Robicelli's

As I mentioned in my schpeil on Medium earlier this week, Robicelli’s is a lot more than just cupcakes. We’ve got whoopie pies (which you may know from places Red Hook Lobster Pound), brownies (which you may have had at places like Madison Square Garden), hot cocoa (blah blah blah Bergdorf Goodman) and more.

One item that doesn’t make a lot of noise are our loaf cakes, because it’s really hard to get super excited about those. It’s not that they’re not amazing- they’re pretty much our cupcakes, but with the flavor turned up to 11 and baked in loaves instead of cups, and without buttercream. See what I was talking about in that Medium article? It’s all marketing. It’s like cupcakes are Mila Kunis, and loaf cakes are Joan Cusack. I’d like to have lunch with both of them, but no one is asking Joan to be on the cover of Maxim. 

But now, loaf cakes will have their moment in the sun!

See this sexy- ass restaurant right here? This is Little Prince in SoHo, the amazing new restaurant from La Rivage’s Paul Denamiel. They make something called a “French Onion Soup Burger”, so that’s really enough to inspire you to trample all the tourists ambling down Prince street looking for $2,000 sunglasses to eat there right this very second. If you’re reading this in the middle of the night I’d suggest you just go and sleep on their steps, because once this burger is in your head it’s not going to leave until it’s also in your stomach.

But let’s talk what happens AFTER the burger.

Desserts at Little Prince are being baked by yours truly. This spring, our Grapefruit Bitters pound cake is on the menu, lightly toasted with some French butter, then topped with gin-macerated berries and unsweetened whipped cream. Also on the menu is our classic sea salt brownie, topped with mascarpone gelato and brandied cherries.

But saw you are still not impressed with loaf cakes and want cupcakes for dessert. That’s still doable. You can walk a few more blocks to —

Slide on Bleeker Street, which features a flight of our cupcakes on their menu.  Or you can walk a bit north to:

Oaxaca Taqueria, who offers our Fany brownie for dessert.

In the event you don’t like going out to eat, or even live in NYC, then you should check out our webstore, where you can buy loaf cakes and brownies and have them shipped to your house. You can have all that deliciousness brought to you without even having to put on pants! Well, you’ll have to wait a few days for us to bake it, ship it, and then for the delivery guy to find your house, so you may actually want to put on some pants so you can go out and grab some sunshine (Vitamin D deficiency is no laughing matter, and Matt and I can’t in good conscience support it).  

And if you if you live in NYC and like going outside with regularity, you can hit all these restaurants, or you can visit us at next weeks Great American Bake Sale in Grand Central Terminal, or you can visit our retail partners who are getting these cupcakes today:

The JoJo: Salty chocolate cake, dark chocolate buttercream, sea salt, cookie crumbs

Duckwalk: Vanilla cake, blueberry port syrup, blueberry port mascarpone buttercream, port simmered blueberries

Banoffee: Banana cake, toffee pudding, mascarpone buttercream, homemade toffee candy

The Aris: Walnut orange cake, Greek yogurt buttercream, honey spice walnuts

PS: If you own a restaurant, want good quality desserts tailored to your restaurant, but don’t have the room/budget for an in house pastry chef, you should give us a call! We will design and produce unique dessert items just for your concept- pastry chefs who are neither seen nor heard. Like ghosts! Ooooh, you should put that on the menu- “Pastry Chef: SPOOKY GHOSTS”. Everyone will order dessert because no one wants to piss off the undead, and you increase your check totals. I am so full of good ideas tonight!

Every year, Share Our Strength asks people around the country to help fight childhood hunger by hosting a bakesale. Since our lives sort of are a bakesale, and since childhood hunger is a cause near and dear to us, we are proud to announce that this is Great American Bakesale Week at Robicelli’s!

From this Tuesday til Friday, 25% of every single baked item sold at our store at DeKalb Market will be donated to Share Our Strength. And from Saturday the 21st til the end of April, we will feature a special item every day that will have 100% of it’s profits donated! The item will change every single day, so you’ll have excuses to make multiple trips.

We know that cupcakes, brownies and such are not the highest priced item in the world, and it might not seem all that important to leave your desk at Metrotech to come by, or maybe stop in one night on your way home from work. I thought the same thing too at first. But then I saw these facts on the SoS website:

$1 can provide a hungry child with 10 healthy meals

Only a dollar can do that! Buy a cupcake and 10 healthy meals come of that!

$4 can help provide a child facing hunger with a backpack full of healthy food over a weekend when school meals are not available

Grab a co-worker or two, come by for something sweet and a Manhattan Special, and you managed to feed a child by taking a coffee break

$9 can help connect a child with healthy lunches during summer when school is out

Swing by and pick up a dozen for your office. Not only are you now the most popular person at work, but THAT just happened.

Want to help us do even more good, but just can’t bring yourself to eat 500 cupcakes by yourself, no matter how delicious they may be?

Take the “No Kid Hungry” pledge. It’s totally, 100% free to do

Donate directly to our bakesale page. If every person who subscribes to our Tumblr or visits this website donated just a dollar a piece, we could raise over $50,000. We’re just hoping to be able to raise a simple $300 this week through internet donations. Pledge a few dollars, help spread the link, and let’s cross our fingers that we can make it happen!

Host a bakesale of your own. You don’t need to be a pastry chef or a wizard in the kitchen. Use cake mixes, refrigerated doughs- hell, even store bought stuff is fine! I’m hoping to be able to make cookies with my kids sometime this year and sell them in front of my parents house for less than a buck, just to show my boys how awesome it is to be involved in this. You can organize a group or just do it with your own family, but either way it’s a very fun way to get people together to do something wonderful.

Visit the NYC Food Blogger Bakesale on April 28th. This is part of a national movement where food bloggers all over the country will be participating in different cities. Last year they collectively raised close to $25,000- with your help we can break that record this year!

Now……the first cupcakes of the week!

Clockwise from front: Coconut Custard, The JoJo, Turtle, Banana Cream Pie

Coconut Custard: Coconut cake, vanilla bean custard buttercream, roasted coconut

The JoJo: Salty chocolate cake, chocolate buttercream, sea salt, cake crumbs

Turtle:  Chocolate cake, salted caramel buttercream, roasted pecans, caramel & ganache drizzles

Banana Cream Pie: Banana cake, vanilla custard buttercream, banana chip, graham crackers

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Cupcakes Available At:

Robicelli’s at DeKalb Market: 138 Willoughby Street, Downtown Brooklyn (CLOSED MONDAYS UNTIL THE SUMMER- OPEN TUESDAY AT NOON)

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: 152 Ludlow St, Lower East Side

Battery Place Markets: 77 Battery Place, Battery Park City AND 240 Murray Street, Goldman Sachs Building, Financial District

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Robicelli’s at DeKalb Market

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Brownies:

Robicelli’s at DeKalb Market

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island