Robicelli's

It’s time for school to start, meaning that as promised, I’m a hysterical mess! Weeeee!

Since this is our first year at kindergarten, I’m a newbie to this whole “Back to School” business, but I pretty much know what’s going to happen next. By mid next week, my house will be quiet, I’ll have time to go back to the gym, I’ll be able to work on my book in peace without hearing “Mommy, can I play Sesame Street dot org on your computer?” every five minutes, I can start watching Days of Our Lives again and yell at the tv while I’m supposed to be working (which I wouldn’t have to do if Sami just stopped making such bad decisions and just listened to her heart!). It’s going to be amazing.

Then you know what happens in two weeks? ROSH HASHANA. I get all stoked to have a life without “Mooooooom! He’s hiiiiiting me!!!” or “Mooooom! I got green beans in my pants!” (happens more often than you’d think). I get my routine down, get adjusted to the peace and quiet, then BOOM- I’ve got to find ways to impress them for four whole days in a row! 

Upon realizing that today, I also realized that even we’re barely feeling like it’s fall, it’s time to get the Rosh Hashana ordering up. Our “L’Shanah Tovah” is one of our oldest flavors, and only comes out once a year- our moist apple cake topped with honey vanilla buttercream, roasted apple, and drizzled with spiced honey. We’ve also got a pumpkin flavor on tap as well as others, and are stoked to announce our first ever brownie for the holiday: Chocolate Walnut Pomegranate!

But of course- we’re delivering, so if you’re looking to send a hostess gift or just a little something to friends or neighbors to wish them a sweet New Year, you really can’t go wrong with these. If you just need a few, I still heavily recommend pre-ordering, as we are only producing a limited quantity and preorders are your only chance of guaranteeing you get one.  You can order for pick-up at our Gourmet Guild Williamsburg location, or ask your local Robicelli’s vendor if they’d be willing to set a few aside for you. 

And now let’s stop thinking about 2 weeks from now, and start thinking TODAY and our special seasonal number. Nothing reminds me of being a schoolgirl more than taking an apple, coring it, stuffing it with peanut butter and slicing it up. The rest of this week we’re doing our limited edition Apple Peanut Butter cupcake- for the kid in your life, or just to make you feel that for just a few moments, you’re one again yourself.

Clockwise from front: Banana Nutella, Ebinger, Cinnamon Bun, Apple Peanut Butter

Apple Peanut Butter: Apple cake, peanut butter buttercream, peanut brittle

Banana Nutella: Banana cake, Nutella buttercream, banana hazelnut praline

Cinnamon Bun: Cinnamon spotted cake, cream cheese buttercream, cinnamon streusel, cinnamon butterscotch

Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

Our first fall flavor is here!!!!  Our first fall flavor is here!!! Oh my goodness, can you stand the excitement!  

Fall is hands down, without question, my favorite season.  I love the produce, our seasonal flavors, the crisp weather and the changing leaves.  I love sweaters- in fact, I’ve been wearing the only sweater my children haven’t yet destroyed since September 1st, even though I was sweating like a pig all week. Right now I’m counting down to our 5th wedding anniversary (October 7th) and our family’s “Apple Picking Day” (the MOST IMPORTANT DAY OF MY ENTIRE YEAR), and inside I feel like a little girl waiting for Christmas.

Today, we’re celebrating the first day of school with an apple peanut butter cupcake. Like most of you, one of the first things I ever “cooked” in my life was a peanut butter stuffed apple- you remember those, don’t you?  When you’d cut the core from an apple, fill the middle with peanut butter, then slice it up so you have perfect cross sections with a circle of PB in the center.  

I was SO GOOD at making these. 

So to welcome all of you back to class, or to make all you grown-ups feel like a kid again, we’ve brought back our delicious seasonal apple cake and topped it with our peanut butter buttercream and pieces of homemade peanut brittle for a little something special.  Really, there’s nothing better than something that makes you feel like you’re 7 years old all over again. Except if it’s Chicken Pox, because that sucked something awful. July 1987, you were a cruel and itchy month.

Coming up in the next few weeks, you’re going to start seeing more maple, more pumpkin, apples, figs, sweet potatoes and a lot more.  And now that the summer’s over, Cinnamon Bun is back, too!  Get excited! I am!

Clockwise from front: Cinnamon Bun, Tiramisu, Apple Peanut Butter, Duckwalk

NEW! Apple Peanut Butter: Apple cake, peanut butter buttercream, crushed homemade peanut brittle

Tiramisu: Espresso soaked cake, espresso ganache, mascarpone buttercream, cocoa powder

Duckwalk: Vanilla cake, blueberry port syrup, blueberry port mascarpone buttercream, port simmered blueberries

Cinnamon Bun: Cinnamon sugar spotted cake, cream cheese buttercream, cinnamon butterscotch, streusel topping

Available at:

Robicelli’s at DeKalb Market: Flatbush & Willoughby, Downtown Brooklyn

Bagel Schmagel: Third Avenue btwn 75th and 76th, Bay Ridge

Hom: 88th and Third Avenue, Bay Ridge

The Cupcake Stand: Fifth Avenue between 60th and 61st, Sunset Park

Tazza Cafes: Clark St off Henry AND Henry Street off Atlantic, Brooklyn Heights