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Posts Tagged: root beer float

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You know I’m busy when I forget the Tumblr because I was supposed to be working but there was a Golden Girls marathon on television and I got sucked into watching it working so hard that I passed out early on the couch.

In consolation, I bring you this. You all know it, and probably haven’t thought about it for a while, but seeing this is going to make your damn Monday. That and some sweet Robicelli’s baked goods of course, available at a very smart, quality minded, and exceptionally good looking retailer near you.  

Happy Monday people!

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Coconut Custard: Coconut cake, vanilla custard buttercream, roasted coconut

Hot Sunday: Chocolate cake, vanilla buttercream, hot fudge, maraschino cherry

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

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IT’S FINALLY HERE!!!! GOOGA MOOGA HAS ARRIVED!!!

For the next three days, if you were keen enough to get tickets, you’ll be able to get your hands on our Car Bomb Parfait: a Guinness stout fudge brownie topped with a Bailey’s ricotta creme, Irish Whiskey ganache, and beer nut praline. This is a Googa-only special which you’ll never be able to find anywhere else outside of this weekend, SO YOU BETTER COME AND VISIT US. 

We’re located in “The Woods” portion, directly next to the beer tent and across from the ATMs. Best way to find us- look for the main stage, walk towards it, turn left slightly and head in the direction of all the trees. We’re in a nice shady nook with lots of picnic tables, next to Northern Spy Food Co., Rippers, Caracas Rockaway, Kasadela, and my favorite-named food business of all time, The Big Banana.

You know you’re a parent when you hear the term “Big Banana” and this is the first thing you think of. And because you can recite the entire episode verbatim.

Instead of posting the event map, which you’ll look at once and forget, I suggest you download the official Googa Mooga App, which will not only tell you where everything is, but also let you check out everyone’s menus in advance. Then you can make your own personal shopping list of everything you need to eat and check it off as you go. My list currently includes grilled maple bacon skewers from Landhaus, a Fois Gras doughnut from Do or Dine, and Tacos al Pastor from Salvation Taco.  And speaking of tacos, another big event has just been announced for us…….

Tickets just went on sale for this years NYC Wine & Food festival, and Robicelli’s will be providing the desserts for Tacos & Tequila hosted by Bobby Flay on October 19th. We’ll be everywhere that weekend as our book comes out two days before — and if you happen to be at Googa Mooga, you’ll be one of the first to see the cover! (don’t despair if you’re not making it - I promise to post a pic on Instagram at some point this weekend).

If Googaing about is not your thing, you can certainly just pick up one of these cupcakes that are going around to various shops, or a whoopie pie at any Red Hook Lobster Pound or Jordan Lobster Farms location, then follow along on Twitter where I’m sure I’ll be posting lots of nonsense all weekend long. And speaking of Twitter- congratulations Mark Turetsky! You won two tickets in our Googa Mooga giveaway by naming your pick for most underappreciated sitcom episode of the last 30 years:

Do the Urkel, where Steve repaired a divided America through the power of dance.

Excellent call, Mark. Excellent call. In this crazy world we live in, we can’t forget the power of Urkel to unite and heal us all.

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust

Chocolate Peanut Butter Pretzel: Chocolate cake, peanut butter buttercream, crushed peanuts and pretzels

The Aris: Orange scented walnut cake, Greek yogurt buttercream, spiced honey walnuts

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Hate to break it to some of you guys, but fall is right around the corner. And I, for one CANNOT FREAKING WAIT, because the lines on adorable jackets and cardigans distract from the fact that my head is the size of a bowling ball. 

Fall also means we start getting back into doing special events and bringing out our craziest, super limited edition flavors for them. Matt and I had a marathon brainstorming session today that included figs, dates, sherry, multiple European cheeses, pork products, three different types of chile peppers, local honey, herbs, apples, pears, pumpkins and more- and we’re STILL not done coming up with new ideas. I wish we had a bigger kitchen and a fleet of robots to do our bidding so we could release them all at once, but alas, we’re only human.

That being said, I’ve posted Septembers schedule, and we’re bringing back the fall flavors a few weeks earlier than normal. I wait all year for these flavors to come back, so I want to give us all as much time with them as possible before they disappear after Thanksgiving. If you’re planning a party, corporate delivery, or need our special once-a-year L’Shanah Tovah cupcakes for Passover, drop us a line! We’d love to be a part of any and all shindings, hoe-downs and hootenannies.

Speaking of hootenannies, check out the updated list of some of the many events we’re doing- like the Brooklyn Local or the NY Food & Wine Festival. Many are ticketed, all are on sale now, and you should get your tickets before they all sell out. All those special new flavors I told you we’re experimenting with? Those will be at events exclusively, so plan accordingly.

As excited as I am for fall, that means that our summer flavors are starting to take their final bows for 2012. Go out and have a Root Beer Float before they disappear til next year. It’s going to miss you too- I promise.

Clockwise from front: Root Beer Float, Banana Cream Pie, Coconut Custard, The Ebinger

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Banana Cream Pie: Banana cake, vanilla custard, custard buttercream, banana chip, graham cracker crumbs

Coconut Custard: Coconut cake, vanilla custard buttercream, roasted coconut

The Ebinger: Chocolate cake, chocolate custard buttercream, chocolate fudge, chocolate cake crumbs

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We’re now at the end of July, which means that it’s time for (press play on this now)……..

ALLISON’S ANNUAL EXISTENTIAL CRISIS!

Yes folks, over the next two weeks, we’ll see the 6th anniversary of the day I found out I was pregnant with my oldest son, the 4th birthday of my youngest son, the 2nd anniversary of my Grandmother’s death, the 11th anniversaries of both the day my childhood dog died AND the day I was diagnosed with stage IV Lymphoma and told I had 5 months to live (and who’s the bitch NOW, cancer?!?! HUH?!?!), and then finally closing it out on August 1st with my 32nd birthday. 

I think the last part is what’s hitting me the hardest. Now, I’m not upset that I’m going to be 32- in fact, I absolutely love being in my 30s.  Once you hit 30, you have a better idea of who you are, your place in this world, where you want to go and who you want to be.  

Most of all, you begin to know what you really, really want out of life. And the older I get, the things stop being these ridiculous grandiose things like “I want to have millions of dollars”.  As you get older and really understand the power of the little things in your life, like having your child fall asleep in your arms, or having your husband surprise you with a bag of KitKats and a cup of tea when you’re sad for no good reason.

And after weeks of thought, I think I finally know the #1 item on my “must do in my lifetime” list.

I need to hold a koala. 

I’m not even kidding about this a little. I think koalas are the cutest animals alive, and the idea of holding one in my arms and petting his little head as he clings to my chest gets me so excited I start jumping up and down a little. Though I’ve been told that I absolutely shouldn’t do that when I’m actually holding the koala, because they have a tendency to pee on you when you do that. But you know what? I really think I’d be totally ok with being covered in koala pee. 

So does anyone have ideas on how I can make this happen? I’m a member of the Wildlife Conservation Society- do you think the Bronx Zoo has loaner koalas? Could I take one out for the day for a picnic- maybe feed him some leaves and play a little fetch? Do koalas even play fetch? SO MANY UNANSWERED QUESTIONS.

You know what’s the other big thing on my life list? I want to make millions of people happy. And I get to do that every day because you guys let me, so thank you for that. Now go get some of these cupcakes and get your Friday dose of happy.

Clockwise from front: Root Beer Float, Dark Chocolate Dulce, Odessa, Key Lime Cheesecake

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Dark Chocolate Dulce: Dark chocolate cake, dulce de leche buttercream, dark chocolate ganache, sea salt

Odessa: Vanilla cake, sour cream buttercream, sugared sour cherries

Key Lime Cheesecake: Graham cracker cake, key lime curd, key lime cheesecake buttercream, graham cracker crumbs, lime zest

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I know I said last week that I was giving up my Wednesdays to guest bloggers, but I’ve got something really important to talk about so we’re going to have to bump that back a bit. Note that I said REALLY IMPORTANT, so you may want to make sure you’ve had a cup of coffee or a sack full of rock candy so that you’re fully attentive while you read this. Go ahead and go get that right now if you need to.

A few years ago, we were asked to sponsor the welcome center for the New York City Food and Wine Festival (which we’re a part of again this year! Go buy tickets!).  Matt brought the cupcakes to the meeting point and was ushered into a building that he said felt very familiar, but he couldn’t put his finger on it. It was a long, narrow open room. Hanging from the ceiling were giant banners of the smiling faces of various Food Network celebrities. Bright lights everywhere. He couldn’t shake the feeling that he’d been there before, but was pretty sure he’d remember any place that would put Paula Deen’s face on a 15 foot banner.

Then he asked to use the bathroom. And that was the moment where he realized that he didn’t recognize the place because it had been gutted, and he’d never actually seen the room with the lights on. The bathrooms, however, were exactly the same.

Ladies and Gentlemen of New York City- there was a 15 foot banner of Paula Deen’s head inside THE MOTHERFREAKING TUNNEL.

For all of you who only moved to New York after Disney bought most most of it, the Tunnel was someplace a sixteen year old should never, EVER be. What Matt was doing there in the unisex bathrooms I have no idea. I was home studying. The few times I was there with friends I don’t remember at all, more than likely because I was so stunned and repulsed by the debauchery that I had to have blacked it out. Really the only possible explanation.

Never in my life did I think that the excess being served in The Tunnel would be butter. Never.

If that story has accomplished anything, it’s made me realize that I should probably go back and look up what happened in 1996, because I think I missed that whole year (because I was studying so hard).  And for YOU, hopefully it will make you understand why what I’m about to talk to you about is so important:

Remember a month of so back when I was talking about Cake Shop? Many of you may know them as our retail outpost on the Lower East Side, and one of our oldest retail partners.  Many more of you may know them as one of the last clubs in Manhattan to continually feature new music from exciting, brilliant developing bands.  

Most clubs book bands that already have a following- bands that can guarantee them a certain number of ticket sales.  If you’re starting out, or you’re trying to grow, or if every single fan you have comes down with the stomach flu the night of your show, chances are you don’t get to play.  And without those shows, you can’t build fans. Cake Shop has differed in that they’ve always been a champion of the little guy. Little guys like Vampire Weekend. Little guys like MGMT. Little guys like, well, US.

They’ve done a lot for the little guys. And now, us little guys from all walks of life need to pool together to help them.

When you let bands with no following take your stage, you don’t always make a fortune to cover your bills.  Yes, it’s good for music, it’s good for the aesthetic of the LES, but it’s not good for the bottom line.  And now with a new real estate tax on their space, they need help. Which is why I’m asking everyone to check out their campaign on Pledge Music to help save Cake Shop. And the incentives are pretty sweet:

-Got $25 to chip in? That gets you on the guest list for a show plus two drink tickets. I think that’s actually a discount!

-Fifty bucks gets you a punch card for 10 drinks. And they’re open from 9am on, so you can invest in a whole day of sitting in their cafe reading a book while getting crapfaced on Amaretto Sours.

-You get to guest DJ a show for $75! How rad is that! I might do that, put on my old JNCOs and a trucker hat, show up and play Air Supply songs all freaking night! (this is why people don’t invite me to parties anymore)

Then there’s like 500 other incentives as well. Or maybe it’s 20. Whatever- it’s 1am and I can’t count.

Want me to put this in more blatant terms for you guys?

Or how about this one…….

New York, we don’t get a lot of chances to save New York. No matter how much we complain, a store that sells nothing but water will open up on St. Mark’s Place, and no doubt more stores selling things like “air” and “the concept of a lost dream” will soon replace everything we love. 

This campaign? This isn’t just a shot to keep Cake Shop around. This is a shot to keep Cake Shop from becoming a store that sells $600 sunglasses. 

Fight for New York! Fight for independent music and the spirit of the Lower East Side! Visit Pledge Music and keep Cake Shop alive! Then use whatever money you have left to buy cupcakes and brownies and whatnot! We can’t be saving New York on an empty stomach, you know.

Clockwise from front: Odessa, Key Lime Cheesecake, Root Beer Float, Peach Melba

Odessa: Vanilla cake, sour cream buttercream, sugared sour cherries

Key Lime Cheesecake: Graham cracker cake, key lime curd, key lime cheesecake buttercream, graham cracker crumbs, lime zest

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Peach Melba: Brown sugar cake, vanilla buttercream, raspberry jam, brown sugar peaches

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My internet came back just in time for me to see that we now have over twenty thousand Tumblr subscribers! TIME TO WANG CHUNG!


Seriously, thank you all so much for following.  We’ve seen this blog grow our business, lead to opportunities with television and big events, and it’s even helped us nab a book deal.  And no matter what it is that I’m writing, it’s the fact that you guys actually read this nonsense that has made the magic happen, so THANK YOU.  (side note- you can follow us other places, too! Check Facebook for daily flavors and business updates, and Twitter for 10% business, 80% of me screwing around, and 10% “other”).

Now to conclude the news I began on Friday……

Next Sunday, Robicelli’s will be holding a one day only pop-up at Castello di Borghese Vineyard! In July of 2005 Matt asked me to marry him, and we celebrated with a trip to Long Island’s North Fork, with Borghese being one of our favorites. Now seven years later, we get to return as the married parents of two children, two cats, and one bakery. *sniff* 

Man, I wish I hadn’t cued up that Wang Chung song so early, because I would totally cue up some Kenny Rogers right now.

Oh screw it. It’s my freaking blog- and besides now you’re all humming Kenny Rogers to yourself so let’s just do this.

Coincidentally, I’ve just realized there’s an excellent chance that in 20 years, Matt is going to look exactly like Kenny Rogers. It’s way too soon to know how I feel about this. 

Now back to the point, which is that next Sunday, we’ll be at Borghese with wine inspired cupcakes, and oodles of our “absolutely so good that your eyes will roll into the back of your head” Chocolate Merlot Brownie. If you’ve been saying to your friends “You know, we should totally rent a car and take a trip to the North Fork!”, this weekend coming up is that weekend. Stop putting it off and come take over the East End with us!

You should also go out and eat some of these cupcakes RIGHT NOW, because who wants to wait for the weekend?

o

Clockwise from front: Root Beer Float, Chocolate Cashew, Peach Melba, Lime in de Coconut

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Chocolate Cashew: Chocolate cake, cashew buttercream, roasted cashews, ganache

Peach Melba: Brown sugar cake, raspberry jam, vanilla buttercream, brown sugar peaches, graham cracker crumbs

Lime in de Coconut: Coconut lime cake and buttercream, roasted coconut, lime zest

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I love love loooooooove weddings so much. :)

The groom in this picture is Mike, who I’ve been friends with since I was 5 years old. I love him more than most of my biological family. And he is, in part, one of the reasons that there is a Robicelli’s in the first place.

Growing up, I was a guys girl- my main group of friends consisted of seven “Bay Ridge guys” (if you’re from South Brooklyn, you get what that means). One night in January 1995, when we were 14 years old, we were hanging out drinking malt liquor- which FYI is the defacto standard weekend activity when you grow up in Bay Ridge. One of their birthdays was coming up, and I suggested we do something special- because as I’m a girl I’m actually considerate about crap like that. 

So one of the guys- we’ll call him “Luke” because that’s his real name- scoffs “Yeah, what are you going to do? Bake a cake?”, and starts laughing at me. I say “What, you don’t think I can’t make a cake?”. And he keeps laughing at me. So being the obstinate girl I am, I decide that yes, I am baking everyone a freaking cake, and I’m going to shove a big hunk of that cake right down his little throat and it’s going to taste like defeat. Rich, velvety, creamy defeat.

By the time I was 14 I had read the “Good Housekeeping Complete Illustrated Cookbook” about 973 times, I’d played with savory food (and poorly at that), but I’d never baked a single thing on my own in my life. My first ever, my “spite cake”, was a cheesecake which though very delicious, had a gigantic crack down the center. I whipped up a quick sauce with some frozen berries and covered the top so no one would notice, but it didn’t matter. Regardless of the fact that it was delicious, I knew it was flawed.

PS- to keep this from happening to you, cook AND cool your cheesecake in a hot water bath. Turn the oven off right as the cheesecake looks barely set in the center, then just keep it partially open until the oven and water are cool. Then cover the cake and let it set overnight in the refrigerator to allow the egg proteins to set. OR ignore all that advice, just cover it with strawberries and keep your damn mouth shut. You’re welcome.

With the memory of my cracked cheesecake haunting me, I did the only thing I could do - I started to learn everything I could about baking cake. When Luke turned 15 a few weeks later, he got a cake, too. Then for Mike’s birthday, which coincidentally is today, he asked me to make him a blueberry pie, so I started to expand my repertoire. And until we all went away to college, every single one of my friends got a cake, or pie, or bread or cookies or whatever on their birthday, 60% out of love, and 40% out of vengeful, vindictive spite.

On Saturday, 17 years and 6 months after that fateful night where Luke inadvertently taunted me into my career in an Olde English induced stupor, we were together again watching Mike and his new wife cut into a cake that I made with the man I married, the man who I met in a bar one night at talked about cake with until 10am the next morning. And behind them was the eventual product of my own personal fairy tale- a big tower of Robicelli’s cupcakes.

We’ve been a part of hundreds of weddings- for clients, for friends, for family, for strangers. Even before this business we both spent the majority of our careers working a large amount of banquets and catering.  They are checklists, set-ups, breakdowns, deliveries, vendors, planners, tuxedos and walkie-talkies. Weddings for Matt and I are a business. Even our own wedding, which we planned and executed ourselves, was like that in many ways.

This one was different. Maybe because seeing someone you love so much finally finding his other half, and having her be one of the most amazing women you’ve ever met, can make you as happy as if you were falling in love yourself. Maybe it’s because that in that moment, surrounded by the friends who have for the better part of my life been my brothers, I remembered that for all the headaches and hoopla and commercialism- weddings really, truly are one of the most perfect moments in life. And I am overwhelmed with gratitude that so many couples choose us to be such an important part of the greatest moment of their story.

As for my friends- we may not see each other every Friday night anymore, we might not all have as much in common as we did when we were kids, and not all of us survived to be there (we still miss you Sean. I didn’t forget it was your birthday today- happy 32nd in heaven, handsome. I’ll bake you a Car Bomb Cake when I get up there, I promise). Though I am grateful to them for helping me keep my head while coming of age, for accidentally launching my career, for inadvertently giving me the skill that would lead me to finding the man of my dreams- what I am most grateful for is that even as we are all getting older, whenever we get together, we still in so many ways are those idiot 14 year old kids getting drunk in Bay Ridge. And I had forgotten just how much I had missed that.

I love you guys. Even you, Luke. Even though you’re still a jerk sometimes.

What would be really lovely for all of you to do today is perhaps to pick up a cupcake for someone you love, just to put a smile on their face and remind them how much they mean to you. It’s always a good day for that, but today is an exceptionally good day.

Clockwise from front: Dark Chocolate Dulce, Coconut Custard, Root Beer Float, The Bluth

Dark Chocolate Dulce: Dark chocolate cake, dulce de leche buttercream, dark chocolate ganache, sea salt

Coconut Custard: Coconut cake, vanilla custard buttercream, roasted coconut

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

The Bluth: Chocolate banana cake, chocolate buttercream, roasted walnuts, ganache

Robicelli’s at DeKalb Market is closed Mondays, but will reopen tomorrow. All the cupcakes you see above, plus brownies, whoopie pies, and more, are going to select Robicelli’s retail partners. Availability varies per store- call ahead if you’re looking for something in particular.

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Things I learned from Internet Week:

1. As fascinating as the tech sector is, as much as we talk about the fact that Mark Zuckerburg is 28 years old and make a gazillion dollars today, I could never be truly happy in a job where I had to wear a suit and came come smelling like perfume instead of sweat and meat juices.

However, if one of our new fans happens to be launching some sort of dot com that combines the glories of six figure salaries and health benefits with meat juices, then call me!

2. Apparently without sugar and coffee, the people who run the internet couldn’t function, meaning there would be no LOL Cats or pornography. So you’re welcome, internet.

Clockwise from front: Chocolate Peanut Butter Pretzel, Butterbeer, Aris, Root Beer Float

Chocolate Peanut Butter Pretzel: Chocolate cake, peanut butter buttercream, crushed peanuts and pretzels

Butterbeer: Butterscotch soaked cake, butterscotch buttercream

Aris: Walnut cake, honey butter, Greek yogurt buttercream with cinnamon and orange, honey glazed walnuts

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Available at Robicelli’s at DeKalb Market, and all the other usual suspects. Check the locations tab up top. Also whoopie pies are at Madison Square Eats with the RH Lobster Pound, and brownies are at all Oaxaca Tacos locations.  Sorry for not typing it today- running super late for something, and haven’t been sleeping enough. On that note, come visit me at Roller Disco tonight at DeKalb Market, where you can watch me alternately cry, pass out on the counter, and yell like a crazy guy on the subway! Good times!

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Ooooof.

After Choice Eats a few weeks ago I thought I had learned something about pacing myself when people are putting tables full of free meat in front of me. And then we went to Tasting Brooklyn and it became painfully obvious to me that I have learned absolutely nothing.

Before I go crawl under the covers to resume my meat coma:

This is the absolutely, positively last moment that you can place a preorder for Easter cupcakes or Passover brownies for delivery or pick-up at DeKalb! 

We’ll have them available to purchase this weekend at the grand reopening of our shop at DeKalb Market, but if you know the drill- if you don’t preorder there’s no guarantee we won’t sell out of them. We’ll also have all the treats we served at Tasting Brooklyn tonight, including our brand spankin’ new Sixpoint Brownstone Ale brownie. (and, yet, the Chicken n’Waffles will be there too- don’t worry).

You know what else is back? CARROT CAKE! I know, I know, it doesn’t sound that exciting, but this is the one that started all this cupcake nonsense three years ago, and we only do it the week of Easter. And as always I swear, there are absolutely, positively no raisins in them. Because as we know, raisins are agents of the devil, and they have no place in cake. (Unless it’s clearly marked “raisin cake”, but seriously, who the hell wants to eat raisin cake?)

Clockwise from front: Allison’s Famous Carrot Cake, Root Beer Float, CPB, Boston Cream

Allison’s Famous Carrot Cake: Carrot cake, cream cheese buttercream, roasted walnuts

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherries

CPB: Chocolate cake, peanut butter buttercream, roasted peanuts, ganache

Boston Cream: Vanilla cake, vanilla custard buttercream, chocolate fudge

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Cupcakes Available at:

Hom: Third Avenue and 88th Street, Bay Ridge

Tazza: Clark Street off Henry, AND Henry off Atlantic, Brooklyn Heights

Battery Place Market: 77 Battery Place, Battery Park City AND 200 West Street, Goldman Sachs Building

Queen City Cupcakes: West Main Street, Patchogue, Long Island

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Whoopie Pies Available At:

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Queen City Cupcakes: West Main Street, Patchogue, Long Island

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Brownies Available At:

Queen City Cupcakes: West Main Street, Patchogue, Long Island

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

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One of the nice things about growing up in New York City is that for us natives, this really is a very small town. I rarely go anywhere without running into someone I went to school or day camp with, or knew from going to underground hardcore/metal shows, or worked with part-time ages ago, or who knows my mother somehow. I can’t avoid it.

On ads all over NYC….

is Billy Eichner, who was a friend of mine back in high school, and also one of my epic teenage crushes (before he was out and obsessed with Meryl Streep. Ok, maybe he was obsessed back then too and I should have known).

On tv…..

My best friend (and 2012 Stuyvesant High School Commencement Speaker) Telly Leung (who also is currently starring in Godspell on Broadway)

Or shopping….

I met Kari, the manager of Williamsburg’s kitchen wundershop Whisk at a food event. And turns out her live-in boyfriend is an old friend from the punk scene I lost touch with 10 years ago.  Also through the food world I met blogger Feisty Foodie, whom I had gone to Stuyvesant with and hadn’t seen since 1996. In reading about the new Brooklyn seafood hotspot Littleneck, I noticed that one of the owners was someone I used to hang out with semi regularly back when he was an editor at Law of Intertia Magazine, and I was writing the long gone webzine Barefoot and Pregnant. 

We met a guy named Mike O’Dea when he was interning at The Meat Hook, and shortly afterwards he was offered a job at MLB.com.  The person who was vacating the job?  Matt’s cousin from Iowa, who unbeknownst to us had been living in NYC.  Our often referenced friend Danny Macaroons was introduced to us at another food event, and it turns out his wife was college roommates with the little sister of my oldest friend (as in “we’ve know each other since we were 3, and his little sister is like my little sister” oldest friend).

In a town of over eight million people, it’s ridiculous how many “chance encounters” you end up having. Or I’m just really really really really popular, which is what I like to think.

Today I was checking out a deal we have on Daily Candy with the aforementioned Danny Macaroons - an exclusive event at Saxon & Parole with the producers of the Food Film Festival that includes short films, a tasting menu prepared by super chef Brad Farmarie, and a gift box provided by Dan & yours truly. And by clicking on Daily Candy I find…….

That my old friend Randall, the guy I was with the moment I met my husband who I managed to lose touch with a few years ago is now apparently in the hottest band ever. EVER. Randall and his band, @#, are the future, and THE FUTURE IS NOW.

Go download the future onto your iPod, then pull on your tightest pants and a scarf, go buy some cupcakes, and make some new friends. You never know how it’s all going to come back around.

Clockwise from front: Root Beer Float, Boston Cream, Bea Arthur, Toasted Almond

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Boston Cream: Vanilla cake, vanilla custard buttercream, chocolate fudge

Bea Arthur: Black coffee chocolate cake, cheesecake buttercream, espresso ganache

Toasted Almond: Almond cake, vanilla buttercream, roasted almonds

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Cupcakes Available At:

Aloha Grinds: 77th & 3rd Ave, Bay Ridge

Crespella: 7th Avenue off 9th Street, Park Slope

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Cake Shop: 152 Ludlow St, Lower East Side

Battery Place Markets: 77 Battery Place, Battery Park City AND 240 Murray Street, Goldman Sachs Building, Financial District

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Whoopie Pies Available At

Red Hook Lobster Pound: 284 Van Brunt Street, Red Hook

Tazza: Clark Street off Henry AND Henry Street off Atlantic, Brooklyn Heights

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Brownies

Oaxaca Tacos: 250 4th Avenue- Park Slope Brooklyn; 251 Smith Street Cobble Hill Brooklyn; 16 Extra Place, LES Manhattan

Queen City Cupcakes: 62 West Main Street, Patchogue, Long Island

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Well that was something, wasn’t it!  

For real, we bought too much food. Way way WAAAAAY too much food.  After Thanksgiving last year, Matt and I worked every day til Christmas and were never home. The day the blizzard hit, I went to the fridge to get the kids something to eat, only to find some expired pudding and 4 half full bottles of mustard.  I had to walk out in the thick of the blizzard to the Chinese restaurant down the block, who for the record will also remain open through the biblical End of Days.  I couldn’t see my more than 5 feet in any direction, and the journey to the corner and back took almost an hour and a half in the freezing cold.  That episode is in the “Top Five Scariest Moments of My Entire Life”, just behind the time I accidentally walked in on my grandmother getting out of the shower.  *shudder*

When I heard the hurricane was “a-comin”, I wasn’t about to relive my memories of being trapped inside for days eating nothing but eggdrop soup, which makes me think of that stupid list which makes me think of naked grandma- which is NOT something you want to think about when you’re full of eggdrop soup.  It was the most miserable of cycles which none of us wanted to repeat.  So like most New Yorkers, I went out and bought as much non-perishable food as I could get my hands on.

Of course, the difference between these two situations was that the blizzard deposited over two feet of snow around my house meaning that we couldn’t get out for days.  Hurricanes are made of water that drains easily thanks to the fact that we’re NEW YORK FREAKING CITY and we have sewers where I live. We woke up yesterday in a house full of food, looked outside, sky was clear- and we went out to breakfast.

Alas- though we shopped thoroughly for our kitchen at home, we did not for the one we work in.  We didn’t have the right inventory to make today’s rotation, so for the first time ever we are repeating a menu twice in a row.  Fortunately- last Fridays flavors were crazy delicious, so this isn’t a really too bad of a problem- is it?

And a plus side to being trapped in our apartment all weekend- I got LOTS of work done, including September’s rotation schedule.  Summer flavors are beginning to disappear for good as fall moves in, so make sure you grab your favorites before they go away for another year!

 Sure we’ll post these again! Why not?!?! 

Clockwise from front: Peach Bellini, S’Mores, Root Beer Float, Car Bomb

Peach Bellini: Peach-champagne cake, peach buttercream, champagne simmered peaches

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Car Bomb: Chocolate Guinness stout cake, Jameson ganache, Bailey’s Irish cream buttercream

 

Available at:

ROBICELLI’S AT DEKALB MARKET: Flatbush Ave Extension & Willoughby Street, Downtown Brooklyn

BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

ALOHA GRINDS: Third Avenue and 77th Street, Bay Ridge

CAFE AT SAM’S BAKERY: 94th Street off Third Avenue, Bay Ridge

CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope

COURT STREET GROCERS: Court Street and Luquer, Carroll Gardens

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

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Ok, so youhave water, batteries, ramen noodles and Spam- but do you have cupcakes?!?!?!

Seriously, though, do you? Because I can guarantee you that at this time on Sunday while you’re all cuddled up in bed watching Netflix, you’re going to think “God, I could really go for a cupcake and a hot cup of coffee. All I have in this damn house is Spam, Baked Beans & Spam, Spam Sausage, Spam Eggs……..I DON’T WANT SPAM!”. And there will be a massive hurricane outside, so you’ll be plum out of luck.

UNLESS you had the foresight to buy several cupcakes today while it was still nice out. Then go home, pop them in an air tight container and stick them right in the freezer. When you start jonesing for a cupcake, BOOM! IN THE FREEZER! Just take it out, leave it on the counter for 10-20 minutes to thaw, and it’ll be the perfect cure for your cabin fever.

AND since we know you’ll probably want more than one, if you go down to our shop at DeKalb Market today and buy two, you’ll get a third one on the house. Because if it is in fact the end of the world, we’d like the last thing you ate to be indulgent and delicious, and not a cold can of Vienna sausages drenched in A1. Let’s keep Hurricane Irene classy.

In other news, there is a 95% chance we will be closing the DeKalb store on Saturday, and a 100% chance that both the kitchen and shop will be closed on Sunday and Monday.  Cupcakes are great and all, but not to be risking your life over.  Plus, what would happen if we tried to get into the kitchen and a tree branch flew off and impaled me in the forehead? I don’t want to look like some sort of weirdo tree-unicorn! And I probably wouldn’t be able to bake too well anymore either!

However, if you think we’re going to be relaxing you can think again. We’ve got a big project we’ve been working on that might get completed this weekend provided the internet stays on. I’ve got a cookbook proposal to wrap up so that someone will hopefully publish it before cupcakes are “over” (I hear that’s going to happen any day now!).  I have a huge basket of mismatched socks that I haven’t touched since 2007, and nows as good a time as any to get on that so I can stop dressing like a hobo.  And of course…..WANG CHUNG!

Everybody Wang Chung through the hurricane! And eat cupcakes! Do both at the same time!

Clockwise from front: Peach Bellini, S’Mores, Root Beer Float, Car Bomb

Peach Bellini: Peach-champagne cake, peach buttercream, champagne simmered peaches

S’Mores: Chocolate cake, speculoos pudding, toasted marshmallow buttercream, ganache, graham cracker crumbs

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Car Bomb: Chocolate Guinness stout cake, Jameson ganache, Bailey’s Irish cream buttercream


Available at:

ROBICELLI’S AT DEKALB MARKET: Flatbush Ave Extension & Willoughby Street, Downtown Brooklyn

BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

ALOHA GRINDS: Third Avenue and 77th Street, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321 7th Avenue at 9th Street, Park Slope

BLUE APRON FOODS: Union Street off 7th Avenue, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

BATTERY PLACE MARKET:  77 Battery Place, Battery Park City

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OMG THERE WUZ AN EARTHQUAKE!!!! OMFGZ!!!!! NO ONE IS SAFE!!!!

I honestly thought it was the subway passing under me. Am I so much of a New Yorker that even an earthquake doesn’t phase me? I grew up here, and I am beginning that even though I think I’m tolerant of everything and not the least bit geocentric, there is SO MUCH I am learning about the world that is foreign.  Namely- earthquakes.  And this week I also learned that there are people in America who go to Applebee’s for fun- like, get dressed up on a Saturday night to go hang out at Applebee’s and get loaded on Mucho Margaritas. Suddenly, I feel so sheltered and out of touch with America.

Back to Earthquakeapocolypsearamalamadingdong.  Fortunately, there was no serious damage, except for one major thing: the VCR for our Circus of the Stars screening.  At least, I’d like to blame the earthquake. Maybe it just died because it wanted to make me look stupid in front of everyone who showed up.  Long story short- no one could make it work, and it took two people to dismantle the entire thing in order for us to get the tape out.  Everyone who came out just to be disappointed got free cupcakes, to thank them for being a friend (just like you would have wanted, Bea).

Fortunately the videotape survived, so we’ll be able to screen it for real next week with a VCR who ISN’T a gigantic stupid jerk! Click HERE for the Facebook invite for the rescheduling.

Once the earthquake was over, and we were sure everyone was safe, there were important questions to ask- namely DID MY SEGMENT GET BUMPED FROM THE EYEWITNESS NEWS AT FIVE?!?!?!  According to Twitter and Facebook, the promos for it have been playing non-stop on Channel 7 for two days, and since I got rid of network and cable television I haven’t been able to see it.  I think it’s pretty obvious that this earthquake was really nothing more than a conspiracy against me.

But now for some ACTUAL news- I’m writing the schedule for September, meaning that it’s only a few short weeks until fall flavors return!  CLICK HERE to send me your requests- I’ll do my best to get the all in stores this month!

And now for the cupcakes that are in stores RIGHT NOW! GO GET ‘EM!

Clockwise from front: Apricot Chardonnay, Mocha Almond Turtle, Root Beer Float, Bellini

Apricot Chardonnay: Apricot chardonnay cake, apricot buttercream, chardonnay simmered Turkish apricot

Mocha Almond Turtle: Mocha cake, mocha caramel buttercream, roasted almonds, salted caramel, ganache

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Bellini: Peach champagne cake, peach champagne buttercream, champagne simmered peach slice

Available at:

Robicelli’s at DeKalb Market: Corner of Flatbush Extension & Willoughby, Downtown Brooklyn

Hom: 88th Street & 3rd Avenue, Bay Ridge

Cafe at Sam’s Bakery: 94th Street off 3rd Avenue, Bay Ridge

Radish: Bedford Ave off North 8th, Williamsburg

Joe- Columbia University: West 120th btwn Broadway & Amsterdam, Morningside Heights

Also available at DeKalb Market:

Cupcakes- Dom DeLuise, Funky Monkey, Elvis, Cookies & Cream, Banana Nutella, All Rotation Flavors

Whoopie Pies: Classic

Brownies: L’Orange Noir, Moverley, Maltz, Classic Sea Salt

Marshmallows: Rocky Road

Other Stuff: Liddabit Sweets Beer & Pretzel Caramels, King Bars & Snacker Bars; Good Batch Stroppwaffels & Honey Bears; Granola Lab Granola

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We’re back in stores today!  Did you miss us this week?

DeKalb is coming along very nicely- we got a nice little write-up in Zagat this week that sort of jumped the gun on some surprises we were going to hold on to til August. But there’s no way you’ll get any more info out of us until we’re good and ready to share it!  Unless you tickle us.  But please don’t do that, because that would make our relationship really weird.  We love you guys and all, but we love you just as a friend.  So, you know, keep your hands where we can see them.

Don’t forget to come visit us tomorrow at either Northside Market (where we’ll be hanging with our friends Wooly’s Cream Ice amongst other delicious treats), or Bastille Day at Littlefield (where there will be mimes and naked chicks!).  Now your weekend plans are set.  Next Saturday we open the store, but you really don’t need to bother visiting us there since we’ll be open 7 days a week (unless you like Chicken n’ freaking Waffles!).  Where you should be next Saturday is the greatest food event that has ever been created since man first discovered fire…..

We’ll be sponsoring the VIP “Meat Elite” tent, so make sure you get one of the few remaining tickets while you still can!  Unlimited beer, meat and baked goods, people!  COME ON!!!!

Flavors!

Clockwise from front: Duckwalk, Strawberry Balsamic, Butterbeer, Root Beer Float

Duckwalk: Vanilla cake, blueberry port mascarpone buttercream, port simmered blueberries

Strawberry Balsamic: Vanilla cake, mascarpone buttercream, homemade strawberry balsamic jam

Butterbeer: Butterscotch soaked cake, butterscotch buttercream, edible gold dust

Root Beer Float: Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

BAGEL SCHMAGEL:  Third Avenue btwn Bay Ridge Pkway & 76th Street, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

BATTERY PLACE MARKET:  77 Battery Place, Battery Park City

JOE: COLUMBIA UNIVERSITY-  W. 120th btwn Broadway & Amsterdam Avenue

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To all the men and women overseas, to the veterans who have come home and shared their stories so we wouldn’t forget, and to all of those who never came home:

Thank you.

Flavors:

NEW! Mango Coconut: Coconut cake, caramelized mango buttercream, roasted flake coconut

Banana Nutella:  Banana cake, Nutella buttercream, crushed hazelnut and banana chip praline

Root Beer Float:  Root beer cake, root beer custard, vanilla buttercream, maraschino cherry

Cinnamon Bun:  Cinnamon bottom cake, vanilla buttercream, cinnamon drizzle, cinnamon streusel

Available at:

CAFE AT SAM’S BAKERY- 94th Street off 3rd Ave, Bay Ridge

THE CUPCAKE STAND: Fifth Avenue between 60th and 61st, Sunset Park

CRESPELLA CREPE & ESPRESSO BAR- 321  7th Avenue at 9th Street, Park Slope

TAZZA CAFES- Henry off Atlantic and Clark off Henry, Brooklyn Heights

COURT STREET GROCERS: 485 Court Street, Carroll Gardens

RADISH- Bedford Ave off N8th, Williamsburg

EASTERN DISTRICT- Manhattan Ave off Eagle St, Greenpoint

BROOKLYN STANDARD:  Nassau Ave & Jewel St, Greenpoint

RED HOOK LOBSTER POUND: 284 Van Brunt Street, Red Hook and Roving Food Truck *Whoopie Pies and Wild Maine Blueberry Cobbler cupcakes only*

CAKESHOP- Ludlow btwn Stanton & Rivington, Lower East Side 

LINK CAFE @ THE SHERATON TRIBECA: 307 Canal Street, Tribeca

JOE: COLUMBIA UNIVERSITY-  W. 120th btwn Broadway & Amsterdam Avenue

*Note: Not all locations receive all flavors.  The flavors recieved are determined by each store’s management, not by us.  If there’s something in the upcoming rotation you want to see, let them know directly