Next Wednesday is our first ever PEOPLE’S CHOICE day, where you can select from some of our favorite flavors we introduced in 2011! So get voting already!
Now onto today’s flavors- these are the FINAL flavors you’ll find at Union Square Market, where you’ll be able to pick up your last minute gifts and Christmas cupcakes from 10-9 today, and 10-4pm Christmas Eve! Our shop at DeKalb is closing at 4pm Christmas Eve as well. We’re closed Christmas Day and are taking Monday off from deliveries, so we’ll see you all next Wednesday!
Hot Buttered Rum: Butter rum soaked cake, butter rum buttercream and drizzle
The Hansel: Gingerbread cake, white chocolate pudding, speculoos buttercream, white chocolate dipped gingerbread cookie
Chocolate Panforte: Chocolate cake, mascarpone buttercream, homemade Italian panforte
Milk & Cookies: Brown sugar chocolate chip cake, mascarpone buttercream, chocolate chip cookies
Available at:
Robicelli’s at Union Square Holiday Market: C34
Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Aloha Grinds: 76th and Third Ave, Bay Ridge
Bagel Schmagel: 76th and Third Ave, Bay Ridge
Crespella: Seventh Ave off 9th Street, Park Slope
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Brooklyn Standard: Nassau & Jewel, Greenpoint
Cake Shop: Ludlow St btwn Stanton & Rivington, LES
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Roving Food Truck (Whoopie Pies Only)

Today we’re supposed to be debuting our “Gingerbread Man” cupcake, but we hit a bit of a snag……the gingerbread men never came. Now normally, we produce nearly 97% of the extras we use right here in the Robicelli’s kitchen- we make fresh fruit compotes, make our own cookies for toppings and crumbs, our own malted milk balls and candies and sauces and, well, everything. But itty bitty little gingerbread men? That would just take waaaaaaay too much time, so we ordered them a few weeks back from a company in upstate New York. And then, they never showed. Apparently, the company didn’t realize that after we had ordered them we wanted them “right away”- they thought we’d just want to receive them “eventually”.
Perhaps it was fate. Perhaps the dessert gods wanted us to make our own gingerbread cookies, just like they forced our hand into making up our own hot cocoa (and we will be selling the mix SOON, I promise). So we made the cookie dough, but there was absolutely no way we were cutting out thousands of little gingerbread men. I mean, not that we don’t love you, but there’s a TON of labor in this cupcake already, and we don’t want to have to charge sixty bucks a pop for them. However the name “Gingerbread Triangle” just doesn’t have the same pop as “Gingerbread Man” did.
Matt and I were trying to think of a good name on the fly, and thought it should be something super German sounding. And all our German friends have names that are moderately German sounding, but not really awesome kick-you-in-the balls German like “Gottschlak” or “Henirich”. So we just started talking smack, and came out with the most awesome and holiday-appropriate name we could think of:

Hansel. Or better yet:

HANSEL.
Lots of people ask us how we come up with names for our one billion flavors and counting. Some are named after friends (the Noah, the McFadden), people we admire (Julia, Bea Arthur), places that are important to us (the Hinsch). But sometimes- Matt and I are just dicking around and will do something just so we can make running jokes about it (the Bluth, El Guapo). This is one of those times. Let this begin a week of Zoolander quoting for all of us!
If the Hansel wasn’t enough to get you excited, how about ANOTHER new flavor! Port Poached Pear- another classic dessert we’re taking out of the restaurants and trying to get in the hands of the working man. They’re crazy easy to make yourself, so if you like this one, you should take a stab at making them for your next dinner. It doesn’t even need to be a fancy dinner- just make it for yourself! You deserve nice things! (like cupcakes! and Robicelli’s branded cocoa mix and whoopie pie gift boxes! and maybe a new pair of shoes too- why the hell not!)
Clockwise from front: Chocolate Chestnut, Port Poached Pear, Hot Buttered Rum, The Hansel
NEW! The Hansel: Gingerbread cake, white chocolate pudding filling, speculoos buttercream, white chocolate dipped gingerbread cookie
NEW! Port Poached Pear: Pear cake, vanilla buttercream, port poached pear, port wine reduction
Hot Buttered Rum: Butter rum soaked cake, rum-butterscotch buttercream and drizzle
Chocolate Chestnut: Chocolate cake, chestnut buttercream, candied chestnuts, ganache
Available at:
Robicelli’s at the Union Square Holiday Market: Booth Number C34
Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn
Hom: 88th & 3rd, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off 3rd Ave, Bay Ridge
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights
Jem: Broadway off Franklin, TriBeCa
Battery Place Market: 77 Battery Place, Battery Park City
Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights
Brooklyneer: 220 West Houston Street, West Village
Red Hook Lobster Pound (whoopie pies only)
IMPORTANT NOTE TO OUR FRIENDS IN WILLIAMSBURG: We regret to inform you that effective immediately, we are no longer associated with Radish on Bedford Avenue. You can still find our cupcakes on Fridays at The West at 379 Union, and in Greenpoint at Eastern District and Brooklyn Standard. If you have any leads on locations for us that are closer to your apartment, just contact us and let us know. We’re South Brooklyn folks. We know little of your land and it’s customs. Especially that whole skinny jeans thing. How do you squeeze into those? Crisco?
Today we introduce the Hot Toddy cupcake, which I’m sure will be controversial since I put a call out for your best Toddy recipes on Facebook & Twitter about six weeks ago, and got about 100 different recipes. Some use whiskey, some use rum, some use both, some use cider, some use lemon, some use rocks. But they all have one thing in common- each person believes their recipes is the RIGHT one, and everyone else has absolutely no idea how to make a proper Hot Toddy. Just like how everyone on the road is an idiot with a deathwish, except of course, for me.
I probably should have just dropped the flavor and quietly slinked out of harms way, but I had already done the whole schedule and I was too tired to do anything else. Besides, I’m incredibly backlogged right now. I finally got the Holiday Ordering tab up so you can start reserving cupcakes for all the fancy shmancy holiday parties you’re bound to be attending- I’m still doing some edits on it, so if you have questions you know to just give us a call or shoot us an email. I’m also working on making an online order form for those of you who want to purchase gift boxes of brownies and whoopie pies for either your friends and family, or as corporate gifts (gift sets start at $10!). AND I’m now trying to find a way to bag up our cocoa mix for purchase, since people have been asking us to sell it since it debuted at the Union Square Holiday Market this past Thursday. Plus I’m going to try and get my kids to see Santa this year and pray that we don’t have a repeat of last years “screaming in terror, running away, and causing Mommy to have a massive nervous breakdown in the middle of a JC Penny” episode.
So to gear up for this week, let’s go out and grab some Hot Toddy cupcakes. It’s just like drinking, except you can do it at your desk and your boss won’t know!
![]()
Clockwise from front: Hot Buttered Rum, Chocolate Chestnut, Hot Toddy, Eggnog
NEW! Hot Toddy: Honey whiskey soaked vanilla cake, honey cinnamon buttercream, candied lemon peel
Chocolate Chestnut: Chocolate cake, chestnut buttercream, candied chestnuts, ganache
Hot Buttered Rum: Butter rum soaked cake, rum and butterscotch buttercream, butter rum drizzle
Eggnog: Eggnog cake, eggnog buttercream, grated nutmeg
AVAILABLE AT:
Robicelli’s at the Union Square Holiday Market: Booth C34
Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext & Willoughby, Downtown Brooklyn
Cafe at Sam’s Bakery: 94th off 3rd Ave, Bay Ridge
Aloha Grinds: 77th & 3rd, Bay Ridge
Bagel Schmagel: 76th & 3rd, Bay Ridge
Crespella: 7th Ave & 9th Street, Park Slope
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Cake Shop: Ludlow btwn Stanton & Rivington, LES
Joe at Columbia University: W 120th btwn Broadway & Amsterdam, Morningside Heights
Battery Place Market: 77 Battery Place, Battery Park City
Queen City Cupcakes: West Main Street, Patchogue, Long Island
Red Hook Lobster Pound (Whoopie Pies Only)
Today is the LAST DAY you will see these flavors til next year! *sniff**sniff*……it’s been memorable guys……….
We are doing a very limited number of deliveries today, as most of our shops will be closed for the weekend (this is why we always emphasize pre-ordering, since as former shopkeepers ourselves we did the same thing, and all the last minute types were always poop out of luck). If however you did not have the foresight to pre-order cupcakes and were hoping just to swing by someplace and pick up a few cupcakes, here’s where to go!
Lily O’Brien’s Chocolate Cafe at Bryant Park- E40th btwn 5th & 6th
Cake Shop- 152 Ludlow St, L.E.S.
Tazza Cafes- Clark off Henry AND Henry off Atlantic, Brooklyn Heights
Hom- 88th & 3rd Ave, Bay Ridge
All above will be getting: Chocolate Candy Cane, Hot Buttered Rum, Eggnog & Cranberry Gingerbread
Crespella- 7th Ave & 9th Street, Park Slope
This place is your best bet if you want to get cupcakes for a party. They have the above mentioned flavors, plus Chocolate Chestnut, Tiramisu & Hazelnut Kiss
MERRY CHRISTMAS EVERYONE!
Hello again! We were unable to post our flavors for last Monday or Third Ward due to some unintended problems with Tumblr. This is why we urge you to follow us on Twitter, which we all know NEVER fails!!!
If you’ve having a holiday party before Christmas, please note that because of our commitments at holiday markets we cannot make any private deliveries and are taking orders only through our stores. We posted our flavor schedule in one of the tabs at the top of this page, so you’ll know what’s on tap for your local spots Monday or Thursday delivery. If you need any help with orders, feel free to email us at info@robicellis.com and we’ll do our best to help arrange a private order for you.
Back to flavors- still going strong with our Christmas flavors! This week we’re introducing a new one- Irish Coffee- which if it goes over well you’ll see all winter long. Go eat one and tell us what you think!
NEW!!! Irish Coffee: Irish Cream & espresso cake and buttercream, cocoa powder, ground white chocolate
Eggnog: Eggnog cake & buttercream, fresh ground nutmeg
Chocolate Candy Cane: Mint chocolate-chocolate chip cake, peppermint buttercream, crushed candy canes
Hot Buttered Rum: Rum-spiked butterscotch soaked vanilla cake, butterscotch buttercream, hot buttered rum drizzle
Available Thursday at:
HOM- 88th St and 3rd Ave, Bay Ridge
BLUE APRON FOODS- Union St. off 7th Ave, Park Slope
CAFE 474- 4th Ave off 11th St, Park Slope
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
MARKET- Cortelyou Road btwn Westminster & Argyle, Ditmas Park
FLYING SAUCER CAFE- Atlantic Ave. btwn 3rd Ave & Nevins Street, Boerum Hill
FARMACY- Corner of Henry and Sackett, Carroll Gardens
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
Available Friday at:
RADISH- Bedford Ave off N8th, Williamsburg
EASTERN DISTRICT: 1053 Manhattan Avenue, Greenpoint
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
LILY O’BRIEN’S AT BRYANT PARK- E40th btwn 5th and 6th, Midtown
IT’S THE HOLIDAYS!!!! YIPEEEEEE!!!!!
I’m a total nut about the holidays. Our tree is already up, our stockings are hung, I haven’t done a bit of Christmas shopping because I wanted to wait til the stores were all decorated and crowded (yes, I like that stuff), and we’ve got his-and-hers elf hats to wear to all the holiday markets we’re doing this month (did you see the little tab at the top? Click on it for info, and to keep up with all our events).
Best of all, holiday flavors are here!!!! We’ve got a whole bunch of them that are getting rolled out over the next few weeks- we’ll be posting a schedule soon so that you can plan your orders for all the parties you’re bound to be attending. In the meantime, here’s flavors for Monday!
HOT BUTTERED RUM: vanilla cake soaked with rum butterscotch, rum-butterscotch buttercream and drizzle (think our butterbeer, but rummier)
CHOCOLATE CANDY CANE: mint chocolate-chocolate chip cake, peppermint buttercream, crushed candy canes
TIRAMISU: espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder
THE DUCKWALK: vanilla cake, blueberry port mascarpone buttercream, port glazed wild Maine blueberries (Note: we’ve decided not to make this a seasonal flavor anymore because we underestimated how delicious frozen blueberries were, especially the wild ones! Expect to see this one in the rotation permenantly!)
Available at: Cafe at Sam’s Bakery: 94th St off 3rd Ave, Bay Ridge Crespella: 7th Ave off 9th St, Park Slope
Tazza Cafes: Henry St off Atlantic and Clark St off Henry, Brooklyn Heights
Radish: Bedford Ave off N8th St, Williamsburg
Cakeshop: Ludlow St btwn Stanton & Rivington, Lower East Side
Lily O’Brien’s Chocoalte Cafe at Bryant Park: 40th St btwn 5th & 6th Avenues, Midtown