here is Toby’s first contribution to the Robicelli’s blog!

oooooooooo

outtyffalooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooookikkkjhjjjjjkpppopkiiiooooooooolop0-ooooreturn

e6r4alnnnnnbbbbvvvvzzzzzzzzzzzzzooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooxxxxxxxxxxx

ssss

Toby Beckett Robicelli ladies and gentlemen!  Only three years old and still writes a better Tumblr than I do half the time (and much better than the one I let the cat do).  He’ll be running this company one day!

Now to run and get to cuddling.  But first, here’s the flavors, and what do you know it’s the Thanksgiving ones!  That’s right, we know how many of you are the last minute types, or the renegades who are all “I don’t need to preorder- I live on the edge! I take my chances when it comes to things like dessert!”.  We know you better than you know yourself sometimes, don’t we.

To ensure you all get what you need this week, the entire Thanksgiving menu will be available Monday, Tuesday and Wednesday at all our locations (plus some extras at Union & DeKalb).  Thanksgiving isn’t a time for recklessness.  It’s a time for calories and napping.  

And for thanks…..that too.

Clockwise from front: The Ebinger, Pumpkin Pie, Bourbon Caramel Apple, Sweet Potato Casserole, Pumpkin Spice Latte

NEW! Sweet Potato Casserole: Sweet potato cake, toasted marshmallow buttercream, turbinado sugar

Pumpkin Pie: Pumpkin cake, vanilla buttercream, crushed pie dough

Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apple, bourbon caramel sauce

Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

AVAILABLE AT:

Robicelli’s at Union Square Holiday Market

Robicelli’s at DeKalb Market

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 77th Street and Third Avenue, Bay Ridge

Bagel Schmagel: 76th Street and Third Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza Cafes: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Sons of Essex: Essex Street btwn Stanton & Rivington, LES

Battery Place Market: 77 Battery Place, Battery Park City

Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights

Red Hook Lobster Pound (Whoopie Pies Only)

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Monday, October 10th

Even with some last minute finagling, we couldn’t manage to get out of working on Friday- our 5th anniversary.  I wouldn’t make it home from Madison til at least 10, and we had to be up by 8 the next morning.  Yes, it was incredibly disappointing, but I’m used to it- even if I do miss romance something terrible.

Matt texts me to say that he wants me to hurry home, because he’s got a special surprise waiting for me.  I don’t know what it could possibly be, but I decide maybe all is not lost, so I’m going to pick up something sexy for us after work. And in my marriage, something sexy doesn’t come from Fredrick’s- it comes from Eataly.  

I filled a basket with sexy marbled bresaola and proscuttio, paper thin slices of capicola and sopressatta, olive oil breadsticks, oozing cheeses and slabs of focaccia. Oh my God it was so gorgeous I’m getting all tingly just thinking about it.

Since my impromptu shopping trip has made me late, I hop in a cab, and start playfully texting him that I’ve got a surprise for him myself.  The rest of the texts get pretty unprintable for this blog, even though I was referencing food the whole time, and Matt was…..well, you’ll see in a second.

I hide the bag behind my back, open the front door, smile and ask him if he’s ready to see what I bought for our anniversary.  He says to wait, because he wants to show me his surprise first.

He steps to the side, and reveals our table- covered with capicola, sopressatta, proscuttio, eggplant, provelone, and artichokes from A&S Pork Store, and a big loaf of Il Fornaretto bread.

We ate like pigs, watched the end of the Phillies/Cards game, and passed out on the couch.  It was awesome.

AND THIS IS WHY OUR MARRIAGE WORKS.

Clockwise from front: Apple Maple Crisp, Cinnamon Bun, Speculoos, The Ebinger

Apple Maple Crisp: Apple cake, vanilla buttercream, roasted apple butter, oat crisp, maple syrup

Cinnamon Bun: Cinnamon sugar cake, cream cheese buttercream, cinnamon butterscotch, streusel

Speculoos: Brown sugar spice cake, speculoos buttercream, chopped ginger and stroopwaffels

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

Available at:

Robicelli’s at DeKalb Market:  Flatbush Avenue Extension & Willoughby Street, Downtown Brooklyn

Robicelli’s at Madison Square Eats: Corner of 25th Street & 5th Avenue

Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge

Aloha Grinds: 76th Street and 3rd Avenue, Bay Ridge

Bagel Schmagel: 76th Street and 3rd Avenue, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Battery Place Market: 77 Battery Place, Battery Park City

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Joe Columbia University: W 120th btwn Broadway & Amsterdam, Morningside Heights

Queen City Cupcakes (Closed Monday- Flavors for Tuesday):  62 West Main Street, Patchouge, Long Island 

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)

Flavors: Friday, September 23rd, plus Madison Square Eats!

The day has finally arrived…..at 11am today, we will be open for an entire month on the corner of 25th and 5th as a part of Madison Square Eats!

In case you didn’t know by now, fall is my absolute favorite season.  And my favorite part of my favorite season is an official Robicelli holiday: “Apple Picking Day”.  Since I was a kid, one day in October we’d drive to an orchard either upstate or in Jersey, eat donuts, drink cider, and pick bags upon bags of apples that we’d take home and let rot in the bottom of the fridge.  It’s not really about the apples- it’s about that magic you feel when the air gets a certain cool crispness to it, how you feel when you wrap your hands around a warm mug and inhale the vapors of hot apple cider, how you are suddenly compelled to listen to acoustic singer-songwriters all the time as you snuggle under a blanket in front of the fire- or in my case growing up in Brooklyn, in front of a metal radiator who’s surface is the approximate temperature of the sun.

When we designed our Madison space, we wanted to make something that felt completely out of place in the slick, fashionable Flatiron district.  Something more homespun and cute- like when you go into the farm store to pay for your apples, and they have those cutesy signs that say “Bless this Mess”, checkered curtains and lots of things that have ducks printed all over them (why do people from the country like ducks so much?).  A city girl’s imagining of Americana- a world where people leave their doors unlocked, milk comes in glass bottles, one in three people is wearing overalls, everyone knows how to whittle, and folks are always stopping what they’re doing to have spontaneous hoedowns.  

We wanted to carve out a tiny little sliver of NYC and make it so when you came to visit us, if you covered your ears and squinted a bit while unfocusing your eyes and making everything a little blurry, you’d feel like you were in one of those country stores upstate.  Then you can buy a whole bunch of cupcakes or brownies, sit in Madison Square under the changing leaves in your fuzzy sweater, and listen to Willie Nelson on your IPod.  Even though we’re selling sweets instead of apples, we wanted to give you a chance to experience Apple Picking Day every day, if even for only just a few minutes.

And DO NOT FORGET about those spontaneous hoedowns, people.  We better be looking across 5th Avenue at all of you in the park, a-hootin’ and a-hollerin’.  

Madison will be serving brownies, whoopie pies, and rotation cupcakes- plus getting all the special DeKalb flavors on the weekends.  And here’s what you’ll be seeing tomorrow!

NEW! Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, fall spiced chocolate covered espresso beans

RETURNING AFTER OVER 2 YEARS IN THE VAULT!

The Duckie: Peanut cake, peanut butter pudding, marshmallow buttercream, roasted peanuts

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, cake crumbs

Irish Coffee: Bailey’s espresso cake and buttercream, ground white and dark chocolates

Available at:

BROOKLYN

Robicelli’s at DeKalb Market: Flatbush Avenue Extension & Willoughby, Downtown Brooklyn

Aloha Grinds: Third Avenue & 76th Street, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Bagel Schmagel: Third Avenue & 76th Street, Bay Ridge

Crespella: 7th Ave off 9th Street, Park Slope

Blue Apron Foods: Union Street off 7th Avenue, Park Slope

Court Street Grocers: Court Street off Luquer, Carroll Gardens

Tazza: Clark Street off Henry AND Henry off Atlantic, Brookyn Heights

Eastern District: Manhattan Ave off Eagle Street, Greenpoint

Brooklyn Standard: Nassau Street off Jewel Street, Greenpoint

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook- Brooklyn Flea, Fort Greene- Smorgasburg, Williamsburg- Roving Food Truck (Whoopie Pies Only)

MANHATTAN

Robicelli’s at Madison Square Eats: Corner of 25th St and 5th Ave, Flatiron District

Cake Shop: Ludlow Street btwn Stanton & Rivington, LES

Battery Place Market: 77 Batter Place, Battery Park City

LONG ISLAND

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

Flavors: Wednesday, September 21st

Yesterday, Zagat released it’s list of the 140 Foodie Twitter Accounts to Follow, and guess who made the list?

NOT US.

That’s because you make cupcakes! Don’t you know they’re over now? You were bumped for the artisan herring people.

Once again, snubbed for the genius content I put out on a daily basis in less than 140 characters, like when I offer special discounts at DeKalb Market, or that time I showed you guys pictures James Beard’s bathroom with the floor to ceiling coke-mirrors and closet full of polished river rocks, or when I’m at the vegetable store and I see an eggplant that looks like a fat man with a big nose hugging a baby koala and need to show you all a photo of it.  And let’s not forget the epic time I live-tweeted Circus of the Stars 1985 because I really didn’t want to work on my business plan (still not done, btw).

Sure, any chef can tweet out their specials, but it takes a certain type of crazy to share the crap I do.  If it wasn’t for Twitter, you never would have experienced Bea Arthur in a sliver lame tree skirt, seeing where James Beard used to tinkle, or the fat man eggplant.  Are those the sort of things you want to be missing in life, Zagat?  Really, why do I even bother to do things if I’m not going to be lauded with endless praise and attention for every single little freaking thing?!?!?!  HUH, ZAGAT!?!?!??! WHY DO I EVEN TRY ANYMORE?!?!?!

**sniff**…..it’s so lonely outside of the top one hundred and forty. So terribly cold and lonely.

Anyway…..I should probably talk about cupcakes or something. Everything will be ok, Al.  Keep telling yourself that.

Moving on…..

A big HELLO to all our new friends out in Patchogue, who helped Queen City Cupcakes sell out during the first two days of her super-soft opening!  New cupcakes should be arriving at any moment! (See! Long Island loves me, ZAGAT!). And she’s planning a Grand Opening for early October, so keep your eyes peeled for that!

We are still looking for new locations in Long Island and Queens since we have the new delivery route, so if there’s a place you patronize where you can help us make the introduction, either email me at Allison at Robicellis dot com, or even better, send us a note on Facebook.  If you help us bring cupcakes to your neck of the woods, we’ll give you a few dozen on us as a commission! 

And speaking of soft openings- we’ll have one on Friday when we set up at Madison Square Eats- the month long food pop-up in the middle of, well, Madison Square. For all you people who are always bemoaning how we don’t have enough Manhattan locations (blame your traffic which makes deliveries hell on earth), we’ll have a shop there for an entire month.  Then we’ll close down for a bit and move 10 blocks south to Union Square for the holidays.  

Does this mean we’ll be opening a shop in Manhattan one day? I honestly don’t know.  We said that we wouldn’t even consider going into retail again until the kids were in school, and we opened DeKalb sort of as a trial since they just started preschool.  Next year is Kindergarten, and we didn’t realize that time was sneaking up on us so fast.  We’ve been talking about it a lot recently, but it’s very theoretical- really, we’re going to see how successful Madison and Union Squares are, how stressful they are, and take it from there.

If ANYONE was under the assumption that it was easy trying to do the right thing by your family while simultaneously running a business, you are so so sooooo wrong.

What we still love, and will always love, is wholesale. It lets us be in lots of places at once, lets us bring cupcakes to people in different ethnic neighborhoods, different boroughs, and now even to Long Island.  And it allows these delicious cupcakes you see to be closer to you!

Clockwise from front: Boston Cream, The Ebinger, Pumpkin Spice Latte, German Chocolate

NEW!!! Pumpkin Spice Latte: Pumpkin cake, espresso mascarpone buttercream, chocolate covered espresso beans with fall spices

Boston Cream: Vanilla cake, vanilla custard buttercream, homemade fudge glaze

German Chocolate: Chocolate cake, salted caramel buttercream, roasted coconut

The Ebinger: Chocolate cake, chocolate custard buttercream, homemade fudge glaze, cake crumbs

Available at:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn

Hom: 3rd Avenue and 88th Street, Bay Ridge

Bagel Schmagel: Third Avenue & 76th Street, Bay Ridge

Blue Apron: Union Street off 7th Avenue, Park Slope

Tazza: Henry Street off Atlantic AND Clark Street off Henry, Brooklyn Heights

Flying Saucer Cafe: Atlantic Avenue btwn 3rd Ave & Nevins, Boerum Hill

Radish: Bedford Ave & N8th Street, Williamsburg

Brooklyneer: 220 West Houston Street, West Village

Joe at Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Battery Place Market: 77 Battery Place, Battery Park City

Queen City Cupcakes: 62 West Main Street, Patchouge, Long Island NY

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook and Roving Food Truck  *Classic Whoopie Pies only*

Also at DeKalb Market: 

Cupcakes: Banana Cashew, Maple Walnut, Bourbon Caramel Apple, Chocolate Caramel Pretzel, Butterbeer, Horchata 

Whoopie Pies: Classic, Nutella w/Hazelnut Praline

Brownies: Toasted Almond, Classic with Sea Salt, The Moverley

Marshmallows by Kitty Lee Thomas: Banana Fluffernut