to move up and down
Flavors: Wednesday, November 9th
So I fell asleep while doing the Tumblr last night and once again I have to write something in two seconds. Then while I was asleep, for the second night in a row my kids climbed into our bed and forced me out, so I ended up curled up at the foot of the bed like a dog.
Can any parents out there tell me if I’m ever going to have a decent night of sleep again? Please?
*sigh*
Tonight I’ll be speaking on a panel for Work It Brooklyn about using social media to grow your small business. Obviously, I’ll be pointing out stellar examples such as this one. Regardless, I’m incredibly honored to be asked, and very very stoked to meet lots of you there, so grab your tickets while you still can. I’ve been told I’m very entertaining in person, regardless of my children’s best efforts to derail it. Plus, there’s wine!
Time for cupcakes! Today’s the last time the Pecan Pie will be released into the rotation (though we’ll have it at DeKalb for a bit), and I heavily suggest you grab one, as Matt swears up and down it’s his favorite cupcake of all time. I don’t blame him.
Clockwise from front: The Breucklen, Pecan Pie, Car Bomb, Chocolate Pumpkin Cheesecake
The Breucklen: Apple cake, cinnamon caramel buttertcream, Good Batch stroopwaffel, cinnamon caramel drizzle
Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecan
Car Bomb: Chocolate Guinness Stout cake, Jameson Whiskey ganache, Bailey’s Irish Cream buttercream
Chocolate Pumpkin Cheesecake: Pumpkin cake, cheesecake buttercream, chocolate fudge glaze
Available at:
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Radish: Bedford Avenue off North 8th, Williamsburg
Jem: Broadway off Franklin Street, Tribeca
Red Hook Lobster Pound *Whoopie pies only*
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Flavors: Monday, November 7th
Yes, Daylight Savings Time is over. And yes, now the suns setting at like five o’clock. And yes, for the next few days, every at least five percent of your friends on Facebook will post a status update along the lines of “UGH! Why doez it have to get dark so EARRRRLLLLYYY!!! OMGZ, I miss summer so baaaddd!”.
Facebook was really made for thoughts like that.
But while you’re sitting at your desk today, silently bemoaning that it will already be dark by the time you get out of work, remember this:
You just happen to be in the one place that’s more beautiful at night than any other place on earth. And you get an extra hour or two of that for the next couple of months.
So let’s celebrate! Grab a cupcake!
Clockwise from front: Pecan Pie, Car Bomb, Pumpkin Caramel, Bourbon Caramel Apple
Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecans
Car Bomb: Chocolate Guinness stout cake, dulce de leche buttercream, caramel shards
Bourbon Caramel Apple: Apple cake, bourbon salted caramel buttercream, roasted apples
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds
Available at:
Robicelli’s at DeKalb Market: Corner of Flatbush Ave Ext & Willoughby, Downtown Bklyn
Aloha Grinds: 3rd Ave off 77th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza: Henry St off Atlantic AND Clark Street off Henry, Brooklyn Heights
Cake Shop: Ludlow St btwn Stanton & Rivington, LES
Battery Place Market: 77 Battery Place, Battery Park City
Joe Columbia University: West 120th Street btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes (Tuesday): 62 West Main Street, Patchogue, Long Island
Flavors: Friday, October 28th
You know how we said we’d never, ever participate in one of those group buying sites?
We lied.
How does something like this even happen? What made us change our minds? Well, Juice is a “mom-driven site”- it not only generates deals for families, but it provides commission based employment opportunities to moms as well. I remember Atticus’ first year and how I was going absolutely nuts trying to figure out a way to bring money in but still stay home with my son since we couldn’t afford daycare (Plus being cooped up in the house with an infant as your constant companion is a very stark departure from the hustle of a commercial kitchen- believe me when I say as much as I loved my son and being home with him, I really missed working a lot). Point is, any company that’s helping moms from that angle is A-OK in my book!
Also, a very good friend of mine happens to be the district manager. That helps, too.
So here’s the deal: AN ENTIRE DOZEN CUPCAKES FOR $18. That ain’t too shabby!
Of course, there’s deal points. I could be that schmuck that hides them in fine print, then springs them on you at the last minute when you’re at the shop and disappoints you. I HATE it when people do that to me, and have way too much respect for all of you to do that, so I’m going to lay just about everything I think you need to know up front:
-The deal can only be redeemed at our store at DeKalb Market. We cannot legally accept them at Union Square, for any delivery orders, holiday pop-ups, or at any of our retail partners- only DeKalb. If you’ve been meaning to visit, this is a great excuse! We’re 2 blocks off the Manhattan Bridge on Flatbush Avenue Extension, or right off the DeKalb Avenue subway station on the R,Q, B line!
-This deal is not valid for the week of Thanskgiving or Christmas. We are already at such high volume those weeks, due to space constraints we could not possibly accommodate any more production (speaking of which, Thanksgiving orders have already started coming in, so get them in sooner rather than later!). This deal IS valid for every other holiday weekend and most of December- meaning if you have a holiday party, an office potluck, or a gift to your kids teachers- this is perfect!
-You need to use the entire voucher in one go- it doesn’t split. If you’re buying the whole dozen for yourself, they freeze beautifully! Put whatever you’re not eating in an airtight container and into the freezer for up to 6 weeks. When you want one, just put it on the counter or in the fridge to come to room temp. If you’ve ever met me in person, you know how I’m a big proponent of having “emergency cake” in my freezer at all times, just for those times when it’s 4am, I can’t sleep because I’m really stressed out, and all I need is a big piece of cake to stuff in my face while I’m curled up in a ball on the kitchen floor (I can’t be the only one who does this, am I?). Anyway- 12 cupcakes? 12 pieces of emergency cake. Think about the holiday season. What are the odds you will at some point need emergency cake?
-These things don’t include tax, so you’re going to have to pay that when you redeem the coupon. It’s about $3. Uncle Sam thanks you!
And I think that’s just about all- CLICK HERE to grab the deal! And take a look at these sexy sexy cupcakes we made last night, because 12 of those could be in your belly on the cheap real soon!
Clockwise from front: Pecan Pie, The Bluth, Pumpkin Caramel, Pear Mascarpone
NEW! Pear Mascarpone: Pear cake, mascarpone buttercream, pear chip
NEW! Pecan Pie: Pecan molasses cake, vanilla buttercream, butter molasses glazed pecans
The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds.
Available at:
Robicelli’s at DeKalb Market: Corner of Flatbush & Willoughby, Downtown Brooklyn
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Aloha Grinds: 76th and Third Ave, Bay Ridge
Bagel Schmagel: 76th and Third Ave, Bay Ridge
Crespella: 7th Ave off 9th Street, Park Slope
Tazza: Clark Street off Henry AND Henry off Atlantic, Brooklyn Heights
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Court Street Grocers: Court Street off Luquer, Carroll Gardens
Eastern District: Manhattan Ave off Eagle Street, Greenpoint
Brooklyn Standard: Nassau & Jewel, Greenpoint
Cake Shop: Ludlow St btwn Standon & Rivington, LES
Joe Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights
Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island
Red Hook Lobster Pound: Van Brunt Street, Red Hook; Brooklyn Flea; Smorgasburg; Roving Food Truck (Whoopie Pies Only)
Flavors: Wednesday, October 26th
It’s that time of year again, folks!
THANKSGIVING IS ONLY A FEW WEEKS AWAY!!!!
And while so many of you are going “NOOOOOOO!!!!! NOT READY YET!!!!”, we here at Robicelli’s ARE getting ready, and have officially opened up Thanksgiving Pre-Ordering. See that bit at the top of the page that says “Thanksgiving Ordering 2011”? Whenever you’re done emotionally preparing yourself for the imminence of the holiday season, click over there for details on how to order. Here’s the Cliff Notes version for you all:
-We’ll have five flavors available: Pumpkin Spice Latter, Pumpkin Pie, The Ebinger, Bourbon Caramel Apple, and a NEW one we’re introducing that week- SWEET POTATO CASSEROLE. That’s sweet potato cake with toasted marshmallow buttercream and a bit of sugar on top. Let’s not kid ourselves with the whole “sweet potatoes covered in butter, syrup and marshmallows is totally a side dish and therefore healthy” lie any longer. It’s dessert- it’s rich, it’s decadent, and now in cupcake form, it’s portion controlled. And delicious- did we mention delicious?
-We will have brownies and whoopie pies available for the first Thanksgiving ever! We debuted the Pumpkin Spice Whoopie Pie this past Sunday at the Grub Street Food Festival, and it sold out by 2pm. Not only that, half the people who bought one came back to buy a second. So if you were one of the people who waited on line only to learn they were sold out, you can blame those people for ruining your life.
-We’ll be doing a very limited number of deliveries in Brooklyn, so early bird gets the worm if you want a spot on the list (FYI- two dozen minimum on delivery). Otherwise, orders will be available for pick-up at either our shop at DeKalb Market, or at our booth at the Union Square Holiday Market. There are NO DELIVERIES IN MANHATTAN the day before Thanksgiving, because with traffic the way it’s been, you’re likely to receive your stuff at 4am. Aside from Union Square and our usual places, we will have a brand spanking new location in Manhattan where you can pick up your stuff. You’ll have to tune in tomorrow for details on that though, because I like suspense and excitement. Can you feel the suspense? IT’S PALPABLE!
-You can preorder 4 dozen cupcakes, you can preorder 4 cupcakes- it doesn’t matter. What’s important is that we HIGHLY RECOMMEND PREORDERING, whether it’s though us via email, in person at DeKalb, or with one of the shops we wholesale to. We recommended this last year, no one preordered, and thus many of our locations didn’t order any cupcakes at all. And then I got dozens of angry emails and tweets from people who went to their local Robicelli’s outlets only to find no cupcakes, and having to go dinner empty handed. Thanksgiving should not be about disappointment! It should be about getting so bloated you have to secretly unbutton your pants under the table, or passing out on the couch while watching football and covered in Ritz cracker crumbs!
IT DOES NOT MATTER HOW MUCH YOU ARE PREORDERING- IT CAN BE ANY AMOUNT. EVEN TWO. We will be baking as many cupcakes, brownies and whoopie pies as we can so that there will be some available for the last minute types- but if you don’t preorder, there are no guarantees that you’ll get your dessert. Safety first, people.
-It is cold enough at this point of the year where you don’t have to worry about transporting the cupcakes. We should be good from now til May at least. Another reason I love this weather.
-Thanksgiving flavors will be available from Monday through Wednesday at all our locations, so if you’re leaving a day or two before Thanksgiving, you’ll be able to pick them up. They freeze wonderfully in their boxes, which I would recommend if you’re picking them up on Monday or Tuesday. If you’re grabbing them Wednesday, you can just keep them in the fridge overnight.
That’s about all I can think of right now. Any questions? Want more info? Hit us up on Facebook.
But enough about the future- let’s live in the now, particularly regarding these awesome cupcakes that are being delivered to stores as we speak! Today we introduce the Pecan Pie cupcake, which Matt is now proclaiming to be his new favorite cupcake! And did he bring one home for me to try? Of course he didn’t! Let me know how it is!
Clockwise from front: Pumpkin Caramel, Caramel Apple, Brandy Alexander, Pecan Pie
NEW! Pecan Pie: Pecan molasses cake, vanilla buttercream, molasses glazed pecans
Caramel Apple: Apple cake, salted caramel buttercream, cinnamon sugar roasted apple, caramel drizzle
Brandy Alexander: Chocolate brandy cake, brandy mascarpone buttercream, chocolate dipped brandy snap cookie
Pumpkin Caramel: Pumpkin cake, salted caramel buttercream, candied pumpkin seeds
Available at:
Robicelli’s at DeKalb Market: 138 Willoughby Street, Unit #18, Downtown Brooklyn
Hom: Third Avenue and 88th Street, Bay Ridge
Cafe at Sam’s Bakery: 94th Street off Third Avenue, Bay Ridge
Blue Apron Foods: Union Street off 7th Avenue, Park Slope
Tazza: Henry Street off Atlantic AND Clark off Henry, Brooklyn Heights
Radish: Bedford Avenue off North 8th, Williamsburg
The Brooklyneer: 220 West Houston Street, West Village
Battery Place Market: 77 Battery Place, Battery Park City
Joe- Columbia University: West 120th Street btwn Broadway & Amsterdam, Morninside Heights
Queen City Cupcakes: 62 Main Street, Patchogue, Long Island
Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook (Whoopie Pies Only)
