Flavors: Friday, April 29th
Today’s the day….our whoopie pies are finally back and at the Red Hook Lobster Pound! Um….WHOOPIE!!!!
I’m going to do something pretty shocking in today’s post: I’m ACTUALLY going to talk about baking! Trust me, none of you are as surprised about this than I am.
We were first asked by RHLP to do their whoopie pies months ago, but didn’t just want to jump into it until we developed a recipe that we felt was perfect. We’d tested dozens we had found in books and online, tasted more than our fair share, and at the end of the day we just couldn’t get into them. Crazy, right? I mean, it’s cake baked into the shape of a cookie and stuffed with frosting! How can that possibly go wrong?
Well, we took one for the team and ate enough whoopie pies to figure out exactly why we weren’t having our socks knocked off, then went all Chris Kimball on its ass. And THEN we made this handy dandy illustration to make it easier to understand!
I know, I know…..that picture just changed your life. I knew it would happen.
Whoopie pies look like they’re chocolate, but when we bit into them they didn’t taste like chocolate at all. They were an odd shape with each bite getting a different ratio of cake to buttercream. The center, where the cake was the highest, seemed to dry out quickly, leaving us with a pie that had delicious edges, but a center that was a chore to finish. And then the worst part: the filling that tasted like nothing but pure sugar. Honestly, that’s bound to happen when your classic filling recipe is 1:1 Marshmallow Fluff:Pure Vegetable Shortening.
We spent several weeks tinkering with our ratios to get the right shape for the cake/cookie (caookie?). We changed the entire recipe process and fiddled with the classic ingredients so it wouldn’t just look like it was chocolate- it would have a deepest chocolate flavor we could cram into it. We kept the marshmallow fluff in the center out of respect to tradition- but we replaced the shortening with our signature French buttercream.
The end result?
Look how adorable that whoopie pie is! Couldn’t you just die?!?!! Look, it looks like he’s smiling at you! I bet he’s saying “Please eat me- I’m ever so delicious!!!”
And you know what? He IS delicious. And when you eat him, you may spontaneously combust out of sheer joy. It’s been known to happen.
Whoopie pies will be available exclusively through the Red Hook Lobster Pound at all their locations, including the shop on Van Brunt street, the Brooklyn Flea, and their brand spanking new LOBSTERMOBILE, taking to the streets in only a few short weeks to bring lobster rolls and whoopie pies to all the good little girls and boys!!!
And yes, we made cupcakes too today. If you can, grab an Aris- after this weekend, it goes back into the vault until next year! Also be keen on our delivery list- the weather sort of hurt everyone pretty bad this week. We’ve had one store see all his refrigeration blow, and two who need new air conditioners to regulate the extreme humidity. If we get a nice day this weekend, go out and spend some cash at a small business. They could use it.
Clockwise from front: Coconut Custard, Funky Monkey, Caramel Macchiato, Aris
NEW!!! COCONUT CUSTARD: Coconut cake, vanilla custard buttercream roasted toasted coconut
FUNKY MONKEY: Banana chocolate chip cake, peanut butter buttercream, banana chip, chocolate ganache
CARAMEL MACCHIATO: Chocolate espresso cake, caramel macchiato buttercream, ganache, caramel, ground chocolate covered espresso beans
THE ARIS: Walnut cake, honey butter, Greek yogurt buttercream, honey orange and cinnamon glazed walnuts
CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge
CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope
BLUE APRON FOODS: Union St. off 7th Ave, Park Slope
TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights
RADISH- Bedford Ave off N8th, Williamsburg
EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint
BROOKLYN STANDARD: Nassau Ave & Jewel St, Greenpoint
RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook *Whoopie Pies and Wild Maine Blueberry Cobbler cupcakes only*
THE BROOKLYNEER: 220 W. Houston Street, West Village
CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side
QUEENS COMFORT: 40-09 30th Ave, Astoria