Well here we are: OPENING DAY OF THE 2011 UNION SQUARE HOLIDAY MARKET!!!
We have soooo many exciting things we’ll be bringing out over the coming weeks, but I won’t tell you any just yet so I can save some material for upcoming blog posts (it is HARD thinking of stuff to write about three times a week when I’m exhausted). But here’s the first surprise: aside from our usual offerings, we’ll also have:


Salted caramel coconut macaroons from Danny Macaroons! If you follow me on Twitter you’d know that Dan & I are BFF 4evah+infinity, so this really isn’t shocking to you. We’ll also be carrying the macs at DeKalb soon, and gift bags of them as we get closer to the Holidays.
So now with the macaroons, the cupcakes, the brownies AND the whoopie pies, I bet you want to go down there RIGHT NOW. And I can’t wait to see you! But you need to be warned- this thing is huge. HUUUUUGE. I know Union Square doesn’t seem that big the rest of the year, but you put a labyrinth of booths down there and you’ll be surprised how many times you can get lost (my personal record: nine times in one day). We’re on the southeast part of the square, in the first row, close to the upside down elephant.
That makes sense, right?
For those of you without a compass or a seaman’s sense of direction, I drew you a map. Because it’s been a few weeks since I busted out my MS Paint skills for you guys, and I just know that you missed them real bad.
Print that out, stick it in your pocket and come see me! I’ll be waiting! With these cupcakes you see…….waaaaiiiittt a second……
HAVE YOU ORDERED YOUR THANKSGIVING CUPCAKES YET?!?!?!
And you guys thought for a second I was going to forget to nag you there, didn’t you? We’re taking orders through Monday, so this was going to be the second to last time for me to do it and I nearly missed it! This is what I get for switching from coffee to tea!
Ok, where were we. Come to Union Square! I’ll be waiting for you there with these!
Clockwise from front: Caramel Macchiato, Hazelnut Kiss, Pear Cardamom Ginger, Butternut Spice
Caramel Macchiato: Chocoalate espresso cake, caramel macchiato buttercream, crushed chocolate covered espresso beans, espresso ganache, caramel drizzle
Pear Cardamom Ginger: Pear cardamom cake, honey spice buttercream, candied ginger
Hazelnut Kiss: Chocolate hazelnut cake, Nutella buttercream, roasted hazelnuts
Butternut Spice: Butternut squash cake, vanilla buttercream, candied pumpkin seeds, butternut squash seed oil
Available at:
Robicelli’s at Union Square Holiday Market
Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Aloha Grinds: 76th and Third Ave, Bay Ridge
Bagel Schmagel: 76th and Third Ave, Bay Ridge
Crespella: Seventh Ave off 9th Street, Park Slope
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Court Street Grocers: Court Street off Luquer, Carroll Gardens
Eastern District: Manhattan Ave off Eagle Street, Greenpoint
Brooklyn Standard: Nassau & Jewel, Greenpoint
The Brooklyneer: 220 West Houston St, West Village
JEM: Broadway off Franklin Street, TriBeCa
Cake Shop: Ludlow St btwn Stanton & Rivington, LES
Sons of Essex: Essex St btwn Stanton & Rivington, LES
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)
DID YOU PLACE YOUR THANKSGIVING ORDER YET?!?!? HUH?!?!?! DIDJA DIDJA DIDJA?!?!?!
I have to lead with that because even though I thought Thanksgiving was an entire week away, we’ve apparently already skipped straight ahead to Christmas. I stopped into Starbucks today and the carols were blasting, the decorations were everywhere, and Thanksgiving blend has already been put in the vault in favor of Christmas roast (which tastes remarkably like elf blood and cheer! It’s delicious!).
I’m glad “the man” made me switch to a more joyful coffee a bit prematurely, because today I began the build out of our space at the Union Square Holiday Market! It’s painted a lovely shade of paint called Red Velvet (not kidding). I assembled all our Flurms and Shmurgens from Ikea and the table my dad custom made for us in a 25 square foot booth, and strung up 1100 Christmas lights so our booth glows like the sun. That last part is really important as I managed to get lost in the market 7 times today, so I want to give you guys a chance to find us.
Even in the first day of build-out, this market is already one of the most beautiful things I’ve ever seen. I cannot wait for you guys to come down and visit us.
So while I was busting my ass getting the booth all ready to go for you guys, what was Matt doing to put you guys in the Christmas spirit?
Yep. Christmas spirit.
He also put a shirt on and made these cupcakes, and what do you know, there’s a new fall flavor in there! Trotting it out for you to love it, just to cruelly rip it away at the end of the week and forcing it into the depths of the vault! We can be such jerks sometimes!
Clockwise from front: Pear Cardamom Ginger, Cinnamon Bun, Apple Maple Crisp, Butternut Spice
NEW!!! Pear Cardamom Ginger: Pear cardamom cake, honey spice buttercream, candied ginger
Cinnamon Bun: Cinnamon sugar cake, cream cheese buttercream, streusel, cinnamon butterscotch
Apple Maple Crisp: Apple cake, vanilla buttercream, roasted apple butter, oat crisp, maple syrup
Butternut Spice: Butternut squash cake, vanilla buttercream, candied pumpkin seeds
Available at:
Robicelli’s at DeKalb Market: Flatbush Avenue Ext and Willoughby, Downtown Brooklyn
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Radish: Bedford Avenue off North 8th, Williamsburg
Battery Place Market: 77 Battery Place, Battery Park City
Joe- Columbia University: West 120th Street btwn Broadway & Amsterdam, Morninside Heights
Red Hook Lobster Pound *Whoopie pies only*
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island